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Become A Senior Partner

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Working As A Senior Partner

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $155,000

    Average Salary

What Does A Senior Partner Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Senior Partner

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Senior Partner Jobs

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Senior Partner Career Paths

Senior Partner
Business Manager Director Of Sales
Director Of Enterprise Sales
12 Yearsyrs
Marketing Director Director Of Sales
Director, National Accounts
12 Yearsyrs
Project Manager Business Developer
Director, Strategic Accounts
13 Yearsyrs
Principal Senior Sales Executive
Enterprise Account Manager
9 Yearsyrs
Project Manager Vice President
Executive Vice President Of Sales
10 Yearsyrs
Legal Assistant Project Manager
General Manager
7 Yearsyrs
Assistant To Vice President Account Manager
Major Account Manager
7 Yearsyrs
Paralegal Office Manager
Marketing Manager
6 Yearsyrs
Office Manager Account Manager
National Account Manager
8 Yearsyrs
Business Manager Regional Sales Manager
National Accounts Sales Manager
9 Yearsyrs
Legal Assistant Office Manager
Operations Manager
7 Yearsyrs
Paralegal Chief Executive Officer
President & Chief Operating Officer
13 Yearsyrs
Business Developer Vice President & General Manager
President And General Manager
10 Yearsyrs
Operations Director Territory Manager
Regional Business Manager
10 Yearsyrs
Senior Project Manager Senior Account Executive
Regional Sales Director
10 Yearsyrs
Chief Executive Officer Sales Specialist
Regional Sales Manager
9 Yearsyrs
Chief Executive Officer Management Consultant
Senior Product Manager
9 Yearsyrs
Business Developer Vice President, Business Development
Senior Vice President, Sales
14 Yearsyrs
Assistant To Vice President Account Executive
Strategic Accounts Manager
9 Yearsyrs
Senior Project Manager Vice President, Business Development
Vice President & Sales Manager
9 Yearsyrs
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Do you work as a Senior Partner?

Senior Partner Demographics

Gender

Male

60.5%

Female

37.0%

Unknown

2.5%
Ethnicity

White

61.8%

Hispanic or Latino

14.7%

Black or African American

11.3%

Asian

8.8%

Unknown

3.4%
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Languages Spoken

Spanish

38.4%

French

12.3%

German

8.2%

Japanese

5.5%

Korean

5.5%

Carrier

4.1%

Mandarin

4.1%

Italian

4.1%

Russian

4.1%

Chinese

2.7%

Danish

1.4%

Portuguese

1.4%

Hungarian

1.4%

Gujarati

1.4%

Romanian

1.4%

Cantonese

1.4%

Greek

1.4%

Arabic

1.4%
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Senior Partner Education

Schools

University of Phoenix

11.7%

Michigan State University

9.7%

Villanova University

5.8%

University of Pennsylvania

5.2%

George Mason University

5.2%

New York University

4.5%

Northwestern University

4.5%

Temple University

4.5%

Fordham University

4.5%

DePaul University

4.5%

Northeastern University

4.5%

University of Alabama

3.9%

University of San Francisco

3.9%

Nova Southeastern University

3.9%

West Virginia University

3.9%

University of Texas at Austin

3.9%

Harvard University

3.9%

Columbia University

3.9%

Auburn University

3.9%

University of Delaware

3.9%
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Majors

Business

25.9%

Law

13.0%

Finance

6.4%

Marketing

5.2%

Legal Support Services

4.7%

Human Resources Management

4.6%

Computer Science

4.5%

Communication

4.2%

English

3.9%

Management

3.5%

Political Science

3.4%

Accounting

2.9%

Psychology

2.7%

Nursing

2.6%

Education

2.6%

Economics

2.2%

Sociology

2.1%

Criminal Justice

2.0%

Counseling Psychology

2.0%

History

1.6%
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Degrees

Bachelors

35.3%

Masters

28.1%

Other

17.4%

Doctorate

11.3%

Associate

4.1%

Certificate

2.7%

Diploma

0.7%

License

0.2%
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Real Senior Partner Salaries

Job Title Company Location Start Date Salary
Senior Partner, Worldwide Head of Integrated Strat The Ogilvy Group LLC-Ogilvy & Mather New York, NY Sep 18, 2014 $375,000
Senior Partner, Worldwide Head of Strategy Integra The Ogilvy Group Inc.-Ogilvy & Mather New York, NY Sep 07, 2013 $375,000
Senior Partner ESS Analysis LLC Newton, MA May 16, 2010 $250,000
Senior Partner Engineer Netflix, Inc. Los Gatos, CA Jul 10, 2015 $250,000
Senior Partner, Group Planning Director The Ogilvy Group Inc.-Ogilvy & Mather New York, NY Oct 12, 2009 $230,000
Corporate Strategy Senior Partner Alcatel-Lucent USA Inc. Hillsborough, NJ Aug 01, 2014 $220,000
Corporate Strategy Senior Partner Alcatel-Lucent USA, Inc. Hillsborough, NJ Mar 23, 2016 $220,000
Senior Partner, Consumer Insights Director Mediacom Worldwide Inc. New York, NY Apr 03, 2012 $199,000
Senior Lawyer (Income Partner) Mayer Brown LLP Houston, TX Sep 15, 2010 $180,000 -
$375,000
Senior Partner, Innovation Experience Director Groupm Worldwide Inc.-MEC New York, NY Sep 30, 2013 $180,000
Senior Lawyer (Income Partner) Mayer Brown LLP Houston, TX Oct 01, 2011 $178,318 -
$375,000
Senior Partner Integration Manager Adobe Systems Incorporated San Jose, CA Jan 07, 2016 $176,500
Senior Lawyer (Income Partner) Mayer Brown LLP Houston, TX Apr 26, 2010 $175,000 -
$365,000
Senior Partner, Managing Director Groupm Worldwide Inc.-Mindshare Worldwide New York, NY Apr 12, 2010 $175,000
Senior Partner Manager Twitter, Inc. San Francisco, CA Dec 07, 2016 $165,000
Senior Partner Manager HTC America Innovation, Inc. San Francisco, CA May 08, 2013 $155,000
Senior Partner Manager HTC America Innovation, Inc. San Francisco, CA Aug 05, 2013 $155,000
Senior Talent Partner, Executive Search Adobe Systems Incorporated San Francisco, CA Jun 15, 2015 $150,000
Senior Consulting Partner NCR Corporation Chevy Chase, MD Nov 14, 2016 $142,800 -
$221,200
Senior Partner Engineer Linkedin Corporation Sunnyvale, CA Aug 29, 2016 $142,376 -
$204,800
Senior Partners In Learning Manager Microsoft Corporation Redmond, WA Sep 01, 2014 $141,000
Senior Partner Planner Microsoft Corporation Redmond, WA Sep 04, 2011 $135,000
Senior Partner Engineer Linkedin Corporation Mountain View, CA Sep 08, 2015 $131,269 -
$198,000
Senior Coordinator, Partner HR McKinsey & Company, Inc. United States Atlanta, GA May 31, 2015 $120,399
Senior Human Resources Partner Expedia, Inc. Bellevue, WA May 26, 2015 $118,144 -
$135,865
Senior Partner Practice Recruiter Microsoft Corporation Fort Lauderdale, FL May 12, 2015 $116,038

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Top Skills for A Senior Partner

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  1. Business Strategy
  2. Financial Institutions
  3. Compliance
You can check out examples of real life uses of top skills on resumes here:
  • Focus on business strategy, coaching and deployment of strategies
  • Managed compliance regulatory programs leveraging technology and process improvement to create a comprehensive series of controls and minimize compliance risk.
  • Handled matters involving commercial litigation, commercial transactions, real estate law, wills and probate law, and business law.
  • Lead community based seminars to educate retirees on Social Security, Financial Security and Healthcare reform.
  • Served as lead counsel to Canadian Tire as the retail giant acquired complimentary businesses in key in- country regions and sectors.

How Would You Rate Working As a Senior Partner?

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Top Senior Partner Employers

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Jobs From Top Senior Partner Employers

Senior Partner Videos

Career Advice on becoming a Senior Partner by Will L (Full Version)

Career Advice on becoming a Partner - Dispute Resolution by John B (Full Version)

10xCareer 20 Talks [Season 1] (3/20): With David Wiadrowski - Senior Partner of PwC

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