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Become A Senior Mobile Product Manager

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Working As A Senior Mobile Product Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $151,338

    Average Salary

What Does A Senior Mobile Product Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Senior Mobile Product Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Senior Mobile Product Manager Jobs

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Average Length of Employment
Product Director 3.4 years
Product Manager 3.3 years
Product Lead 3.0 years
Top Employers Before
Consultant 2.5%
Top Employers After
Principal 4.4%
Director 2.6%
Founder 2.6%

Do you work as a Senior Mobile Product Manager?

Senior Mobile Product Manager Demographics

Gender

Male

73.8%

Female

22.6%

Unknown

3.7%
Ethnicity

White

47.3%

Asian

23.7%

Hispanic or Latino

15.6%

Black or African American

7.1%

Unknown

6.3%
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Foreign Languages Spoken

Spanish

21.1%

Mandarin

21.1%

French

15.8%

Chinese

10.5%

Portuguese

5.3%

German

5.3%

Japanese

5.3%

Tagalog

5.3%

Cantonese

5.3%

Korean

5.3%
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Senior Mobile Product Manager Education

Schools

Harvard University

8.5%

Northwestern University

8.5%

Santa Clara University

6.4%

Baylor University

6.4%

Duke University

6.4%

Arizona State University

4.3%

Lake Forest Graduate School of Management

4.3%

San Jose State University

4.3%

University of Pennsylvania

4.3%

University of Illinois at Chicago

4.3%

Emory University

4.3%

University of Michigan - Ann Arbor

4.3%

University of Colorado at Boulder

4.3%

New York University

4.3%

California Southern University

4.3%

Golden Gate University-San Francisco

4.3%

University of California - Berkeley

4.3%

University of Phoenix

4.3%

University of Southern California

4.3%

California State University - Long Beach

4.3%
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Majors

Business

24.8%

Marketing

14.7%

Management

10.9%

Computer Science

10.9%

Electrical Engineering

6.2%

Finance

5.4%

International Business

2.3%

Entertainment Business

2.3%

Computer Information Systems

2.3%

Engineering

2.3%

Telecommunications Management

2.3%

Journalism

2.3%

Project Management

2.3%

Public Relations

1.6%

Economics

1.6%

Information Systems

1.6%

Communication

1.6%

Industrial Engineering

1.6%

Computer Engineering

1.6%

Engineering And Industrial Management

1.6%
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Degrees

Masters

55.8%

Bachelors

32.5%

Other

7.1%

Certificate

4.5%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Senior Mobile Product Manager Salaries

Job Title Company Location Start Date Salary
SR. Product Manager, Mobile Applications ROKU, Inc. Saratoga, CA Oct 26, 2015 $220,000
Senior Manager Product-Mobile Staples, Inc. Seattle, WA May 01, 2014 $170,000
SR. Product Manager, Mobile Accellion, Inc. Palo Alto, CA Jul 12, 2015 $153,000 -
$173,000
Senior Product Manager-Mobile Sdks Twilio Inc. San Francisco, CA Oct 28, 2015 $150,000
SR. Mobile Product Manager App Annie Inc. San Francisco, CA Sep 23, 2016 $145,000
Senior Product Manager, Mobile ADAP.TV, Inc. San Mateo, CA Jan 30, 2014 $141,856 -
$160,000
Senior Manager Mobile Product Western Union LLC San Francisco, CA Mar 25, 2013 $140,000
Senior Product Manager-Mobile CVS Pharmacy, Inc. Woonsocket, RI Jun 16, 2014 $138,000
Senior Product Manager, Mobile Software Nuance Communications, Inc. Sunnyvale, CA Jul 08, 2013 $134,400
Senior Product Manager-Mobile Accellion, Inc. Palo Alto, CA Apr 21, 2014 $130,000 -
$150,000
Senior Product Manager, Consumer Mobile and Web AP Stumbleupon, Inc. San Francisco, CA Jan 18, 2011 $130,000
Senior Product Manager, Mobile Wal-Mart Associates, Inc. Brisbane, CA Apr 19, 2010 $130,000
Senior Product Manager, Mobile Software Nuance Communications, Inc. Seattle, WA Feb 01, 2011 $128,000
Senior Mobile Product Manager Activision Publishing, Inc. Santa Monica, CA Jul 10, 2013 $125,000
Senior Product Manager-Mobility Solutions Tata Communications (America), Inc. San Jose, CA Sep 09, 2015 $123,840

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Top Skills for A Senior Mobile Product Manager

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  1. Product Roadmap
  2. Application Store
  3. ROI
You can check out examples of real life uses of top skills on resumes here:
  • Researched and constructed a next generation USB-C product roadmap in preparation for industry shift to universal product interface.
  • Program owner of mobile banking product space including Mobile Web, iPhone and Android applications and SMS text message banking.
  • Conducted end-user focus groups resulting in a first-of-its-kind browser-based user interface.
  • Negotiated prioritization of critical product requirements with global R&D organizations ensuring support for key product value-adds.
  • Created, documented, and trained new processes key to product management success.

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Top 10 Best States for Senior Mobile Product Managers

  1. New York
  2. Colorado
  3. Virginia
  4. New Jersey
  5. Rhode Island
  6. California
  7. Washington
  8. Delaware
  9. District of Columbia
  10. Pennsylvania
  • (2,345 jobs)
  • (839 jobs)
  • (965 jobs)
  • (981 jobs)
  • (145 jobs)
  • (7,134 jobs)
  • (2,002 jobs)
  • (69 jobs)
  • (221 jobs)
  • (880 jobs)

Top Senior Mobile Product Manager Employers

Jobs From Top Senior Mobile Product Manager Employers

Senior Mobile Product Manager Videos

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