Where do you want to work?
Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential.Education
Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.
Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.
Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.Licenses, Certifications, and Registrations
Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.Important Qualities
Analytical skills. Market research analysts must be able to understand large amounts of data and information.
Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.
Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.
Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.
|Job Title||Company||Location||Start Date||Salary|
|Senior Pricing Analyst||Strategic Pricing Associates, Inc.||Vernon Hills, IL||Oct 22, 2014||$175,000|
|Senior Pricing Analyst||Strategic Pricing Associates, Inc.||Naperville, IL||Sep 25, 2015||$175,000|
|Senior Business/Pricing Analyst||Vmware, Inc.||Palo Alto, CA||Sep 01, 2015||$150,030|
|Senior Actuary, Commercial Pricing||National Union Fire Insurance Company of Pittsburgh, Pa.||New York, NY||Sep 30, 2016||$149,350|
|Senior Capital Markets Pricing Analyst II||AFI Us, LLC||New York, NY||Jan 18, 2013||$144,200|
|SR. Pricing Analyst||Rebel Athletic, Inc.||Carrollton, TX||Jul 10, 2016||$118,643|
|Senior Pricing Analyst-Pricing Manager||Telstra Incorporated||New York, NY||Feb 23, 2015||$118,000|
|SR. Pricing Analyst||Visa USA||Foster City, CA||Jun 05, 2016||$115,000 -
|Senior Pricing Strategy Analyst||Wal-Mart Associates, Inc.||San Bruno, CA||Aug 19, 2015||$115,000|
|Senior Pricing Analyst/Qlikview Developer||Ciber, Inc.||Murrysville, PA||May 02, 2016||$110,000 -
|Senior Pricing Analyst/Qlikview Developer||Ciber, Inc.||Murrysville, PA||Feb 05, 2016||$110,000 -
|SR. Pricing Analyst, Full-Size Pickup Trucks||General Motors Company||Detroit, MI||Oct 01, 2014||$109,968|
|Senior Pricing Analyst||Visa U.S.A. Inc.||Foster City, CA||Aug 15, 2016||$105,900 -
|Senior Pricing Analyst||Continental Automotive Systems Holding Us, Inc.||Auburn Hills, MI||Mar 28, 2015||$89,042 -
|Senior Pricing Analyst||Autodesk, Inc.||San Francisco, CA||Apr 18, 2014||$88,587 -
|Senior Pricing Analyst||PTC Inc.||Needham, MA||Sep 06, 2014||$87,500|
|Senior Pricing Analyst||Continental Automotive Systems Holding Us, Inc.||Auburn Hills, MI||Mar 17, 2016||$86,766 -
|Senior Pricing Analyst||Continental Automotive Systems Holding Us, Inc.||Auburn Hills, MI||Apr 28, 2016||$86,766 -
|Senior Strategic Pricing Analyst||Physio-Control, Inc.||Redmond, WA||Nov 10, 2014||$83,928 -
|Transfer Pricing Senior||Ernst & Young U.S. LLP||Miami, FL||Sep 30, 2016||$83,741|
|Pricing and Valuation Senior||Federal Home Loan Mortgage Co.||McLean, VA||Jun 03, 2011||$83,700 -
|SR Transfer Pricing Analyst||Funaro & Co. P.C.||New York, NY||Sep 12, 2011||$75,000 -
|SR. Pricing Analytics||Essilor of America, Inc.||Dallas, TX||Aug 22, 2016||$75,000 -
|Senior Pricing and Promotion Analyst||Wells Enterprises, Inc.||Minneapolis, MN||Jun 09, 2016||$74,693 -
|Senior Pricing Analyst||Cargill, Incorporated||Wayzata, MN||Sep 10, 2014||$74,464 -
|Senior Pricing Analyst-Strategic Projects||Cummins Filtration, Inc.||Nashville, TN||Jun 04, 2014||$74,400 -
|SR. Commercial Product and Pricing Analyst||Ohio Mutual Insurance Company||Bucyrus, OH||Jun 07, 2014||$74,256|
|Senior Commercial Products & Pricing Analyst||Ohio Mutual Insurance Company||Bucyrus, OH||Nov 13, 2014||$74,256|
|Transfer Pricing Senior||Ernst & Young U.S. LLP||New York, NY||May 20, 2011||$71,302 -
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