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Senior product analyst vs senior marketing analyst

The differences between senior product analysts and senior marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior product analyst and a senior marketing analyst. Additionally, a senior product analyst has an average salary of $95,351, which is higher than the $83,321 average annual salary of a senior marketing analyst.

The top three skills for a senior product analyst include SQL, tableau and project management. The most important skills for a senior marketing analyst are tableau, digital marketing, and SQL.

Senior product analyst vs senior marketing analyst overview

Senior Product AnalystSenior Marketing Analyst
Yearly salary$95,351$83,321
Hourly rate$45.84$40.06
Growth rate19%19%
Number of jobs163,508110,012
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 75%
Average age3737
Years of experience66

What does a senior product analyst do?

The senior product analyst is the one responsible for product assessment and monitoring its performance in the market. The product analyst's job is to get all the relevant data to enhance existing products and use such information to develop new products. The senior product analyst collaborates and coordinates with other product teams in the company, including the marketing department. The product analyst's primary goal is perfecting the product through continuous improvements made by data analysis from various sources of feedback.

What does a senior marketing analyst do?

A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.

Senior product analyst vs senior marketing analyst salary

Senior product analysts and senior marketing analysts have different pay scales, as shown below.

Senior Product AnalystSenior Marketing Analyst
Average salary$95,351$83,321
Salary rangeBetween $70,000 And $128,000Between $63,000 And $109,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaWashington
Best paying companyCredit KarmaCredit Karma
Best paying industryTechnologyFinance

Differences between senior product analyst and senior marketing analyst education

There are a few differences between a senior product analyst and a senior marketing analyst in terms of educational background:

Senior Product AnalystSenior Marketing Analyst
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior product analyst vs senior marketing analyst demographics

Here are the differences between senior product analysts' and senior marketing analysts' demographics:

Senior Product AnalystSenior Marketing Analyst
Average age3737
Gender ratioMale, 53.6% Female, 46.4%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1%Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between senior product analyst and senior marketing analyst duties and responsibilities

Senior product analyst example responsibilities.

  • Lead architecture, design and development of a customize financial analytics solution.
  • Participate in daily scrum meetings, sprint planning and sprint review.
  • Consult on the development of the UAT plan and assist with the execution of the test scripts.
  • Develop power point presentations relate to new features and present to development, QA, documentation and training teams.
  • Structure and stabilize the processes by designing and implementing various projects, cross training process enhancements and UAT testing.
  • Monitor complete SDLC cycle (design, requirements, testing, & implementation) for new products and/or enhancements.
  • Show more

Senior marketing analyst example responsibilities.

  • Implement data visualization tools on top of it and achieve the goal of centralize reporting and consistency in metircs.
  • Manage cross-sell efforts including optimizing and identifying placements and utilizing Omniture to create performance reports.
  • Discover a need for new SEO optimize support pages.
  • Perform segmentation using Pardot and Salesforce to locate prospects for campaigns.
  • Maintain health of implementation progress and account revenue by creating reports and dashboards in SalesForce.
  • Report on and generate analysis of test results, using basis point comparisons to KPIs and significance calculations.
  • Show more

Senior product analyst vs senior marketing analyst skills

Common senior product analyst skills
  • SQL, 9%
  • Tableau, 7%
  • Project Management, 6%
  • Product Management, 6%
  • Data Analysis, 5%
  • Visualization, 5%
Common senior marketing analyst skills
  • Tableau, 10%
  • Digital Marketing, 9%
  • SQL, 8%
  • Visualization, 8%
  • Data Analysis, 6%
  • PowerPoint, 5%

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