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Senior product analyst vs senior manager of marketing

The differences between senior product analysts and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a senior product analyst, becoming a senior manager of marketing takes usually requires 8-10 years. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $95,351 average annual salary of a senior product analyst.

The top three skills for a senior product analyst include SQL, tableau and project management. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.

Senior product analyst vs senior manager of marketing overview

Senior Product AnalystSenior Manager Of Marketing
Yearly salary$95,351$118,350
Hourly rate$45.84$56.90
Growth rate19%10%
Number of jobs163,508109,064
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 76%
Average age3739
Years of experience610

What does a senior product analyst do?

The senior product analyst is the one responsible for product assessment and monitoring its performance in the market. The product analyst's job is to get all the relevant data to enhance existing products and use such information to develop new products. The senior product analyst collaborates and coordinates with other product teams in the company, including the marketing department. The product analyst's primary goal is perfecting the product through continuous improvements made by data analysis from various sources of feedback.

What does a senior manager of marketing do?

A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

Senior product analyst vs senior manager of marketing salary

Senior product analysts and senior managers of marketing have different pay scales, as shown below.

Senior Product AnalystSenior Manager Of Marketing
Average salary$95,351$118,350
Salary rangeBetween $70,000 And $128,000Between $92,000 And $151,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyCredit KarmaRoku
Best paying industryTechnologyTechnology

Differences between senior product analyst and senior manager of marketing education

There are a few differences between a senior product analyst and a senior manager of marketing in terms of educational background:

Senior Product AnalystSenior Manager Of Marketing
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 76%
Most common majorBusinessMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior product analyst vs senior manager of marketing demographics

Here are the differences between senior product analysts' and senior managers of marketing' demographics:

Senior Product AnalystSenior Manager Of Marketing
Average age3739
Gender ratioMale, 53.6% Female, 46.4%Male, 49.2% Female, 50.8%
Race ratioBlack or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior product analyst and senior manager of marketing duties and responsibilities

Senior product analyst example responsibilities.

  • Lead architecture, design and development of a customize financial analytics solution.
  • Participate in daily scrum meetings, sprint planning and sprint review.
  • Consult on the development of the UAT plan and assist with the execution of the test scripts.
  • Develop power point presentations relate to new features and present to development, QA, documentation and training teams.
  • Structure and stabilize the processes by designing and implementing various projects, cross training process enhancements and UAT testing.
  • Monitor complete SDLC cycle (design, requirements, testing, & implementation) for new products and/or enhancements.
  • Show more

Senior manager of marketing example responsibilities.

  • Manage internal POS inventories to ensure accuracy of items receive and stock levels.
  • Recruit by Sr. VP to manage all marketing aspects of a major output product.
  • Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
  • Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
  • Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
  • Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.
  • Show more

Senior product analyst vs senior manager of marketing skills

Common senior product analyst skills
  • SQL, 9%
  • Tableau, 7%
  • Project Management, 6%
  • Product Management, 6%
  • Data Analysis, 5%
  • Visualization, 5%
Common senior manager of marketing skills
  • Digital Marketing, 15%
  • Marketing Campaigns, 5%
  • Integrated Marketing, 5%
  • Project Management, 4%
  • SR, 3%
  • CRM, 3%

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