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Senior merchandising manager skills for your resume and career

Updated January 8, 2025
4 min read
Below we've compiled a list of the most critical senior merchandising manager skills. We ranked the top skills for senior merchandising managers based on the percentage of resumes they appeared on. For example, 7.4% of senior merchandising manager resumes contained direct reports as a skill. Continue reading to find out what skills a senior merchandising manager needs to be successful in the workplace.

15 senior merchandising manager skills for your resume and career

1. Direct Reports

Here's how senior merchandising managers use direct reports:
  • Developed and sustained as many as 44 direct reports to meet sales, profitability, and shrinkage operational objectives.
  • Lead Merchandising Team (3 direct reports) in creating sales plans, pricing strategies, and OTB.

2. Digital Marketing

Here's how senior merchandising managers use digital marketing:
  • Created digital marketing strategies, email campaigns, customer acquisition and retention initiatives.
  • Enhanced digital marketing campaign with relevant content which initiated several hundred thousand brand conversions from downloads and engagements to unit sales.

3. SR

Here's how senior merchandising managers use sr:
  • Work with Executives, Sr. Directors/Directors and Category Managers to develop the Marketing concept for stores.
  • Promoted to VP Merchandise based on performance as a Sr.

4. Sales Floor

The sales floor is the area in a company or a business that is specified for retail activities or is designated as the selling area of the shop. A car showroom can be considered a sales floor, as it has cars in its display which are to be sold. A sales floor is generally crowded with sales assistants who are there to help you out while you can search and check out the products. Generally a sales floor has free access to the public and they can observe, view and get information about the product that is being sold.

Here's how senior merchandising managers use sales floor:
  • Directed sales floor activities including merchandising, inventory control and promotions.
  • Merchandised sales floor, controlled inventory and managed multiple departments.

5. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how senior merchandising managers use product knowledge:
  • Piloted and implemented corporate directives for employee orientation, customer service excellence and product knowledge programs.
  • Developed and coached sales associates in product knowledge, customer service, and sales strategies to meet company objectives.

6. Productivity Standards

Productivity standards are referred to as performance thresholds or requirements that must be met to satisfy organizational expectations. Productivity is calculated by measuring the number of units produced in relation to the number of working hours spent on the production.

Here's how senior merchandising managers use productivity standards:
  • Ensured support teams maintained stores productivity standards.
  • Train, coach and hold others accountable to brand merchandising and productivity standards.

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7. Financial Analysis

Here's how senior merchandising managers use financial analysis:
  • Directed planning, budgeting, financial analysis, and reporting activities leading a team of five managers.
  • Flex brand products based on merchandising principles and financial analysis.

8. Standard Operating Procedure

Here's how senior merchandising managers use standard operating procedure:
  • Drive profitable sales growth by planning and executing company merchandising direction through standard operating procedure execution in my department (i.e.

9. Gross Margin

Here's how senior merchandising managers use gross margin:
  • Improved gross margin by +2.7% against our current market, territory, and last year sales.
  • Created and maintained sales, receipt, inventory and gross margin plans to category and grade level.

10. Apparel

Apparel is anything worn especially formal clothes; outerwear; garments; attire; raiment worn on an important occasion to protect, wrap, adorn or beautify the body. Apparel also refers to clothing of a specific type that is sold in stores. Product categories include everything from basic items like underwear, badges, jewelry to luxury items. The general classification of clothing is as follows: men's wear, women's wear, children's wear, and others.

Here's how senior merchandising managers use apparel:
  • Participated in US apparel leadership task force to develop Nike apparel product positioning and go-to-market strategies specific to distribution channel.
  • Guide market right development towards an LRP of active and team apparel, projected $5MM in sales growth by 2013.

11. Business Strategies

Here's how senior merchandising managers use business strategies:
  • Partner with general manager to create business strategies based on trends and forecasting.
  • Developed all business strategies and coordinated execution through cross functional teams.

12. Merchandise Presentation

Here's how senior merchandising managers use merchandise presentation:
  • Developed training and support tools to ensure merchandise presentation standards and execution.
  • Evaluated and supervised merchandise presentation.

13. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how senior merchandising managers use product development:
  • Influenced current and future product development opportunities through understanding consumer lifestyle trends, purchase motivations, habits and practices.
  • Established product development and sourcing process for bedding with our newly-created Shanghai office which led to significant increase in market share.

14. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how senior merchandising managers use customer service:
  • Created / communicated periodically and performed ongoing performance evaluations, ensuring associates motivated to provide excellent customer service.
  • Instruct personnel in effective sales techniques and customer service ensuring optimum sales and bottom line profitability.

15. B Testing

Here's how senior merchandising managers use b testing:
  • Create understanding of CX developments by showcasing new products' hypotheses, CX and a/b testing final analysis.
  • Project-managed site redesigns, from heavy site performance analysis to A/B testing to live implementation.
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List of senior merchandising manager skills to add to your resume

Senior merchandising manager skills

The most important skills for a senior merchandising manager resume and required skills for a senior merchandising manager to have include:

  • Direct Reports
  • Digital Marketing
  • SR
  • Sales Floor
  • Product Knowledge
  • Productivity Standards
  • Financial Analysis
  • Standard Operating Procedure
  • Gross Margin
  • Apparel
  • Business Strategies
  • Merchandise Presentation
  • Product Development
  • Customer Service
  • B Testing
  • Market Trends
  • E-Commerce
  • Product Categories
  • Inventory Management
  • Store Operations
  • Retail Store
  • Drive Sales
  • Visual Presentation
  • Trade Shows
  • POS
  • Product Line
  • Competitive Analysis
  • Financial Objectives
  • Sales Associates
  • Pricing Strategy
  • Brand Positioning
  • Sales Performance
  • Product Placement
  • Vendor Relations
  • Inventory Control
  • Retail Sales
  • ROI
  • Channel Marketing
  • Jewelry
  • Sketch
  • Gross Profit
  • Product Selection
  • Profit Objectives
  • Sales Volume
  • OTB
  • Sales Plan
  • Executive Management

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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