FIND PERSONALIZED JOBS
Sign up to Zippia and discover your career options with your personalized career search.
APPLY NOW
Apply Now
×
FIND
PERSONALIZED JOBS

CONTENT HAS
BEEN UNLOCKED
Close this window to view unlocked content
or
find interesting jobs in

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign Up

SIGN UP TO UNLOCK CONTENT

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign up to save the job and get personalized job recommendations.

Sign up to dismiss the job and get personalized job recommendations.

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Already have an account? Log in

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Company Saved

Answer a few questions and view jobs at that match your preferences.

Where do you want to work?

Job Saved

See your Saved Jobs now

or

find more interesting jobs in

Job Dismissed

Find better matching jobs in

Your search has been saved!

Become A Senior Merchandising Manager

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As A Senior Merchandising Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $90,000

    Average Salary

What Does A Senior Merchandising Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

Show More

Show Less

How To Become A Senior Merchandising Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

Show More

Show Less

Do you work as a Senior Merchandising Manager?

Send To A Friend

Senior Merchandising Manager Jobs

NO RESULTS

Aw snap, no jobs found.

Add To My Jobs

Do you work as a Senior Merchandising Manager?

Help others decide if this is a good career for them

Average Length of Employment
Category Manager 3.5 years
Brand Manager 2.6 years
Top Careers Before Senior Merchandising Manager
Buyer 5.6%
Manager 3.8%
Top Careers After Senior Merchandising Manager
Manager 3.9%
Buyer 3.5%
Director 2.6%

Do you work as a Senior Merchandising Manager?

Senior Merchandising Manager Demographics

Gender

Female

46.7%

Male

44.4%

Unknown

8.9%
Ethnicity

White

63.5%

Hispanic or Latino

13.7%

Black or African American

11.0%

Asian

8.5%

Unknown

3.3%
Show More
Foreign Languages Spoken

Spanish

50.0%

Chinese

10.7%

Italian

10.7%

French

7.1%

Cantonese

3.6%

Russian

3.6%

Carrier

3.6%

Mandarin

3.6%

Korean

3.6%

Thai

3.6%
Show More

Senior Merchandising Manager Education

Schools

Fashion Institute of Technology

18.6%

University of Phoenix

8.1%

Florida State University

6.8%

University of Florida

5.6%

Pennsylvania State University

5.0%

Purdue University

5.0%

University of New Hampshire

4.3%

Temple University

4.3%

Kent State University

4.3%

New York University

3.7%

Brigham Young University

3.7%

University of North Carolina at Greensboro

3.7%

Michigan State University

3.7%

Virginia Commonwealth University

3.7%

University of Arkansas, Fayetteville

3.7%

Fashion Institute of Design and Merchandising

3.1%

University of North Texas

3.1%

University of Central Arkansas

3.1%

Fordham University

3.1%

West Virginia University

3.1%
Show More
Majors

Business

35.8%

Marketing

15.3%

Management

7.7%

Specialized Sales And Merchandising

6.3%

Communication

4.6%

Graphic Design

3.0%

Economics

2.8%

Finance

2.8%

Psychology

2.6%

English

2.4%

Fine Arts

2.2%

Liberal Arts

2.1%

Apparel And Textiles

2.0%

Accounting

1.8%

Political Science

1.7%

Education

1.5%

Human Resources Management

1.3%

Public Relations

1.3%

Sociology

1.3%

General Education, Specific Areas

1.3%
Show More
Degrees

Bachelors

58.4%

Masters

17.1%

Other

13.5%

Associate

7.7%

Certificate

2.8%

Diploma

0.2%

Doctorate

0.2%

License

0.1%
Show More

Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$90,000
View Detailed Salary Report
$57,000
Min 10%
$90,000
Median 50%
$90,000
Median 50%
$90,000
Median 50%
$90,000
Median 50%
$90,000
Median 50%
$90,000
Median 50%
$90,000
Median 50%
$143,000
Max 90%
Best Paying Company
Walmart
Highest Paying City
Redwood City, CA
Highest Paying State
Alaska
Avg Experience Level
5.3 years
How much does a Senior Merchandising Manager make at top companies?
The national average salary for a Senior Merchandising Manager in the United States is $90,657 per year or $44 per hour. Those in the bottom 10 percent make under $57,000 a year, and the top 10 percent make over $143,000.

Real Senior Merchandising Manager Salaries

Job Title Company Location Start Date Salary
Senior Retail Merchandise Manager Soulcycle Holdings, LLC New York, NY Feb 03, 2014 $175,000
Senior Manager, Ecommerce Product Launches and Merchandising Gopro, Inc. San Mateo, CA May 31, 2016 $160,000
SR. Manager of Merchandise Planning One Kings Lane, Inc. New York, NY Mar 30, 2015 $156,125
SR. Manager, Online Merchandising & Operations (Pickup Experience) Wal-Mart Associates, Inc. San Bruno, CA Mar 29, 2016 $140,000
Senior Manager, Merchandising CVS Pharmacy, Inc. Woonsocket, RI Jul 25, 2013 $135,000
Senior Manager, Sustainability/Merchandising Walmart.com Brisbane, CA Oct 01, 2010 $130,000
Senior Manager, Merchandise Planning Analysis & Allocation Rag & Bone Industries LLC New York, NY Sep 01, 2015 $125,000
Merchandising Senior Manager Whirlpool Corporation Benton Harbor, MI Dec 10, 2012 $115,000
SR. Manager-Fresh Merchandising and Specialty Packaging OP C&S Wholesale Grocers, Inc. Suffield, CT Sep 01, 2015 $112,780
Merchandising Senior Manager Whirlpool Corporation Benton Harbor, MI Oct 15, 2010 $112,200
Senior Manager, Merchandise Planning Analysis & Allocation Rag & Bone Industries LLC New York, NY Oct 01, 2015 $110,000 -
$135,000
Senior Manager, Merchandise Analytics and Reportin Office Depot, Inc. Boca Raton, FL Aug 21, 2014 $110,000
SR. Manager, Visual Merchandising, Windows/Styling The Gap, Inc. New York, NY Aug 31, 2016 $108,493 -
$176,800
SR. Retail Merchandise Manager Yurman Design Inc. New York, NY Nov 16, 2009 $100,000

No Results

To get more results, try adjusting your search by changing your filters.

See More Salaries

How Would You Rate The Salary Of a Senior Merchandising Manager?

Have you worked as a Senior Merchandising Manager? Help other job seekers by rating your experience as a Senior Merchandising Manager.

Top Skills for A Senior Merchandising Manager

  1. New Merchandise
  2. Sales Floor
  3. Product Knowledge
You can check out examples of real life uses of top skills on resumes here:
  • Communicate product rankings, new merchandise launches and price strategy shifts to the Web team.
  • Ensured proper and timely flow of merchandise to sales floor from Direct Store Deliveries and Distribution Center Deliveries.
  • Piloted and implemented corporate directives for employee orientation, customer service excellence and product knowledge programs.
  • Established and developed a culture of customer service excellence and satisfaction to include measurement and continuous improvement.
  • Developed and coached sales associates in product knowledge, customer service, and sales strategies to meet company objectives.

How Would You Rate Working As a Senior Merchandising Manager?

Are you working as a Senior Merchandising Manager? Help us rate Senior Merchandising Manager as a Career.

Rank:

Average Salary:

Embed On Your Website

Top 10 Best States for Senior Merchandising Managers

  1. New York
  2. Colorado
  3. Virginia
  4. New Jersey
  5. Rhode Island
  6. California
  7. Washington
  8. Delaware
  9. Arkansas
  10. District of Columbia
  • (1,661 jobs)
  • (545 jobs)
  • (660 jobs)
  • (688 jobs)
  • (94 jobs)
  • (4,590 jobs)
  • (1,389 jobs)
  • (47 jobs)
  • (95 jobs)
  • (173 jobs)

Top Senior Merchandising Manager Employers

Jobs From Top Senior Merchandising Manager Employers

Senior Merchandising Manager Videos

Senior Merchandising Manager (Furniture), Jakarta

Russell Athletic's Dave Aubuchon On WKU's New Uniforms

Related to your recently viewed content