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Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential.Education
Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.
Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.
Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.Licenses, Certifications, and Registrations
Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.Important Qualities
Analytical skills. Market research analysts must be able to understand large amounts of data and information.
Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.
Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.
Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.
|Job Title||Company||Location||Start Date||Salary|
|Senior Product Analyst (Vice President)||Jpmorgan Chase & Co.||New York, NY||Oct 02, 2015||$145,000|
|Senior Product Analyst (Vice President)||JP Morgan Chase & Co||New York, NY||May 02, 2016||$142,792|
|Sr.Manager, Product Analyst||Audible Inc.||Newark, NJ||Sep 09, 2016||$135,000|
|Senior Product Analyst||Agiliance, Inc.||Sunnyvale, CA||Sep 18, 2014||$132,000 -
|Senior Product Analyst||Zynga Inc.||Carlsbad, CA||Jan 21, 2015||$125,000|
|Senior Marketing/Product Analyst||Shoprunner Inc.||San Mateo, CA||Jun 27, 2016||$123,594 -
|Senior Product & Delivery Analyst||McKinsey & Company, Inc. United States||Denton, TX||Nov 15, 2015||$122,695|
|Senior Product & Delivery Analyst||McKinsey & Company, Inc. United States||Washington, DC||Apr 11, 2015||$120,399|
|SR. Product Analyst||Visa U.S.A. Inc.||Foster City, CA||Sep 09, 2016||$120,060 -
|SR. Product Analyst (Payment Technology Engineer)||Visa U.S.A. Inc.||Foster City, CA||Aug 18, 2016||$120,060 -
|Senior Product Analyst||Visa U.S.A. Inc.||Foster City, CA||Dec 10, 2015||$118,061 -
|Senior Regulatory and Product Safety Analyst||Amway Global Services Inc.||New York, NY||Nov 01, 2016||$113,575|
|Senior Product Analyst||Stubhub, Inc.||San Francisco, CA||Jul 29, 2016||$113,027|
|Senior Product Analyst||Yusen Logistics (Americas) Inc.||Secaucus, NJ||Mar 16, 2015||$100,000|
|SR. Product Analyst||Edifecs, Inc.||Bellevue, WA||Dec 01, 2014||$100,000|
|SR. Product Analyst||Edifecs, Inc.||Bellevue, WA||Jul 30, 2016||$100,000|
|Senior Product Analyst||Hcentive, Inc.||Reston, VA||Apr 01, 2014||$100,000|
|Senior Product Documentation Analyst||Volvo Group North America, LLC||Greensboro, NC||Jun 07, 2016||$96,762|
|Senior Product Analyst (Assistant Director)||Moody's Analytics||San Francisco, CA||Jun 03, 2013||$96,678 -
|Associate Director, SR. Product Analyst||Moody's Analytics||San Francisco, CA||Sep 28, 2015||$96,387 -
|Senior Product Analyst||Inovalon, Inc.||Bowie, MD||Aug 27, 2015||$87,194 -
|SR. Product Assurance Analyst||Automobile Club of Southern California||Coppell, TX||Sep 15, 2016||$86,000 -
|SR. Product Assurance Analyst||Automobile Club of Southern California||Coppell, TX||Oct 24, 2016||$86,000 -
|Senior Product Analyst||Deloitte Touche Tohmatsu Services Inc.||Glenolden, PA||Sep 09, 2011||$85,800|
|Senior Product Analyst||TWC Administration LLC||Charlotte, NC||Sep 26, 2015||$85,000 -
|Senior Digital TV Product Analyst||SONY Pictures Television Inc.||Culver City, CA||Sep 10, 2015||$85,000 -
|Senior Product Analyst||Bluebeam Software, Inc.||Pasadena, CA||Apr 01, 2013||$85,000|
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