Top 50 Senior Product Manager Skills

high Demand

• Analyzed and evaluated marketing data, developed and implemented marketing strategies to increase market share and brand awareness.
• Utilized market trends and consumer research to identify and plan product strategies necessary to maintain and advance product market share.
• Even two years after launch, it is the brand's fastest growing market increasing 10% market share annually.
• Completed line transition for system components for all door lines resulting in both regional and national market share gains.
• Created all necessary go to market and competitive collateral to aggressively engage with the field and increase market share

• Achieved 22% market share and reached a #2 market position via the DANNON gallon.
• Increased Toshiba's Notebook market share by adding new features such as 802.11 Wireless LAN/Bluetooth.
• Developed the product strategy to grow revenue and market share in support of corporate goals.
• Collected corporate, financial and market share information on companies such as Citigroup and FleetBoston.
• Launched a successful program among Primary Care Physicians that propelled increase in market share

• Increased revenue over 300% in 3 year period by expanding market share.
• Developed marketing plans and promotions to increase profitable sales and market share.
• Obtained 64% global market share in the first quarter of introduction.
• Tracked worldwide sales, market share, profitability, and product mix.
• Achieved leadership position of 30% market share within 2 months.

• Developed strategies to increase market share in new markets.
• Increased cordless market share from below 4%, to 21% by unit and 15% by dollar.
• Key Accomplishments: Developed PB selling model for Precision Link increasing net market share 3%.
• Forecasted revenue, created business plan for market share growth while maintaining profitable traffic lanes.
• Achieved consistent profitability and 60%+ market share.

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high Demand

• Identify re-engineering opportunities across the MR platform, and partner with key cross-functional stakeholders to gain alignment and prioritization.
• Content Distribution Platforms; Managed vendors for content distribution platform partner.
• Launched the company's first Mobile display product, and have an award nominated video platform that is currently in beta.
• Led cross- functional teams to develop and execute initiatives across multiple businesses and operating platforms-- on time and on budget.
• Managed relationships between content and platform vendors, to offer a portfolio geared toward the interests of the tween/teen market.

• Doubled the revenues of the report generation platform to $5M while bringing management attention to a struggling area.
• Piloted Agile approach to retire legacy enterprise desktop platform by transitioning critical features to new cloud based platform.
• Migrated three separate platforms into a single platform, reducing technology hosting costs by 20%.
• Established and ran Security Forum, chartered with identifying and managing data and platform security risks.
• Partnered with product development and test engineering to ensure new platforms met DFM/x and quality standards.

• Expanded pricing model and created a subscription based pricing model for the ESS platform.
• Key product stakeholder for Sabre's new travel tracking platform, SafePoint.
• Instilled a mobile first design approach during the responsive re-platforming project.
• Owned technical on-boarding for all service providers on the platform.
• Designed new functionality for Oracle software products Oracle Retail Analytics, Oracle Retail Insights, and Oracle Platform.

• Created web-based platform to increase company's sales and provide more efficiency to the day-to-day operations.
• Expanded product portfolio from one to five hardware platforms, plus a licensable software solution.
• Team lead for the development and implementation of the global brand platform (e.g.
• Launched the web and mobile SMS campaigns for Crushcow.com s match-making platform.
• Resulted in enterprise platform sales with Mass Mutual, Ameriprise, Halliburton, and others.

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high Demand

• Manage business development with four Security vendors- launch and manage their white-labeled services while exploring other revenue-generating opportunities.
• Worked with internal/external stakeholders including business development, strategy, business intelligence and executives to gain sign-off.
• Served as new business development product manager, increasing participation and ensuring excellent group customer satisfaction.
• Directed new business development and high performance strategies that directly impacted company growth and profitability.
• Led key business development initiatives from concept to contract, product development and marketing initiatives.

• Led customer pilot programs and supported business development opportunities through trials or demos.
• Led business development and advisory services for product engineering and manufacturing clients.
• Contracted to conduct voice channel assessment, business development and implementation leadership.
• Provided product management and business development for Home Services business unit.
• Worked closely with Business Development and Sales in strategic product positioning.

• Manage business development partnerships with external vendors and internal organizations.
• Provide full inbound and outbound marketing research, analysis and business development for mass storage, convergence and NAS product lines.
• Directed support of IT New Business development sales team which included Account Executives, Clinical and Financial Product Executives.
• Lead new business development that resulted in the need to expand plant output by nearly 50%.
• Lead all Business Development, including Content Partnership negotiations, and Account Management activities with signed partners.

• Created business development plans for target markets, including sales execution and strategy.
• Led business development of new joint venture and international expansion in Asia.
• Managed business development efforts for all voice brands.
• Contributed to international marketing and business development, building a deal pipeline of more than $400M in the first year.
• Led marketing, business development and new product development for Heise and Ashcroft brands.

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high Demand

• Identified quarterly product roadmap planning activities and maintained status reports.
• Develop product roadmaps based on maximum revenue opportunities.
• Developed, maintained and executed product roadmap and strategy for each site, in consultation with brand teams and senior management.
• Led launch of each of Rhapsody's mobile apps and oversaw backlog and product roadmap for their initial years.
• Served as the primary driver of the projects directly influencing the strategic direction of the product roadmap.

• Defined market requirements, created product roadmap, and led product launch of 6 new desktop products.
• Develop future product roadmap based on emerging technologies in coordination with vendors and internal teams.
• Established and managed product roadmaps, budgets, marketing collateral, and designed mobile campaigns.
• Managed and owned product roadmap which included product pruning, enhancements, migrations and re-launches.
• Developed the product roadmap for LED modules based on market inputs and viable business plans.

• Conducted product roadmap including strategy, positions, and release plans.
• Defined 3-5 year product roadmap for e-commerce and personal websites.
• Defined product roadmaps wrote market requirements and product spec documents.
• Define and deliver the product roadmap directly to senior management.
• Defined and aligned product roadmaps and priorities between Yahoo!

• Launched GeoFluent in the spring of 2011 Responsible for the product roadmap, messaging, competitive positioning and pricing.
• Meet regularly with customers to discuss requirements, issues, and provide visibility to product roadmaps.
• Execute against a product roadmap that produces scalable solutions using agile approach.
• buy in: o Communicated regularly to executive & cross-functional team - product roadmap, product status & metrics.
• Developed business cases, MRDs + PRDs, product roadmaps, go-to-market plans and field sales readiness tools.

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high Demand

• Collaborated with data management, accounting, card production, marketing and managed multiple product launches simultaneously.
• Coordinated all internal and external marketing activities related to product launches globally.
• Retail brand management including new product launches, product re-launches, research, advertising, packaging, promotions and advertising.
• Managed new product launches working with Scientific Affairs, R&D, Package Engineering and internal/contract manufacturing operations.
• Forecast product launches and develop marketing tools for the sales force to grow the business and ensure product acceptance.

• Performed key brand responsibilities including budgeting, forecasting, developing key initiatives to drive consumption and new product launches.
• Led cross-functional group of engineers, sales operations, IT and marketing professionals to ensure on-time product launches.
• Achieved exceeded customer rating on all the projects, 20% cost reduction and early product launches.
• Awarded company's Innovation Excellence prize an unprecedented two times for successful new product launches.
• Managed numerous high-profile product launches for brands such as Nest, Philips, and Honeywell.

• Contributed to go-to-market (GTM) planning for new product launches.
• Implemented training programs, sales POA meetings and product launches.
• Played key role in project and product launches.
• Plan product launches with the client.
• Pioneered team interactions for individual technologies guaranteeing timely release of deliverables for new product launches and key support projects.

• Managed product launches and tradeshows, created customer presentations, marketing collateral and outbound messaging.
• Recognized and honored for developing new methodology, process design and best practices for Harland product launches.
• Played a lead role in market analysis, roadmap definition and product delivery for 3 major product launches.
• Lead cross functional product launches across 3 brand offerings (Onebox, eVoice, & Phone People).
• Coordinated the product launches of top-selling Intermedics products, including Marathon, Momentum and Unity C bradycardia devices.

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high Demand

• Researched and leveraged standard practices, prior experience and industry principles to create strong information architecture and effective user interface.
• Work cross-functionally with engineering and product development teams to develop user interface and subsequent user experience testing.
• Informed the overall user experience and collaborated with interactive design teams in creating user interfaces.
• Improved menu ordering user interface which improved ordering time and user experience.
• Developed product requirements, technical specifications, and user interfaces.

• Developed self-service user interface for businesses and consumers.
• Researched, prioritized request and wrote specifications for the Ad Serving Engine, User Interface and other new initiatives.
• Collaborated with Engineering to design all the DVR User Interface screens, features and product functionality.
• Managed and mentored the product management team of a user interface designer and a technical writer.
• Collaborated with Engineering on user interface and user experience designs for all products and features.

• Managed requirements as user stories and created user interface comps to support development.
• Worked with graphic designers / software engineers to develop, improve user interfaces.
• Designed processes, transactions, and user interfaces to solve business problems.
• Recommended effective copy & user interface designs to drive up adoption.
• Tracked all User Interface-related Project Change Requests through to completion.

• Coordinated with outsourced art team to update user interfaces.
• Optimized product effectiveness by managing visual/spoken user interfaces, logging & analytics, and hardware platform requirements.
• Managed the Norton Protection Center s life cycle and created the 3-year roadmap for the Norton Protection Center user interface.
• Improved the overall user experience and user interface to help with engagement and monetization.
• Selected Accomplishments: Drove multiple key improvements to products and user interface.

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high Demand

• Managed dedicated customer service, manufacturing and engineering staff.
• Implemented local (dial tone) networks, working with Product Development, Network Implementation, Order Entry and Customer Service.
• Worked with customer service, Research and Development, manufacturing, and quality control to introduce new and existing product challenges.
• Program managed establishing global product Help Desk with Operations, After Market, IT, Engineering, and Customer Service Center.
• Collaborate with sales, operations, engineering, and customer service in managing product and component EOL related issues.

• Created a more responsive and market-driven inventory service operation achieving a 99% customer service rating.
• Created, organized and provided all new hire training, customer service training and physician training.
• Upgraded merchandise, revamped store philosophy based on a strong customer service commitment, reorganized personnel.
• Led the UAT process and assisted with the creation of training material for customer service representatives.
• Created incentive programs for employees to achieve new levels of excellence in customer service and sales.

• Designed new customer service processes to enable the concurrent processing of custom and standard orders.
• Provide excellent customer service to account holders while assisting with account research and creation.
• Created training material and delivered training to Sales, Customer Provisioning and Customer Service.
• Provided comprehensive training and instruction for Sales, Customer Service and Sales Engineers.
• Recognized for commitment to customer service with 2001 Service Award.

• Created and delivered product training to Customer service reps.
• Job function changed to customer service manager since Aug 2008 to ensure the ETCH product penetration and position at customer site.
• Manage cross-functional team consisting of Engineering, Marketing, Quality Assurance, Sustaining Engineering, and Customer Service.
• Develop and prioritize roadmaps by working closely with key customers, sales, and customer service.
• Led a project to develop redesigned customer service and order fulfillment processes for Mannington Carpets.

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high Demand

• Created go-to-market plans, market requirements documents, product requirements documents, and pricing proposals
• Delivered product requirements and negotiated with engineers and business stakeholders.
• Defined business problems and created product requirements.
• Authored detailed Product Requirements and Specifications.
• Managed P&L of $348M in 2005; drove product requirements, and translated vision into comprehensive PRD.

• Write product requirements and user stories for both existing and new applications that encompassed the needs of all stakeholders.
• Major Accomplishments: o Developed new product requirements processes to receive complete input before locking down requirements.
• Develop, communicate and maintain product requirements, specifications, policies and support materials for products.
• Gathered and defined product requirements based on feedback from clients, operations, and account management.
• Managed Design Investigation Request (DIR) process to define future product requirements.

• Work with an engineering counterpart to define product requirements and releases.
• Defined and managed best-in-class product requirements for $80M product line.
• Created product requirements, managed content vendors, and website configuration.
• Managed project plan and created product requirements.
• Create SOP and product requirements documentation.

• Developed the strategy, business plan, product requirements and roadmaps based on regional small business requirements and competitive market analysis.
• Developed the product requirements document for the medium throughput eXaminer SX system designed for small- and medium-sized airports.
• Key Project Launch 250 MGW WIND FARM PROJECT Key Responsibilities Defining new products and product requirements.
• Developed DAS new product requirements (PRDs) and business cases.
• Defined product requirements and developed detailed business cases, functional specifications, and PRDs.

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high Demand

• Created recommendation to Executive Management on go-forward strategy, including financial investment and ROI projections.
• Inventory management achievements: reduced inventory by 27.1% and increased ROI by 3.74% over a period of 6 months.
• Author pricing and financial model to insure ROI for P/L, booking and recognition forecast aligned with sales.
• Implemented online interactive ROI tool for use by sales teams that directly contributed to closing multiple deals.
• Developed ROI tools and other Key Performance Indicators for sales to position solutions to prospects.

• Improved ROI 20% and enabled R&D to meet committed delivery dates.
• Created and managed the implementation of a three-year strategic road map to increase ROI.
• Developed tools to analyze product ROI for Visa Signature and Visa Traditional Reward products.
• Launch new loan amortization product resulting in a 40% ROI for SVB.
• Reviewed all department projects to ensure reliability, effectiveness and ROI.

• Created requirements documents, ROI, project plan and managed development.
• Increase ROI for development spend.
• Program delivered 30% ROI within first 12 months on the 5M budget.
• Managed product development including web and consumer mobile applications (iOS, Android, Blackberry, & mobile web).
• Launched mobile self-service portal and native apps (iOS, BB and later Android).

• Managed the development of security layers for Cloud, iOS, Android and Windows applications.
• Web Apps, iOS mobile, and Android Mobile (Native and Phone Gap)
• Negotiated terms for first Android Smartphone on Integrated Digital Enhanced Network (iDEN) with Push-To-Talk and Military Specifications 810G.
• Create Roadmap for the Consumer Travel booking engine and strategize for increasing ROI by analyzing market trends.
• Served as product owner for Android and iOS mobile app replatform.

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average Demand

• Managed and oversaw field application engineers responsible for account management and technical support operations working with mid to large accounts nationwide.
• Increased productivity of the technical support and test team by implementing training programs in network protocol analysis and troubleshooting.
• Re-engineered technical support processes based upon customer segmentation reducing overhead costs by 10%.
• Provided technical support and system configuration training to sales.
• Managed a team of ten test and technical support engineers in system testing and customer support for LAN/WAN networking products.

• Trained Product Management Team - Trained Product Managers and technical support staff for trade shows, conferences and scientific symposiums.
• Managed global Enterprise Network Video (ENV) product family consisting of hardware, software and technical support services.
• Provided material and directional support to Sales, Marketing, Account Management, Technical Support and Training groups.
• Provided 2nd tier technical support to field engineering, 1st tier call center and direct to key accounts.
• Organized and trained over 150 account mangers and technical support personnel on newly launched products.

• Provided technical support on all products to inside and outside sales and field service staff.
• Promote affordable equipment for electronic and PCB industrial in plant testing and technical support.
• Trained internal and field sales and technical support on new products.
• Provided regular training to sales, technical support and RMA.
• Provided technical support for specialized internal training events, employee Learning Center site development and implementation and Internal Training helpdesk support.

• Owned the Amazon relationship with the vendor's technical support teams at AT&T Wireless and Vodaphone UK.
• Coordinate and in charge of worldwide customers DEMO, technical support for other regions and Taiwan customers relationship.
• Work with Technical support to plan the product support strategy, webinars and training.
• Provided product enablement for all customer facing teams including Technical Support, Sales, and Field Enablement.
• Ford Motor Co., Dearborn, MI /95 - /97 Technical Support Hotline Specialist

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average Demand

• Worked from the customer backward to develop product strategy and definition and market and competitive analysis for B2C Selling web/mobile applications.
• Managed agile product development life cycle, including cross-functional team leadership, quality assurance, competitive analysis, and research initiatives.
• Establish product management standards including: Go-To-Market strategy, Competitive Analysis, and Partner Assessment Responsibilities:.
• Defined functional and business products requirements to exceed functionality and performance through competitive analysis and customer visits.
• Combined interview results with detailed competitive analysis and industry research to develop a comprehensive product strategy.

• Performed competitive analysis, training, product documentation and collateral, operational procedures, contract support.
• Evaluated customer research, competitive analysis and segment forecasting to provide fact-based situation assessment.
• Directed competitive analysis, opportunity identification, vendor management, and marketing.
• Performed competitive analysis on data visualization features against competitors in the BI space
• Conducted competitive analysis to determine optimum product functionality.

• Developed competitive analysis and associated product positioning.
• Conducted competitive analysis of features and performance.
• Perform market research, market analysis and competitive analysis to drive future direction of Software product line.
• Conducted market research, segmentation, competitive analysis, SWOT and PEST analysis for customers.
• Created MRD that included requirements, competitive analysis, vendor partnerships and upgrade strategy.

• Developed competitive analysis, pricing strategy and value story for all products.
• Supported sales teams with competitive analysis and sales tools.
• Created market and competitive analysis and product training as well as product demonstrations and tradeshow participation.
• Developed strategic marketing plans for new products and technologies through market research, competitive analysis, pricing, and customer engagement.
• Develop roadmaps through strategic planning, analytics, customer input and competitive analysis.

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average Demand

• Analyzed competition, developed detailed business requirements, partnered on customer research and collaborated with design and technical teams to implement
• Defined and implemented a change control system to prioritize and track all business requirements feeding the product development methodology.
• Developed business requirements in coordination with a third party agency and several key stakeholders at ACE.
• Gathered global customer requirements for new products and OEM business requirements and documented business cases.
• Developed business requirements in partnership with Oracle's strategic retail leadership.

• Create business requirements around revenue generating products for production teams.
• Translated business requirements into user stories, managed backlog.
• Defined business requirements for system build.
• Coordinated business requirements and inputs needed for development team to build, repair and revise the company's products as needed.
• Participated in the development of appropriate tools, including use cases, process models and business requirements.

• Worked with technical as well as end users to understand business requirements and identify solutions.
• Acquired, wrote, and got approved business requirements and functional specifications for the project.
• Created business requirements and functional, non- functional, and system design specifications.
• Elicited, gathered, and helped prioritize and manage business requirements.
• Developed better processes to improve the flow of business requirements.

• Developed detailed business requirements and collaborated with the User Experience Manager to create wireframes.
• Perform pre-sales Engineer activities for Sales Director and liaise with potential customers to gain understanding of their business requirements.
• Major Accomplishments Drove clarity of business requirements on behalf of the client s category business owners.
• Created Functional Design Documents (FDD) based on business requirements analysis.
• Provided leadership throughout the R&D lifecycle including turning business requirements into product deliverables.

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average Demand

• Presented and promoted the product vision across multiple business units, internal technical teams, external development partners and executive leadership.
• Defined common Device Download and Network-based Billing platforms for Sony worldwide; interacted directly with stakeholder business units for platform requirements.
• Accelerated innovation and successfully initiating cross-functional creative exchanges and creative process between marketing and design teams of all business units.
• Led initiative to align enterprise mobility strategy across security and collaboration business units while working closely with Cisco corporate development.
• Champion enterprise level initiatives to multiple business units and key stakeholders.

• Facilitated projects involving multiple business units or vendors.
• Support for implementation of first and second line of defense programs that support compliance related risk, across all global business units
• Managed the integration of 4 disparate products from 4 newly combined business units into an integrated suite of products.
• Managed the vendor and collaborated with the online Business Units to greatly exceed revenue targets while remaining under budget.
• Established plans that rationalized applications into common set of software that could be used by all business units.

• Collaborate with other Nokia Business Units to facilitate fixed and wireless convergence at the Intelligent Edge.
• Manage the vendor and collaborate with the online Business Units to achieve revenue and budget targets.
• Launched personalized marketing tools, and rolled out usages across business units of 50+ product operations.
• Developed shared port adapter pricing models and strategies that were adopted by multiple business units.
• Supported both the Municipal and Industrial business units on 10 different product lines.

• Provided training for business units, sales teams and customer business managers.
• Negotiated and secured commitment from several key business units to make changes.
• Collaborated with 10+ partners and across multiple HP Software business units.
• Created eChannel strategy to support overall business and marketing strategies for both B to B and B to C business units.
• Implemented official PRD sign-off process with business units to ensure requirements for all product releases were met.

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average Demand

• Manage design solutions and draft functional design documents for Research and Development enhancements for software portfolio.
• Managed portfolio rationalization based on business indicators, and leading market trends.
• Developed and managed the product portfolio strategy based on regional segment applications.
• Performed in-depth financial analysis and developed annual budget for product portfolio.
• Managed portfolio of new and existing accounts to achieve product sales growth in excess of 7% in 2007.

• Managed annual brand marketing and long term strategic planning for $110MM Pediatric and Adult Cold/Allergy product portfolio.
• Led product development of joint venture portfolio and NetCredit brand (Over $50m in annual revenue).
• Manage product portfolios of >$35M consisting of bench top instruments, fluorescence-based assays and reagents.
• Managed a portfolio of clinical assessment products including all products in the Woodcock family of assessments.
• Key Contributions: Re-shaped entire point systems product portfolio to make it profitable and streamlined.

• Developed and executed to completion the long term and short term EBTS product portfolio strategy.
• Direct P & L responsibility for portfolio for product development and marketing.
• Created website for text messaging under Mobile Messaging product portfolio.
• Created new product portfolio for desktop motherboards and branded systems.
• Created the new portfolio; launched 25 unique offerings.

• Reduced server and application portfolio by 27%.
• Managed Portfolio roadmap for LTE, and M2M products with top tier infra vendors and Carriers.
• Led from inception to disposal the product lifecycle management for the product portfolio.
• Directed the first successful intergraded lifecycle portfolio strategy that simplified customer experience and reduced operational cost, companywide.
• Managed Portfolio roadmap for Mobile products: o Relationship Management with MDM OEMs, Infra vendors and Carriers.

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average Demand

• Researched market information for online interviewing and recruiting SaaS, developed product requirements document and web content.
• Led functional implementation of single-box search for SaaS Matter Management product.
• Introduced new SaaS product lines and technology refresh programs, achieving double-digit growth YOY and reducing customer churn.
• Define SaaS governance processes, roles & responsibilities, change requests, data standards and adoption strategies.
• Identified and prioritized requirements for a SAAS-based chat software product and communicated to the vendor.

• Managed all aspects of distribution of Ask.com Search results to syndication partners through SaaS.
• Launched company's first Software as a Service (SaaS) solution.
• Build next generation SaaS/ Cloud Collaboration meeting services platform and experience.
• Program Manage legacy to SaaS development project.
• Launched the first Creative Suite 2 Online Service (SaaS) into the market place: Adobe Stock Photos.

• Collaborated with software development team to develop improved licensing process for SaaS product based on feedback from sales team.
• Led commercialization efforts of new SaaS enterprise software releases for Vovici -- the pioneer in online feedback management.
• Negotiated IBM partnership to integrate and launch Tivoli Endpoint Manager SaaS platform to BT customers.
• Designed and deployed IBM's first on-going SaaS-based beta testing program with 5,000 participants.
• Facilitated successful customer data migration from Navtrak legacy systems to Telogis SaaS cloud environment.

• Provided SaaS and cloud-computing services for SMBs through SMEs with a focus on taking new SaaS services to market.
• Led V1.0 test-marketing of an international Microsoft Office Subscription (SaaS) eCommerce project & follow-on migration.
• Co-founded a B2B SaaS company to help teams easily create, curate, and share personas .
• Managed multi-phase and large-scale projects improving the Kenexa BrassRing (SaaS) product.
• Refreshed and implemented strategic D2D2C storage portfolio tiering to complement Seagate s Cloud based SaaS & DRaaS products.

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average Demand

• Create and implement integrated marketing plans including public relations, advertising, merchandising, social media and internet strategy.
• Produced direct-to-patient collateral materials and developed internet marketing, print advertising, and direct mail campaigns.
• Pioneered an early customer-facing Internet product allowing customers to set service appointments and check repair status.
• Managed software products that would enable embedded applications to communicate remotely via the Internet.
• Developed corporate vision and created plans to support insurance industry Internet service offerings.

• Developed Mobile Internet solutions for selected carriers to drive increased revenue per customer.
• Created timely fashion presentations at outstanding values for catalog and internet business.
• Managed $4 Million in P&L directing development and marketing in the creation of an Internet Email ASP service.
• Pioneered the IoT (Internet of Things) mobile market by launching SyncNet(TM) with Yahoo Japan etc.
• Lead marketing effort for promotional initiatives to customers through sales force, CRM initiatives, Internet and conventions.

• Assisted in the development and launch of the e-commerce division for Major League Baseball's internet start-up.
• Developed an Internet term life sales system resulting in 40% of sales.
• Launched Price for Life high speed internet pricing for Choice Online.
• Managed Cable TV and High Speed Internet products.
• Owned the ISP Client, email system, and Internet portal.

• Developed and launched high-profile products and product enhancements for the Bluelight.com Internet Service Provider (ISP) business unit.
• Developed and implemented coordinated concept strategy for the WebSphere product line - IBM's brand for Internet Software.
• Key Achievements: Led early teams in Internet product solutions that grew to $78M in revenues.
• Press spokesman for WebSphere brand and IBM Internet Software.
• Participated on Interop/Networld Internet show teams.

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average Demand

• Developed comprehensive go to market plan to accelerate customer and partner cloud service adoption.
• Defined, executed and launched cloud based network compliance management and configuration service.
• Delivered innovative self-service access to cloud resources leveraging cutting edge security methods.
• Participated in initial EXFO investigation into Cloud Services.
• Cultivated pipelines to new e-Commerce and cloud-based markets.

• Created IaaS and PaaS private cloud solutions for several customers including a major worldwide bank and major worldwide retailer.
• Led a global cross-functional team to drive development release cycles and implement them in the cloud.
• Increased private cloud deployment efficiency over 200% and lowered TCO 35% release to release.
• Enhanced $1/hr Grid Compute as a Service Cloud offering, competitively positioned against AWS EC2.
• Increased product sales year over year and penetrated emerging cloud markets and new customer segments.

• Defined new and simplified user experience for customers and partners through new cloud services portal.
• Deploy Cloud based WiFi Management system on private cloud for nationwide enterprise WiFi support.
• Program managed for back office development using MS Azure cloud structure for global launch.
• Changed the team's mindsets from focused on desktop software to cloud services.
• Defined the strategy for moving from desktop products to the cloud.

• Handle cloud infrastructure planning and cost-containment.
• Spearheaded development of this multi-million dollar security services product Cloud based Unified Thread Management Secure Connect suite.
• Focused on Financial Services vertical before shifting to the development of horizontal mobile and cloud based applications.
• Developed go to market strategies for Colocation, Cloud, Hosting, Network and Content Delivery Networks (CDN).
• Launched Seagate Dashboard software for Backup Plus series - Seagate's first consumer-friendly backup software with social and cloud integration.

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average Demand

• Managed requirements capture, engineering and QA schedules, feature stability and iterative feature revisions.
• Communicated with QA and developers to discuss major changes to software functionality
• Translated business and technical requirements into use cases and UML diagrams for Tech leads, developers and QA testers.
• Collaborate with software developers and QA engineers to ensure appropriate technical processes and systems are in place for product.
• Manage tasks and provide direction for a cross-functional team including development, QA, support, and marketing.

• Developed specifications, competitive analysis, ROI, marketing and promotional materials, test and QA methodology.
• Ensured product quality by working with QA, developing and reviewing use cases and tracking bugs.
• Coordinate with QA, Sales, Marketing, Support and Technical Writing teams for release execution.
• Identify current process and gaps to implement more efficient QA, development management and estimation.
• Managed virtual development and QA teams in the US and Warsaw, Poland.

• Work with QA engineers and testers ensuring story development acceptance tests are captured.
• Team included engineering, QA, documentation, support and marketing functions.
• Manage QA staff of six inspectors and supervisors.
• Facilitated UAT and QA Testing for BPMS
• Managed the workload for a team of 8 PMs, 9 developers, and 2 QA engineers.

• Work with C-level execs, designers, developers, QAs, and analysts on a daily basis.
• Help QA team during regression testing to ensure new releases are deployed within agreed upon timelines.
• Executed product development lifecycles with Design, Technology Engineering and QA.
• Team assists QA department in system testing and issue resolution pre-release.
• Manage offshore teams for Dev & QA purposes.

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average Demand

• Worked with global developers (US/Israel/India) using agile/scrum methodology.
• Participated in Agile and Scrum program management methodologies.
• Embrace a servant leader role across scrum teams and support them by proactively identifying and re- moving impediments and dependencies.
• Facilitated cross-functional teamwork through Scrum meetings and empowering all team members to ?contribute ideas to build a better product.
• Use agile scrum methodology to develop/collaborate with engineering, quality assurance, program and sales.

• Manage a team of 4 that include a scrum master, BA and product managers.
• Lead all scrum activities including epic review, design studio sessions and user story review.
• Managed projects from initiation through delivery using Agile, Scrum, and Waterfall methodologies.
• Mentored and Coached new Product Owners, Scrum Masters, and Program Managers.
• Introduced Agile practices, rolling out Scrum and disciplined, iterative product development.

• Worked closely with the software teams using an Agile/Scrum methodology.
• Certified Scrum Product Owner; practicing agile software development.
• Worked directly with scrum teams using Agile methodologies.
• Run daily scrums and bug triage sessions.
• Directed all aspects of product development (using Agile/SCRUM practices) including product definition,requirements, packaging and user experience.

• Managed the product through the Software Development Lifecycle (SDLC) using both agile scrum and waterfall methodologies.
• Facilitated Scrum meetings (Planning, Sprint Review / Demo, Retrospective, Daily standups).
• Managed shared resources though Kanban prioritization into Scrum Sprints increasing task turn over 200%.
• Communicated during daily Scrum (Agile) meetings.
• Led daily agile standups as scrum master.

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average Demand

• Supervised and coordinated support negotiations/contracts with test equipment vendors and OEM product suppliers to meet business division requirements.
• Analyzed potential partner relationships; identified partnering opportunities for complementary third-party OEM products.
• Maximized profitability by conducting price negotiations with OEM domestic distributors.
• Led OEM relationships with third party hardware and software companies, including Cisco, Dell, HP, and Microsoft.
• Managed the design and manufacture of 8 individual motherboards for 3 OEM customers that represented 150,000 units over 3 years.

• Led the negotiation of contractual pricing for large OEM accounts including Caterpillar, JLG, York and Vermeer.
• Optimized channel mix and balance of OEM business and customer sales, drove gross profits 22%.
• Managed OEM scanning and imaging engine strategy for integration into kiosk, self-service and bi-optic scanning products.
• Worked with major OEM's like Amazon and Samsung to develop requirements and technology road map.
• Managed OEM relationship and provided technical liaison with supplier of Ethernet access device.

• Created standard OEM offerings that were incorporated into contracts across all OEM partners.
• Managed SD / Micro SD product for OEM and white label markets.
• Facilitated strategic relationships with third party vendors and negotiate OEM licensing terms..
• Managed strategic relationships with key OEM vendors including Microsoft Mediaroom.
• Acted as business interface for two Tier 1 OEMs, as well as direct and indirect channel partners.

• Helped secure the largest contract in company history (~$100M/yr) with top OEM.
• Maintained relationship with OEMs and performed regular testing and trouble resolution.
• Develop OEM program for new and existing products.
• Managed partner relationship and roadmap for 20 module OEMs.
• Closed $6M design win with Tier 2 OEMs for the Lawrence Livermore National Labs "Thunder" cluster.

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average Demand

• Worked with engineers to identify additional opportunities and design and implement viable solutions to automate processes for increased productivity and efficiency.
• Increase brand loyalty and customer satisfaction by influencing advertising and product development through analysis of consumer market research.
• Project lead and daily operational responsibility for launch preparations of glaucoma product.
• Analyzed financial viability of product introductions and reformulations.
• Collaborated with the developers and QA analysts on a daily basis to come up with effective solutions as issues were raised.

• Collaborated with the Marketing team to create a new email campaign and test strategy via brand search.
• Managed team and data center for AT&T s 500+ server architecture for Location Based Services.
• Assisted in conducting Usability Testing to evaluate the new website by testing it on real customers.
• Managed 12-member team to administer AT&T s national location-based services servers and architecture.
• Developed new product technologies with strategic alliance partners and other companies to ensure category growth.

• Helped build the mobile channel inside the 5th largest bank from the ground up.
• Developed Beta testing environments and test plans for customers and oversaw testing process.
• Led 10 member cross-functional team and managed staff of 4.
• Employed Puppet and Chef to manage configuration at scale.
• Managed the VAP finance & planning process.

• Helped lead the charge in defining the value of the mobile channel, market position, product differentiation and KPIs.
• Managed data center comprised of 500+ servers (mix of various Linux distros & Solaris Unix) spread throughout the country.
• Helped design and implement transition from Layer 2 network using VLAN to Layer 3 network using BGP.
• Lean Startup responsive, mobile-first project prototypes and UX designs in Bootstrap3.
• Led teams to execute "Sucampo Corporate Campaign", created first company brochure, corporate booth panels,

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average Demand

• Appointed to cross functional c-level management committee resulting in roll out of phase gate product life cycle process throughout global organization.
• Managed the development and product life cycle of special access products, e.g., SONET transport and other special access products.
• Managed product life cycle strategies, new product development, marketing programs, pricing frameworks, and sales education programs.
• Defined and disseminated product status to involved parties throughout product life cycle and provide verification of product and release features.
• Direct the entire product life cycle from product development to launch processes in accordance with the stage gate model.

• Managed the product life cycle, product transitioning, and product launch plans for 5 individual products.
• Direct product life cycle to meet market needs, enhance operational capabilities and solve existing operational problems.
• Coordinate full product life cycle (PLC), from new-feature submission to final delivery.
• Developed profit margin and product realization strategies consistent with various stages of product life cycle.
• Managed the product life cycle from concept through launch for two multimedia platforms: 1.

• Managed the product life cycle and revenue growth of the FiOS video portfolio.
• Evaluated product life cycles on a regular basis to enhance or remove products.
• Represented subsidiary with corporate product line management with product life cycle issues.
• Authored product road map that address the full product life cycle.
• Conducted data analyses and managed product life cycles.

• Manage product life cycle from cradle to grave.
• Manage the product life cycle for European products.
• Managed mobile software product requirements and roadmaps through complete product life cycles for Android, Java, and Linux embedded devices.
• Managed Symantec's Gateway Security solutions from conceptual phase thru the entire product life cycle growing business by 20%.
• Managed the product life cycle for industry-leading "Outside In" line of developer technologies.

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average Demand

• Re-energized product positioning and created Sales group excitement by developing and directing intervention strategies/training programs.
• Developed, coordinated and presented training programs and competitive analysis for sales and support personnel.
• Generated effective product sales training programs for direct and international distribution sales teams.
• Developed surgical educational and training programs to maximize product exposure and adoption.
• Shaped training programs by assembling customer advisory panel with senior executives from such firms as Motorola, RPR Pharmaceutical and Boeing.

• Collaborated with partner publishers to resolve issues and empower the sales team via training programs and joint marketing initiatives.
• Compose, develop, and author end user training programs and conduct online and classroom training for all programs.
• Validate and sign off on product design requirements - Create training programs for sales force and product development.
• Develop roll-out strategies for upcoming releases that include - communication plans, risk mitigation strategies and training programs.
• Developed sales training programs to drive package sales through new channels and increase median project sale size.

• Executed on-site training programs where 15% of attendees upgraded to newer services after the training.
• Educated sales teams on products, programs and market climate via face- to- face training programs.
• Develop and coordinate software training programs for end-users, enterprise clients, and internal employees.
• Designed and delivered training programs for sales and ancillary staff on product and procedures.
• Captured quality partner offerings and new customer wins sourced from marketing and training programs.

• Introduced training programs that enhanced employee performance and helped build a motivated workforce.
• Developed and rolled- out sales and sales support training programs and packages.
• Execute platform training programs via WebEx Demos and On-Site one-one-one client visits.
• Coordinated training programs for Sales and Technical Sales Staffs.
• Developed educational and training programs for the sales team.

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average Demand

• Created Product Requirement Documents (PRD) based on the above market research and lead a review panel to gain consensus.
• Authored product documentation such as business cases, MRD, PRD, TRD, FID and White Papers.
• Led development via written requirement (PRD) and by working with UX on customer use case studies.
• Delivered product requirement documentation (PRD) including detailed technical use cases for the service.
• Develop product requirements documents (PRD) based on the feedback gained from field studies.

• Developed PRD & MRD documents and built business case analysis for the West region.
• Created the Product Requirements Document (PRD) and release priorities.
• Co-authored PRD with product managers.
• Authored dozens of PRDs for new product features and enhancements that have measurably improved every major feature of the AdReady platform.
• Defined use cases, road map, and user experience by creating PRDs.

• Delivered several PRDs while guiding the development teams to meet critical release dates.
• Evaluate and approve PRDs and new technologies for sale within different international regions.
• Author PRDs and perform QA/UAT for each product and feature release.
• Authored PRD and roadmap for product delivery.
• Socialized and negotiated these concepts via business cases, wireframes, and other product requirements documents (PRDs).

• Created MRD/PRDs and oversaw cross-functional collaboration to solve significant challenges for Wi-Fi picture sharing and cloud light field processing.
• Created PRDs, wireframes, test plans, and schedules.
• Defined launch roadmap and wrote BRD, PRD and MRDs for new developer centric applications.
• Created product business plans, MRDs and PRDs, roadmaps and marketing plans.
• Created roadmaps/PRDs for Xyratex Networking Division's Ethernet and Fiber channel products.

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low Demand

• Prioritized development of product features and worked with technical staff to provide user feedback during iterative development process.
• Managed front-end product development process from system engineering, development, validations, and solution integration.
• Contributed to product development process with suppliers from early development to menu implementation.
• Led cross-functional team in establishing new product development process.
• Administered leadership for all teams that were developing innovative CMOS wireless transceiver and its software code (SDLC) development processes.

• Received very positive feedback from development team leaders on adding clarity to program goals and objectives and streamlining the development process.
• Lead efforts incorporate the Voice of the Customer into our product development process.
• Selected statistical and machine learning processes to feed into the product development process.
• Managed the Wholesale B2B Product Development Process and executive level review meetings.
• Defined and improve existing development process and product release cycle process.

• Lead Research and Development team via stage gate development process.
• Participate in core team meetings throughout the product development process.
• Devised, documented, and deployed an Agile Development Process.
• Lead cross-functional teams throughout the new product development process.
• Automated redundant development process, builds and QA tasks.

• Managed product development process from conception to launch.
• Selected to represent Division on New Product Development Process taskforce sharing best practices, disciplined approach used company-wide.
• Document service implementation Software Development Process Lifecyle using process flows.
• Coordinated the development process, from ideation to commercialization.
• Established product development process, trained dev.

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low Demand

• Lead PRALUENT digital products, SEM, SEO, Social, Professional Education, Digital Display, CRM and Sales Materials.
• Created a mass-scale mobile CRM program and launched at multiple largest public library systems in the US.
• Presented turn-key solutions for straight through automation and obtained approval to develop 2 complex ERP/CRM platforms.
• Created over 3,000 product codes in CRM annually and generated all software serial numbers for activation.
• Voice product recognized as product of the year five years in a row from CRM/Computer Decisions.

• Developed and implemented customer usage, retention and CRM loyalty programs, and cross-sell additional services.
• Managed systems that supported CRM and worldwide sales programs with a staff of 32 employees.
• Developed cross referenced reporting method (VOIP & CRM) for performance analysis and evaluation.
• Developed marketing and sales support systems (CRM) to grow the business.
• Entered customer orders in CRM system.

• Led new, mid-market CRM and online marketing / fundraising product for non-profits, targeted to disrupt a new market segment.
• Managed development of 5 TB Sales Data Warehouse with transactional details from revenue management, customer loyalty and CRM systems.
• Deployed cloud-based partners in finance, sales force automation (Salesforce.com, SugarCRM), compliance, construction industries.
• Collaborated with the web analytics team to create and enter content into the new CRM system.
• Researched small business CRMS and selected Insight.ly as the solution to go.

• Managed the selection and implementation of Salesforce.com as CRM tool.
• Moderate travel requirements and heavy use of Salesforce.com CRM.
• Developed bundled subscription model to ensure existing customer conversion with minimal churn - while expanding Dynamics CRM upsell capabilities.
• Partnered with Business Desk and Worldwide Licensing / Promotion to define Dynamics CRM field empowerment policy and execution strategy.
• Engaged over 20,000 users each semester Averaged over 10% response/views on new screencast marketing Experience with Oracle CRM and infrastructure

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low Demand

• Travel to customers, vendors, and trade shows to present product reviews, develop product, and source new vendors.
• Directed goals and content of product marketing programs including product promotion, industry trade shows, analyst updates and press announcements.
• Conducted product demonstrations at trade shows and during sales calls, using the experience to gather feedback and requirements.
• Represented Sharp at trade shows and dealer meetings, including creating digital signage demo with external design firm.
• Attended regular trade shows for relevant lines, as well as lead key customer training meetings.

• Represented Tech Logic at trade shows and performed sales demonstrations at critical sales opportunities.
• Work with Marketing Communications on press releases, collateral development and, trade shows.
• Attended industry and customer trade shows, as well as supplier factory visits.
• Oversee advertising and product marketing through multiple channels including distribution and trade shows.
• Participated in trade shows, user group meetings, and other customer events

• Presented at industry trade shows as a speaker and a panelist.
• Present at trade shows and deliver product presentations to potential customers.
• Supported trade shows and industry conferences to identify customer needs.
• Represented ACN at client conventions and industry trade shows.
• Shopped trade shows and Chicago Merchandise Mart showrooms regularly.

• Supported sales on customer visits and trade shows.
• Presented product offering at industry trade shows.
• Evangelized Oracle9i Application Server and participated in trade shows and other marketing events.
• Represented company at industry trade shows including Intersolar and Solar Power International.
• Work with Marketing team to promote Cityworks and Add-ons with existing clients and at trade shows.

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low Demand

• Developed architectural program for lite commercial multifamily segment increasing sales from $1M per year to $4.6M in annual sales.
• Overhauled a product line with original annual sales of $40K increasing sales to $900K in the first year.
• Added $120K in annual sales and $10K in growth tier rebate revenue by launching new can liner line.
• Directed a new forming system through product development to market introduction, adding $1 million in annual sales.
• Created and launched 5 new proprietary products with key items generating over $50M each in annual sales.

• Led development and launch of new 42-item branded juice line generating $2 million in annual sales.
• Launched new products for key account that resulted in annual sales of $1.5MM in new business.
• Launched two DVD businesses for new Nick Jr. brands that resulted in $8M+ in annual sales.
• Managed the Microwave Plasma Products Line with $15M in annual sales to the semiconductor market.
• Managed and grew multiple product categories in excess of $30 million in annual sales.

• Increased annual sales by 12% through dynamic merchandising efforts and strategic financial planning.
• Managed Toshiba's LCD TV business with annual sales of approximately $1.0 Billion.
• Managed Ozone Generators and Systems product lines with annual sales of $30M.
• Marketed an accounting product line with annual sales revenues of $8 million.
• Managed 8 major broadband distribution products with $50 million annual sales revenue.

• Managed multiple manufacturer relationships with combined annual sales of over $100,000,000.
• Created annual sales forecast and strategy to meet goals.
• KEY ACCOMPLISHMENTS - Contributed to achieve over $350 million in annual sales for the healthcare and education markets.
• Managed the web presence of three product lines (Membership/Travel/Automotive) on AAA.com with $30 million annual sales.
• Key Achievements: Product development for custom specialty accounts generating an annual sales volume of $12MM.

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low Demand

• Supported eBay-merchandising managers in building their channels with product and feature support.
• Authored Market Requirement Documents to include product features and usage metrics.
• Define suite-wide features and systems requirements.
• Manage the product team and operation team of our project and also execute the most important feature by myself.
• Collaborated with Nokia to introduce OEM requirements as part of implementing an integrated feature for a mobile application suite.

• Worked with cross functional teams to design and develop new product features for the new Interview channel.
• Ensured that feature areas deliver the expected value to the customer and business objectives to Microsoft.
• Educated customers and internal employees on how to maximize the features of Oracle software.
• Engaged with internal and external stakeholders to socialize the existing and upcoming product features.
• Developed list of product feature requirements and worked with engineering to scope.

• Manage the priority and road-map of features.
• Define new products, systems and features.
• Defined feature scope and prioritized story backlog.
• Managed cross functional resources, project timelines and project budgets required to successfully deliver commercial features/products to the market.
• Defined feature roadmap for company's technology products based on business opportunities as defined by Market Leaders.

• Used Agile methodologies to write product stories and user acceptance tests for system feature updates and on-going maintenance.
• Own the strategic vision for innovative new features and products that transform how Cardmembers engage with Membership Rewards.
• Led 50+ customer success workshops and webinars with 200+ users, collecting 150+ feature ideas and UX enhancements.
• Collaborate with designers & engineers to develop user stories/specs, rationalize design requirements; establish & prioritize product development/features roadmaps.
• Managed a $200M feature set for multi-billion dollar OEMs.

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low Demand

• Seek customer requirements on new F&O products or market accessibility to product management for prioritization and subsequent implementation.
• Facilitate evaluation of customer requirements via stakeholder meetings attended by product management, program management, engineering and test teams.
• Worked with customers to understand service capabilities, document customer requirements and manage evaluation and on boarding process.
• Conducted market research, defined customer requirements, and authored product specifications for new product development projects.
• Collected and prioritized market and customer requirements and translate into product requirements and use case scenarios.

• Performed competitive & trend analysis, conducted market research, and gathered customer requirements.
• Developed innovative view of customer requirements and affordability for hard drives.
• Managed and negotiated customer expectations, launch objectives and customer requirements.
• Directed product integration of customer requirements and industry best practices.
• Verified and translated customer requirements for Commercial and Residential products.

• Assisted in the development of the customer requirements specifications.
• Managed customer requirements, product specifications.
• Directed the design and development of software within a SOA environment that satisfied both internal and external customer requirements.
• Gathered and codified customer requirements, managed projects for pilots with General Motors, General Electric and United Technologies.
• Managed products by means of coordinating with product designers, engineers, and factory to meet customer requirements.

• Supervised launch of over 40 Customer Relationship Management business processes based on industry best practices and customer requirements.
• Constructed Critical to Quality (CTQs) characteristics based on customer requirements to assess product/project success.
• Managed product roadmaps, customer requirements and resource allocation for Set-Top Box and Digital TV product lines.
• Identified customer requirements, epic and story management, and wireframe creation.
• Presented product roadmaps and gather new customer requirements for future product releases.

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low Demand

• Delivered presentations to Sales Directors, Consultants and Senior Management on product vision and strategy.
• Network management product visionary responsible for leading the global product development and marketing team.
• Evangelize the product vision effectively to senior stakeholders and executives.
• Defined product visions for multiple product lines with continuous interaction with the CPO, Sales & Marketing & other senior leadership.
• Evangelized the product vision to stakeholders, managed the business case/P&L, and justified investment to the executive management.

• Contributed to product vision and executed strategic sales plans for the initial system release in September 2012.
• Introduced data based decision making process into product visioning & road mapping.
• Influence product vision and promote buy-in internally and with key external partners.
• Define product vision, road map, and release themes.
• Worked closely with C-level Executives on Product Vision.

• Coordinate with executive team to define product vision.
• Maintain product lifecycle ownership of Provider Manager including strategy, product positioning and product vision.
• Provided the product vision, development roadmap, and served as the user advocate from concept through execution of commerce-focused applications.
• Championed the product vision, strategy, and roadmap and marketing plans as well as managed the product line life cycle.
• Communicated product vision, feature roadmaps, product metrics and research findings to product management team.

• Developed and maintained strategic roadmaps, including 12 and 24 month product vision.
• Reshaped the product vision and product goals and aligned the roadmap accordingly.
• Established KPIs supporting the product vision.
• Generated/Managed Product Roadmap/Product Vision Wire framed/mocked up new interfaces and functions.
• Led as product visionary by defining a year roadmap, creating new apps specs.

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low Demand

• Collaborate with Product development to determine implementation process for new online banking and bill payment product offerings.
• Operated with considerable latitude to develop and implement new product offerings for an assigned marketing initiative.
• Designed functional specifications and product requirements documentation for all new products and existing product offerings.
• Developed documentation for training Client Project Managers on implementation process for new product offerings.
• Led multiple projects with interdisciplinary team and analyzed market share for new-product offerings.

• Designed and developed new product offerings and modifications to existing product set.
• Terminated strategic but unprofitable product offerings from market.
• Researched market needs, designed product offerings, and drove the product line vision and value proposition for customer-facing products.
• Project Management in the development of product offerings, Alpha, Beta and Go to Market activities.
• Engaged with clients to identify new revenue opportunities through new product offerings as well as custom work.

• Doubled product offerings in a single quarter, authored and oversaw 900+ user stories and bugs.
• Streamlined product offerings and aligned brand by directing integration of 5 distinct applications through one portal.
• Designed innovative solutions to drive market performance, expand product offerings, and evolve product lines.
• Researched, built business models, proposed and began initial efforts on several new product offerings.
• Charged with managing all products and setting the strategic direction of the company's product offerings.

• Led development of solar system product offerings for the utility and commercial rooftop market segments.
• Evaluate current and new loan product offerings for risk and competitive advantage.
• Direct the Product Management, Engineering and Quality Control teams to assure Trendway's competitively-positioned and profitably priced product offerings.
• Drive the development and implementation of the company's analytics and optimization product offerings for the oil and gas market.
• Convert existing product offerings into a product portfolio with a roadmap.

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low Demand

• Created value proposition, feature/benefit analysis and training videos to effectively articulate our high touch service for sales teams.
• Developed marketing communications, product positioning, pricing and value propositions used in launch and promotional campaigns.
• Communicated core product value proposition to external and internal audiences at all organizational levels.
• Developed product positioning, value proposition, customer segmentation and marketing strategy and tactics.
• Created collateral and marketing campaigns to increase product awareness and value proposition.

• Led market research, competitive analysis, user studies and data analysis to validate product's value proposition.
• Analyzed and translated client requests, value propositions and market needs into current product capabilities.
• Performed trade show demonstrations to articulate product's value proposition within the customer's market.
• Developed advertising campaigns to communicate value proposition of PUR as lower total cost of ownership.
• Developed value proposition for multiple customer segments, and messaging for go-to-market plans.

• Assist Marketing/Sales staff with the value proposition for new products and services.
• Created product briefings value propositions and positioning or the service.
• Updated all marketing collateral with new value proposition.
• Analyze client legacy systems and operational workflow to add to the value proposition; Conduct proof-of-concept workshops to validate client expectations.
• Collaborated with account teams to develop business cases & value propositions to meet global requirements for GPRS & UMTS carriers.

• Developed marketing collateral: marketing tools & documentation, message houses, white papers, value propositions and tradeshow presentations.
• Created and delivered pre-/post-sales training, with 50+% time spent traveling to present technology and value propositions to customers.
• Assessed business and competitive landscape to define value proposition and strategic roadmap for media products.
• Trained the Strategic Account Management Team on workflow and value proposition.
• Developed marketing messaging, value propositions, positioning, competitive analysis, and white papers to promote eClinicalWorks interoperability products.

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low Demand

• Formulated and implemented division structure to leverage resources to provide rapid short-term growth, market penetration, and operational effectiveness.
• Enabled systems integration by developing open API and modular adapters.
• Played key role in instituting rapid prototyping development process.
• Prepared five-year financial plan and coordinated long-term capital plan.
• Created Danger Service API product (DSAPI) for exposing Sidekick services to developers of Web 2.0 and Social Networking applications.

• Prepare business cases for presentation to the investment and capital committees for the potential development of new products and services.
• Analyzed and implemented new markets for product entry and surgeon specialty niche marketing programs for rapid growth strategy.
• Full migration of fifty network node sites and a thousand legacy customers to BT systems and capital.
• Directed a global, cross-functional product team and administered development and capital budgets of $40M.
• Determined Capital Funds requirements and acceptable ROI for network architecture to drive competitive per minute cost.

• Led efforts to change processes for manufacturing and testing for this rapid prototyping program.
• Developed short and long-range capital and expense budgets for Optical products and services.
• Included API design and methodologies to optimize the revenue to relevancy ratio.
• Evangelized Workforce Utilities and general API support to other product teams.
• Read and Analyzed 3rd party API to design best use cases.

• Managed the annual capital expenditure program totaling $22 million.
• Led storage RFP project designed to create multi-vendor strategy, which resulted in improved capital and operating costs for storage products.
• Set the UX from a portal/API perspective to allow for a fully automated quote to cash workflow.
• Worked along side API and Java engineers to improve product experience and increase customer conversion.
• Designed MRD/PRD for scalable application traffic monitoring and shaping systems.

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low Demand

• Assumed Product Management role, formulated market requirements and high-level product definition for the flagship LiveBackup enterprise product.
• Provided direction and ensured development met market requirements; managed product release schedule and prioritized opportunities.
• Developed and compiled market requirements for enterprise tape storage and encryption key management solutions.
• Developed business cases addressing market opportunities, market requirements and coordinated development plans.
• Identified new video products based on market requirements and business opportunities.

• Translated market requirements into product requirements to define and prioritize feature/functionality.
• Gathered market requirements and defined program requirements to meet client expectations.
• Created market requirements documents and business plans for customers.
• Defined market requirements for voice and data integration products.
• Documented market requirements for current and future products.

• Defined market requirements for solution.
• Captured market requirements by various means including: direct interaction with public safety agencies, outside sales, and future customers.
• Drive product solution set across agile cross functional teams through market requirements in order to meet specific business needs.
• Conducted market research covering most major US and Canadian markets, and developed deep knowledge about individual market requirements.
• Ensured products met market requirements, were delivered on schedule with high quality, and generated competitive advantages.

• Documented market requirements by interfacing with customers, prospects, and industry groups.
• Developed business cases, business plans, and market requirements.
• Authored a detailed market requirements document using market input derived from over 15 prospect interviews.
• Specify market requirements for current and future products by conducting market research supported by on-going visits to customers and prospects.
• Identified and defined market requirements to support product vision and roadmap.

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low Demand

• Coordinated the implementation of new and existing product design and enhancements to include customer demand with product development team.
• Lead development initiatives leveraging customer-driven product design, waterfall, agile and hybrid development methodologies.
• Defined product requirements and provided direction on product design.
• Worked closely with business requirement authors to ensure product design and business requirements were in sync throughout the project life cycle.
• Key responsibilities include product design, development and enhancement as well as market research, brand positioning and financial analysis.

• Worked closely with engineering on Product design solutions and helped with product development decisions to arrive at the right solution.
• Managed product teams including product design, feature prioritization, Agile scrum, bug triage and status review.
• Led multiple cross-functional product development and VA/VE teams to complete product design ideas increasing margins over 33%.
• Managed and coached junior product managers and product designers Launched and delivered all BlackHog software releases on time.
• Synthesized user research, market insight and business need into relevant product design in a collaborative process.

• Collaborated with internal and Japan-based teams in planning and launching new and innovative product designs and technologies.
• Led new product development, from idea and business case through product design, development and launch.
• Followed company's product design requirements, always thinking about customer first and mobile first.
• Conduct Voice of customer meetings to assure that product design and assumptions are correct.
• Drive product design and work with Engineers and industrial design team through Solid Works modeling

• Oversee new product design, development and implementation of new software releases.
• Led product design, strategy, road map and execution.
• Planned the launch of Majesco's Wireless TV Arcade products, including both marketing and product design.
• Drive creative product design processes while scoping feature roadmaps to tactical and strategic needs.
• Created tracking reports to estimate bid margins real-time during product design and sales meetings * Standardized close processes across divisions.

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low Demand

• Guaranteed compliance with regulations and consistency across channels by overseeing communications efforts for extensive product administrative operations and product enhancements.
• Produce product collateral and other forms of media to present proposed product enhancements and improved functionality to the executive team.
• Analyze consumer and fashion trends while assessing the competitive market and identify opportunities for new product innovations and product enhancements.
• Completed competitive analysis of industry and made recommendations for product enhancements and growth potential.
• Ensured product enhancements were implemented within the Wholesale and Retail distribution channels.

• Identified and implemented product enhancements and developed new product opportunities.
• Prioritize product enhancements and assess a product strategy overall plan.
• Developed product enhancements for the Retrospective products.
• Led cross-functional teams from Sales, Operations and Systems to evaluate product enhancements and define flexible solutions for customers.
• Analyzed data and industry trends and conduct user analysis testing for product creation and drive product enhancements.

• Analyzed markets and make recommendations for product enhancements or new products within a given market context.
• Coordinated client demos, training, communication with internal staff on new features & product enhancements.
• Obtained better customer input on product enhancements, and together with outside market knowledge.
• Conducted focus groups and product surveys to gather customer input on product enhancements.
• Developed product plans and business cases for product enhancements.

• Worked closely with First Data to develop product enhancements.
• Created a multi-release plan for delivering product enhancements.
• Designed product enhancements and new products: user stories, wireframes.
• Managed product enhancements with cross functional teams and First Data.
• Delivered training / webinars on new product enhancements and prepared Camtasia video that covered key enhancements in Service Parts Management.

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low Demand

• Managed Product profitability responsible for product planning, partner management, and business development.
• Created innovative usability and behavior-based product design strategies that influenced future product planning.
• Provided market analysis, product planning and annual business/marketing plans and pricing.
• Conducted competitive analysis to support sales activities and new product planning.
• Participated in global strategic ventilation & sleep therapy product planning.

• Participated in future product planning with customer.
• Streamlined the product planning and order fulfillment process, increasing turns of inventory from < 2 to approximately 4 per year.
• Designed and implemented a custom product planning process to groom, estimate, and plan user stories for releases
• Provided technical consulting, support, system integration, training, product planning and marketing.
• Act as a leader within the firm during the process of product planning and marketing.

• Managed delivery of AWS migrations concurrently with future AWS S3 data encryption product planning.
• Introduced a Concept to Market product planning strategy for the introduction of new products.
• Established a high performance US Product Planning organization in only 3 months.
• Developed for market analysis, product strategy, product planning, etc.
• Created and Implemented Product Planning and Inventory Management tool.

• Provide leadership in product planning and forecasting.
• Generated pricing strategies and managed product planning function for transformers and Inductors business unit.
• Coordinated with multiple clinical teams to plan, execute, and monitor product planning and development, enhancements, and marketing.
• Communicated all product planning roadmap ideas and designs to Business Planning and Engineering Departments in Tokyo.
• Managed product roadmaps and informed business owners in product planning.

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low Demand

• Delivered consistently successful product releases and product introductions for 3 consecutive years.
• Evaluated trends, planned and coordinated product releases, developed sales support materials including catalogs, sell sheets and color cards.
• Led content strategy and product releases to increase sales and establish HP as market leader with over 30% market share.
• Created financial analyses used by senior management to make Go/No Go decisions for new product releases in concert with partner products.
• Coordinated the activities of critical cross-functional/cross-division resources in order to successfully conduct on average, 3 product releases per month.

• Led global cross-functional team in delivering quality product releases on time and within budget by controlling scope amid staff reduction.
• Aligned closely with OEM customers, drove internal cross functional consensus on requirements and product releases.
• Conducted strategic, marketing and product research for existing and new product releases and services.
• Facilitated internal training sessions on new product releases for sales, account managers and customers.
• Provide sign-off authority and approval for all product releases during final risk assessment.

• Scoped and built product releases based on market trends and technology innovations.
• Orchestrate all processes involved in driving product releases within aggressive time frames.
• Led cross functional marketing teams to drive launches of new product releases.
• Managed cross-functional team of 14 people through six on-time product releases.
• Project Manager Managed product releases by tracking project status and provided reports to executive leadership.

• Facilitated corporate product releases as Master Scheduler, coordinated efforts of 18 product, development, support and sales managers.
• Maintain data management in SAP Manage product releases, discounts and promotions for supplies with North American Sales group.
• Increased product releases from five in 2011-12 to 35 in 2012-13 Oversight of $1M budget
• Coordinated marketing campaigns for new product releases that included product demos, videos, webinars, PR campaigns and tradeshows.
• Launched threee major Zlogs product releases Launched GreenRoads driver performance mobile application on Zonar 2020 Mobile platform

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low Demand

• Developed and implemented strategic business plan incorporating immediate and long range goals which focused on further penetration of existing customer base.
• Developed and implemented new local and data bundling strategy, which increased incremental revenue and retained existing customer base.
• Analyzed medical-surgical market through focus groups, customer base/ sales representative correspondence, and market trend analysis reports.
• Maintained accurate and effective inventory levels to accommodate customer base and free up capital.
• Developed and monitored promotional and incentive programs for internal sales organization and customer base.

• Managed web-site development to ensure brand uniformity throughout customer base regardless of client.
• Participated in sales meetings and conferences as a technical product expert which helped grow customer base by 20%.
• Originated life cycle management, 'ideal customer' and customer retention programs implemented to grow and retain customer base.
• Enabled a 300% revenue increase and 200% customer base increase in only two years for STRM.
• Developed a sales follow-up and survey tool that had a 35% penetration rate into existing customer base.

• Migrated product line and large installed customer base through multiple technology upgrades, and architecture transitions.
• Managed vendor relationships while working with Marketing to develop and grow customer base.
• Worked with all sales departments to increase current product penetration across customer base.
• Developed sales and marketing programs to address the large enterprise customer base.
• Rolled out new versions/releases to 300+ customer base.

• Increased customer base 30% since 2008.
• Coordinated release schedule for new and enhanced features to meet the needs of the Ciena customer base and sales team.
• Achieved customer support retention rate of 97% while customer base grew by 300% within 2 years.
• Developed strategic marketing materials and sales presentations for use by field sales teams for wide customer base.
• Reviewed different licensing models to attract and grow customer base Created competitive presentations and documents Assisted in creating product overview presentations.

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low Demand

• Gained extensive experience in the following areas: Technical Project Management, RFP, Need Analysis, Functional and Technical specifications.
• Build technical presentations, product demos, proof-of-concept solutions and work with Sales / Account management teams in SOW/RFP/RFI responses.
• Evaluate Vendor RFP responses and build strategic partnership with new travel agencies with the goal of expanding in International markets.
• Evaluated fifteen and narrowed the finalist to four that specialized; drafted the initial RFP for final vendor selection.
• Brand Solutions - Initiated and managed numerous solutions to win RFP business in a very competitive market.

• Managed UMTS MNO request-for-proposal (RFP) response across domestic and international product teams.
• Performed sales demonstrations and key resource for Request For Proposal (RFP) process.
• Vetted and refined product definition through customer presentation and responding to RFP and RFI.
• Developed standard responses to common audit and RFP questions.
• Lead project and solution group for RFQ/RFP/RFI sales.

• Initiated RFP, RFQ, Integration projects.
• Write RFP responses to major opportunities.
• Responded to the RFP, created the detailed project plan, and authored various PRDs, release notes and specification documents.
• Worked on the service concepts, product management (PRD/MRD, RFP responses) and sales positioning, managed product roadmap.
• Led several RFP efforts for Billing by Telephone, pre-paid cards and payment processing solutions

• Assist with responses for RFPs and client certifications/ due diligence activities.
• Responded to numerous RFPs, and led response to Nextel Work Force Management System including client presentations.
• Created PRDs, sales training content and delivery, Prepared and submitted RFPs, and RFQs.
• Developed responses to RFIs and RFPs from RBOCs and service providers.
• Provided strategic and tactical worldwide pre-sales support to major accounts and responded to RFIs and RFPs.

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low Demand

• Managed two direct reports with dotted line responsibility to 2 International Marketing Managers.
• Managed two direct reports in the daily review of adverting and marketing materials for Corporate Affairs, FITSCO, and FMR.
• Led several direct reports from proposal phase, transition to production (TTP), through manufacturing/test support at contract manufacturers.
• Led four (4) direct reports in developing and launching the company's premier brand and product services company-wide.
• Managed the product life cycle of Professional Hand Tools with direct reports in engineering and project management.

• Manage 2 direct reports: Product Manager with 27 accounts and Support Associate with client facing responsibilities.
• Managed a $2 million budget, 6 direct reports, 12 contractors and numerous cross-functional teams.
• Managed and mentored small team of direct reports who aided in critical product and program development.
• Managed operational team for financial settlement and implementation for product line with 3 direct reports.
• Managed up to six direct reports and an additional cross-functional team of three associates.

• Managed and developed 3 direct reports, all which were promoted within 1 year.
• Managed, coached, and mentored a team of 3 direct reports.
• Reported to VP Marketing; managed staff of 3 direct reports.
• Provided leadership to four direct reports and 12 indirect reports.
• Managed 2 direct reports and reported to Senior Director.

• Managed and mentored both indirect and direct reports.
• Managed and trained five direct reports.
• Managed direct and indirect reports on their development needs, goal setting and mentored peers as part of the Mentorship program.
• Led team of 5 direct reports lifecycle managing calling feature portfolio with revenue exceeding $400M.
• Led 4 inspired direct reports and an extensive, global matrixed team.

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low Demand

• Negotiated contract agreements and maintained business relationships with outside insurers to offer their universal and variable life insurance products.
• Led the implementation of multiple releases of each application to improve functionality and increase customer satisfaction.
• Established and erected innovation lab facility with partnership agency for new product testing and development.
• Streamlined insurance products offered while providing quotes from multiple companies through a leading consolidator.
• Spearhead strategy and execution of customer marketing channels encompassing multiple product lines.

• Managed all lab partner relationships while seeking new business opportunities.
• Managed cross-functional teams (matrix organization) and set priorities providing leadership and direction in support of project objectives.
• Participated as member of the Content Review Board, which maintained strict regulated content standards for the tween/teen markets.
• Managed business partner relationship and acted as business partner advocate to the team for the FEDFIL application.
• Worked efficiently with developers and marketing team, to launch new mobile products via multiple delivery methods.

• Developed relationships with key MLB Licensees; negotiating price, delivery and inventory logistics.
• Worked closely with key customers and sales force to build strong brand-driven relationships.
• Take ownership of project from planning through SOW, design and implementation.
• Negotiated location space usage free of charge through partnership agreement.
• Identified major business partner relationship risks and action plans.

• Positioned the organization favorably among analysts and elevated Symantec's global services leadership status in the industry.
• Support and develop multiple products in Neustar's Order Management Solutions product lines.
• Maintained product line during difficult economic cycle - Required "wearing multiple hats", while growing revenue by 50%.
• Developed and managed a wide range multiple product lines including capnography, patient monitoring, pulse oximetry, and ventilation.
• Guide the development and implementation of workflow, analytics and cloud-based products particularly for MSO and VoIP carriers.

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low Demand

• Conducted A/B tests for existing social media applications to determine their effectiveness in achieving business value.
• Documented game design best practices gleaned from direct A/B experimentation and company-wide learning.
• Produced several new product enhancements through well-defined sprints and A/B testing methodologies.
• Renovated the UI, optimized the website flow and A/B testing to make decisions based on data with BI teams.
• Improved LTV and margins of users by 12% and increased hypotheses iterative testing speeds over traditional A/B Testing.

• Conceived and launched innovative product and marketing ideas with 802.11 a/b/g/n technologies for capturing new market segments.
• Initiated development of A/B and multivariate testing of site content and new design to maximize traffic conversion.
• Managed 20+ A/B tests and experiments related to support, retention, and customer contact channels.
• Applied A/B split test on acquisition and activation funnels that increased conversion rate by 34%.
• Managed A/B testing of new platform launch to confirm financial performance prior to full commitment.

• Used A/B testing to double conversion rates on email marketing campaign during a three month period
• Managed usability testing, A/B testing, and customer focus group research on 2 continents.
• Increased content quality/ lowered rejection rates through A/B-tested forms and email designs.
• Performed A/B testing and make recommendations for product enhancements.
• Phased releases behind A/B tests to assess performance.

• Developed A/B tests to optimize user experience.
• Introduced A/B testing framework and improved analytics.
• Used analytics, surveys, user testing, A/B testing to improve engagement +15% MoM on the portal.
• Led A/B testing projects using Optimizely for on-site coupon features that increased shopping conversion rates.
• Developed wireframes, product roadmaps, app release schedules for updates, and lead A/B testing for data analysis.

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low Demand

• Established ABC classifications utilizing product knowledge to deploy different inventory approaches in order to increase inventory turnover rates.
• Organized and launched international product knowledge sharing network for key management and product owners on global solutions.
• Developed product training programs and seminars to improve product knowledge for various support organizations throughout the division.
• Mentored management associates and quality control analysts in U.S. and overseas, triggering improved product knowledge.
• Demonstrated product knowledge by creating systems and information customers could understand.

• Demonstrated in-depth product knowledge, readily responding to inquiries and/or objections.
• Authored and maintained a 200+ page wiki-based requirements and product knowledge center that saved over $50k in phone-based client support.
• Orchestrated training events across 22 regional organizations to ensure Sales had product knowledge and tools needed to meet local revenue goals.
• Gained hands-on skills in product knowledge, technical support, creative troubleshooting, complex problem resolution and preparation of accurate documentation.
• Achieved Gold Level Sales Certification for excellence in sales figures, generation of new business, product knowledge and presentation skills

• Created and conducted product road shows to increase product knowledge of Sales, Billing, Repair and Retention reps.
• Maximized sales force program through product knowledge training and guidance, improving sales and customer service satisfaction.
• Educated and empowered Sales and Marketing teams with product knowledge, competitive analysis and value proposition.
• Provided sales teams with product knowledge and collateral materials required to successfully close sales.
• Mentored staff and built product knowledge base within the business and the technical teams.

• Maintain active engagement with Sales to support product knowledge training and in-service opportunities.
• Leverage Product Management background to enhance product knowledge of sales force.
• Support sales with the necessary product knowledge and technical expertise.
• Deal directly with the buyers of wholesale distributors and deliver excellent service, product knowledge and support materials.
• Result: Conducted numerous sales channel enablement seminars to build more effective product positioning and product knowledge.

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