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Become A Senior Product Analyst

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Working As A Senior Product Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $91,134

    Average Salary

What Does A Senior Product Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Senior Product Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Senior Product Analyst jobs

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Average Length of Employment
Product Manager 3.4 years
Senior Analyst 3.3 years
Analyst Lead 2.9 years
Product Lead 2.9 years
Analyst 2.4 years
Product Analyst 2.4 years
Senior Web Analyst 2.3 years
Top Employers Before
Consultant 3.4%
Analyst 3.0%
Top Employers After
Manager 4.6%
Director 3.6%
Consultant 3.1%

Senior Product Analyst Demographics

Gender

Female

49.5%

Male

47.3%

Unknown

3.2%
Ethnicity

White

72.4%

Asian

15.9%

Hispanic or Latino

8.8%

Unknown

2.0%

Black or African American

0.9%
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Languages Spoken

French

31.6%

Spanish

26.3%

Russian

10.5%

Chinese

5.3%

Japanese

5.3%

Mandarin

5.3%

Carrier

5.3%

Urdu

5.3%

Arabic

5.3%
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Senior Product Analyst Education

Schools

University of Phoenix

15.4%

Boston College

6.4%

DePaul University

6.4%

Northeastern University

6.4%

University of Delaware

6.4%

Central Connecticut State University

5.1%

Temple University

5.1%

University of Connecticut

3.8%

North Carolina State University

3.8%

Arizona State University

3.8%

San Jose State University

3.8%

Boston University

3.8%

University of Illinois at Chicago

3.8%

University of Southern California

3.8%

New York University

3.8%

Michigan State University

3.8%

Lindenwood University

3.8%

Rensselaer Polytechnic Institute

3.8%

University of Maryland - College Park

3.8%

Eastern Michigan University

2.6%
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Majors

Business

33.5%

Finance

11.3%

Management

6.0%

Marketing

6.0%

Computer Science

4.9%

Management Information Systems

4.1%

Economics

4.1%

Information Technology

3.8%

Project Management

3.0%

Statistics

3.0%

Accounting

3.0%

Computer Information Systems

2.6%

Electrical Engineering

2.6%

English

2.3%

International Business

1.9%

Information Systems

1.9%

Psychology

1.5%

Law

1.5%

Computer Networking

1.5%

Nursing

1.5%
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Degrees

Bachelors

40.6%

Masters

39.3%

Other

11.3%

Associate

3.7%

Certificate

3.4%

Diploma

0.8%

Doctorate

0.8%
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Part Time
Internship
Temporary

Real Senior Product Analyst Salaries

Job Title Company Location Start Date Salary
Senior Product Analyst (Vice President) Jpmorgan Chase & Co. New York, NY Oct 02, 2015 $145,000
Senior Product Analyst (Vice President) JP Morgan Chase & Co New York, NY May 02, 2016 $142,792
Sr.Manager, Product Analyst Audible Inc. Newark, NJ Sep 09, 2016 $135,000
Senior Product Analyst Agiliance, Inc. Sunnyvale, CA Sep 18, 2014 $132,000 -
$140,000
Senior Product Management Analyst Electronic Arts, Inc. Redwood City, CA Dec 02, 2016 $130,000
Senior Product Data Analyst Knoll, Inc. East Greenville, PA Jun 09, 2016 $125,000
Senior Product Analyst Zynga Inc. Carlsbad, CA Jan 21, 2015 $125,000
Senior Product & Delivery Analyst McKinsey & Company, Inc. United States Denton, TX Nov 15, 2015 $122,695
Senior Product & Delivery Analyst McKinsey & Company, Inc. United States Washington, DC Apr 11, 2015 $120,399
SR. Product Analyst (Payment Technology Engineer) Visa U.S.A. Inc. Foster City, CA Aug 18, 2016 $120,060 -
$134,722
SR. Product Analyst Visa U.S.A. Inc. Foster City, CA Sep 09, 2016 $120,060 -
$134,722
Senior Product Data Analyst Gracenote, Inc. Emeryville, CA Apr 29, 2016 $120,000
Senior Product Analyst Visa U.S.A. Inc. Foster City, CA Dec 10, 2015 $118,061 -
$169,900
SR. Product Analyst/Product Manager Orbitz Worldwide, LLC Chicago, IL Sep 29, 2014 $103,501 -
$126,840
Senior Product Analyst About, Inc. New York, NY Nov 01, 2016 $102,000
SR. Products Business Analyst Columbus Networks USA, Inc. North Miami Beach, FL May 12, 2015 $100,630
Senior Analyst-Product Analytics The PNC Financial Services Group, Inc. Akron, OH Sep 05, 2014 $100,383
SR. Product Analyst Edifecs, Inc. Bellevue, WA Jul 30, 2016 $100,000
SR. Product Analyst Edifecs, Inc. Bellevue, WA Dec 01, 2014 $100,000
Senior Product Analyst Hcentive, Inc. Reston, VA Apr 01, 2014 $100,000
Senior Product Analyst Yusen Logistics (Americas) Inc. Secaucus, NJ Mar 16, 2015 $100,000
SR. Product Analyst Landmark Graphics Corporation Houston, TX Sep 03, 2014 $89,000
Senior Oracle Product Configurator Analyst Pella Corporation Pella, IA Oct 01, 2015 $88,733 -
$102,684
SR. Product Analyst AOL Inc. Dulles Town Center, VA Apr 15, 2013 $88,670 -
$90,600
Senior Product Analyst (Math) Ixl Learning, Inc. San Mateo, CA Mar 17, 2015 $88,000
Senior Product Analyst Inovalon, Inc. Bowie, MD Aug 27, 2015 $87,194 -
$97,194
Senior Oracle Product Configurator Analyst Pella Corporation Pella, IA Jun 14, 2013 $87,069 -
$97,960

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Top Skills for A Senior Product Analyst

FinancialProductDevelopmentRegulatoryBusinessRequirementsSQLWebQAProductManagementBusinessProcessesProductLineProjectManagementUserStoriesMarketResearchBusinessUnitsProductEnhancementsScrumTestPlansWindowsROICustomerService

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Top Senior Product Analyst Skills

  1. Financial
  2. Product Development
  3. Regulatory
You can check out examples of real life uses of top skills on resumes here:
  • Created, managed and updated Stored Procedures for maintaining systems for recording business and financial data.
  • Established cross-country and international product development, production, and distribution, reducing redundancy in required resources.
  • Conducted competitor studies in conjunction with actuarial indications, claims trends, underwriting initiatives, regulatory and legal environments.
  • Analyzed and documented the business requirements and processes and communicated these requirements via the necessary tools/templates to the appropriate team members.
  • Used Access and SQL for a CW project looking for the number of High Value Homes in a county and state.

Top Senior Product Analyst Employers

Senior Product Analyst Videos

Career Advice on becoming a Senior Technical Manager by Natasha H (Full Version)

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