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Become A Senior Product Analyst

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Working As A Senior Product Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $84,000

    Average Salary

What Does A Senior Product Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Senior Product Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Senior Product Analyst Career Paths

Senior Product Analyst
Product Manager
Product Marketing Manager
7 Yearsyrs
Product Manager Senior Product Manager
Product Management Director
12 Yearsyrs
Product Manager Marketing Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Project Manager Marketing Manager Product Marketing Manager
Senior Product Marketing Manager
10 Yearsyrs
Project Manager Marketing Manager
Marketing Program Manager
6 Yearsyrs
Project Manager Owner Marketing Director
Director, Global Marketing
12 Yearsyrs
Senior Business Analyst Manager Marketing Director
Brand Director
10 Yearsyrs
Senior Business Analyst Manager District Sales Manager
Market Development Manager
8 Yearsyrs
Senior Business Analyst
Analytical Manager
8 Yearsyrs
Manager District Sales Manager Brand Manager
Customer Marketing Manager
7 Yearsyrs
Finance Manager Business Development Manager Senior Manager Of Marketing
Senior Manager-Digital Marketing
9 Yearsyrs
Finance Manager Program Manager Senior Product Manager
Marketing Lead
5 Yearsyrs
Finance Manager General Manager Market Manager
Manager, Field Marketing
5 Yearsyrs
Senior Product Manager Marketing Lead Marketing Communications Manager
Manager, Channel Marketing
8 Yearsyrs
Program Manager Development & Program Manager Marketing Program Manager
Marketing And Operations Manager
5 Yearsyrs
Program Manager Portfolio Manager Strategist
Manager, Strategy
8 Yearsyrs
Account Manager Sales And Marketing Manager Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Assistant Product Manager Assistant Marketing Manager
Marketing Services Manager
6 Yearsyrs
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Average Length of Employment
Product Manager 3.3 years
Senior Analyst 3.3 years
Product Lead 3.0 years
Analyst Lead 2.9 years
Product Analyst 2.4 years
Top Careers Before Senior Product Analyst
Analyst 4.3%
Consultant 3.7%
Internship 3.2%
Associate 2.8%
Top Careers After Senior Product Analyst
Consultant 7.3%
Manager 5.0%
Director 3.2%
Analyst 3.2%

Do you work as a Senior Product Analyst?

Average Yearly Salary
$84,000
Show Salaries
$67,000
Min 10%
$84,000
Median 50%
$84,000
Median 50%
$84,000
Median 50%
$84,000
Median 50%
$84,000
Median 50%
$84,000
Median 50%
$84,000
Median 50%
$106,000
Max 90%
Best Paying Company
Moody's
Highest Paying City
San Francisco, CA
Highest Paying State
Washington
Avg Experience Level
3.3 years
How much does a Senior Product Analyst make at top companies?
The national average salary for a Senior Product Analyst in the United States is $84,638 per year or $41 per hour. Those in the bottom 10 percent make under $67,000 a year, and the top 10 percent make over $106,000.

Real Senior Product Analyst Salaries

Job Title Company Location Start Date Salary
Senior Product Analyst (Vice President) Jpmorgan Chase & Co. New York, NY Oct 02, 2015 $145,000
Senior Product Analyst (Vice President) JP Morgan Chase & Co New York, NY May 02, 2016 $142,792
Sr.Manager, Product Analyst Audible Inc. Newark, NJ Sep 09, 2016 $135,000
Senior Product Analyst Agiliance, Inc. Sunnyvale, CA Sep 18, 2014 $132,000 -
$140,000
Senior Product Management Analyst Electronic Arts, Inc. Redwood City, CA Dec 02, 2016 $130,000
Senior Product Data Analyst Knoll, Inc. East Greenville, PA Jun 09, 2016 $125,000
Senior Product Analyst Zynga Inc. Carlsbad, CA Jan 21, 2015 $125,000
Senior Product & Delivery Analyst McKinsey & Company, Inc. United States Denton, TX Nov 15, 2015 $122,695
Senior Product & Delivery Analyst McKinsey & Company, Inc. United States Washington, DC Apr 11, 2015 $120,399
SR. Product Analyst Visa U.S.A. Inc. Foster City, CA Sep 09, 2016 $120,060 -
$134,722
SR. Product Analyst (Payment Technology Engineer) Visa U.S.A. Inc. Foster City, CA Aug 18, 2016 $120,060 -
$134,722
Senior Product Data Analyst Gracenote, Inc. Emeryville, CA Apr 29, 2016 $120,000
Senior Product Analyst Visa U.S.A. Inc. Foster City, CA Dec 10, 2015 $118,061 -
$169,900
SR. Product Analyst/Product Manager Orbitz Worldwide, LLC Chicago, IL Sep 29, 2014 $103,501 -
$126,840
Senior Product Analyst About, Inc. New York, NY Nov 01, 2016 $102,000
SR. Products Business Analyst Columbus Networks USA, Inc. North Miami Beach, FL May 12, 2015 $100,630
Senior Analyst-Product Analytics The PNC Financial Services Group, Inc. Akron, OH Sep 05, 2014 $100,383
SR. Product Analyst Edifecs, Inc. Bellevue, WA Dec 01, 2014 $100,000
Senior Product Analyst Hcentive, Inc. Reston, VA Apr 01, 2014 $100,000
Senior Product Analyst Yusen Logistics (Americas) Inc. Secaucus, NJ Mar 16, 2015 $100,000
SR. Product Analyst Edifecs, Inc. Bellevue, WA Jul 30, 2016 $100,000
SR. Product Analyst Landmark Graphics Corporation Houston, TX Sep 03, 2014 $89,000
Senior Oracle Product Configurator Analyst Pella Corporation Pella, IA Oct 01, 2015 $88,733 -
$102,684
SR. Product Analyst AOL Inc. Dulles Town Center, VA Apr 15, 2013 $88,670 -
$90,600
Senior Product Analyst (Math) Ixl Learning, Inc. San Mateo, CA Mar 17, 2015 $88,000
Senior Product Analyst Inovalon, Inc. Bowie, MD Aug 27, 2015 $87,194 -
$97,194
Senior Oracle Product Configurator Analyst Pella Corporation Pella, IA Jun 14, 2013 $87,069 -
$97,960

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Top Skills for A Senior Product Analyst

  1. New Product Development
  2. Business Requirements
  3. Financial Statements
You can check out examples of real life uses of top skills on resumes here:
  • Prepared financial analysis for several new product development launches and developed quantitative based sales forecasting model as basis for revenue commitments.
  • Analyzed and documented the business requirements and processes and communicated these requirements via the necessary tools/templates to the appropriate team members.
  • Analyzed new products and significant trades to determine appropriate reserves and impact on financial statements.
  • Prepared detailed filing documentation and communicated with the Department of Insurance to ensure compliance with regulations.
  • Provided project management from initial concept through implementation and follow up.

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Average Salary:

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Top 10 Best States for Senior Product Analysts

  1. Washington
  2. Delaware
  3. New Jersey
  4. Virginia
  5. Texas
  6. New York
  7. Rhode Island
  8. Minnesota
  9. Idaho
  10. California
  • (1,053 jobs)
  • (80 jobs)
  • (791 jobs)
  • (1,226 jobs)
  • (1,589 jobs)
  • (1,768 jobs)
  • (102 jobs)
  • (567 jobs)
  • (67 jobs)
  • (4,509 jobs)

Senior Product Analyst Demographics

Gender

Male

48.6%

Female

41.7%

Unknown

9.7%
Ethnicity

White

56.0%

Hispanic or Latino

15.0%

Asian

14.1%

Black or African American

10.6%

Unknown

4.2%
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Foreign Languages Spoken

Spanish

33.3%

French

25.0%

Japanese

5.6%

Mandarin

5.6%

Portuguese

2.8%

Chinese

2.8%

Filipino

2.8%

Ukrainian

2.8%

German

2.8%

Cantonese

2.8%

Carrier

2.8%

Russian

2.8%

Urdu

2.8%

Arabic

2.8%

Italian

2.8%
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Senior Product Analyst Education

Schools

University of Phoenix

17.2%

Arizona State University

6.0%

University of Delaware

6.0%

Webster University

5.2%

University of Texas at Austin

5.2%

DePaul University

5.2%

Northeastern University

5.2%

New York University

4.5%

Michigan State University

4.5%

Florida State University

4.5%

Boston College

4.5%

Purdue University

4.5%

University of Arizona

4.5%

University of Akron

3.7%

University of Minnesota - Twin Cities

3.7%

San Jose State University

3.7%

Ohio University -

3.0%

Western Washington University

3.0%

George Washington University

3.0%

Middle Tennessee State University

3.0%
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Majors

Business

32.8%

Finance

12.9%

Marketing

6.0%

Accounting

6.0%

Management

5.1%

Computer Science

5.0%

Economics

4.1%

Information Technology

2.8%

Management Information Systems

2.6%

Project Management

2.6%

Computer Information Systems

2.5%

Electrical Engineering

2.3%

Mathematics

2.3%

English

2.2%

Law

2.2%

Statistics

1.8%

Information Systems

1.8%

Industrial Engineering

1.7%

Psychology

1.7%

Political Science

1.7%
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Degrees

Bachelors

43.0%

Masters

36.7%

Other

11.2%

Associate

4.0%

Certificate

2.4%

Doctorate

1.7%

Diploma

0.7%

License

0.2%
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