What does a senior operations and sales manager do?
A senior operations and sales manager is in charge of overseeing the daily operations and sales progress of a company, ensuring efficiency and sales growth. Their responsibilities include setting goals and guidelines, managing different teams, developing strategies to optimize operations, and addressing issues and concerns, resolving them promptly and efficiently. They must also monitor the progress of all efforts, reporting to the executives when necessary. Furthermore, as a manager, it is essential to lead and encourage teams to reach goals, all while implementing the company's policies and regulations.
Senior operations and sales manager responsibilities
Here are examples of responsibilities from real senior operations and sales manager resumes:
- Manage cross channel initiatives (B2B, B2C, distributors, resellers).
- Manage monthly booking forecast process and ensure unit forecast alignment between sales/marketing & supply chain.
- Obtain business through B2B sales, B2C sales, cold calling, hunting, account growth/management.
- Develop and implement the CRM platform and policies to maximize sales opportunity and understand trends in the marketplace.
- Facilitate end-user training and establish processes involving newly migrate CRM system.
- Support quality, logistics, and other operations to ensure staffing requirements while maximizing profitability.
- Spearhead order fulfillment project to better align internal processes and logistics to meet customer expectation.
- Establish and maintain data integrity processes in order to keep Salesforce object data clean and synchronize with other integrate systems.
- Establish benchmarks and KPIs and drive enterprise-wide transformation to improve operational efficiency and create a culture of individual and team performance.
- Provide training and support in the implementation of Salesforce.com.
- Process information/merchandise through POS registers system.
- Create an official company page on Facebook to facilitate interaction with customers.
Senior operations and sales manager skills and personality traits
We calculated that 12% of Senior Operations And Sales Managers are proficient in Sales Operations, Sales Leadership, and CRM. They’re also known for soft skills such as Management skills, Leadership skills, and Customer-service skills.
We break down the percentage of Senior Operations And Sales Managers that have these skills listed on their resume here:
- Sales Operations, 12%
Collaborated with regional leaders and internal sales operations teams to improve internal processes that eliminated manual procedures for account managers.
- Sales Leadership, 6%
Provided effective operations support to account managers and sales leadership, overseeing forecasting, financial reporting and revenue recognition compliance.
- CRM, 6%
Facilitate end-user training and establish processes involving newly migrated CRM system.
- Sales Organization, 6%
Provided counsel to the Sales Leaders about implementing sales organization initiatives and objectives that appropriately reflect Simmons' goals.
- Salesforce, 6%
Established and maintained data integrity processes in order to keep Salesforce object data clean and synchronized with other integrated systems.
- Business Reviews, 6%
Lead financial planning, business decision analysis, and financial, operational and business reviews.
Common skills that a senior operations and sales manager uses to do their job include "sales operations," "sales leadership," and "crm." You can find details on the most important senior operations and sales manager responsibilities below.
Leadership skills. Another essential skill to perform senior operations and sales manager duties is leadership skills. Senior operations and sales managers responsibilities require that "sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals." Senior operations and sales managers also use leadership skills in their role according to a real resume snippet: "present business reviews and recommendations to senior executive leadership. "
Customer-service skills. Another skill that relates to the job responsibilities of senior operations and sales managers is customer-service skills. This skill is critical to many everyday senior operations and sales manager duties, as "when helping to make a sale, sales managers must listen and respond to the customer’s needs." This example from a resume shows how this skill is used: "experience in presenting quarterly business reviews for corporate customers demonstrating a high degree of consultative sales and business solutions. "
Communication skills. For certain senior operations and sales manager responsibilities to be completed, the job requires competence in "communication skills." The day-to-day duties of a senior operations and sales manager rely on this skill, as "sales managers need to work with colleagues and customers, so they must be able to communicate clearly." For example, this snippet was taken directly from a resume about how this skill applies to what senior operations and sales managers do: "developed new sales portal communication platform to engage and inform the field sales organization. "
Analytical skills. Another crucial skill for a senior operations and sales manager to carry out their responsibilities is "analytical skills." A big part of what senior operations and sales managers relies on this skill, since "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." How this skill relates to senior operations and sales manager duties can be seen in an example from a senior operations and sales manager resume snippet: "develop and manage sales dashboards using qlikview bi software, partner pos and inventory and oracle erp data. "
The three companies that hire the most senior operations and sales managers are:
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Compare different senior operations and sales managers
Senior operations and sales manager vs. Director of sales and operations
Directors of Sales and Operations are executives who oversee the performance of the company. They set the strategic direction for the company's sales force. They also ensure that company operations run efficiently. Directors of Sales and operations are in charge of analyzing the sales data of the company. They identify areas for improvement and create strategies that will address these challenges. They would then ensure that the strategies are effective. In case the initial strategies did not produce the desired results, they are expected to change course and continue trying. They are also in charge of managing the operations of the company. They ensure that the company is properly equipped with the right tools to get the best value for their products and services.
These skill sets are where the common ground ends though. The responsibilities of a senior operations and sales manager are more likely to require skills like "sales leadership," "business reviews," "vps," and "sfdc." On the other hand, a job as a director of sales and operations requires skills like "analytics," "business operations," "pricing strategy," and "strategic direction." As you can see, what employees do in each career varies considerably.
Directors of sales and operations earn the highest salaries when working in the professional industry, with an average yearly salary of $140,719. On the other hand, senior operations and sales managers are paid more in the start-up industry with an average salary of $152,383.directors of sales and operations tend to reach similar levels of education than senior operations and sales managers. In fact, directors of sales and operations are 3.5% less likely to graduate with a Master's Degree and 0.3% more likely to have a Doctoral Degree.Senior operations and sales manager vs. Sales support manager
A sales support manager is responsible for monitoring the sales operations of an organization, evaluating the sales performance, and conducting data analysis and research to identify business opportunities that would generate more revenue resources and increase the company's profitability. Sales support managers also meet with existing potential clients to discuss services and negotiate contracts, responding to their inquiries and concerns, and addressing their requests. They also handle the training and programs for the sales staff to maximize efficiency and productivity to meet target goals and increase sales volume.
Each career also uses different skills, according to real senior operations and sales manager resumes. While senior operations and sales manager responsibilities can utilize skills like "sales operations," "sales leadership," "sales organization," and "business reviews," sales support managers use skills like "excellent interpersonal," "excellent organizational," "customer satisfaction," and "sales floor."
On average, sales support managers earn a lower salary than senior operations and sales managers. Some industries support higher salaries in each profession. Interestingly enough, sales support managers earn the most pay in the professional industry with an average salary of $106,396. Whereas senior operations and sales managers have higher pay in the start-up industry, with an average salary of $152,383.sales support managers earn lower levels of education than senior operations and sales managers in general. They're 7.7% less likely to graduate with a Master's Degree and 0.3% less likely to earn a Doctoral Degree.Senior operations and sales manager vs. Sales account manager
The account sales manager is in charge of the retention of their customer relationship. They have to supervise the portfolio of existing clients, develop new business with them, and seek new sales opportunities. Account sales managers act as liaisons between the company and customer as well as build strong, long-lasting relationships by providing an improved customer experience. It is their responsibility to negotiate contracts and close deals to maximize sales profits. Also, they forecast track sales results and prepare reports on account status.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from senior operations and sales manager resumes include skills like "sales operations," "sales leadership," "sales organization," and "business reviews," whereas a sales account manager is more likely to list skills in "customer satisfaction," "account management," "product knowledge," and "powerpoint. "
Sales account managers earn the best pay in the technology industry, where they command an average salary of $68,777. Senior operations and sales managers earn the highest pay from the start-up industry, with an average salary of $152,383.Most sales account managers achieve a lower degree level compared to senior operations and sales managers. For example, they're 9.5% less likely to graduate with a Master's Degree, and 0.0% less likely to earn a Doctoral Degree.Senior operations and sales manager vs. Sales team manager
A sales team manager is responsible for monitoring the sales performance and goals of an organization by strategizing on efficient techniques to sell goods and services to customers. Sales team managers identify business opportunities by analyzing the current market trends that would increase the company's revenues and profitability. They also provide training for the sales team members to maximize their efficiency and increase productivity. A sales team manager must have excellent communication and leadership skills, especially in developing sales plans to achieve sales targets.
Types of senior operations and sales manager
Updated January 8, 2025
