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Become A Senior Product Consultant

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Working As A Senior Product Consultant

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $112,000

    Average Salary

What Does A Senior Product Consultant Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Senior Product Consultant

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Average Length of Employment
Product Director 3.4 years
Product Manager 3.3 years
Product Lead 3.0 years
Senior Consultant 3.0 years
Top Careers Before Senior Product Consultant
Consultant 6.5%
Manager 4.1%
Internship 3.3%
Developer 2.8%
Top Careers After Senior Product Consultant
Consultant 6.7%
Manager 4.3%
Director 3.3%

Do you work as a Senior Product Consultant?

Senior Product Consultant Demographics

Gender

Male

55.1%

Female

39.5%

Unknown

5.4%
Ethnicity

White

61.0%

Asian

13.4%

Hispanic or Latino

11.3%

Black or African American

11.0%

Unknown

3.3%
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Foreign Languages Spoken

Russian

28.6%

Spanish

28.6%

German

14.3%

Italian

14.3%

Dutch

14.3%
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Senior Product Consultant Education

Schools

University of Phoenix

9.5%

University of Texas at Austin

7.1%

University of Delaware

7.1%

Arizona State University

6.0%

University of Georgia

6.0%

Northeastern University

6.0%

University of Connecticut

4.8%

Baker College

4.8%

New York University

4.8%

Florida State University

4.8%

Drexel University

4.8%

Villanova University

4.8%

George Mason University

4.8%

Regis University

3.6%

Georgia State University

3.6%

Ohio University -

3.6%

University of California - Berkeley

3.6%

William Paterson University of New Jersey

3.6%

Indiana University of Pennsylvania

3.6%

DePaul University

3.6%
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Majors

Business

28.8%

Marketing

9.9%

Finance

8.9%

Computer Science

6.6%

Accounting

5.3%

Management

5.0%

Information Systems

3.6%

English

3.3%

Psychology

3.0%

Electrical Engineering

2.6%

Project Management

2.6%

Health Care Administration

2.6%

Information Technology

2.6%

Computer Information Systems

2.6%

Communication

2.3%

Journalism

2.0%

Education

2.0%

Management Information Systems

2.0%

Economics

2.0%

Political Science

2.0%
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Degrees

Bachelors

41.3%

Masters

36.0%

Other

14.3%

Certificate

3.0%

Associate

2.8%

Doctorate

1.8%

Diploma

0.7%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$112,000
View Detailed Salary Report
$83,000
Min 10%
$112,000
Median 50%
$112,000
Median 50%
$112,000
Median 50%
$112,000
Median 50%
$112,000
Median 50%
$112,000
Median 50%
$112,000
Median 50%
$152,000
Max 90%
Best Paying Company
Metromile
Highest Paying City
Bothell, WA
Highest Paying State
Hawaii
Avg Experience Level
3.0 years
How much does a Senior Product Consultant make at top companies?
The national average salary for a Senior Product Consultant in the United States is $112,670 per year or $54 per hour. Those in the bottom 10 percent make under $83,000 a year, and the top 10 percent make over $152,000.

Real Senior Product Consultant Salaries

Job Title Company Location Start Date Salary
SR. Product Development Business Consultant Autodesk, Inc. Waltham, MA Jan 29, 2015 $168,000
Product Technology SR. Consultant Dell Marketing LP San Jose, CA Aug 23, 2010 $150,075
Senior Consultant, Product and Service Design Philips Electronics North America Corporation Bothell, WA Dec 12, 2016 $150,000
Product Senior Consultant Dell Marketing LP Palo Alto, CA Feb 21, 2011 $147,000 -
$177,000
Senior Product Consultant Caterpillar Inc. Miami, FL Jan 04, 2016 $144,180
Senior Product Consultant Caterpillar Inc. Miami, FL Dec 23, 2016 $144,180
Associate Director-SR. Product Consultant Moody's Analytics, Inc. New York, NY Jan 10, 2016 $139,125
Product Marketing Senior Consultant Dell USA LP Nashua, NH Sep 20, 2010 $135,000 -
$155,520
Senior Product Consultant Caterpillar Inc. Peoria, IL Feb 27, 2012 $130,608
Senior Product Consultant Caterpillar Inc. Miami, FL Aug 25, 2012 $130,608
Senior Product Data Consultant Headstrong Services LLC Richardson, TX Jan 28, 2011 $129,359
Assistant Director-Senior Product Consultant Moody's Analytics, Inc. New York, NY Sep 20, 2016 $128,153
Product SR. Consultant Dell Products LP Round Rock, TX Sep 18, 2013 $126,198
Assistant Director-Senior Product Consultant Moody's Analytics, Inc. New York, NY Jan 17, 2015 $102,612
Product Line Senior Consultant Dell USA LP Round Rock, TX Sep 30, 2010 $100,000 -
$165,500
Senior Product Consultant Scala, Inc. Exton, PA Oct 01, 2010 $99,000
Senior Product Consultant (Sales Support Manager-Underground Equipment) Caterpillar Inc. Miami, FL Jan 12, 2015 $97,440 -
$146,148
Product Marketing Senior Consultant Dell USA LP Round Rock, TX Oct 01, 2010 $96,700
Principal: ERP Product SR Expert Consultant CSC Consulting, Inc. Wesley Chapel, FL Nov 01, 2016 $96,450
Senior Product Consultant Solstice Consulting LLC Chicago, IL Dec 09, 2016 $86,000
Senior Product Consultant Jacada, Inc. Atlanta, GA Aug 04, 2016 $85,000
Senior Product Consultant Jacada, Inc. Atlanta, GA Feb 23, 2015 $85,000
Senior Consultant, RX Product Develpoment CVS Pharmacy, Inc. Woonsocket, RI Aug 11, 2014 $85,000
Senior Product Consultant Jacada, Inc. Atlanta, GA Jul 04, 2016 $85,000

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Top Skills for A Senior Product Consultant

  1. Business Development
  2. Project Management
  3. Business Requirements
You can check out examples of real life uses of top skills on resumes here:
  • Participated in new business development activities to drive business and client acquisition.
  • Created alignment to maximize market growth opportunities, drive P/L enhancements and standardize methodology, project management and consulting results.
  • Created business requirements for strategic projects within Retirement Plans Group with a focus on automation of plan sponsor initiatives.
  • Trained Consultants to provide courteous and professional customer service.
  • Managed team of professionals who provided product knowledge for Fidelity Information Services.

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Top 10 Best States for Senior Product Consultants

  1. New York
  2. Colorado
  3. Rhode Island
  4. Virginia
  5. New Jersey
  6. Washington
  7. California
  8. District of Columbia
  9. Pennsylvania
  10. Delaware
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  • (932 jobs)
  • (192 jobs)
  • (1,082 jobs)
  • (1,090 jobs)
  • (1,638 jobs)
  • (6,084 jobs)
  • (286 jobs)
  • (1,012 jobs)
  • (63 jobs)

Top Senior Product Consultant Employers

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