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Become A Senior Product Developer

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Working As A Senior Product Developer

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $114,335

    Average Salary

What Does A Senior Product Developer Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Senior Product Developer

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Senior Product Developer Demographics

Gender

Male

54.3%

Female

42.6%

Unknown

3.1%
Ethnicity

White

57.3%

Asian

16.6%

Hispanic or Latino

12.2%

Black or African American

9.5%

Unknown

4.5%
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Languages Spoken

Chinese

20.0%

Spanish

20.0%

Portuguese

10.0%

Japanese

10.0%

French

10.0%

Mandarin

10.0%

Korean

10.0%

Italian

10.0%
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Senior Product Developer Education

Schools

Fashion Institute of Technology

18.9%

Texas A&M University

7.5%

Texas State University

5.7%

Carnegie Mellon University

5.7%

Colorado State University

5.7%

University of Connecticut

3.8%

Washington State University

3.8%

Savannah College of Art and Design

3.8%

University of Illinois at Urbana-Champaign

3.8%

Arizona State University

3.8%

University of South Carolina - Columbia

3.8%

Oregon State University

3.8%

Brigham Young University

3.8%

Fordham University

3.8%

School of the Art Institute of Chicago

3.8%

University of North Texas

3.8%

Lehigh University

3.8%

University of Phoenix

3.8%

University of Southern California

3.8%

Capella University

3.8%
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Majors

Computer Science

18.9%

Business

16.9%

Graphic Design

10.8%

Fine Arts

4.7%

Marketing

4.7%

Apparel And Textiles

4.1%

Specialized Sales And Merchandising

4.1%

Finance

4.1%

Food Science

4.1%

Mechanical Engineering

3.4%

Accounting

3.4%

Biology

2.7%

Computer Engineering

2.7%

Law

2.7%

Electrical Engineering

2.7%

English

2.0%

Manufacturing Engineering

2.0%

Management

2.0%

Political Science

2.0%

Mathematics

2.0%
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Degrees

Bachelors

46.2%

Masters

31.4%

Other

11.2%

Associate

5.8%

Doctorate

3.6%

Certificate

1.8%
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Real Senior Product Developer Salaries

Job Title Company Location Start Date Salary
SR. Principal Ebusiness Product Developer Symantec Corporation Mountain View, CA Apr 07, 2014 $155,000
SR. Principal Ebusiness Product Developer Symantec Corporation Mountain View, CA Mar 23, 2016 $148,000
Senior Ebusiness Product Developer Symantec Corporation Mountain View, CA Apr 05, 2014 $146,404
Senior Ebusiness Product Developer Symantec Corporation Mountain View, CA May 04, 2014 $146,404
SR. Principal Ebusiness Product Developer Symantec Corporation Mountain View, CA Jun 09, 2016 $140,892
SR Principal Ebusiness Product Developer Symantec Corporation Mountain View, CA Apr 22, 2016 $137,309
SR. Principal Ebusiness Product Developer Symantec Corporation Mountain View, CA Sep 15, 2014 $136,578
SR. Principal Ebusiness Product Developer Symantec Corporation Mountain View, CA Dec 20, 2014 $136,425
SR Principal Ebusiness Product Developer Symantec Corporation Mountain View, CA Jul 30, 2012 $133,328
SR. Product Developer YUME, Inc. Redwood City, CA Nov 24, 2014 $132,080
SR. Principal Ebusiness Product Developer Symantec Corporation Mountain View, CA Dec 20, 2014 $132,000
Senior Principal Ebusiness Product Developer Symantec Corporation Mountain View, CA May 06, 2016 $119,010
Senior Product Developer BMC Software, Inc. San Jose, CA May 03, 2014 $118,450
Senior Product Developer BMC Software, Inc. Santa Clara, CA Dec 10, 2016 $118,400 -
$169,100
Senior Product Developer BMC Software, Inc. San Jose, CA Sep 14, 2015 $118,400 -
$174,000
Senior Product Developer BMC Software, Inc. Santa Clara, CA Aug 07, 2016 $118,400 -
$169,100
Senior Product Developer BMC Software, Inc. San Jose, CA Feb 22, 2015 $116,600 -
$169,100
Senior Product Developer BMC Software, Inc. San Jose, CA Mar 23, 2015 $116,600 -
$169,100
Senior Product Developer BMC Software, Inc. Lexington, MA Apr 18, 2016 $109,600 -
$148,900
Senior Product Developer BMC Software, Inc. San Jose, CA Jul 28, 2013 $108,800 -
$144,000
Senior Product Developer Bracket Global LLC San Francisco, CA Jul 14, 2013 $106,600
Senior Product Developer UBC Clinical Technologies, LLC San Francisco, CA Nov 10, 2011 $105,000
Product Development Devloper-Senior (CRM Support Developer Analyst) Experian Information Solutions, Inc. Allen, TX Oct 16, 2015 $105,000
Senior Product Developer Deloitte Consulting LLP Oakland, CA Aug 24, 2015 $104,770 -
$158,000
Senior Product Developer BMC Software, Inc. Lexington, MA Nov 08, 2016 $104,100 -
$148,900

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Top Skills for A Senior Product Developer

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  1. Product Development
  2. Web
  3. SQL
You can check out examples of real life uses of top skills on resumes here:
  • Balanced the inconsistencies of design, product development and pricing by identifying manufacturing capabilities and offering manufacturing alternatives.
  • Performed Java development for a web-based provisioning system in a high-availability, load-balanced clustered environment (www.mosso.com).
  • Used knowledge of SQL Server internals including transaction log and data page format to produce library facilitating data recovery.
  • Facilitated weekly meetings to ensure that workloads were evenly distributed and that development was on schedule to meet target delivery dates.
  • Developed a native VTAM interface for the AccuMAX product as well as re-architected the user interface to be more CUA compliant.

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BMC Software - Senior Product Developer

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