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Senior product manager vs product marketing manager

The differences between senior product managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior product manager and a product marketing manager. Additionally, a senior product manager has an average salary of $133,868, which is higher than the $112,220 average annual salary of a product marketing manager.

The top three skills for a senior product manager include product management, cloud and product strategy. The most important skills for a product marketing manager are digital marketing, product management, and project management.

Senior product manager vs product marketing manager overview

Senior Product ManagerProduct Marketing Manager
Yearly salary$133,868$112,220
Hourly rate$64.36$53.95
Growth rate10%10%
Number of jobs119,025166,047
Job satisfaction4-
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a senior product manager do?

A senior product manager oversees the workflow and workforce involved in product and service development, ensuring a high return for its investments. They are primarily responsible for assessing and providing recommendations, producing review and reference documents, and obtaining feedback from consumers and high-ranking company personnel. Furthermore, as a senior product manager, they must lead a group of product managers, motivating and supervising them in their joint effort to accomplish goals according to the company's standards and policies.

What does a product marketing manager do?

A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.

Senior product manager vs product marketing manager salary

Senior product managers and product marketing managers have different pay scales, as shown below.

Senior Product ManagerProduct Marketing Manager
Average salary$133,868$112,220
Salary rangeBetween $98,000 And $182,000Between $83,000 And $149,000
Highest paying CitySan Francisco, CASan Bruno, CA
Highest paying stateCaliforniaCalifornia
Best paying companyRokuCredit Karma
Best paying industryStart-upTechnology

Differences between senior product manager and product marketing manager education

There are a few differences between a senior product manager and a product marketing manager in terms of educational background:

Senior Product ManagerProduct Marketing Manager
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior product manager vs product marketing manager demographics

Here are the differences between senior product managers' and product marketing managers' demographics:

Senior Product ManagerProduct Marketing Manager
Average age3939
Gender ratioMale, 68.5% Female, 31.5%Male, 61.6% Female, 38.4%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior product manager and product marketing manager duties and responsibilities

Senior product manager example responsibilities.

  • Manage and lead pipeline visualization project team to successful presentation at annual customer event.
  • Research reimbursement and payment/coding policies with manage care plans and Medicare for new services.
  • Manage customer CRM implementations, upgrades and customer relationships (at all client levels) with sales team as SME.
  • Manage the PLM and PDM product quality data metrics to review process successes and deficiencies enhancing existing product delivery work cycles.
  • Lead SaaS application visibility and performance monitoring in hybrid enterprise to accelerate adoption of cloud.
  • Manage requirements capture, engineering and QA schedules, feature stability and iterative feature revisions.
  • Show more

Product marketing manager example responsibilities.

  • Manage IP and IPX VPN solutions, including definition of next generation ipsec-base products.
  • Manage execution of retail signage (POS) and cross promotions for grocery partners.
  • Lead a global team representing the commercial interests of the Americas, Europe and Asia.
  • Define, design and manage next generation intranet product incorporating HTML, CGI, and JAVA.
  • Define the product and manage the development of a line of switch mode power supplies for the PC & general market.
  • Lead product development and business development of emerging mobile and cloud solutions.
  • Show more

Senior product manager vs product marketing manager skills

Common senior product manager skills
  • Product Management, 11%
  • Cloud, 6%
  • Product Strategy, 4%
  • User Stories, 4%
  • Product Vision, 4%
  • Product Roadmap, 4%
Common product marketing manager skills
  • Digital Marketing, 7%
  • Product Management, 7%
  • Project Management, 6%
  • Marketing Campaigns, 5%
  • Market Research, 4%
  • B2B Marketing, 4%

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