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Senior national account manager skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Jonathan Byers,

James Wilkerson Ph.D.

Below we've compiled a list of the most critical senior national account manager skills. We ranked the top skills for senior national account managers based on the percentage of resumes they appeared on. For example, 12.2% of senior national account manager resumes contained account management as a skill. Continue reading to find out what skills a senior national account manager needs to be successful in the workplace.

15 senior national account manager skills for your resume and career

1. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how senior national account managers use account management:

Spearheaded sales initiatives to facilitate pricing, contract negotiations, and strategic account management.
Received account management recognition awards which resulted from 3rd party customer satisfaction surveys.

2. National Accounts

Here's how senior national account managers use national accounts:

Handled strategic national accounts covering third party administrators, employers and self-insured groups to manage their overall pharmacy program.
Conducted opportunity analysis on existing corporate and national accounts in order to prepare and present recommendations to clients.

3. Revenue Growth

Here's how senior national account managers use revenue growth:

Generated and implemented marketing plans to enhance Sprint's relationship with accounts and drive profitable revenue growth.
Manage up-sales and execute plans to exceed specific financial goals for profitable revenue growth.

4. Customer Relationships

Customer relationships are the interactions and efforts made by a company to improve its customer service. Customer relationships cover not just all of the essential roles performed by customer support, but also the initiatives made before and after the interaction with a customer.

Here's how senior national account managers use customer relationships:

Managed customer relationships and delivery for multiple clients.
Cultivated customer relationships and expanded customer portfolios

5. Customer Satisfaction

Here's how senior national account managers use customer satisfaction:

Transitioned business on divested and assigned business to acquiring organizations to ensure business continuity and customer satisfaction.
Involve appropriate subject matter experts and other internal resources to ensure maximum account penetration, customer satisfaction.

6. Sales Strategies

Here's how senior national account managers use sales strategies:

Develop, refine and employ key customer segment sales strategies with Hospital Marketing, distributor marketing and GPO's
Fostered strategic partnerships with CIO/CTO/MD/ED/VP levels to develop and implement sales strategies across all lines of business.

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7. R

R is a free software environment and a language used by programmers for statistical computing. The R programming language is famously used for data analysis by data scientists.

Here's how senior national account managers use r:

Negotiated extensive new retail space at Toys R Us.
Achieved a $50M volume at KB toys and Toys R Us.

8. Strong Analytical

Here's how senior national account managers use strong analytical:

Developed strong analytical skills of B2B market trends and positioning of B2B industrial products.
Developed strong analytical skills of B2B market trend

9. Distributors

A distributor is a supplier who provides stores with goods to sell. This maintains the separation between wholesalers and manufacturers, which is required in some state markets like alcoholic beverages. Distributors are responsible for quickly and safely delivering products to wherever the product is sold in addition to offering special deals for larger packages of product and even introducing a manufacturing company to more wholesalers.

Here's how senior national account managers use distributors:

Maintained three distributors nationally and internationally of PerComm products and services.
Trained brokers, distributors and units on how to market, promote and prepare Pillsbury products.

10. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how senior national account managers use business development:

Contract management, implementation/pull through, new business development and product/label expansion launch support for entire portfolio.
Managed and executed proposal preparation, group presentations, and new business development endeavors.

11. POS

POS is an abbreviation of "Point of Sale" which is the time and place where a customer completes a transaction. It can either be a physical shop that consists of POS terminals or a virtual shop. A POS system helps simplify the retail functions and track important sales data.

Here's how senior national account managers use pos:

Organized and replenishing all company POS and POP displays material and increased local marketing by 25%.
Developed Pallet Program within Sam's Club driving 30% in incremental POS over promotional period.

12. Trade Shows

Here's how senior national account managers use trade shows:

Increased company exposure and opportunities by expanding marketing efforts to national industry trade shows.
Organized and actively participated in regional and national trade shows and promotions.

13. ROI

Here's how senior national account managers use roi:

Drive product launch campaigns from inception to completion including detailed business plans, financial forecasts, merchandise positioning and ROI.
Partnered with cross-functional teams to secure additional budget, maximize ROI, and deliver world class customer service.

14. Sales Presentations

Here's how senior national account managers use sales presentations:

Developed and conducted operations and sales presentations to executive management for clients and within the organization.
Work with Sales on new prospect situations by playing a lead role in team selling sales presentations.

15. Healthcare

Healthcare is the maintenance or improvement of a person's health by the diagnosis and treatment of a person's injury, illness, or any other disease. Healthcare is a basic necessity of human life and is the responsibility of the country's government to ensure that each person gets healthcare. Providing healthcare is the job of certified health professionals that includes doctors, surgeons, nurses, and other physicians. Pharmaceutical companies, hospitals, dentistry, therapy, and health training all come under healthcare. Healthcare plays a vital role in the country's economy and its development.

Here's how senior national account managers use healthcare:

Market Physician services to hospitals and clinics by interacting with healthcare administrators to define needs and goals and negotiate contracts.
Initiated and maintained national contracts with such companies FedEx, Wal-Mart and several national healthcare organizations.

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What skills help Senior National Account Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on senior national account manager resumes?

Jonathan Byers

Assistant Director, Virginia Polytechnic Institute and State University

- Professional skills related to career development competencies such as strong oral & written communication, teamwork & collaboration, leadership, problem-solving ability & creativity, and professional integrity, but we recommend that applicants do not just list these skills. They should provide evidence of how they have used them in their work experience, volunteer experience, academic experience, etc.
-The ability to use technology effectively to solve problems or improve collaboration; this could relate to social media management, computer hardware or software skills, proficiency with general programs like Microsoft Office Suite (also being able to demonstrate the use of these skills in various experiences).
-With diversity, equity, and inclusion becoming more important in 2020, the ability to appreciate different points of view, accept and appreciate different cultural backgrounds & types of identities, and increased awareness of one's own cultural biases and assumptions can also be important to market on a resume.

What soft skills should all senior national account managers possess?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Verbal skills (both speaking and writing), negotiation skills, unfailing honesty, ability to empathize with clients' wants, and teamwork skills suitable for working collaboratively with sales and operations staff.

What hard/technical skills are most important for senior national account managers?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Spreadsheet (Excel) skills (including graph production from data), basic statistical knowledge, and online information search skills.

What senior national account manager skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young senior national account managers need?

Peter Johnson DPS

Clinical Associate Professor of Marketing Academic Director of MS in Marketing Intelligence, Fordham University

There are three things that employers are looking for:
1. Demonstrated ability to solve problems
2. Ability to analyze and make decisions based on data
3. Communication skills with management, teams, and clients

What technical skills for a senior national account manager stand out to employers?

Todd Lee Goen

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.

Do you want to know more?

List of senior national account manager skills to add to your resume

The most important skills for a senior national account manager resume and required skills for a senior national account manager to have include:

Account Management
National Accounts
Revenue Growth
Customer Relationships
Customer Satisfaction
Sales Strategies
R
Strong Analytical
Distributors
Business Development
POS
Trade Shows
ROI
Sales Presentations
Healthcare
Sales Growth

Sales Volume
Territory Development
Sales Plan
Category Management
C-Level
Client Relationships
Sales Training
RFP
DOD
NAM
OEM
YOY
Excellent Negotiation
Strategic Partnerships
Sales Revenue
Gross Profit

HR
GPO
Sales Objectives
Depot
Contract Negotiations
Indirect Sales
MM
SAM
IP
Client Retention
Corporate Accounts
Medicaid
Pricing Strategy
Channel Marketing

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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