Senior media buyer vs planner/buyer

Differences between senior media buyer and planner/buyer duties and responsibilities

Senior media buyer example responsibilities.

• Manage current media and allocate keyword buys to meet ROI targets while remaining within client's budget expectations.
• Manage the implementation of essential MRO procurement initiatives to increase quality of technology while minimizing cost and timing.
• Negotiate and manage purchase orders for mechanical, electrical and electronic commodities, as well as items fabricate per engineering specifications.
• Analyze return on investment of media schedules on a quarterly basis using market specific Nielsen ratings.
• Coordinate and deliver all aspects of social media for Briggs & Caldwell, including Facebook strategies and analysis.
• Prioritize client s media dollars in relation to media outcome to ensure maximum return on investment (ROI).
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Planner/buyer example responsibilities.

• Manage assign commodities by communicating MRP changes to the suppliers, minimizing obsolete inventory while achieving the optimum inventory levels.
• Manage monthly and year end physical inventory audits of all raw materials, WIP, and finish goods.
• Manage inventory pipelines from NPI to manufacturing and/or offshore contract manufacturers.
• Utilize company ERP system for inventory management and schedule optimization.
• Plan and coordinate all material requirements of assign commodities and supplier availability utilizing the MRP system.
• Synchronize with packers and freight forwarders to arrange and prepare documentation shipment export.
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