FIND PERSONALIZED JOBS
Sign up to Zippia and discover your career options with your personalized career search.

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

FIND
PERSONALIZED JOBS

Become A Senior Merchandising Manager

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As A Senior Merchandising Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $128,750

    Average Salary

What Does A Senior Merchandising Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

Show More

Show Less

How To Become A Senior Merchandising Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

Show More

Show Less

Senior Merchandising Manager jobs

NO RESULTS

Aw snap, no jobs found.

Add To My Jobs

Senior Merchandising Manager Demographics

Gender

Female

50.9%

Male

47.3%

Unknown

1.8%
Ethnicity

White

83.8%

Asian

7.3%

Hispanic or Latino

7.2%

Unknown

1.0%

Black or African American

0.6%
Show More
Languages Spoken

Spanish

37.5%

French

12.5%

Italian

12.5%

Chinese

8.3%

Cantonese

8.3%

Mandarin

8.3%

Russian

4.2%

Carrier

4.2%

Thai

4.2%
Show More

Senior Merchandising Manager Education

Schools

Fashion Institute of Technology

21.4%

University of Phoenix

6.0%

Arizona State University

4.8%

University of New Hampshire

4.8%

University of North Texas

4.8%

Michigan State University

4.8%

Kent State University

4.8%

Western Kentucky University

4.8%

Florida State University

4.8%

University of Florida

3.6%

Appalachian State University

3.6%

University of South Florida

3.6%

Northern Arizona University

3.6%

Texas Tech University

3.6%

University of Arkansas, Fayetteville

3.6%

Villanova University

3.6%

Brigham Young University

3.6%

University of Wisconsin - Stout

3.6%

Western Washington University

3.6%

University of North Carolina at Greensboro

3.6%
Show More
Majors

Business

36.5%

Marketing

15.9%

Management

8.1%

Specialized Sales And Merchandising

6.1%

Psychology

4.5%

Communication

3.6%

Apparel And Textiles

2.8%

Economics

2.5%

English

2.2%

Fine Arts

1.9%

Liberal Arts

1.9%

Graphic Design

1.7%

Political Science

1.7%

Finance

1.7%

Human Resources Management

1.7%

General Education, Specific Areas

1.7%

Family And Consumer Sciences/Human Sciences Business Services

1.4%

Criminal Justice

1.4%

General Sales

1.4%

Accounting

1.4%
Show More
Degrees

Bachelors

56.4%

Other

15.5%

Masters

14.8%

Associate

7.7%

Certificate

4.7%

Doctorate

0.6%

Diploma

0.2%
Show More
Job type you want
Full Time
Part Time
Internship
Temporary

Real Senior Merchandising Manager Salaries

Job Title Company Location Start Date Salary
Senior Retail Merchandise Manager Soulcycle Holdings, LLC New York, NY Feb 03, 2014 $175,000
Senior Manager, Ecommerce Product Launches and Merchandising Gopro, Inc. San Mateo, CA May 31, 2016 $160,000
SR. Manager of Merchandise Planning One Kings Lane, Inc. New York, NY Mar 30, 2015 $156,125
SR. Manager, Online Merchandising & Operations (Pickup Experience) Wal-Mart Associates, Inc. San Bruno, CA Mar 29, 2016 $140,000
Senior Manager, Merchandising CVS Pharmacy, Inc. Woonsocket, RI Jul 25, 2013 $135,000
Senior Manager, Sustainability/Merchandising Walmart.Com Brisbane, CA Oct 01, 2010 $130,000
Senior Manager, Merchandise Planning Analysis & Allocation Rag & Bone Industries LLC New York, NY Sep 01, 2015 $125,000
Merchandising Senior Manager Whirlpool Corporation Benton Harbor, MI Dec 10, 2012 $115,000
SR. Manager-Fresh Merchandising and Specialty Packaging OP C&S Wholesale Grocers, Inc. Suffield, CT Sep 01, 2015 $112,780
Merchandising Senior Manager Whirlpool Corporation Benton Harbor, MI Oct 15, 2010 $112,200
Senior Manager, Merchandise Planning Analysis & Allocation Rag & Bone Industries LLC New York, NY Oct 01, 2015 $110,000 -
$135,000
Senior Manager, Merchandise Analytics and Reportin Office Depot, Inc. Boca Raton, FL Aug 21, 2014 $110,000
SR. Manager, Visual Merchandising, Windows/Styling The Gap, Inc. New York, NY Aug 31, 2016 $108,493 -
$176,800
SR. Retail Merchandise Manager Yurman Design Inc. New York, NY Nov 16, 2009 $100,000

No Results

To get more results, try adjusting your search by changing your filters.

Show More

Top Skills for A Senior Merchandising Manager

MerchandiseAssortmentBusinessAcumenCustomerServiceAthleticApparelProductCategoriesProductLinesProductDevelopmentBuyingDecisionsSKUAssortmentPlanningSalesAssociatesJewelryDirectReportsInventoryLevelsPurchasePSportswearMaximizeSalesLossStoreSales

Show More

Top Senior Merchandising Manager Skills

  1. Merchandise Assortment
  2. Business Acumen
  3. Customer Service
You can check out examples of real life uses of top skills on resumes here:
  • Planned/procured merchandise assortment for 4 retail departments generating $2.5 million.
  • Key Competencies: Planning Developing Direct Reports and Others Learning Agility Decision Quality Business Acumen Drive for Results Process Management
  • Partner with other members of the management team to drive sales and profitability through proper merchandising and customer service.
  • Managed footwear, athletic apparel, misses, special size, and hard home departments.
  • Develop strategic plans which include: price strategies for resell products, new product categories and gross profit focus.

Top Senior Merchandising Manager Employers

Senior Merchandising Manager Videos

Senior Merchandising Manager (Furniture), Jakarta

Russell Athletic's Dave Aubuchon On WKU's New Uniforms

×