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Senior media buyer skills for your resume and career

Updated January 8, 2025
4 min read
Below we've compiled a list of the most critical senior media buyer skills. We ranked the top skills for senior media buyers based on the percentage of resumes they appeared on. For example, 20.8% of senior media buyer resumes contained digital marketing as a skill. Continue reading to find out what skills a senior media buyer needs to be successful in the workplace.

15 senior media buyer skills for your resume and career

1. Digital Marketing

Here's how senior media buyers use digital marketing:
  • Managed digital marketing and lead generation tactics for clients.
  • Directed digital marketing and advertising efforts and supervised a small staff of producers.

2. Campaign Performance

Here's how senior media buyers use campaign performance:
  • Provide analysis on customer -related data and campaign performance.
  • Generate campaign performance reports and act on that analysis to ensure positive ROI and goals/metrics are met for the client.

3. Media Buying

Here's how senior media buyers use media buying:
  • Maintained all traditional media buying responsibilities.
  • Functioned as Account manager, working directly with advertising agencies and clients to serve their media buying needs.

4. ROI

Here's how senior media buyers use roi:
  • Prioritized client s media dollars in relation to media outcome to ensure maximum return on investment (ROI).
  • Collaborated with media planners, station managers and sales reps to proactively seek ways to increase client ROI.

5. Media Planning

Media planning involves the process that goes into the identification, and execution of marketing plans, campaigns, and ads of audio, visual, and textual contents to maximize growth and sales via various media channels.

Here's how senior media buyers use media planning:
  • Researched and assisted in strategy development and media planning for new business initiatives.
  • Position required negotiating skills as well as attention to detail and follow-through in all aspects of media planning and placement.

6. Search Engine Marketing

Here's how senior media buyers use search engine marketing:
  • Led day-to-day activities across digital media campaigns, including search engine marketing (PPC and SEO).

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7. Direct Response

Here's how senior media buyers use direct response:
  • Supervised and managed simultaneous Direct Response campaigns across several industries.
  • Assigned as Point Person for ADT direct response account after over-delivering lead volume by 110% on initial National Cable campaign.

8. Facebook

Here's how senior media buyers use facebook:
  • Coordinated and delivered all aspects of social media for Briggs & Caldwell, including Facebook strategies and analysis.
  • Manage small to large-scale ad budgets for domestic and international buys on Facebook, Twitter, and YouTube.

9. Cpm

Here's how senior media buyers use cpm:
  • Negotiated and purchased interactive media by CPM (cost-per-thousand), PPC (pay-per-click), and CPL (cost-per-lead).
  • Managed approved media budgets for assigned markets and negotiating rates in accordance with desired CPP or CPM, reach and frequency.

10. CPA

Here's how senior media buyers use cpa:
  • Manage over $10 million in revenue for brokered CPA campaigns/offers through recipro- cal relationships and through newly recruited publishers.
  • Negotiated, developed, monitored and managed delivery of booked campaigns on CPA, CPC and CPM models.

11. Media Sales

Here's how senior media buyers use media sales:
  • Build relationships with clients and media sales agencies.
  • Improved ad sales negotiations by establishing and maintaining strong working relationships with media sales representatives.

12. CPC

CPC is a digital marketing metric that measures the amount of money paid for each click in a pay-per-click (PPC) marketing campaign. Several factors determine your cost per click, including your maximum bid, Quality Score, and ad rank from other advertisers bidding on the same keyword. When using cost-per-click advertising, it is important to understand how to create your ad, choose the price you want to pay each time the ad is clicked, and how you will not only drive traffic to your website but increase conversion as well. Cost per click (CPC) is calculated by dividing ad costs by the number of clicks an ad generated.

Here's how senior media buyers use cpc:
  • Conducted keyword research with CPC estimates and developed quality keyword portfolio.
  • Experience planning and buying of online and social media inventory via CPM, CPC and CPE methods.

13. Google Adwords

Here's how senior media buyers use google adwords:
  • Generated advertising campaign using Google AdWords.
  • Experience in our in-house buying platform (Tango), Strata, LiveRail, Hulu, Google AdWords, and TubeMogul.

14. Media Research

Here's how senior media buyers use media research:
  • Conducted media research and evaluated network/site effectiveness as it pertained to specific audiences/demographics.
  • Gathered, analyzed and evaluated quantitative and qualitative consumer and media research.

15. SEM

Search Engine Marketing, SEM, is a set of digital marketing tools, techniques, and strategies that help optimize website and page visibility and reach potential website visitors through search engine result pages (SERPs). The aim is to appear more and better positioned among the search results when an Internet user searches for the brand keywords.

Here's how senior media buyers use sem:
  • Managed national online marketing, including: SEO, SEM, CPA/CPM, Co Reg, and email campaigns.
  • Followed current trends on all SEO & SEM topics through research and networking.
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List of senior media buyer skills to add to your resume

Senior media buyer skills

The most important skills for a senior media buyer resume and required skills for a senior media buyer to have include:

  • Digital Marketing
  • Campaign Performance
  • Media Buying
  • ROI
  • Media Planning
  • Search Engine Marketing
  • Direct Response
  • Facebook
  • Cpm
  • CPA
  • Media Sales
  • CPC
  • Google Adwords
  • Media Research
  • SEM
  • Tv
  • Radio
  • Target Audience
  • Buy Analysis
  • SEO
  • RFP
  • Market Research
  • OOH
  • Local Broadcast
  • Buying Process
  • PPC
  • Strong Negotiation
  • CPP
  • Account Executives
  • Toyota
  • Post Analysis
  • Media Analysis
  • Local Market
  • Dmas
  • CPL
  • Multi-Million Dollar
  • POV
  • Billing Issues
  • Sales Floor
  • Client Campaigns
  • Honda
  • Computer Software
  • Campaign Effectiveness
  • Upfront

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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