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The differences between senior merchandising managers and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior merchandising manager and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $111,266 average annual salary of a senior merchandising manager.
The top three skills for a senior merchandising manager include direct reports, digital marketing and SR. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Senior Merchandising Manager | Senior Product Marketing Manager | |
| Yearly salary | $111,266 | $128,471 |
| Hourly rate | $53.49 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 66,332 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The primary job of a senior merchandising manager is to monitor market trends for product design, levels, and pricing identification. Senior merchandising managers source, manage and curate the products and/or services and promotional materials of a company. They oversee the purchasing process of corporations. It is part of their job to negotiate with the company's suppliers. Their duties also include predicting the trends and demands of corporate inventory.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Senior merchandising managers and senior product marketing managers have different pay scales, as shown below.
| Senior Merchandising Manager | Senior Product Marketing Manager | |
| Average salary | $111,266 | $128,471 |
| Salary range | Between $79,000 And $155,000 | Between $97,000 And $168,000 |
| Highest paying City | San Bruno, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Chewy | Roku |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a senior merchandising manager and a senior product marketing manager in terms of educational background:
| Senior Merchandising Manager | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior merchandising managers' and senior product marketing managers' demographics:
| Senior Merchandising Manager | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.2% Female, 50.8% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |