Senior media buyer vs media manager

Differences between senior media buyer and media manager duties and responsibilities

Senior media buyer example responsibilities.

• Manage current media and allocate keyword buys to meet ROI targets while remaining within client's budget expectations.
• Manage the implementation of essential MRO procurement initiatives to increase quality of technology while minimizing cost and timing.
• Negotiate and manage purchase orders for mechanical, electrical and electronic commodities, as well as items fabricate per engineering specifications.
• Analyze return on investment of media schedules on a quarterly basis using market specific Nielsen ratings.
• Coordinate and deliver all aspects of social media for Briggs & Caldwell, including Facebook strategies and analysis.
• Prioritize client s media dollars in relation to media outcome to ensure maximum return on investment (ROI).
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Media manager example responsibilities.

• Manage B2C media campaigns from inception to reporting.
• Evaluate, select and manage relationships with PPC technology vendors.
• Lead intranet and internet maintenance, content, development and marketing.
• Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
• Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
• Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
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