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Senior online marketing manager education requirements

Updated January 8, 2025
4 min read

There are several educational requirements to become a senior online marketing manager. Senior online marketing managers usually study marketing, business, or communication. 81% of senior online marketing managers hold a bachelor's degree, and 15% hold an master's degree. We analyzed 183 real senior online marketing manager resumes to see exactly what senior online marketing manager education sections show.

The most common colleges for senior online marketing managers are the University of California, Santa Barbara and the University of California, Santa Barbara.

There are also many online senior online marketing manager courses to help get the education required to be a senior online marketing manager.

What education do you need to become a senior online marketing manager?

What degree do you need to be a senior online marketing manager?

The most common degree for senior online marketing managers is bachelor's degree, with 81% of senior online marketing managers earning that degree. The second and third most common degree levels are master's degree degree at 15% and master's degree degree at 3%.
  • Bachelor's, 81%
  • Master's, 15%
  • Associate, 3%
  • High School Diploma, 1%

What should I major in to become a senior online marketing manager?

You should major in marketing to become a senior online marketing manager. 24% of senior online marketing managers major in marketing. Other common majors for a senior online marketing manager include business and communication.

Most common colleges for senior online marketing managers

Senior online marketing managers often get their degrees at University of California, Santa Barbara, Ohio State University, and San Jose State University. Here are the most common colleges for senior online marketing managers in the US based on their resumes.
Senior online marketing manager common collegePercentages
University of California, Santa Barbara8.00%
Ohio State University8.00%
San Jose State University6.00%
New York University6.00%
University of California - Davis6.00%

Best majors for senior online marketing managers

RankMajorPercentages
1Marketing24.4%
2Business14.1%
3Communication9.6%
4Management8.9%
5Psychology5.2%

Best colleges for senior online marketing managers

The best colleges for senior online marketing managers are Northeastern University, University of Texas at Austin, and University of Maryland - College Park.

A senior online marketing manager with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for senior online marketing managers. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become senior online marketing managers.

1. University of Georgia

Athens, GA • Private

In-state tuition

$11,830

Enrollment

29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-state tuition

$10,555

Enrollment

30,360

3. Purdue University

West Lafayette, IN • Private

In-state tuition

$9,992

Enrollment

33,495

4. Ohio State University

Columbus, OH • Private

In-state tuition

$10,726

Enrollment

45,769

5. University of Texas at Austin

Austin, TX • Private

In-state tuition

$10,610

Enrollment

40,329

6. University of Rhode Island

Kingston, RI • Private

In-state tuition

$14,138

Enrollment

13,743

7. University of Maryland - College Park

College Park, MD • Private

In-state tuition

$10,595

Enrollment

30,184

8. University of Washington

Seattle, WA • Private

In-state tuition

$11,207

Enrollment

30,905

9. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-state tuition

$14,760

Enrollment

31,451

10. Lipscomb University

Nashville, TN • Private

In-state tuition

$32,144

Enrollment

2,914

20 best online courses for senior online marketing managers

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Gain an in-depth understanding of Google Analytics and marketing analytics. Analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau...

5. Hotel Management: Distribution, Revenue and Demand Management

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Market hospitality services, manage demand, and optimize revenue.\n\nThis Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project,...

6. Online Marketing: SEO & Social Media Marketing Strategy

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2023 growth hacking with top web marketing and Internet marketing strategies: Social media marketing strategies + SEO...

7. Google Analytics, GTM. How to improve your marketing?

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4.4
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Learn how to increase your online marketing performance with analytical tools to effectively promote your business!...

8. Product Manager

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Envision and lead the product strategy of industry-defining products, and learn to successfully bring them to market. Influence the execution of product development as a Product Manager, one of the most highly-coveted roles in technology...

9. Data Product Manager

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Leverage data to build products that deliver the right experiences, to the right users, at the right time. Lead the development of data-driven products that position businesses to win in their market...

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14. Online Marketing For Your Local Business Made Simple

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4.2
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Specific, hands-on techniques from a digital marketing pro so you can be successful using social media, SEO, and ads...

15. 30 Digital Marketing Courses In 1. Online Marketing For 2023

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4.7
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Online marketing is the future. Learn digital marketing basics like SEO & social media for 2023...

16. Business Analytics

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In this program, you will learn foundational data skills that apply across functions and industries. You will learn to analyze data and build models with Excel, query databases using SQL, and create informative data visualizations with Tableau...

17. AI Product Manager

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Learn to develop AI products that deliver business value. Build skills that help you compete in the new AI-powered world...

18. Social Media Marketing - Content Marketing Masterclass

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4.5
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Online Digital Marketing / Social Media Strategy For Beginners - Posts / Blogs / Podcasts / Video / Google Local SEO...

19. Marketing Analytics & Retail Business Management using Excel

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(1,259)

Retail analytics using MS Excel - Covering Forecasting, Market Basket, RFM, Customer Valuation & Price Bundling...

20. Growth Product Manager

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Hone specialized Product Management skills in growth strategy. Lead experimentation and data-driven decision-making in your organization to drive products to reach the next level of scale, impact, and profitability...

Top 10 most affordable universities for senior online marketing managers

The most affordable schools for senior online marketing managers are Fashion Institute of Technology, university of florida, and florida state university.

If the best universities for senior online marketing managers are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for senior online marketing managers.

1. Fashion Institute of Technology

New York, NY • Private

In-state tuition

$5,740

Cost of attendance

17,864

2. University of Florida

Gainesville, FL • Private

In-state tuition

$6,381

Cost of attendance

21,034

3. Florida State University

Tallahassee, FL • Private

In-state tuition

$5,656

Cost of attendance

21,623

4. Purdue University

West Lafayette, IN • Private

In-state tuition

$9,992

Cost of attendance

22,430

5. University of South Florida

Tampa, FL • Private

In-state tuition

$6,410

Cost of attendance

20,456

6. University of Washington

Seattle, WA • Private

In-state tuition

$11,207

Cost of attendance

25,275

7. California State University - Fresno

Fresno, CA • Private

In-state tuition

$6,587

Cost of attendance

16,915

8. Brigham Young University

Provo, UT • Private

In-state tuition

$5,620

Cost of attendance

18,136

9. USF Sarasota-Manatee

Sarasota, FL • Private

In-state tuition

$5,587

Cost of attendance

13,043

10. University of Texas at Austin

Austin, TX • Private

In-state tuition

$10,610

Cost of attendance

25,228

Top 10 hardest universities to get into for senior online marketing managers

The hardest universities for senior online marketing managers to get into are Northeastern University, University of Texas at Austin, and University of Maryland - College Park.

Some great schools for senior online marketing managers are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for senior online marketing managers based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.

1. Northeastern University

Boston, MA • Private

Admissions rate

19%

SAT average

1,466

2. University of Texas at Austin

Austin, TX • Private

Admissions rate

39%

SAT average

1,367

3. University of Maryland - College Park

College Park, MD • Private

Admissions rate

47%

SAT average

1,390

4. University of Southern California

Los Angeles, CA • Private

Admissions rate

13%

SAT average

1,445

5. University of Wisconsin - Madison

Madison, WI • Private

Admissions rate

52%

SAT average

1,365

6. University of Washington

Seattle, WA • Private

Admissions rate

49%

SAT average

1,347

7. SUNY at Binghamton

Vestal, NY • Private

Admissions rate

40%

SAT average

1,376

8. Northwestern University

Evanston, IL • Private

Admissions rate

8%

SAT average

1,508

9. University of Georgia

Athens, GA • Private

Admissions rate

49%

SAT average

1,345

10. Purdue University

West Lafayette, IN • Private

Admissions rate

58%

SAT average

1,309

Top 10 easy-to-apply-to universities for senior online marketing managers

The easiest schools for senior online marketing managers to get into are University of the Incarnate Word, oklahoma wesleyan university, and lim college.

Some schools are much easier to get into. If you want to start your career as a senior online marketing manager without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for senior online marketing managers.

1. University of the Incarnate Word

San Antonio, TX • Private

Admissions rate

88%

SAT average

1,044

2. Oklahoma Wesleyan University

Bartlesville, OK • Private

Admissions rate

68%

SAT average

964

3. LIM College

New York, NY • Private

Admissions rate

83%

SAT average

1,061

4. D'Youville College

Buffalo, NY • Private

Admissions rate

100%

SAT average

1,072

5. Texas Woman's University

Denton, TX • Private

Admissions rate

87%

SAT average

1,059

6. Gwynedd Mercy University

Gwynedd Valley, PA • Private

Admissions rate

92%

SAT average

1,031

7. Linfield College

McMinnville, OR • Private

Admissions rate

81%

SAT average

1,117

8. Centenary University

Hackettstown, NJ • Private

Admissions rate

67%

SAT average

987

9. Mount Saint Mary's University

Los Angeles, CA • Private

Admissions rate

84%

SAT average

1,031

10. Texas A&M University - Kingsville

Kingsville, TX • Private

Admissions rate

89%

SAT average

1,035

Average senior online marketing manager salary by education level

Senior online marketing managers with a Doctorate degree earn more than those without, at $122,783 annually. With a Master's degree, senior online marketing managers earn a median annual income of $118,636 compared to $107,637 for senior online marketing managers with an Bachelor's degree.
Senior online marketing manager education levelSenior online marketing manager salary
Master's Degree$118,636
Bachelor's Degree$107,637
Doctorate Degree$122,783

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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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