Senior online marketing manager demographics and statistics in the US
Senior online marketing manager demographics research summary. Zippia estimates senior online marketing manager demographics and statistics in the United States by using a database of 30 million profiles. Our senior online marketing manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about senior online marketing managers after extensive research and analysis:
- There are over 31,722 senior online marketing managers currently employed in the United States.
- 51.2% of all senior online marketing managers are women, while 48.8% are men.
- The average senior online marketing manager age is 39 years old.
- The most common ethnicity of senior online marketing managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- In 2022, women earned 96% of what men earned.
- 10% of all senior online marketing managers are LGBT.
- Senior online marketing managers are 53% more likely to work at public companies in comparison to private companies.
On this page
Senior online marketing manager demographics by:
Senior online marketing manager gender statistics
51.2% of senior online marketing managers are women and 48.8% of senior online marketing managers are men.
- Female, 51.2%
- Male, 48.8%
Senior online marketing manager gender ratio
| Gender | Percentages |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
Senior online marketing manager gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$105,369
Female income
$100,719
Senior online marketing manager gender ratio over time
This data breaks down the percentage of men and women in senior online marketing manager positions over time. Currently, 51.2% of senior online marketing managers are female.
Senior online marketing manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 68.56% | 31.44% |
| 2011 | 68.24% | 31.76% |
| 2012 | 68.83% | 31.17% |
| 2013 | 68.76% | 31.24% |
| 2014 | 67.01% | 32.99% |
| 2015 | 66.55% | 33.45% |
| 2016 | 66.43% | 33.57% |
| 2017 | 65.42% | 34.58% |
| 2018 | 51.15% | 48.85% |
| 2019 | 50.06% | 49.94% |
| 2020 | 48.45% | 51.55% |
| 2021 | 48.84% | 51.16% |
Senior online marketing manager related jobs gender ratio
We compared senior online marketing managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Senior Online Marketing Manager | 49% | 51% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Senior online marketing manager demographics by race
The most common ethnicity among senior online marketing managers is White, which makes up 74.6% of all senior online marketing managers. Comparatively, 8.7% of senior online marketing managers are Hispanic or Latino and 8.2% of senior online marketing managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Senior online marketing manager race
| Senior online marketing manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Senior online marketing manager race and ethnicity over time
See how senior online marketing manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Senior online marketing manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Senior online marketing manager wage gap by race
According to our data, asian senior online marketing managers have the highest average salary compared to other ethnicities. Black or african american senior online marketing managers have the lowest average salary at $100,720.
| Ethnicity | Salary |
|---|---|
| Unknown | $104,946 |
| White | $104,571 |
| Black or African American | $100,720 |
| Asian | $112,679 |
| Hispanic or Latino | $104,285 |
Average senior online marketing manager age
See how the average age of senior online marketing managers varies based on ethnicity and gender.
Male
Female
Senior online marketing manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Senior online marketing manager age breakdown
The average age of senior online marketing managers is 40+ years years old, representing 44% of the senior online marketing manager population.
Senior online marketing manager age breakdown
| Senior Online Marketing Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Senior online marketing manager educational attainment
The most common degree for senior online marketing managers is bachelor's degree, with 81% of senior online marketing managers earning that degree. The second and third most common degree levels are master's degree degree at 15% and master's degree degree at 3%.
- Bachelor's, 81%
- Master's, 15%
- Associate, 3%
- High School Diploma, 1%
Senior online marketing managers by degree level
| Senior online marketing manager degree | Percentages |
|---|---|
| Bachelor's | 81% |
| Master's | 15% |
| Associate | 3% |
| High School Diploma | 1% |
Senior online marketing manager jobs you might like
Senior online marketing manager wage gap by degree level
According to the data, senior online marketing managers with a Doctorate degree earn more than those without, at $122,783 annually. With a Master's degree, senior online marketing managers earn a median annual income of $118,636 compared to $107,637 for senior online marketing managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $118,636 |
| Bachelor's Degree | $107,637 |
| Doctorate Degree | $122,783 |
Senior online marketing manager employment statistics
Most senior online marketing managers work for a public in the technology industry.
Company size where senior online marketing managers work
Below, you can see the size of companies where senior online marketing managers work.
Senior online marketing manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 5% |
| 50 - 100 employees | 8% |
| 100 - 500 employees | 15% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 31% |
| > 10,000 employees | 32% |
Senior online marketing manager jobs by company type
Employees with the senior online marketing manager job title have their preferences when it comes to working for a company. For instance, most senior online marketing managers prefer to work at public companies over private companies.
Senior online marketing manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 5% |
| Public | 53% |
| Private | 42% |
Senior online marketing manager jobs by industry
The most common industries for senior online marketing managers are technology, media and internet.
Senior online marketing manager industry statistics
| Industry | Percentages |
|---|---|
| Technology | 19% |
| Fortune 500 | 18% |
| Media | 10% |
| Internet | 10% |
| Finance | 9% |
| Manufacturing | 7% |
| Telecommunication | 6% |
| Retail | 5% |
| Hospitality | 4% |
| Education | 3% |
| Professional | 3% |
| Health Care | 2% |
| Agriculture | 1% |
| Start-up | 1% |
| Non Profits | 1% |
| Energy | 1% |
Senior online marketing manager turnover and employment statistics
Senior online marketing manager unemployment rate over time
The unemployment rate for senior online marketing managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Senior online marketing manager unemployment rate by year
| Year | Senior online marketing manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average senior online marketing manager tenure
The average senior online marketing manager stays at their job for 1-2 years, based on the 183 senior online marketing managers resumes in Zippia's database.
Senior online marketing manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 8% |
| 1-2 years | 42% |
| 3-4 years | 20% |
| 5-7 years | 12% |
| 8-10 years | 10% |
| 11+ years | 9% |
Senior online marketing manager LGBT ratio compared to similar jobs
Review the percent of senior online marketing managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Circulation District Manager | 7.25% | 47,216 |
| Advertising Sales Director | 9.54% | 56,824 |
| Senior Online Marketing Manager | 9.86% | - |
| Public Information Officer | 16.11% | 129,237 |
Similar senior online marketing manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Circulation District Manager | 7.25% | 47,216 |
| Advertising Sales Director | 9.54% | 56,824 |
| Public Information Officer | 16.11% | 129,237 |
Foreign languages spoken by senior online marketing managers
The most common foreign language among senior online marketing managers is Mandarin at 28.6%. The second-most popular foreign language spoken is Cantonese at 28.6% and Chinese is the third-most popular at 28.6%.
- Mandarin, 28.6%
- Cantonese, 28.6%
- Chinese, 28.6%
- Spanish, 14.3%
Senior online marketing manager languages spoken
| Foreign language | Percentages |
|---|---|
| Mandarin | 28.6% |
| Cantonese | 28.6% |
| Chinese | 28.6% |
| Spanish | 14.3% |
