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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Senior Partner, Worldwide Head of Integrated Strat||The Ogilvy Group LLC-Ogilvy & Mather||New York, NY||Sep 18, 2014||$375,000|
|Senior Partner, Worldwide Head of Strategy Integra||The Ogilvy Group Inc.-Ogilvy & Mather||New York, NY||Sep 07, 2013||$375,000|
|Senior Partner Engineer||Netflix, Inc.||Los Gatos, CA||Jul 10, 2015||$250,000|
|Senior Partner||ESS Analysis LLC||Newton, MA||May 16, 2010||$250,000|
|Corporate Strategy Senior Partner||Alcatel-Lucent USA, Inc.||Hillsborough, NJ||Mar 23, 2016||$220,000|
|Corporate Strategy Senior Partner||Alcatel-Lucent USA Inc.||Hillsborough, NJ||Aug 01, 2014||$220,000|
|Senior Partner, Consumer Insights Director||Mediacom Worldwide Inc.||New York, NY||Apr 03, 2012||$199,000|
|Senior Partner, Innovation Experience Director||Groupm Worldwide Inc.-MEC||New York, NY||Sep 30, 2013||$180,000|
|Senior Lawyer (Income Partner)||Mayer Brown LLP||Houston, TX||Sep 15, 2010||$180,000 -
|Senior Lawyer (Income Partner)||Mayer Brown LLP||Houston, TX||Oct 01, 2011||$178,318 -
|Senior Lawyer (Income Partner)||Mayer Brown LLP||Houston, TX||Apr 26, 2010||$175,000 -
|Senior Partner Manager||Twitter, Inc.||San Francisco, CA||Dec 07, 2016||$165,000|
|Senior Partner Manager||HTC America Innovation, Inc.||San Francisco, CA||May 08, 2013||$155,000|
|Senior Partner Manager||HTC America Innovation, Inc.||San Francisco, CA||Aug 05, 2013||$155,000|
|Senior Partner Engineer||Linkedin Corporation||Sunnyvale, CA||Aug 29, 2016||$142,376 -
|Senior Partner Planner||Microsoft Corporation||Redmond, WA||Sep 04, 2011||$135,000|
|Senior Partner Engineer||Linkedin Corporation||Mountain View, CA||Sep 08, 2015||$131,269 -
|Senior Partner Practice Recruiter||Microsoft Corporation||Fort Lauderdale, FL||May 12, 2015||$116,038|
|Senior Manager NA Partner Functions IT||Mylan Inc.||Morgantown, WV||Oct 28, 2013||$112,000|
|SR. Ecosystem Partner Associate||Incontact Inc.||Midvale, UT||Apr 01, 2016||$110,000|
|Senior M&E Health Partner||Vodafone Global Enterprise Inc.||Redwood City, CA||Oct 01, 2011||$106,800 -
|Senior Partner, Corporate Communications||Groupm Worldwide Inc.||New York, NY||Jun 24, 2013||$100,000|
|Senior Partner Manager||Netenrich, Inc.||Malden, MA||Jun 19, 2013||$83,678 -
|Senior OEM Partner Engineer||McAfee, Inc.||Austin, TX||Aug 31, 2013||$83,150 -
|Senior OEM Partner Engineer||McAfee, Inc.||Austin, TX||Aug 05, 2014||$83,150 -
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