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Become A Senior Operations And Sales Manager

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Working As A Senior Operations And Sales Manager

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $120,000

    Average Salary

What Does A Senior Operations And Sales Manager Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Senior Operations And Sales Manager

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Help others decide if this is a good career for them

Average Length of Employment
Sales Manager 3.7 years
Top Careers Before Senior Operations And Sales Manager
Manager 8.3%
Top Careers After Senior Operations And Sales Manager
Director 6.0%
Consultant 2.9%
Principal 2.9%

Do you work as a Senior Operations And Sales Manager?

Average Yearly Salary
$120,000
View Detailed Salary Report
$73,000
Min 10%
$120,000
Median 50%
$120,000
Median 50%
$120,000
Median 50%
$120,000
Median 50%
$120,000
Median 50%
$120,000
Median 50%
$120,000
Median 50%
$196,000
Max 90%
Highest Paying City
Mountain View, CA
Highest Paying State
North Dakota
Avg Experience Level
3.8 years
How much does a Senior Operations And Sales Manager make at top companies?
The national average salary for a Senior Operations And Sales Manager in the United States is $120,503 per year or $58 per hour. Those in the bottom 10 percent make under $73,000 a year, and the top 10 percent make over $196,000.

Real Senior Operations And Sales Manager Salaries

Job Title Company Location Start Date Salary
Senior Manager, Sales Operations Pure Storage, Inc. Mountain View, CA Dec 05, 2016 $185,000
Senior Manager, Sales Strategy & Operations Medallia, Inc. Palo Alto, CA Oct 05, 2015 $150,000
Senior Manager, Sales Operations Pharmacyclics LLC Sunnyvale, CA Jan 12, 2015 $150,000
Senior Manager, Sales Operations Lung Biotechnology Inc. Silver Spring, MD Feb 08, 2014 $143,270 -
$202,730
Senior Manager Sales Operations Amgen Inc. Thousand Oaks, CA Apr 14, 2014 $130,000
SR. Manager, Sales Strategy and Operations-Relateiq Salesforce.com, Inc. Palo Alto, CA Dec 10, 2015 $119,517
SR. Manager, Sales Strategy and Operations-Relateiq Salesforce.com, Inc. Palo Alto, CA Oct 19, 2015 $119,517
Senior Manager, Sales Operations E2Open, Inc. Foster City, CA Oct 01, 2009 $118,000 -
$219,000

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Top Skills for A Senior Operations And Sales Manager

  1. Sales Operations
  2. Customer Service
  3. Salesforce
You can check out examples of real life uses of top skills on resumes here:
  • Collaborated with regional leaders and internal sales operations teams to improve internal processes that eliminated manual procedures for account managers.
  • Designed, implemented and installed new customer service technology and phone system and operations framework.
  • Manage revenue schedules in Salesforce.com for all sales opportunities to insure pipeline accuracy.
  • Facilitate end-user training and establish processes involving newly migrated CRM system.
  • Performed analysis on all sales trends and metrics, customer churn and revenue growth.

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Average Salary:

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Top 10 Best States for Senior Operations And Sales Managers

  1. New York
  2. Colorado
  3. Rhode Island
  4. New Jersey
  5. North Carolina
  6. Delaware
  7. Texas
  8. Georgia
  9. Virginia
  10. Pennsylvania
  • (1,547 jobs)
  • (784 jobs)
  • (102 jobs)
  • (824 jobs)
  • (864 jobs)
  • (73 jobs)
  • (2,348 jobs)
  • (963 jobs)
  • (887 jobs)
  • (1,008 jobs)

Senior Operations And Sales Manager Demographics

Gender

Male

60.0%

Female

33.2%

Unknown

6.8%
Ethnicity

White

59.0%

Hispanic or Latino

16.4%

Black or African American

10.8%

Asian

9.9%

Unknown

4.0%
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Foreign Languages Spoken

Spanish

46.2%

French

11.5%

Japanese

7.7%

Portuguese

3.8%

German

3.8%

Romanian

3.8%

Serbian

3.8%

Carrier

3.8%

Mandarin

3.8%

Italian

3.8%

Bosnian

3.8%

Croatian

3.8%
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Senior Operations And Sales Manager Education

Schools

University of Phoenix

22.0%

San Jose State University

8.9%

George Washington University

6.5%

University of Texas at Austin

6.5%

Arizona State University

5.7%

University of Southern California

4.1%

University of Utah

4.1%

University of Scranton

3.3%

New York University

3.3%

Pennsylvania State University

3.3%

Kennesaw State University

3.3%

DePaul University

3.3%

University of Massachusetts - Lowell

3.3%

Cornell University

3.3%

University of Rhode Island

3.3%

University of Dayton

3.3%

University of California - Davis

3.3%

University of Oregon

3.3%

Fairleigh Dickinson University

3.3%

University of Chicago

3.3%
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Majors

Business

40.5%

Finance

10.1%

Management

7.9%

Marketing

6.9%

Communication

4.4%

Political Science

4.4%

Accounting

4.2%

Economics

2.6%

Project Management

2.0%

Computer Science

1.8%

English

1.8%

Psychology

1.8%

Public Relations

1.8%

General Sales

1.8%

Industrial Engineering

1.6%

Small Business Management

1.4%

Human Resources Management

1.4%

Industrial Technology

1.2%

Education

1.2%

Electrical Engineering

1.0%
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Degrees

Bachelors

48.0%

Masters

31.7%

Other

12.6%

Associate

3.1%

Certificate

3.0%

Diploma

0.8%

Doctorate

0.8%
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