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Senior product manager vs senior product marketing manager

The differences between senior product managers and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior product manager and a senior product marketing manager. Additionally, a senior product manager has an average salary of $133,868, which is higher than the $128,471 average annual salary of a senior product marketing manager.

The top three skills for a senior product manager include product management, cloud and product strategy. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.

Senior product manager vs senior product marketing manager overview

Senior Product ManagerSenior Product Marketing Manager
Yearly salary$133,868$128,471
Hourly rate$64.36$61.76
Growth rate10%10%
Number of jobs119,025168,205
Job satisfaction4-
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 73%
Average age3939
Years of experience1010

What does a senior product manager do?

A senior product manager oversees the workflow and workforce involved in product and service development, ensuring a high return for its investments. They are primarily responsible for assessing and providing recommendations, producing review and reference documents, and obtaining feedback from consumers and high-ranking company personnel. Furthermore, as a senior product manager, they must lead a group of product managers, motivating and supervising them in their joint effort to accomplish goals according to the company's standards and policies.

What does a senior product marketing manager do?

A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.

Senior product manager vs senior product marketing manager salary

Senior product managers and senior product marketing managers have different pay scales, as shown below.

Senior Product ManagerSenior Product Marketing Manager
Average salary$133,868$128,471
Salary rangeBetween $98,000 And $182,000Between $97,000 And $168,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyRokuRoku
Best paying industryStart-upTechnology

Differences between senior product manager and senior product marketing manager education

There are a few differences between a senior product manager and a senior product marketing manager in terms of educational background:

Senior Product ManagerSenior Product Marketing Manager
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 73%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior product manager vs senior product marketing manager demographics

Here are the differences between senior product managers' and senior product marketing managers' demographics:

Senior Product ManagerSenior Product Marketing Manager
Average age3939
Gender ratioMale, 68.5% Female, 31.5%Male, 63.7% Female, 36.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior product manager and senior product marketing manager duties and responsibilities

Senior product manager example responsibilities.

  • Manage and lead pipeline visualization project team to successful presentation at annual customer event.
  • Research reimbursement and payment/coding policies with manage care plans and Medicare for new services.
  • Manage customer CRM implementations, upgrades and customer relationships (at all client levels) with sales team as SME.
  • Manage the PLM and PDM product quality data metrics to review process successes and deficiencies enhancing existing product delivery work cycles.
  • Lead SaaS application visibility and performance monitoring in hybrid enterprise to accelerate adoption of cloud.
  • Manage requirements capture, engineering and QA schedules, feature stability and iterative feature revisions.
  • Show more

Senior product marketing manager example responsibilities.

  • Coordinate and manage all aspects of GTM strategy with partners.
  • Lead VOC, KOL development for domestic and international market segments.
  • Lead development of program specific pricing models in collaboration with pricing strategies and product SME's.
  • Lead cross functional team through the successful implementation of an automate quote tool with integration to accounting program and sales CRM.
  • Define product requirements, manage development resources and interface with QA, documentation and marketing teams.
  • Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
  • Show more

Senior product manager vs senior product marketing manager skills

Common senior product manager skills
  • Product Management, 11%
  • Cloud, 6%
  • Product Strategy, 4%
  • User Stories, 4%
  • Product Vision, 4%
  • Product Roadmap, 4%
Common senior product marketing manager skills
  • Digital Marketing, 11%
  • Product Management, 8%
  • Cloud, 5%
  • Market Research, 4%
  • Integrated Marketing, 4%
  • Go-To-Market Strategy, 3%

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