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Become A Senior Product Manager

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Working As A Senior Product Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $117,811

    Average Salary

What Does A Senior Product Manager Do

A Senior Product Manager develops and implements product strategies according to the company vision. They are responsible for maximizing the products’ profit through foreseeing customer and market demands.

How To Become A Senior Product Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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5,356 Senior Product Manager jobs More

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Real Senior Product Manager Salaries

Job Title Company Location Start Date Salary
Senior Product Manager Linkedin Corporation Sunnyvale, CA Aug 26, 2016 $220,251 -
$244,400
Senior Product Manager Bridgewater Associates, LP Westport, CT May 31, 2016 $212,035 -
$370,500
Senior Product Manager Bridgewater Associates, LP Wilton, CT May 31, 2016 $212,035 -
$370,500
Senior Product Manager, Predix Cloud General Electric Company San Ramon, CA Oct 24, 2016 $208,000
Senior Product Manager Salesforce.Com San Francisco, CA Jan 10, 2015 $207,334
Senior Product Manager Salesforce.Com San Francisco, CA Mar 05, 2015 $207,334
Senior Product Manager Twitter, Inc. San Francisco, CA Aug 22, 2016 $205,000
Senior Product Manager Twitter, Inc. San Francisco, CA Jun 08, 2015 $205,000
SR. Product Manager-Identity/User Platform Paypal, Inc. San Jose, CA Jul 15, 2016 $205,000
Senior Product Manager Twitter, Inc. San Francisco, CA Mar 20, 2015 $200,000
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Top Skills for A Senior Product Manager

NewProductDevelopmentProductStrategyProductLineRevenueGrowthPlatformProductManagementWebProductRoadmapNewProductLaunchesPProductRequirementsMarketResearchROICompetitiveAnalysisMarketShareBusinessPlansBusinessDevelopmentProductPortfolioBusinessUnitVideo

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Top Senior Product Manager Skills

  1. New Product Development
  2. Product Strategy
  3. Product Line
You can check out examples of real life uses of top skills on resumes here:
  • Managed product life cycle, defined requirements and roadmaps, and directed design engineering resources for new product development.
  • Set product strategy, feature change and managed product life cycle using data, analysis and metrics.
  • Spearhead strategy and execution of customer marketing channels encompassing multiple product lines.
  • Identified, tested, and implemented product enhancements to ensure client satisfaction and facilitate revenue growth.
  • Launched the company's first Mobile display product, and have an award nominated video platform that is currently in beta.

Top Senior Product Manager Employers

What Kind Of Companies Hire a Senior Product Manager

  1. Amazon.com
  2. AT&T
  3. Cisco
  4. Dell
  5. EBay
  6. Motorola Solutions
  7. Cengage Learning
  8. Avnet
  9. Microsoft
  10. Sears Holdings
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