How To Become A Senior Online Marketing Manager: What It Is and Career Path

What is a senior online marketing manager and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Tobias Sellier,

Richard Tate

There is more than meets the eye when it comes to being a senior online marketing manager. For example, did you know that they make an average of $50.29 an hour? That's $104,610 a year! Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What general advice would you give to a senior online marketing manager?

Tobias Sellier

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.

ScoreSenior Online Marketing ManagerUS Average

Salary

7.7

Avg. Salary $104,610

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 51.16%

male 48.84%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a senior online marketing manager

Explore senior online marketing manager education requirements

Most common senior online marketing manager degrees

Bachelor's

80.7 %

Master's

15.3 %

Associate

3.3 %

Start to develop specific senior online marketing manager skills

Skills	Percentages
Digital Marketing	17.54%
Marketing Campaigns	7.52%
Email Campaigns	6.90%
Paid Search	6.51%
ROI	5.42%

Complete relevant senior online marketing manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New senior online marketing managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a senior online marketing manager based on U.S. Bureau of Labor Statistics data and data from real senior online marketing manager resumes.

Research senior online marketing manager duties and responsibilities

Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
Budget and forecast KPIs monthly by media channel.
Optimize ROI base on channel performance, offer type, and goals
Drive growth of email programs, identifying new opportunities to improve ROI through new products and/or improve contact strategies.

Get senior online marketing manager experience

Generally, it takes 8-10 years to become a senior online marketing manager. The most common roles before becoming a senior online marketing manager include online marketing manager, marketing manager team lead and marketing director.

Apply for senior online marketing manager jobs

Now it's time to start searching for a senior online marketing manager job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How do senior online marketing managers rate their job?

-/5

5 stars

4 stars

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2 stars

1 star

Senior online marketing manager reviews

A zippia user wrote a review on May 2019

Pros

Overseeing printing For direct mail. Packaging design Developing hot mail list.

Cons

Unreasonable deadlines.