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Become A Senior Product Manager

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Working As A Senior Product Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $131,018

    Average Salary

What Does A Senior Product Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Senior Product Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Senior Product Manager Career Paths

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Help others decide if this is a good career for them

Average Length of Employment
Product Director 3.4 years
Product Manager 3.3 years
Product Lead 3.0 years
Top Employers Before
Consultant 3.7%
Manager 2.7%
Top Employers After
Consultant 4.9%
Director 4.6%

Do you work as a Senior Product Manager?

Senior Product Manager Demographics

Gender

Male

66.4%

Female

30.7%

Unknown

2.9%
Ethnicity

White

56.3%

Asian

15.6%

Hispanic or Latino

14.0%

Black or African American

9.4%

Unknown

4.7%
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Languages Spoken

Spanish

25.9%

French

10.8%

Chinese

10.8%

Mandarin

10.3%

German

8.6%

Carrier

6.5%

Japanese

6.3%

Italian

3.4%

Portuguese

2.7%

Hindi

2.5%

Korean

2.5%

Cantonese

2.3%

Russian

1.5%

Hebrew

1.1%

Arabic

1.1%

Vietnamese

0.8%

Filipino

0.8%

Swedish

0.6%

Romanian

0.6%

Tagalog

0.6%
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Senior Product Manager Education

Schools

University of Phoenix

9.7%

Northwestern University

6.9%

University of California - Berkeley

6.2%

University of Washington

6.2%

University of Southern California

5.8%

University of Texas at Austin

5.3%

University of Chicago

5.2%

New York University

5.1%

Santa Clara University

4.7%

Stanford University

4.7%

George Washington University

4.5%

University of Michigan - Ann Arbor

4.4%

Carnegie Mellon University

4.3%

San Jose State University

4.3%

Columbia University

4.1%

Pennsylvania State University

4.0%

Duke University

3.8%

San Diego State University

3.7%

University of California - Los Angeles

3.6%

Purdue University

3.6%
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Majors

Business

33.4%

Marketing

18.0%

Finance

7.8%

Management

7.3%

Computer Science

6.2%

Electrical Engineering

4.9%

Communication

2.3%

Project Management

2.3%

Economics

2.2%

Political Science

1.8%

Mechanical Engineering

1.7%

English

1.7%

Computer Engineering

1.7%

Computer Information Systems

1.5%

Psychology

1.4%

Education

1.3%

Accounting

1.2%

Environmental Control Technologies/Technicians

1.2%

Graphic Design

1.1%

Management Information Systems

1.1%
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Degrees

Masters

47.3%

Bachelors

37.5%

Other

9.1%

Certificate

2.6%

Doctorate

1.6%

Associate

1.6%

Diploma

0.3%

License

0.0%
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Job type you want
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Part Time
Internship
Temporary

Real Senior Product Manager Salaries

Job Title Company Location Start Date Salary
Senior Manager, Product Innovation Netflix Los Gatos, CA Oct 22, 2015 $250,000
Senior Product Manager Linkedin Corporation Sunnyvale, CA Aug 26, 2016 $220,251 -
$244,400
Product Manager/Strategy-Proddev Senior Director Oracle America, Inc. CA Aug 25, 2016 $218,015 -
$292,927
Senior Product Manager Bridgewater Associates, LP Wilton, CT May 31, 2016 $212,035 -
$370,500
Senior Product Manager Bridgewater Associates, LP Westport, CT May 31, 2016 $212,035 -
$370,500
Senior Product Manager, Predix Cloud General Electric Company San Ramon, CA Oct 24, 2016 $208,000
Senior Product Manager Salesforce.Com San Francisco, CA Mar 05, 2015 $207,334
Senior Product Manager Salesforce.Com San Francisco, CA Jan 10, 2015 $207,334
Senior Product Manager Twitter, Inc. San Francisco, CA Aug 22, 2016 $205,000
Senior Product Manager Twitter, Inc. San Francisco, CA Jun 08, 2015 $205,000
SR. Product Manager-Identity/User Platform Paypal, Inc. San Jose, CA Jul 15, 2016 $205,000
Senior Product Manager The Pokemon Company International, Inc. San Francisco, CA Sep 16, 2016 $200,000
Senior Product Manager Twitter, Inc. San Francisco, CA Mar 20, 2015 $200,000
Senior Product Manager Rocket Fuel Inc. Redwood City, CA Nov 28, 2015 $145,933 -
$150,000
SR. Product Manager EBAY Inc. Bellevue, WA Jan 26, 2015 $145,891
Senior Product Manager Birst, Inc. San Francisco, CA Aug 12, 2016 $145,750 -
$155,000
Senior Product Manager (Social Gaming) IFWE Inc. San Francisco, CA Sep 15, 2015 $145,750 -
$160,000
Senior Product Manager Apsalar, Inc. San Francisco, CA Oct 01, 2015 $145,725 -
$190,000
Senior Product Manager Uber Technologies, Inc. San Francisco, CA Jun 17, 2016 $145,725 -
$170,000
Senior Product Manager Maplebear DBA Instacart San Francisco, CA Aug 29, 2016 $145,725 -
$182,000
Senior Chemical Products Manager Tau Chemicals Inc. The Woodlands, TX Aug 12, 2015 $129,709
Senior Product Manager Amazon Corporate LLC Seattle, WA Sep 14, 2016 $129,400
Senior Product Manager Qualcomm Atheros, Inc. San Jose, CA Jun 10, 2015 $128,700 -
$193,100
Product Manager Senior Proquest LLC Mountain View, CA May 20, 2016 $128,658
Senior Product Manager Qualcomm Technologies, Inc. San Diego, CA Aug 31, 2016 $128,283 -
$167,800
Senior Product Manager OOMA, Inc. Palo Alto, CA Dec 10, 2016 $128,003 -
$150,000
Senior Product Manager Glassdoor, Inc. Mill Valley, CA May 23, 2016 $128,000
SR. Product Manager Splunk, Inc. San Francisco, CA Aug 29, 2016 $127,837 -
$170,000

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Top Skills for A Senior Product Manager

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  1. New Product Development
  2. Product Strategy
  3. Product Line
You can check out examples of real life uses of top skills on resumes here:
  • Guided new product development including gap and competitive analysis, end-user research and trade planning, and consumer commercialization activities.
  • Converted strategic direction into actionable release candidates ensuring delivery of integrated solutions that meet our business and product strategy goals.
  • Directed Marketing department to implement quarterly Sales Campaigns, Product Collateral, Product Advertisement activities for targeted product lines.
  • Manage internal product development initiatives, focusing on revenue growth through improved market penetration and identification of target client groups.
  • Coordinated development efforts across various product platforms to ensure feature parity and successfully meet product delivery dates.

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