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Senior national account executive skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Adry S. Clark Ph.D.,

James Wilkerson Ph.D.

Below we've compiled a list of the most critical senior national account executive skills. We ranked the top skills for senior national account executives based on the percentage of resumes they appeared on. For example, 14.1% of senior national account executive resumes contained account management as a skill. Continue reading to find out what skills a senior national account executive needs to be successful in the workplace.

15 senior national account executive skills for your resume and career

1. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how senior national account executives use account management:

Lead efforts to increase national business through contract negotiation, product implementation, analysis and account management.
Provided account management for four-state territory that incorporated 110 national associations/corporations.

2. National Accounts

Here's how senior national account executives use national accounts:

Developed & managed business of over 100 mid to high level domestic and international accounts simultaneously.
Managed national accounts in 10 states, handling 13 of the top 25 accounts in the company.

3. ROI

Here's how senior national account executives use roi:

Led C-level executive participation for Fortune 500 clients in focused planning sessions to reassess business needs and ROI metrics.
Performed cost-benefit and ROI analyses and prepare lead retrieval systems to ensure proper collection and aid management in future implementation decisions.

4. Digital Marketing

Here's how senior national account executives use digital marketing:

Skilled Senior Account Manager providing strategic direction for organizations looking to invest in digital marketing training throughout North & South America.
Identify opportunities for client growth and make recommendations for their digital marketing strategy on an ongoing basis and during quarterly presentations.

5. Business Plan

Here's how senior national account executives use business plan:

Develop and implement business plans, sales objectives, tactics, and pull-through programs to maximize results.
Developed business plans for top two Arby's Franchisees.

6. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how senior national account executives use product knowledge:

Developed key account training and product knowledge seminars for sales and service.
Establish and maintain profitable relationships with current and prospective customers and provide exceptional customer support through attentiveness and extensive product knowledge.

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7. C-Level

C-Level refers to corporate-level jobs such as chief executive officer (CEO) and chief financial officer (CFO). These positions are the highest level of management within a company and are typically earned after years of working at various positions within a single company. As C-level executives oversee large teams, excellent communication and management skills are required for these positions.

Here's how senior national account executives use c-level:

Generated sales to C-level executives for participation in company produced sales, marketing and meetings.
Developed expertise in negotiating with C-Level executives.

8. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how senior national account executives use business development:

Promoted/transferred through a series of increasingly responsible business development and product management positions based on strong performance.
Prospected and cold called various financial institutions for new business development.

9. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how senior national account executives use market research:

Applied market research, demographic data, polls and surveys for more creative solutions with stronger value proposition.
Implemented 802.11b wireless point of activity solutions to support warehouse management, route management, preventative maintenance and market research applications.

10. Healthcare

Healthcare is the maintenance or improvement of a person's health by the diagnosis and treatment of a person's injury, illness, or any other disease. Healthcare is a basic necessity of human life and is the responsibility of the country's government to ensure that each person gets healthcare. Providing healthcare is the job of certified health professionals that includes doctors, surgeons, nurses, and other physicians. Pharmaceutical companies, hospitals, dentistry, therapy, and health training all come under healthcare. Healthcare plays a vital role in the country's economy and its development.

Here's how senior national account executives use healthcare:

Coordinated healthcare and insurance related conferences and special events
Directed strategic planning and executed healthcare contracts for sales force.

11. CPG

Here's how senior national account executives use cpg:

Developed relationships with other CPG partners, i.e., Kraft, General Mills, P&G, etc.

12. Revenue Growth

Here's how senior national account executives use revenue growth:

Obtained and managed several National multi-million dollar contracts resulting in revenue growth from $0 to over $7,000,000 annually.
Lead weekly meeting with DaVita Dialysis management working closely to build and maintain relationships developing national contracts ensuring future revenue growth.

13. Contract Negotiations

When a contract is negotiated, an agreement is reached on a series of legally binding terms before it is signed and made official. Two or more parties agree on the terms of their relationship. When negotiating a contract, the focus is usually on risk and return.

Here's how senior national account executives use contract negotiations:

Acted as liaison to top national customers, assisted with contract negotiations and communicated client's needs to appropriate hotel representatives.
Initial interest was for back-end processes only but up-sold prior to contract negotiations to include patient access departments.

14. Sales Presentations

Here's how senior national account executives use sales presentations:

Organized and implemented high level sales presentations nationally.
Completed and presented RFPs, PowerPoint and sales presentations and products demonstrations to customers and prospects.

15. Trade Shows

Here's how senior national account executives use trade shows:

Travel, trade shows, networking events, customer and manufacturer visits, etc., necessary in this position.
Attended multiple trade shows and focused on strategic market penetration with key accounts.

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What skills help Senior National Account Executives find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on senior national account executive resumes?

Adry S. Clark Ph.D.

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all senior national account executives possess?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Verbal skills (both speaking and writing), negotiation skills, unfailing honesty, ability to empathize with clients' wants, and teamwork skills suitable for working collaboratively with sales and operations staff.

What hard/technical skills are most important for senior national account executives?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Spreadsheet (Excel) skills (including graph production from data), basic statistical knowledge, and online information search skills.

What senior national account executive skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young senior national account executives need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

What technical skills for a senior national account executive stand out to employers?

Todd Lee Goen

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.

Do you want to know more?

List of senior national account executive skills to add to your resume

The most important skills for a senior national account executive resume and required skills for a senior national account executive to have include:

Account Management
National Accounts
ROI
Digital Marketing
Business Plan
Product Knowledge
C-Level
Business Development
Market Research
Healthcare
CPG
Revenue Growth

Contract Negotiations
Sales Presentations
Trade Shows
Saas
Customer Relationships
Experiential Marketing
Media Sales
Sales Strategies
Client Relationships
Cloud
C-Suite
Sales Process

Relationship Building
Sales Volume
Product Development
Customer Retention
VoIP
Sales Management
Multi-Million Dollar
Sales Revenue
Toyota
Direct Sales
Client Satisfaction
Linkedin

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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Updated January 8, 2025

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