Top Senior Product Manager Skills

Below we've compiled a list of the most important skills for a Senior Product Manager. We ranked the top skills based on the percentage of Senior Product Manager resumes they appeared on. For example, 23.2% of Senior Product Manager resumes contained New Product Development as a skill. Let's find out what skills a Senior Product Manager actually needs in order to be successful in the workplace.

The six most common skills found on Senior Product Manager resumes in 2020. Read below to see the full list.

1. New Product Development

high Demand
Here's how New Product Development is used in Senior Product Manager jobs:
  • Assembled a strategic repository of competitive research, and partnered with executive management to exploit market gaps through new product development.
  • Create business proposals and market requirement definitions for new product development products that target specific market segments or key customer needs.
  • Traveled extensively to China to oversee new product development on design originals and selection on market goods for new product introductions.
  • Created and implemented process for new product development utilizing core teams comprised of cross functional representatives and development gates.
  • Conceptualized, designed, priced and initiated new product development through creating trend analysis that was non-existent previously.
  • Demonstrated brand marketing expertise with responsibility for new product development, forecasting, professional and consumer launch activities.
  • Managed new product development and negotiated corporate partnerships for machine-to-machines and big data to empower the digital lifestyle.
  • Directed manufacturing, planning and manufacturing engineering groups for new product development on complex wafer handling systems.
  • Bolstered company's brand in the marketplace by regularly communicating with market analysts about new product development.
  • Administered several vendor relationships, negotiate contracts, mitigate escalations and lead new product development projects.
  • Performed customer and industry research to identify emerging market trends and opportunities in new product development.
  • Evaluate maintenance and new product development requests while ensuring consistency with approved product line strategies.
  • Brand management and new product development for professional oral care division of the Colgate-Palmolive Company.
  • Utilized technical expertise in new product development across all stages from concept development to production.
  • Managed a new product development group which designed and produced Federal Commercial Information Systems.
  • Conduct research for new product development and produce a comprehensive business case justification.
  • Managed cost center budget, including technology costs associated with new product development.
  • Direct new product development from inception to launch of innovative and opportunistic products.
  • Managed overseas new product development and sourced products from concept to delivery.
  • Revitalized and streamlined new product development by designing a 5-stage Stage-Gate process.

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2. Product Strategy

high Demand
Here's how Product Strategy is used in Senior Product Manager jobs:
  • Worked cross-functionally with Deposits Operations, Business Technology and other third parties to support product initiatives and execute on product strategy.
  • Interact with senior company management on a regular basis on subjects ranging from critical product strategy decisions to resources investment direction.
  • Conducted technology due diligence for bringing in new third-party products to complement and strengthen overall product strategy and corporate objectives.
  • Converted strategic direction into actionable release candidates ensuring delivery of integrated solutions that meet our business and product strategy goals.
  • Participated in overall product strategy, research and development requirements, and manufacturing coordination for new and emerging products.
  • Defined and executed product strategy for a differentiated suite of applications delivered to customers directly and through partners.
  • Incorporated product strategy and solution to the emerging market with focus on Data Center Physical Infrastructure Management software.
  • Developed global product strategy plans for safety and security electronics, including the identification of new business opportunities.
  • Identified market opportunity, market requirements, business models and product strategy for leading internet Security Company.
  • Recruited into the Product Strategy Group to establish an integrated Product Management Methodology for investment processing products.
  • Directed Product Management, Product Marketing and Business Development to develop product strategy and execute marketing plans.
  • Developed new product and product strategy based on business need within scope of Service activation and configuration.
  • Managed the analysis of market trends and regulatory issues to develop a competitively differentiated product strategy.
  • Conducted Market/Quantitative Analysis, Product Strategy/Planning, Program Strategy, Sales Readiness Planning & Channel Support.
  • Determined product strategy based on innovation as well as competitor, industry and user analysis.
  • Revised product strategy and introduced new promotional campaigns that reversed negative trends in product performance.
  • Defined product strategy and next generation products required to deliver quarterly and yearly revenue commitments.
  • Presented and resolved critical product strategy pitfalls and developed the process of retiring obsolete vision.
  • Conducted thorough Market/Vendor analysis to identify partnerships to assist with execution of product strategy.
  • Collaborate with executive team to define long-term product strategy and develop long-term profitability goals.

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3. Revenue Growth

high Demand
Here's how Revenue Growth is used in Senior Product Manager jobs:
  • Manage internal product development initiatives, focusing on revenue growth through improved market penetration and identification of target client groups.
  • Implemented business strategies that increased global and domestic product visibility in highly competitive markets and accelerated revenue growth.
  • Identified clinically relevant diagnostic and therapeutic products and created committed programs to increase contract penetration and revenue growth.
  • Identified market opportunities, developed new products and created marketing campaigns targeting membership and revenue growth.
  • Supported department revenue growth by providing cost rational for potential and existing customers
  • Specialized in custom application development support for revenue growth.
  • Championed customized FedEx solutions by working with customer directly and Led cross-functional team to support revenue growth and fulfill purple promise.
  • Attained $12M in incremental revenue growth by spearheading high-profile product launch across adult, kids, and babies categories.
  • Led global Dell integration and go-to-market launch of acquired companies as part of a $140M revenue growth plan.
  • Partnered with sales to drive 15% annual revenue growth in 2013 with ~55% new customer logos.
  • Produced products/programs driving 255% revenue growth in 3 years with record sales in 32 of those months.
  • Achieved product and revenue growth targets for mobile voice recording in the UK in the finance vertical.
  • Doubled feature package penetration to 32% achieved revenue growth from $190M to over $360M.
  • Defined target market for each release of software resulting in year-over-year revenue growth for professional video products.
  • Developed annual product line business plans to achieve revenue growth, margin objectives and market share penetration.
  • Identified, tested, and implemented product enhancements to ensure client satisfaction and facilitate revenue growth.
  • Re-launched illustration tools into the mutual fund market segment, resulting in 16% revenue growth.
  • Developed methods to identify target clients which ultimately resulted in revenue growth of 5%.
  • Implemented data solutions that contributed to year-over-year revenue growth targets by more than 30%.
  • Developed yearly departmental budgets, including subscriber, margin, and revenue growth.

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4. Platform

high Demand
Here's how Platform is used in Senior Product Manager jobs:
  • Developed and managed new product launches and platform upgrades for entertainment, communications and data technology targeted to businesses and consumers.
  • Defined common Device Download and Network-based Billing platforms for Sony worldwide; interacted directly with stakeholder business units for platform requirements.
  • Launched China-specific platform for commercial markets with follow on potential for mass market - demonstrated cross-functional and global leadership.
  • Completed business plan, market research analysis, strategy and promotional campaigns for an ASP transaction-management platform.
  • Coordinated development efforts across various product platforms to ensure feature parity and successfully meet product delivery dates.
  • Developed and executed go-to-market strategy for migrating all current SheKnows Contributors to the BlogHer Community Platform.
  • Developed Technical Requirements Specifications for key elements of the P25 system platform.
  • Directed campaign analysis and optimization of various platform releases and new products.
  • Used an artificial intelligence data platform management solution to serve dynamic content.
  • Contracted, developed and launched first platform-based interactive e-book with Pearson Education.
  • Leveraged capital tooling on new product platforms to greatly reduce manufacturing costs.
  • Developed legacy systems communications for integration of the new combined platform.
  • Researched and gathered requirements to deliver a powerful social intelligence platform.
  • Content Distribution Platforms; Managed vendors for content distribution platform partner.
  • Managed implementation of new marketing platform including vendor relations and development.
  • Support end-to-end solutions as part of core service delivery platform functionality.
  • Developed and managed interactive products across multiple consumer device platforms.
  • Defined and built assessment functionality within core enterprise education platform.
  • Discovered and resolved issues with split methodology and platform performance.
  • Conceptualized emerging products related to online and wireless platforms.

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5. Product Management

high Demand
Here's how Product Management is used in Senior Product Manager jobs:
  • Managed deployment and application migration issues, fulfilled both Project and Product Management responsibilities to create new feature proposals and contracts.
  • Created a new culture of communication and productivity, bridging the gap between Product Management and technology teams across distributed departments.
  • Implemented an Agile product management process providing needed product functionality that benefited customers while meeting the company's strategic direction.
  • Liaised with product management and the legal/regulatory departments to analyze and review key wholesale market product documents and strategic planning.
  • Spearheaded branding initiatives collaborating with marketing and product management teams ensuring a common impression was being made with our customers.
  • Managed product change notices, product management bulletins, technical information communications and produced marketing literature for each release.
  • Established and implemented the product management function as a first class-citizen and installed a lean methodology for product delivery.
  • Provided product management leadership in requirements management, agile practices, process engineering, stakeholder management, and communication.
  • Launched products through continuous cross-functional departmental communication, driven by external market awareness and utilization of product management skills.
  • Directed product management efforts for software application employed in environment, health, safety and crisis management processes.
  • Worked closely with peer product management teams in developing the next generation Managed Services package and Integrated-On-Demand services.
  • Created a framework for the effectiveness of Product Management by developing business case and financial analysis templates.
  • Work with product management directors and other product managers to understand and transform requirements into long-term solutions.
  • Segmented product lines and introduced a new product management focused on customer demand and product movement.
  • Provided marketing plans and strategies including tactical conceptualization, Product Management, Purchasing and brand development.
  • Drive all customer technical requirements back through Product Management and Engineering to achieve all CenturyLink standards.
  • Represented product management as key point-person to engineering to spec and implement end-to-end product redesign initiatives.
  • Coordinated product research, product development and product management in support of corporate private brand initiatives.
  • Supported national distribution field sales team through direct-marketing, product promotional activities and product management responsibilities.
  • Job responsibilities included aspects from product management (primary function) and product marketing disciplines.

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6. Product Roadmap

high Demand
Here's how Product Roadmap is used in Senior Product Manager jobs:
  • Ensured prioritization of the highest business value projects by establishing a structured methodology for translating business objectives into a product roadmap.
  • Developed three-year product roadmap to meet customer needs based on market segmentation and competitive conditions to optimize revenue and margin contribution.
  • Provide consolidated product roadmaps for development in alignment with business growth, market demands, and opportunities for operational efficiency.
  • Used data analysis to create product roadmap that focused on exploratory search features that increased key performance indicators.
  • Utilized customer research and process improvements to develop and modify product roadmaps to optimize customer satisfaction and profit.
  • Created & analyzed customer experience studies to determine product direction future product roadmaps for subscription based software solutions.
  • Developed initial product specifications, product roadmaps, product positioning, and provided input to business planning.
  • Supported customer needs, developed go-to-market communication material, product roadmaps and managed revenue measurements and performance.
  • Managed day-to-day process of translating product roadmap to launched products and communication with executives and stakeholders.
  • Defined and developed product roadmap based on growth strategy, available technology and customer requirements.
  • Build and maintain product roadmap, strategy, positioning, internal/external communications & pricing recommendations.
  • Developed and communicated pertinent information to senior management and communicated product roadmap across the organization.
  • Developed and delivered Groove product roadmap to help internal and external customers understand direction.
  • Managed and prioritized product roadmap and enhancements based on customer insights and corporate strategy.
  • Executed strategic and tactical product roadmaps assuring competitive advantage in the marketplace.
  • Developed raw set of requirements into strategic product roadmap and development plan.
  • Communicated product roadmaps and release schedules to internal and external stakeholders.
  • Maintained product roadmap for enhancements and future development of assigned products.
  • Manage SAP partnership and product roadmap during difficult generational product transition.
  • Developed research-driven product roadmap and partnered with Engineering to deliver.

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7. Market Research

high Demand
Here's how Market Research is used in Senior Product Manager jobs:
  • Performed market research and analysis of customer trends and emerging requirements, identifying opportunities for new products and feature enhancements.
  • Collaborated cross-functionally to analyze sales data, market research, and competitive activity resulting in identification of brand growth opportunities.
  • Provide senior management with market research and analysis and worked to develop marketing and product development budgets.
  • Developed bill of materials with cost-of-goods-sold models supporting cost targets generated by market research and corporate directives.
  • Conducted market research to identify product enhancements aimed at improving user experience and creating alternative revenue streams.
  • Developed market research objectives and activities to support a line extension and new indication Selected Contributions:.
  • Conducted and utilized market research and analysis to define future product, technology and segmentation strategies.
  • Supervised market research, reviewed publications, monitored competitive intelligence, and coordinated with partner company.
  • Design and implement market research studies primarily focused on pharmaceutical promotion methods and sales force effectiveness.
  • Provided senior management market research and analysis to develop agile sales forecast and marketing budget.
  • Initiated market research study on product formula, recommended and gained approval of reformulation.
  • Complete market research and competitive research and leverage this information to provide competitive advantages.
  • Conducted extensive market research and communicated with industry leaders/professionals to identify requirements and objectives.
  • Conducted on-line market research surveys to garner greater consumer insights within assigned categories.
  • Conduct extensive product/market research as well as monitor and report on competitive activity.
  • Conducted and prepared market research briefs during development of Electronic Refrigeration control.
  • Coordinated market research and identified innovative packaging opportunity enabling profitable share growth.
  • Lead market research initiative to identify user insights using R-programming tools.
  • Led quantitative and qualitative market research efforts for variable annuity product.
  • Exceeded customer acceptance criteria per consumer testing and market research.

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8. Business Development

high Demand
Here's how Business Development is used in Senior Product Manager jobs:
  • Led all international requirements gathering, product localization, business development, and market-specific efforts for 20 worldwide markets.
  • Manage business development with four Security vendors- launch and manage their white-labeled services while exploring other revenue-generating opportunities.
  • Collaborated with and led cross-functional teams across enterprises, managing key partner relationships together with business development teams.
  • Worked with internal/external stakeholders including business development, strategy, business intelligence and executives to gain sign-off.
  • Managed Business Development bundling strategy, including product and vendor selection, vendor relationship and contract negotiation.
  • Created requirements and implemented business development initiatives to drive revenue, such as integrated ad/content units.
  • Directed new business development and high performance strategies that directly impacted company growth and profitability.
  • Conducted 3rd party sourcing evaluation, business development strategy and execution of contract negotiations.
  • Support sales and business development activity with partners, customers and industry organizations.
  • Work together with Business Development team to analyze and identify market expansion opportunities.
  • Led customer pilot programs and supported business development opportunities through trials or demos.
  • Collaborated in business development efforts, including new category and new channel assessment.
  • Assisted business development teams with contract negotiations and in selecting a product successor.
  • Assume business development roles to identify business opportunities and define business strategies.
  • Contracted to conduct voice channel assessment, business development and implementation leadership.
  • Represented Web Channel on business development team and contributed to increased revenue.
  • Collaborated with Business Development to identify and negotiate third party bundling deals.
  • Supported annual strategic planning and budgeting process along with business development opportunities.
  • Led business development and advisory services for product engineering and manufacturing clients.
  • Managed the Purchasing, Product Management and Business Development for specific Suppliers.

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9. Product Requirements

high Demand
Here's how Product Requirements is used in Senior Product Manager jobs:
  • Developed product requirements including new compute modules and increased value by focusing priority on IP signaling performance increase and database applications.
  • Formulated product and pricing strategy, developed product requirements and designed all product collateral for new product launch and subsequent releases.
  • Developed a business requirements document that contained not only product requirements, but also detailed marketing plans with positioning and messaging.
  • Worked closely with cross-functional team to establish customer/product requirements for new monitoring center, implantable device and wireless patient monitoring system.
  • Led internal cross-functional teams to solve business challenges for complex programs regarding product delivery, customer relationship management and product requirements.
  • Achieved average annual growth of 20% by: o Developing strategic enhancements with industry-specific product requirements including product strategies.
  • Created use cases and detailed product requirements documents to articulate desired product features and functionality to the technical design team.
  • Spearheaded marketing strategy, product requirements, domestic and international pricing, product licensing and, marketing materials and collateral.
  • Performed extensive market research on new IP and cell-based products, identifying new product requirements and monitoring competitive activity.
  • Performed business analysis and requirements evaluation with clients, system design, and development of product requirements and specifications.
  • Developed Product Requirements and Specification Documents, including UI creation for all new in-facility software applications and maintenance releases.
  • Provided management competitive analysis, strategy, opportunity assessments, product requirements, marketing and roll out briefs.
  • Researched and defined market and product requirements for a new browser-based learning platform used for delivering technology-based training.
  • Led cross-functional teams during product development; determined product requirements, market positioning, pricing and go-to-market strategy.
  • Own and create business profitability models for SaaS based offerings, translating Product requirements to revenue expectations.
  • Researched market information for online interviewing and recruiting SaaS, developed product requirements document and web content.
  • Develop and publish product requirements and backlog, including detailed feature descriptions and customer usage scenarios.
  • Analyzed market trends for new cloud service offerings and developed detailed product requirements and competitive research.
  • Identified and communicated customer technical and customization product requirements for implementation by R&D teams.
  • Defined product requirements, managed development resources and interfaced with QA, documentation and marketing teams.

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10. Customer Service

high Demand
Here's how Customer Service is used in Senior Product Manager jobs:
  • Spearheaded product and process improvements on two newly launched product lines that expanded operational capabilities and improved customer service.
  • Re-organized and re-structured departments under me, resulting in better product quality and improved customer service.
  • Developed several complex enhancements, which increased call automation and greatly reduced customer service expense.
  • Trained customer service representatives on products and call center procedures and corporate requirements.
  • Resolve customer service and operational issues through focused and effective relationship management.
  • Partnered with Sales and Customer Service to scale delivery capability.
  • Coordinated the efforts among technology, customer service and technology.
  • Managed dedicated customer service, manufacturing and engineering staff.
  • Manage customer service communication and executive escalations.
  • Worked with customer service, Research and Development, manufacturing, and quality control to introduce new and existing product challenges.
  • Implemented local (dial tone) networks, working with Product Development, Network Implementation, Order Entry and Customer Service.
  • Communicated directly with directory assistance customers on Net Promoter Scores (NPS) to determine how to improve center customer service.
  • Program managed establishing global product Help Desk with Operations, After Market, IT, Engineering, and Customer Service Center.
  • Directed a 14-member staff including Marketing, Customer Service, Order-Entry, Advertising, Graphics, Industrial Engineering and Direct Sales.
  • Managed the customer service technical lab for the development of physical and test methods, training awareness and customer support processes.
  • Maintain database and SKU assortment so that the company as a whole is well documented for operations and customer service.
  • Account Services Manager - Responsible for managing multiple Account Services teams supporting customers with business practice and/or customer service needs.
  • Compiled company profile of Catherine s and presented it to our customer service representatives- won a corporate award for this.
  • Prioritize project and bug ticket requests coming from marketing, editorial, community, customer service, and external clients.
  • Core team leader, managing team of engineers, quality, sourcing, marketing, sales, and customer service.

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11. ROI

high Demand
Here's how ROI is used in Senior Product Manager jobs:
  • Performed target market identification, competitive analyses, return-on-investment (ROI) and price point analyses and market penetration assessments.
  • Optimized deliverable productivity by 20% by refining Agile backlog prioritization processes to be ROI-driven focusing on customer satisfaction.
  • Optimized Category Budget and ROI by Developing and Executing Strategies to increase website Traffic utilizing various Online Marketing vehicles.
  • Implemented new proprietary display technology for Android products and created new user interface requirements to ensure 3rd party compatibility.
  • Created recommendation to Executive Management on go-forward strategy, including financial investment and ROI projections.
  • Performed business case analysis to determine feasibility and projected ROI for new and existing products.
  • Prioritized and refined requirements from factory users and engineers with ROI and availability metrics.
  • Defined and executed growth strategy and turned data insights into ROI-driven product experiences.
  • Defined product and engineering requirements with marketing for product positioning and ROI.
  • Leveraged new functionality and automation to demonstrate product value to Android developers.
  • Recommended and led projects to eliminate unprofitable products utilizing ROI models.
  • Managed multiple key projects schedule including 3rd party applications and Android OS smart phones such as M860, M865 and M886.
  • Create and manage yearly business plans to drive profitable sales of CE, Technology and Service products within responsible ROI targets.
  • Lead the efforts for seamless registration for GoToWebinar on Android app, resulting in 50% improvement in time to benefit.
  • Plan with central team on yearly budget plans, align budget spent with campaign/product goals and determine ROI for each campaign.
  • Managed scope, schedule, and budget for $5M projects, ensuring most efficient use of resources to maximize ROI.
  • Shorted development time by 70%: Championed to change operating system on products from a proprietary operating system to Android.
  • Designed and developed 1st corporate ROI tools and sales tools designed to train sales force and customers on new company direction.
  • Generated $7M in first-year sales of new integrated products; achieved revenue objectives by conducting product development ROI analysis.
  • Work with sales teams both internally, global and with external partners to evaluate ROI success for each integration.

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12. User Interface

high Demand
Here's how User Interface is used in Senior Product Manager jobs:
  • Researched and leveraged standard practices, prior experience and industry principles to create strong information architecture and effective user interface.
  • Work cross-functionally with engineering and product development teams to develop user interface and subsequent user experience testing.
  • Work with user interface designers and usability engineers to insure designs are visually compelling and intuitive.
  • Informed the overall user experience and collaborated with interactive design teams in creating user interfaces.
  • Partnered with development team to optimize user interface design and back end functionality.
  • Supervised technical writing and design teams to develop specifications and user interface.
  • Improved menu ordering user interface which improved ordering time and user experience.
  • Improved product usability and customer experience by improving user interface and feature/functionality.
  • Created detailed engineering specifications for User Experience and User Interface behavior.
  • Collaborated with UI/UX Experience professionals on supporting user interface specifications.
  • Created user interface specifications for new software packages and enhancements.
  • Developed self-service user interface for businesses and consumers.
  • Designed a new module user interface that scored a high 8.7 out of 10 points in a focus group study.
  • Designed best in class consumer electronics devices with intuitive user interfaces for on-screen, desktop, and mobile devices.
  • Researched, prioritized request and wrote specifications for the Ad Serving Engine, User Interface and other new initiatives.
  • Led the portal redesign strategy for BeB and rolled out a radically new User Interface for BeB in 2010.
  • Sole responsibility for the user interface designs for Lotus 123, Symphony, and other Lotus products.
  • Served as the product owner during development phases including providing input on prototypes and user interface design.
  • Created design and led development team on new user interface (UX) experience for Windows Mobile.
  • Managed and mentored the product management team of a user interface designer and a technical writer.

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13. Project Management

high Demand
Here's how Project Management is used in Senior Product Manager jobs:
  • Provide project services, implementation coordination and oversight for all new projects including project management, operational installation and IT enhancements.
  • Managed relationship with 3rd party vendors including strategic partnership definition, pricing negotiations, project management and execution, resource allocation.
  • Inform Vice President of Client Project Management with status of process improvement initiatives and impediments to improving the implementation process.
  • Implemented operational process efficiency opportunities, including reduction of the Quality Assurance testing load within the Project Management group.
  • Applied effective project management to develop and implement changes to underwriting and pricing policies critical to achieving business objectives.
  • Recruited by SVP of Product Management to help implement financial and project management discipline for various product management initiatives.
  • Provided project management support to monitor and control the execution of activities by DHIMS development and deployment contractors.
  • Managed product definition, data sheet generation, project management initiatives, production forecasting, and resource allocation.
  • Delivered process and technology enhancements to client-expert engagement tools and relaunched website for expert profile and project management.
  • Project Management responsibilities included the creation and maintenance of all standard project artifacts, using multiple project methodologies.
  • Created and instituted new project management practices for the company including training Producers and Associate Producers.
  • Developed a project management environment conducive to effective teamwork resulting in high morale and motivated employees.
  • Develop and deliver a 5-year strategic plan through effective project management and leadership of contributing participants.
  • Roped in Product Marketing and Project Management teams to develop and implement company-wide go-to-market plans.
  • Identify business and technical requirements and work closely with project management teams to implement changes.
  • Mixed waterfall with agile project management strategies maximizing results in design and development phases.
  • Provide market development plans to engineering, software engineering, operations and project management.
  • Conducted all aspects of cradle-to-grave product management, product marketing, project management.
  • Network engineering that provided design and project management for large scale global initiative.
  • Managed Media Cast product marketing, project management and technical development staff.

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14. Competitive Analysis

high Demand
Here's how Competitive Analysis is used in Senior Product Manager jobs:
  • Managed agile product development life cycle, including cross-functional team leadership, quality assurance, competitive analysis, and research initiatives.
  • Performed competitive analysis to recommend strategic partnership opportunities for both local and global BeXcom ventures to increase solution value and differentiation.
  • Worked from the customer backward to develop product strategy and definition and market and competitive analysis for B2C Selling web/mobile applications.
  • Worked with the Cross functional teams for Market/Competitive analysis, Offer definition/strategy, Pricing strategy and Promotions strategy for Demand generation.
  • Advanced Storage Solutions Driving product management for advanced storage security offerings, including market and competitive analysis for new opportunity investments.
  • Conducted detailed competitive analysis on all decorative products and recommended strategic direction for new product development for style trends and color.
  • Guided new product development including gap and competitive analysis, end-user research and trade planning, and consumer commercialization activities.
  • Researched competitor information and maintained a documented competitive analysis along with specific user and buyer personas used across the company.
  • Analyze market/consumer needs, perform competitive analysis and develop new products and strategies; present recommendations to senior management.
  • Conducted strategic plans for the executive management through market research and analysis, competitive analysis and business intelligence.
  • Coordinated market research, strategic planning, and competitive analysis for new product introductions and product reinventions.
  • Developed product strategy, sales kits, pricing structure, and competitive analysis utilizing Pragmatic Marketing Framework.
  • Worked on competitive analysis, go-to-market planning, strategy development, portfolio planning, and cross-functional execution.
  • Defined functional and business products requirements to exceed functionality and performance through competitive analysis and customer visits.
  • Establish product management standards including: Go-To-Market strategy, Competitive Analysis, and Partner Assessment Responsibilities:.
  • Provide market research and develop business plans, competitive analysis, product forecast and product positioning.
  • Monitor competitor activities and conduct competitive analysis to define marketing needs and to define product direction.
  • Performed competitive analysis, training, product documentation and collateral, operational procedures, contract support.
  • Combined interview results with detailed competitive analysis and industry research to develop a comprehensive product strategy.
  • Determined strategic business and product opportunities through customer visits, market research, competitive analysis.

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15. Market Share

average Demand
Here's how Market Share is used in Senior Product Manager jobs:
  • Collaborated with sales and executive teams to establish product profitability, market share and realization of corporate objectives.
  • Utilized category management and fact based analysis to identify opportunities to maximize sales, earnings and market share.
  • Analyzed and evaluated marketing data, developed and implemented marketing strategies to increase market share and brand awareness.
  • Provide ongoing competitive landscape analysis, product market share with strength, attractiveness, and compatibility analysis.
  • Analyzed market opportunities, recommending enhancements to existing products and increasing revenue and market share.
  • Managed business projections, market share analysis, site optimization, and opportunity analysis.
  • Leveraged market and competitor analysis to develop new technologies that grew strategic market share.
  • Delivered and launched several Unified Collaboration products to expand Cisco portfolio and market share.
  • Consulted with Sales and marketing to identify and prioritize market needs based on revenue value, market share and competitive threat.
  • Formed key strategic alliances with 3rd party vendors to expand market share and develop new product lines while enhance existing ones.
  • Implemented a three-year business road map which increased sales, market share, brand exposure and profitability across swim and equipment.
  • Improved sales, profitability, and market share through creative marketing and new product introductions focused on strategic goals and profitability.
  • Exceeded sales targets with growth in flat market segment, increasing top line revenue by 59% and gaining market share.
  • Achieved 300% of forecast and captured 17 points of market share from an entrenched competitor within 6 months of launch.
  • Designed off-road and marine strategic sales and marketing plans focusing on increasing market share and doubling sales volumes within 3 years.
  • Communicate those components to teams for further market share research, build strategies for placement across other programs and essentially retailers.
  • Positioned the CDPD product line to achieve its first profitable year, which improved the company's overall market share ratings.
  • Elevated standards for breast pump product line; introduced high performance product to maintain a 60 - 70% market share.
  • Directed vendor selection process, contract negotiation teams as well as vendor relationships to increase market share and customer satisfaction.
  • Launched a bite registration material that achieved first year revenue of $1 Million and a 12% market share.

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16. Business Requirements

average Demand
Here's how Business Requirements is used in Senior Product Manager jobs:
  • Work with management to translate business requirements into functional and technical specifications and worked with the development team to manage implementation.
  • Developed business requirements and performed client consulting and technical communication/support for a suite of verification and authentication solutions to prevent fraud.
  • Identified business improvement opportunities, influencing product vision and strategy, for all elements related to each customers business requirements.
  • Analyzed competition, developed detailed business requirements, partnered on customer research and collaborated with design and technical teams to implement
  • Collaborated with operational teams and business stakeholders to gather business requirements, support the design and understand the business/customer impact.
  • Facilitated prioritization meetings with OpsIT and WWLP team, including maintaining OpsIT project priority tracking and interpreting business requirements.
  • Defined and implemented a change control system to prioritize and track all business requirements feeding the product development methodology.
  • Developed business cases for new products and wrote business requirements including product specification document and product features documents.
  • Implement proactive and innovative supply base and procurement philosophies, strategies, policies and procedures supporting business requirements.
  • Drafted detailed business requirements and partnered with Technology and Operations to drive implementation of product launches and enhancements.
  • Define and socialize opportunities and develop business cases, success criteria, product/business requirements, and scorecards.
  • Evaluate customer business needs, understanding user / business requirements and designing and testing of developed solutions.
  • Created support and collateral materials, security position, business requirements, proposals, and presentations.
  • Demonstrated a thorough understanding of combining customer needs with business requirements to exceed industry standard expectations.
  • Developed business requirements in coordination with a third party agency and several key stakeholders at ACE.
  • Prioritized business requirements keeping into consideration business impact, strategic vision, budget and FTE allocation.
  • Gathered global customer requirements for new products and OEM business requirements and documented business cases.
  • Supported product/project launch and provided sustaining efforts related to implementation of agreed upon business requirements.
  • Gathered, analyzed, and translated customer business requirements into achievable market driven product initiatives.
  • Communicate business requirements with the engineering teams for development of current and future products.

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17. Business Units

average Demand
Here's how Business Units is used in Senior Product Manager jobs:
  • Presented and promoted the product vision across multiple business units, internal technical teams, external development partners and executive leadership.
  • Led initiative to align enterprise mobility strategy across security and collaboration business units while working closely with Cisco corporate development.
  • Turn customer feedback into requirements for new products, developing business requirements and feasibility studies working with internal business units.
  • Provide direction to vendors and recommendations to business units through reporting, business reviews and Customer Connectivity.
  • Coordinated with cross-company business units to unify product messages and engaged with senior executives for sponsorship.
  • Generated and distributed budget planning instructions, formats and timetables and compared data with business units.
  • Collaborated with business units to create prioritized action plan for organic and inorganic growth.
  • Champion enterprise level initiatives to multiple business units and key stakeholders.
  • Initiated and executed branding strategies for multiple business units.
  • Facilitated projects involving multiple business units or vendors.
  • Support for implementation of first and second line of defense programs that support compliance related risk, across all global business units
  • Coordinated task and software issues resolutions across business units in order to achieve first year revenue target of $12M.
  • Saved business unit millions of dollars in R&D expenses by leveraging development funded by other internal/external business units.
  • Deliver marketplace insights across the North American region for all business units for category, merchandising, and brand teams.
  • Managed the integration of 4 disparate products from 4 newly combined business units into an integrated suite of products.
  • Managed the vendor and collaborated with the online Business Units to greatly exceed revenue targets while remaining under budget.
  • Established plans that rationalized applications into common set of software that could be used by all business units.
  • Launched personalized marketing tools, and rolled out usages across business units of 50+ product operations.
  • Engaged with Sun business units in marketing and training campaigns both internal and external to Insight.
  • Manage the vendor and collaborate with the online Business Units to achieve revenue and budget targets.

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18. Product Portfolio

average Demand
Here's how Product Portfolio is used in Senior Product Manager jobs:
  • Managed all upstream marketing activities for MIS product portfolio and collaborated with Marketing Manager to develop and support all downstream initiatives.
  • Expanded and streamlined product portfolio and managed alternate distribution product line; coordinated a cross-functional team across multiple physical locations.
  • Created operational metrics such as Win/Loss analysis in order to refine product portfolio and marketing strategy.
  • Identified all system elements impacted by adding new features/services into the managed security product portfolio.
  • Enhanced/optimized digital product portfolio to support ongoing business needs, generate customer engagement and scale.
  • Managed the customer relationship & introduced innovative product concepts to build their product portfolio.
  • Managed the company's entire subscriber and accessory product portfolio from inception to cancellation.
  • Maintain a competitive product portfolio through organic development and third party private label products.
  • Spearheaded product management and marketing for multiple herbicide product portfolios within US markets.
  • Developed and managed the product portfolio strategy based on regional segment applications.
  • Performed in-depth financial analysis and developed annual budget for product portfolio.
  • Expanded product portfolio to enable penetration into Retail and Manufacturing industries.
  • Consolidated product portfolio to increase efficiency of inventory and production management.
  • Established new release management protocol for entire online product portfolio.
  • Rationalized product portfolio, contributing greatly to cost reduction initiatives.
  • Developed new product portfolio recommendations and drove annual business planning.
  • Managed product portfolio for $500 million customer communications company.
  • Developed strategy for the information product portfolio.
  • Launched product portfolio across multiple geographical regions.
  • Crafted comprehensive global product launch toolkit to provide consistent platform, documents, and processes across the entire corporate product portfolio.

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19. Saas

average Demand
Here's how Saas is used in Senior Product Manager jobs:
  • Developed and championed a product management discipline leading to effective enhancements of a SaaS lead-generation solution for residential real estate agents.
  • Created service products to compliment SaaS solutions, maximizing overall revenue opportunity and enabling a more positive overall user experience.
  • Developed and executed the business strategy for both student information and instructional management solutions (SaaS and Perpetual).
  • Collected feedback from clients and stakeholders to develop new features and functionality for VisitorTrack SAAS application.
  • Led SaaS application visibility and performance monitoring in hybrid enterprise to accelerate adoption of cloud.
  • Leverage Cloud/SaaS platform to deliver enterprise products to the engineering and manufacturing markets.
  • Calculated pricing and profitability models for new SaaS database performance monitoring tools.
  • Led functional implementation of single-box search for SaaS Matter Management product.
  • Led definition and development of innovative SaaS applications and services.
  • Exceeded expectations in delivering social collaborative IT management SaaS offering.
  • Led SaaS initiatives for Microsoft destinations, including websites/software integration.
  • Lead the product development, prioritization and management of cross functional teams associated with a SaaS solution offered to end users.
  • Provided product marketing and marketing for the company's SaaS / PaaS based, speech-enabled IVR applications for contact centers.
  • Managed the continued development and support of the SaaS suite we developed using agile techniques, including scrums and sprints.
  • InterAct Online was flagship RMS application at the time and was licensed as a SAAS solution and hosted at NLETS.
  • Coordinated incorporation of SaaS delivered product into legacy client hosted platform in an Agile (Scrum) software development environment.
  • Owned and created strategic 5 year vision for the custom reporting product line taking it from mainframe to SaaS solution.
  • Introduced the SaaS model for my product suite to increase the available market, customer base and reoccurring revenue.
  • Launched v1 and v2 of a shared web service and associated API that were leveraged across several SaaS offerings.
  • Developed a plan to develop make an existing web process a SaaS to help win a very large relationship.

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20. Internet

average Demand
Here's how Internet is used in Senior Product Manager jobs:
  • Collaborated with a multimedia firm to develop internet banner ads and with internal marketing to develop a direct marketing campaign.
  • Create and implement integrated marketing plans including public relations, advertising, merchandising, social media and internet strategy.
  • Worked with CNN senior management and engineers to develop Internet video affiliate back-up system using QuickTime Videoconferencing technology.
  • Managed company's portfolio of secure Internet solutions targeted at the electronic commerce and mission critical intranet markets.
  • Conducted and analyze market research to ensure BellSouth Internet Service is offering and delivering a competitive valued product.
  • Directed the design, development management and implementation of all internet search related programs and e-commerce initiatives.
  • Pioneered an early customer-facing Internet product allowing customers to set service appointments and check repair status.
  • Produced direct-to-patient collateral materials and developed internet marketing, print advertising, and direct mail campaigns.
  • Managed software products that would enable embedded applications to communicate remotely via the Internet.
  • Managed cross-departmental efforts to successfully define, develop and launch consumer Internet-telephony services.
  • Developed Mobile Internet solutions for selected carriers to drive increased revenue per customer.
  • Developed corporate vision and created plans to support insurance industry Internet service offerings.
  • Aligned revenue verticals and created lead funnels by restructuring internet site information architecture.
  • Created timely fashion presentations at outstanding values for catalog and internet business.
  • Identified and evaluated niche software and internet services companies for potential acquisition.
  • Managed Internet Services product development and marketing for a growing telecommunications company.
  • Implemented first-ever Internet advertising and promotional plan featured on leading web sites.
  • Directed product usability and GUI redesign efforts for internet portal product.
  • Developed licensing system to reduce software piracy of Internet security software.
  • Automated Provisioning, an online user interface for Internet device activation.

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21. Cloud

average Demand
Here's how Cloud is used in Senior Product Manager jobs:
  • Content integrated private cloud messaging and technical capabilities to convey differentiated value and capabilities of System Center 2012 Infrastructure Management.
  • Directed project to develop cloud-based software solution for operating room product management and data capture.
  • Led product infrastructure enhancement projects- subscriber management systems and physical and cloud-hosted production platform.
  • Developed comprehensive go to market plan to accelerate customer and partner cloud service adoption.
  • Defined, executed and launched cloud based network compliance management and configuration service.
  • Led various product delivery teams responsible for operating many Cloud Foundry foundations.
  • Delivered innovative self-service access to cloud resources leveraging cutting edge security methods.
  • Develop product positioning strategies and align with superior end-user cloud service experience.
  • Ensured network operational readiness to realize global Cloud service capability.
  • Collaborated with GoodData on third party BI cloud-integrated solutions.
  • Coordinated with Amazon's software and cloud teams to insure Echo's compatibility with voice recognition software on Amazon Web Services.
  • Led WebEx Collaboration Meeting Rooms Cloud service definition based on customer, partner and sales engagement, and competitive market analysis.
  • Developed requirements documents and use cases for new product features, including desktop, web, mobility, and cloud-based solutions.
  • Negotiated pricing and packaging options with various IBM brands to deliver IBM Cloud capabilities to customers at the most competitive price.
  • Manage partner relations with various independent hardware and software vendors, who OEM or resell Red Hat Cloud Security Management products.
  • Involved with the acquisition of the Nimble TV product team as we integrated new TV, cloud, and playback technologies.
  • Leveraged regional and technological gap fill strategy to fuel additional 14% revenue into Dell s cloud computing and storage portfolio.
  • Developed a full point of sale payment processing solution with mobile app support in cloud based payment processing software platform.
  • Defined the cloud service strategy and product road map for incorporation of plastic logic e-reader devices into the enterprise workforce.
  • Led PM efforts to develop a mobile, cloud-based monitoring and management application for this hybrid backup and recovery solution.

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22. QA

average Demand
Here's how QA is used in Senior Product Manager jobs:
  • Manage 5 different web development teams through monthly feature releases including oversight to QA process and internal/external release documentation.
  • Managed requirements capture, engineering and QA schedules, feature stability and iterative feature revisions.
  • Developed remote management techniques assuring proper client communication, design/development QA, and bug tracking.
  • Communicated with QA and developers to discuss major changes to software functionality
  • Lead cross-functional teams, including Development, QA, Support, Sales, Marketing, under the guidance of executive leadership.
  • Led multiple agile teams and working collaboratively with Business Managers, Designers, Web Developers, Project Managers, and QA.
  • Create user requirements documentation and use cases for all products; collaborate with R&D on technical specifications and QA.
  • Collaborate with Product Development and QA to manage the release cycle and operational performance of the current products in the field.
  • Manage cross-functional team of business analysts, QA personnel, and developers located in EquiLend s NY and London offices.
  • Established project priorities, allocated budgets, scheduled teams, reported statues, oversaw QA, and product delivery dates.
  • Direct manager of three QA engineers, indirect supervisor of over 20 engineers for whom I prioritize and define tasks.
  • Worked with CEO and Executive team, Engineering, QA, Marketing, Web, Sales, and Customer Support.
  • Led the improvement process from requirements development through QA and launch, as well as post-implementation review and analysis.
  • Translated business and technical requirements into use cases and UML diagrams for Tech leads, developers and QA testers.
  • Worked with Product Management, Engineering, and QA to define resource allocation and schedule and track the same.
  • Manage tasks and provide direction for a cross-functional team including development, QA, support, and marketing.
  • Led and focused 3 cross functional teams, including 12 developers and QA in agile, iterative development.
  • Worked closely with development staff to clarify requirements and train programmers on QA procedures required for unit testing.
  • Implemented partner site updates including business requirement gathering, collaboration with UI, design, development and QA.
  • Collaborated with customers, business and product offices, development and QA to prioritize new functionality across releases.

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23. Scrum

average Demand
Here's how Scrum is used in Senior Product Manager jobs:
  • Transitioned the eleven-member GovWin Network team to a Scrum/agile model including training and management tool selection and acquisition.
  • Facilitate Daily Scrum meetings removing team obstacles/roadblocks ensuring timely and accurate release delivery while exceeding customer expectations.
  • Transitioned a software engineering team accustomed to waterfall development to an agile methodology (Scrum).
  • Interacted with customer to gather requirements and business artifacts based on Agile SCRUM methodology.
  • Lead multiple releases focusing on tablet user experience, using Agile/Scrum development methodology.
  • Defined and prioritized product features working with engineering in an agile scrum environment.
  • Developed revolutionary Windows Mobile Email client for large mobile operator using scrum/agile development.
  • Created user stories and product/feature specifications, participated and influenced daily Scrum meeting.
  • Transitioned development teams from Waterfall to Agile with SCRUM software development methodologies.
  • Facilitated bi-weekly iteration grooming and bi-weekly iteration planning meetings with SCRUM team.
  • Experience with SCRUM agile development methodology as well as traditional Waterfall.
  • Promote excellence in product delivery utilizing standard SDLC and Scrum methodologies.
  • Participate in scrum teams that develop under the agile development methodology.
  • Worked with global developers (US/Israel/India) using agile/scrum methodology.
  • Participated in Agile and Scrum program management methodologies.
  • Managed development team using SCRUM agile methodology.
  • Employed Scrum/Agile project management paradigms.
  • Manage and lead teams, as a Product Owner in a Scrum/Agile software development environment, in developing and deploying services.
  • Led user story blueprinting and Scrum sessions with key stakeholders, internal project members and (external) offshore development resources.
  • Act as product owner in Agile Scrum environment, delivering user stories, setting acceptance criteria, and maintaining product backlog.

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24. OEM

average Demand
Here's how OEM is used in Senior Product Manager jobs:
  • Supervised and coordinated support negotiations/contracts with test equipment vendors and OEM product suppliers to meet business division requirements.
  • Developed Promotion/Special Service Pricing, OEM Agreements, Acquisition Integration and Service Collateral.
  • Defined new product direction and developed corporate relationships leading to OEM agreements.
  • Initiated co-development and co-marketing for international distribution of OEM product.
  • Maximized profitability by conducting price negotiations with OEM domestic distributors.
  • Provided day-to-day direction to contract manufacturing and OEM suppliers.
  • Matured product capabilities to meet OEM and Developer requirements.
  • Facilitated customer connection activities and OEM advisory council.
  • Developed a supplier qualification program that resulted in increased OEM products resulting in a reduction in the product development cycle time.
  • Aligned with engineering to ensure OEM design specifications and software requirements were in compliance with product design and the product software.
  • Managed the design and manufacture of 8 individual motherboards for 3 OEM customers that represented 150,000 units over 3 years.
  • Confer, plan, implement, refine and manage detailed Operational Activities associated with the introduction of new OEM Products.
  • Collaborate with top 10 Automotive OEM customers to innovate new Connected Driving and vehicle safety features for upcoming vehicle models.
  • Collaborated with Nokia to introduce OEM requirements as part of implementing an integrated feature for a mobile application suite.
  • Established business relationships for the company's storage OEM partnerships, and successfully launched the products for the company.
  • Selected Accomplishments Activity resulted in M&A / OEM work and a $6.5M pipeline in 18 months.
  • Negotiated product features and benefits with sales and marketing organizations to reduce time to market for OEM/ODM sourced products.
  • Project managed go-to-market planning and launch of 5 technology products (OEM and owned) in 5 years.
  • Structured negotiations with major OEM partners to sell Office: Designed and developed pricing framework and incentive plans.
  • Coordinated directly with OEM customers (Dell, Sony, & Toshiba) in support of OEM sales.

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25. R

average Demand
Here's how R is used in Senior Product Manager jobs:
  • Project management responsibilities including project plans, milestone deliveries, client communication, identifying dependencies, risks & developing mitigation strategies.
  • Worked with engineers to identify additional opportunities and design and implement viable solutions to automate processes for increased productivity and efficiency.
  • Key liaison between business and technology delivery groups, ensure requirements are understood and technology solutions meet acceptance criteria.
  • Provided product management for software products including embedded development tools, high-performance signal processing libraries and inter-processing communications libraries.
  • Increase brand loyalty and customer satisfaction by influencing advertising and product development through analysis of consumer market research.
  • Created and designed both customer-facing and sales-appropriate collateral to support the management and maintenance of current product lines.
  • Conducted market research including competitor analysis and emerging trends to support forward growth and differentiation of products.
  • Manage implementation, go-live and support of customers actively using Quest Diagnostics and LabCorp electronic interface.
  • Led strategic initiative for increased product companion revenue by increasing visibility to accessories and services.
  • Conceived of and initiated retail related promotions and programs, including retail advertising and publicity.
  • Led key business development initiatives from concept to contract, product development and marketing initiatives.
  • Identify opportunities for improving quality and efficiency, recommending and leading process improvement initiatives.
  • Confer with personnel concerned to ensure successful functioning of newly implemented systems or procedures.
  • Managed the development of non-proprietary life insurance sales to Fidelity's Retail customers.
  • Developed Fidelity's first life insurance marketing collateral to build awareness of offering.
  • Maintained expert knowledge of provider data management requirements and industry processes and regulations.
  • Supervised product testing including ensuring effective issue identification, tracking, and resolution.
  • Conducted internal and external training sessions and product demonstrations for products and enhancements.
  • Developed and presented POC prototypes of various programmatic solutions to engineering problems.
  • Project lead and daily operational responsibility for launch preparations of glaucoma product.

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26. Technical Support

average Demand
Here's how Technical Support is used in Senior Product Manager jobs:
  • Managed and oversaw field application engineers responsible for account management and technical support operations working with mid to large accounts nationwide.
  • Conducted business analysis for clients' software enhancements including configuration management, system development, testing, and technical support.
  • Provided product technical support of installation and maintenance of DB2 and Relational Database products to ensure functionality according to specification.
  • Collaborated with Technical Support and customers to develop new feature request, product enhancements and documentation for Relational Database interfaces.
  • Increased productivity of the technical support and test team by implementing training programs in network protocol analysis and troubleshooting.
  • Re-engineered technical support processes based upon customer segmentation reducing overhead costs by 10%.
  • Produced client requirement specifications with the assistance of technical support personnel.
  • Provided technical support and system configuration training to sales.
  • Maintained and established client relations by providing technical support.
  • Coordinated worldwide training for Technical Support engineers.
  • Career Note: Prior professional experience includes GoldMine Technical Support Lead for HEAT Software and Bradley Mechanic for the US Army.
  • Gained hands-on skills in product knowledge, technical support, creative troubleshooting, complex problem resolution and preparation of accurate documentation.
  • Managed a team of ten test and technical support engineers in system testing and customer support for LAN/WAN networking products.
  • Support the Technical Support by responding to, and coordinating the development Requirements and resources to resolve customer product issues.
  • Managed global Enterprise Network Video (ENV) product family consisting of hardware, software and technical support services.
  • Coordinated and executed internal and external technical support training for partners worldwide (Train the Trainer programs).
  • Provided material and directional support to Sales, Marketing, Account Management, Technical Support and Training groups.
  • Provided 2nd tier technical support to field engineering, 1st tier call center and direct to key accounts.
  • Prioritized, negotiated and verified features with management, development, technical support, sales and customers.
  • Assisted sales in technical support on development, testing, tagging and implementation of digital projects.

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27. Product Life Cycle

average Demand
Here's how Product Life Cycle is used in Senior Product Manager jobs:
  • Managed product life cycles and monitored inventory levels to assure that they remained within budgeted parameters.
  • Communicated daily with overseas manufacturers throughout sourcing, product development and product life cycle.
  • Monitored overall business performance and managed the entire product life cycle
  • Defined times scales, resource requirement, investment estimates, product life cycle strategies and scope for every new product/program launch.
  • Managed the development and product life cycle of special access products, e.g., SONET transport and other special access products.
  • Appointed to cross functional c-level management committee resulting in roll out of phase gate product life cycle process throughout global organization.
  • Defined and disseminated product status to involved parties throughout product life cycle and provide verification of product and release features.
  • Developed financial models for product feature assessment, channel opportunity, and product mix strategies associated with product life cycle.
  • Work with partners, clients and staff to oversee the full product life cycle is completed to their requirements.
  • Direct the entire product life cycle from product development to launch processes in accordance with the stage gate model.
  • Managed product life cycle and go-to-market strategy for videoconferencing services portfolio with an annual revenue of $41M.
  • Developed and managed product positioning and customer distribution strategies as well as the individual product life cycle plans.
  • Key responsibilities: Managed Sun Blade servers, storage blades, and chassis through their product life cycles.
  • Assist in the management of the product life cycle of existing and new spinal implants and instrumentation.
  • Managed the product life cycle, product transitioning, and product launch plans for 5 individual products.
  • Direct product life cycle to meet market needs, enhance operational capabilities and solve existing operational problems.
  • Contribute strategically and tactically to product life cycle from definition through design, production, FCS.
  • Manage all aspects of product life cycle from development, to market launch, to end-of-life.
  • Directed 10-member team remotely located across the U.S. and India in full product life cycle.
  • Coordinate full product life cycle (PLC), from new-feature submission to final delivery.

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28. Business Cases

average Demand
Here's how Business Cases is used in Senior Product Manager jobs:
  • Identified key performance criteria, screened applications, developed business cases and product documentation for market launch using agile process.
  • Developed detailed business cases to propose continual improvement and increased market strategy penetration for existing mechanical reel product lines.
  • Developed business cases for competitive product pricing and positioning of performance reporting software and Fidelity s FeeEngine system.
  • Collaborated with technical and finance teams to conduct trends/technology assessments, business cases and product management.
  • Identify new product extension opportunities and develop the business cases for executive presentations and approvals.
  • Developed global marketing strategy, business cases and partner alliance strategy for Process Solutions category.
  • Developed new product definitions and business cases and presented to executive management for approval.
  • Acquired detailed information for use in business cases leading to new product development initiatives.
  • Developed business cases, funds justification and product teams for new line-of-business initiatives.
  • Developed business cases and position documents that provided input to future product functionality.
  • Developed business cases for new products/features from initial concept to customer deployment.
  • Developed business cases to effectively communicate the viability of the business opportunity.
  • Create and manage strategic/tactical business cases, including securing sponsorship if needed.
  • Develop business cases for new products; implemented and trained Product/Project Analyst
  • Generated and reviewed business cases for customer specific application change requests.
  • Developed business cases and created new offerings for targeted customer segments.
  • Presented business cases to executive management to secure funding for initiatives.
  • Developed financial business cases for Commercial and Residential product opportunities.
  • Developed business cases and marketing requirements for channel specific products.
  • Prepare and deliver business cases related to application enhancements.

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29. User Acceptance

average Demand
Here's how User Acceptance is used in Senior Product Manager jobs:
  • Conducted and managed user acceptance testing, providing assessments and recommendations that new site functionality is ready for release.
  • Collaborated with system testing organization to refine processes related to functional and technical system and user acceptance testing.
  • Managed/Facilitated software development, user acceptance testing, training, go-live, and operations.
  • Coordinated interdepartmental teams for project releases and lead user acceptance testing.
  • Facilitated implementation and User Acceptance Testing of new Prepaid Baggage policies.
  • Created user acceptance criteria for software development.
  • Verified performance of product against user requirements and specifications through regression, beta, user acceptance, and application testing.
  • Developed requirements, worked closely with design and development teams to ensure quality, and performed user acceptance testing.
  • Developed and maintained project schedules, built functional requirements documents, and wrote user stories and user acceptance plans.
  • Developed Agile stories, worked closely with development teams to ensure quality, and led user acceptance testing.
  • Created test plans utilized for design and user acceptance testing, and performed design and user acceptance testing.
  • Partner with the technical Engineers in the identification and resolution of system defects and User Acceptance Testing.
  • Performed User Acceptance Testing (UAT) to ensure final product exceeded client and market expectations.
  • Facilitated User Acceptance Testing (UAT) and final validation/acceptance of user stories and product functionality.
  • Manage the entire product life cycle from requirements until production implementation and user acceptance.
  • Managed global User Acceptance Testing of VROL over six regions for two major releases.
  • Created User Acceptance documentation to mark final delivery with the Government of Dubai.
  • Ensured features met the acceptance criteria through quality assurance and user acceptance testing.
  • Managed call center readiness including user acceptance testing, and production support.
  • Work with cross-functional teams to demonstrate new functionality and manage User acceptance.

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30. Sales Training

low Demand
Here's how Sales Training is used in Senior Product Manager jobs:
  • Developed and delivered medical sales training, focusing on making complicated clinical information into easily understood sales tools.
  • Team lead for coordinating global medical education, key opinion leader relationship development and country sales training.
  • Developed KOL base to support physician-to-physician educational initiatives, sales training and product development.
  • Developed extensive offer educational materials and conducted regular inside and outside Sales training sessions.
  • Generated effective product sales training programs for direct and international distribution sales teams.
  • Managed and facilitated remote sales training gaining internal alignment for field training.
  • Generated marketing collateral and sales training and support materials.
  • Developed marketing plan including product line positioning, sales promotion, packaging, and sales training for launch of updated version.
  • Deliver product presentations to prospective customers; create/lead product discussions at national seminars, conferences, and national sales training events.
  • Defined and conducted sales training program to move sales efforts from product specific to financial clearance and financial settlement solution focused.
  • Develop Marketing tools such as Sales kits, Sales Training Tools brochures, CD-ROMS, Direct Marketing and E-Mail Campaigns.
  • Worked with platform leads on mobile and video advertising product marketing launches, sales training and client marketing initiatives.
  • Conducted sales training for newly hired employees and ongoing training for sales representatives during national and regional sales meetings.
  • Ensured that curriculum changes are introduced into print, web, and sales training in a timely and coordinated manner
  • Created strategic sales training modules for field sales team to support product category growth initiatives and new customer acquisition.
  • Partnered with the VP of Product Development on in store and national sales training fit seminars and presentations.
  • Worked with the trade sales team to identify product sales training and promotional support needs and coordinate development.
  • Supported sales activities by providing sales training, developing sales demo content, and participating in sales calls.
  • Collaborate with sales and marketing to create branding, collateral, and sales training for new products.
  • Developed sales training programs to drive package sales through new channels and increase median project sale size.

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31. PRD

low Demand
Here's how PRD is used in Senior Product Manager jobs:
  • Authored PRD incorporating technology evolution, innovative design, market research, competitor analysis, business case and user requirements.
  • Determined features and developed Product Requirement Documentation (PRD) for existing and new feature enhancements for migration.
  • Created Product Requirement Documents (PRD) based on the above market research and lead a review panel to gain consensus.
  • Handled various product life cycle stages from Concept (PRD) through End of Sale/Life (EoS/EoL).
  • Led development via written requirement (PRD) and by working with UX on customer use case studies.
  • Conducted historical data analysis and product requirement feasibility, studied the business cases and drafted the PRD/BRD documents.
  • Authored product documentation such as business cases, MRD, PRD, TRD, FID and White Papers.
  • Authored PRD(s) and teamed closely with engineering and test on product development and test milestones.
  • Delivered product requirement documentation (PRD) including detailed technical use cases for the service.
  • Created requirements documents (MRD/PRD), use cases and user stories for engineering development.
  • Designed 5 new consulting service offerings via PRD and MRD for Business Applications solutions.
  • Developed PRD & MRD documents and built business case analysis for the West region.
  • Delivered Product Requirements Documents (PRD), functional specifications, and use cases.
  • Developed PRD's (Product Requirement Docs) for Mobile and Social Media products
  • Co-crafted PRD for SanDisk's first Enterprise SSD customer - Apple.
  • Developed residential gateway PRD and co-authored the category MRD and PRD.
  • Provided MRD and PRD to marketing and engineering teams.
  • Define PRD feature set and implementation list.
  • Co-authored PRD with product managers.
  • Authored PRD's, Use Cases, UML diagrams, sequence diagrams, UI wire diagrams.

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32. Development Process

low Demand
Here's how Development Process is used in Senior Product Manager jobs:
  • Streamlined product development process and succeeded in differentiating products by instituting Pragmatic Marketing framework within product management and development team.
  • Worked with cross-functional support team during product development process to ensure product met market needs and was competitively positioned.
  • Authored and implemented company-wide product development process, with definition of all required documentation, and responsible owners.
  • Improved efficiency of development processes and operations of the SDLC by redefining and implementing productivity and process modifications.
  • Prioritized development of product features and worked with technical staff to provide user feedback during iterative development process.
  • Developed a new product development process that improved communications throughout the organization and set up critical review periods.
  • Played multiple roles throughout development process including aspects of Project Management, Business Analysis and Quality Assurance.
  • Developed and implemented new product development processes for product lines and assisted in managing process across department.
  • Managed front-end product development process from system engineering, development, validations, and solution integration.
  • Managed the software development process for ongoing development of advance autonomous command and control software.
  • Created concept documents & matrix managed the product development process across multiple organizations.
  • Contributed to product development process with suppliers from early development to menu implementation.
  • Played vital role in transitioning company from Waterfall development process to Agile methodology.
  • Streamlined new product development process and significantly reduced product development cycle times.
  • Anticipate and identify obstacles in the development process and effectively resolve issues.
  • Created cross -functional development teams within the organization to streamline development process.
  • Spearheaded and implemented newly created new-product development process within five months.
  • Established a higher efficiency product development process via technology.
  • Led cross-functional team in establishing new product development process.
  • Reorganized campaign development process to make it hypothesis driven.

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33. CRM

low Demand
Here's how CRM is used in Senior Product Manager jobs:
  • Developed requirements and business case for Service Delivery strategy for CRM products.
  • Developed requirements for an on-demand CRM solution targeted at mid-market companies.
  • Maintained Remedy CRM application to improve customer retention.
  • Received $1000 Spot Award for designing and executing CRM's first-ever War Room operation at the American Heart Society Meeting.
  • Lead PRALUENT digital products, SEM, SEO, Social, Professional Education, Digital Display, CRM and Sales Materials.
  • Managed customer CRM implementations, upgrades and customer relationships (at all client levels) with sales team as SME.
  • Led procurement of CRM system: coordinated build vs. buy decision, created RFP, and negotiated contract with vendor.
  • Designed company's Customer Relationship Management (CRM) solution that was budgeted at more than $800,000.
  • Delivered key back office integration, including CRM, admin, email, search, and fraud systems.
  • Created a mass-scale mobile CRM program and launched at multiple largest public library systems in the US.
  • Developed social CRM engagement strategy and measurement framework, and features for Microsoft homepages in 115 countries.
  • Proposed and led efforts to introduce a client master MDM solution as part of a CRM implementation.
  • Voice product recognized as product of the year five years in a row from CRM/Computer Decisions.
  • Created over 3,000 product codes in CRM annually and generated all software serial numbers for activation.
  • Developed and implemented customer usage, retention and CRM loyalty programs, and cross-sell additional services.
  • Provided Visioning and Best Practices for navigation in the CRM by implementing knowledge based decision criteria.
  • Managed cross-functional teams of up to 10 people involved in developing Oracle CRM applications:.
  • Managed systems that supported CRM and worldwide sales programs with a staff of 32 employees.
  • Designed and delivered SAVO's On-Demand application which included the first integration with CRM systems.
  • Supported client implementation projects, sales teams effort, and improvement in CRM performance.

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34. Trade Shows

low Demand
Here's how Trade Shows is used in Senior Product Manager jobs:
  • Participated in various distributor trade shows, domestic and international.
  • Participated in trade shows and initiated multiple customer visits.
  • Conduct Customer Presentations and participation in trade shows.
  • Directed goals and content of product marketing programs including product promotion, industry trade shows, analyst updates and press announcements.
  • Assisted in the planning and execution of major customer meetings and trade shows with key internal cross- functional and external contacts.
  • Travel to customers, vendors, and trade shows to present product reviews, develop product, and source new vendors.
  • Trained Product Management Team - Trained Product Managers and technical support staff for trade shows, conferences and scientific symposiums.
  • Conducted product demonstrations at trade shows and during sales calls, using the experience to gather feedback and requirements.
  • Increased brand recognition and user adoption through social media channels, Customer Advisory Board activities, and trade shows.
  • Evangelized the products to top-tier analysts, customers and trade shows, creating and delivering benefits-oriented product demonstrations.
  • Represented Sharp at trade shows and dealer meetings, including creating digital signage demo with external design firm.
  • Selected to execute technical presentations at such leading trade shows and conferences, such as SupperCOMM and VoiceCon.
  • Pooled resources with designers and photographers to create packaging for products and catalog's for trade shows.
  • Promoted products by designing advertising media, conducting presentations, and representing the company at trade shows.
  • Attend specialty trade shows and visit vendors / customers and remote sales offices on a regular basis.
  • Designed and built many of the systems used at the National Association of Broadcasters trade shows.
  • Attended regular trade shows for relevant lines, as well as lead key customer training meetings.
  • Increased brand awareness by creating and delivering technical marketing presentations to industry groups and trade shows.
  • Worked with Marketing to plan an approach to (and presence at) industry trade shows.
  • Coordinated trade shows, allowing cable TV executives to interact with Weather Channel personalities, i.e.

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35. Annual Sales

low Demand
Here's how Annual Sales is used in Senior Product Manager jobs:
  • Delivered quarterly and annual sales reports to stakeholders outlining company highlights and short and long-term objectives.
  • Shared divisional P&L responsibility by developing and implementing annual sales and manufacturing forecasts.
  • Doubled company-wide annual sales for latest product introduction.
  • Developed implemented new inventory control and logistics procedures for twenty-two branch offices, with worldwide annual sales of one billion dollars.
  • Developed architectural program for lite commercial multifamily segment increasing sales from $1M per year to $4.6M in annual sales.
  • Developed annual sales objective, forecast, and new product launches together with suppliers and Sales group for all brands.
  • Overhauled a product line with original annual sales of $40K increasing sales to $900K in the first year.
  • Developed the global and US regional marketing objectives and strategies resulting in annual sales of $110M (1999).
  • Added $120K in annual sales and $10K in growth tier rebate revenue by launching new can liner line.
  • Directed a new forming system through product development to market introduction, adding $1 million in annual sales.
  • Managed development of line from concept to production for 5,000 styles per season totaling 270 million in annual sales.
  • Created specialized polyester fabric offering for vinyl coated automotive interior trim worth $1.5 million dollars in annual sales.
  • Managed launch of plastic fruit snack cup business reaching $40 million annual sales in first year in market.
  • Created and launched 5 new proprietary products with key items generating over $50M each in annual sales.
  • Created an inventory forecasting and purchasing system that managed 200+ SKU's with $15M in annual sales.
  • Managed supplier relationships and P&L for portfolio of OEM products with $18M in annual sales.
  • Launched new products for key account that resulted in annual sales of $1.5MM in new business.
  • Launched two DVD businesses for new Nick Jr. brands that resulted in $8M+ in annual sales.
  • Managed a portfolio of market leading cough / cold brands, with annual sales of $200M.
  • Managed a photo and video digitization and preservation website which generates $12 million in annual sales.

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36. New Features

low Demand
Here's how New Features is used in Senior Product Manager jobs:
  • Developed best practices and comprehensive documented requirements for new features handled along with detailed expected results.
  • Demonstrated new features and functions regularly to large audiences, including stakeholders and c-level executives.
  • Coordinated installation of software systems and collaborated on the design and implementation of new features.
  • Generated customer and partner facing material enabling adoption of new features and opportunity identification.
  • Developed release collateral and communicated new features to internal and external audiences.
  • Created business requirements/user stories for new features and product enhancements.
  • Gathered/defined/prioritized business requirements, new features, and enhancements.
  • Negotiated vendor contracts for new features/products; administered contracts.
  • Prioritized, designed and implemented new features and enhancements.
  • Identify, analyze and recommend new features, components and enhancements to commerce enable the corporation's web sites and services.
  • Managed and assisted 9 Business Analyst resources to write key requirements for new features & enhancements to the origination products.
  • Provide ongoing support of new features, including post-deployment evaluations to confirm the business value of the enhancement is realized.
  • Led cross business unit and cross-functional teams to define and introduce new features, solutions, and customer migration programs.
  • Define human resource and payroll software features; work with software programmers to design, develop and test new features.
  • Lead strategic planning to expand current implementation of the system, incorporating stakeholder feedback, testing and implementing new features.
  • Identify and Prioritize new features, Expanded market visibility by working with Partners, Prospects and via Social Media.
  • Conducted usability studies and product research with marketing team to improve and develop new features for consumer navigation product.
  • Defined and prioritized new features and usability improvements, working closely with partners including Google, Amazon and Netflix.
  • Launched a major release that included over 50 new features/enhancements, as well as, many technical fixes.
  • Assess impact of new features to customers, price sensitivity, and positioning products based on buyer personas.

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37. Customer Requirements

low Demand
Here's how Customer Requirements is used in Senior Product Manager jobs:
  • Facilitate evaluation of customer requirements via stakeholder meetings attended by product management, program management, engineering and test teams.
  • Seek customer requirements on new F&O products or market accessibility to product management for prioritization and subsequent implementation.
  • Worked with customers to understand service capabilities, document customer requirements and manage evaluation and on boarding process.
  • Key decision maker in cross-functional product development teams, ensured final product met customer requirements and corporate objectives.
  • Developed customer on-boarding process, marketing campaigns, customer requirements and sales training materials for customer satisfaction solution.
  • Conducted market research, defined customer requirements, and authored product specifications for new product development projects.
  • Turned customer requirements into a re-architecture and launch of CACI HighView electronic document management software suite.
  • Defined, delivered and managed customer requirements and associated product content from inception to launch.
  • Provided comprehensive research of market trends and customer requirements as foundation for product development.
  • Performed competitive & trend analysis, conducted market research, and gathered customer requirements.
  • Supported 32 ALCYON System chemistry assays from customer requirements development through international launch.
  • Perform functional testing of software solutions to ensure satisfaction of customer requirements.
  • Identified customer requirements, analyzed competitive offerings and developed product definition.
  • Expedited purchase orders to ensure timely delivery according to customer requirements.
  • Managed and negotiated customer expectations, launch objectives and customer requirements.
  • Developed innovative view of customer requirements and affordability for hard drives.
  • Analyzed solutions to fit customer requirements, budgets and technical capability.
  • Verified and translated customer requirements for Commercial and Residential products.
  • Designed simple and complex hosting solutions based on customer requirements.
  • Help distill customer requirements into business objectives and product requirements.

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38. Product Vision

low Demand
Here's how Product Vision is used in Senior Product Manager jobs:
  • Conceptualized product vision, wrote requirements and executed marketing launch for a new B2B analytic application.
  • Delivered presentations to Sales Directors, Consultants and Senior Management on product vision and strategy.
  • Network management product visionary responsible for leading the global product development and marketing team.
  • Evangelize the product vision effectively to senior stakeholders and executives.
  • Assisted/Supported sales in presenting product vision and new feature functionality.
  • Collaborated with business stakeholders and executives to achieve product vision.
  • Identified market opportunities and defined product vision for IgoUgo business.
  • Created the product vision focused on building participation and engagement.
  • Identified market opportunities and defined product vision and strategy.
  • Defined product visions for multiple product lines with continuous interaction with the CPO, Sales & Marketing & other senior leadership.
  • Evangelized the product vision to stakeholders, managed the business case/P&L, and justified investment to the executive management.
  • Collaborated with sales channels to promote product vision, and contributed to strategic sales opportunities, directly increasing unit sales.
  • Work closely with executive team to determine product vision, strategy and priorities for suite of iPad products.
  • Work with customers, sales and field engineers to provide guidance on product vision and generate business growth.
  • Key accomplishments: Created the product vision and metrics for success to ensure an outstanding customer experience.
  • Assisted with forming Product Vision, Product Backlog, Release Plan, Iteration Plan and Daily Stand-ups.
  • Identified market opportunities to define product vision and strategy, increasing annual revenue by $180k.
  • Manage architecture and prototyping process, aligning tech and design resources with the product vision.
  • Present product vision, features, and functionality to sales and externally to retailers.
  • Set the product vision and strategy and drove the product requirements definition.

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39. Sales Support

low Demand
Here's how Sales Support is used in Senior Product Manager jobs:
  • Maximized product adoption and customer satisfaction through extensive travel and sales support to determine customer feedback and requirements.
  • Provided operational sales support direct to major referral sources/customers to promote/asses product needs.
  • Provided advanced sales support such as deferred compensation and buy/sell agreements.
  • Provided technical sales support for business development and client acquisition.
  • Provided sales support of Manufacturing and Quality Business Intelligence product.
  • Facilitated key vendor relationships and provided technical sales support.
  • Provided sales support and documentation.
  • Provided technical sales support to field sales reps to close large accounts; was three times recipient of 'ABCD Award'.
  • Provide Sales Support for product to the US Sales team for Tier 2 prospects, and assist with Tier 1 opportunities.
  • Provided sales support through software demonstrations for prospects and working through in-depth customer fit assessments to supply a comprehensive gap analysis.
  • Worked with sales and marketing to implement plan that included marketing materials, product training, and sales support throughout launch.
  • Executed and personally spearheading training and sales support including surgical case coverage, cadaver labs, field demonstration and presentations.
  • Provide continuous sales support by creating marketing communications material, delivering customer presentations, and by attending all trade shows.
  • Managed PlantWise and Design++ applications including software architecture and development (PlantWise), sales support, and customer support.
  • Achieved success through incentive programs, vendor support, training, sales support material production and direct customer contact.
  • Executed new product development programs, market launches, gross margin analysis, technical/sales support and product rationalization.
  • Managed two junior Product Managers responsible for product launch, sales support, and marketing activities.
  • Coordinate sales support programs and special sales incentive bonuses in relation to the assigned brand.
  • Managed RFQ stage gate process, directed development of marketing materials and provided sales support.
  • Provided sales support for perspective clients resulting in $850k of additional sales revenue.

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40. Product Offerings

low Demand
Here's how Product Offerings is used in Senior Product Manager jobs:
  • Managed and mentored product management staff to successfully create product offerings under high levels of corporate scrutiny and compressed schedules.
  • Led cross-functional project team in developing multiple web hosting and software-as-a-service product offerings for this start-up Technology Service Provider.
  • Provided varied services ranging from detailed reviews of competitor product offerings, to recommendations on strategic alliances and partnerships.
  • Collaborate with Product development to determine implementation process for new online banking and bill payment product offerings.
  • Operated with considerable latitude to develop and implement new product offerings for an assigned marketing initiative.
  • Lead global customer research, defining key features for future product offerings and identifying go-to-market opportunities.
  • Worked with Business Development to develop packaged, easily deployed product offerings for partners.
  • Implemented evaluation criteria to evaluate new product offerings to analyze revenue projections and profitability.
  • Developed documentation for training Client Project Managers on implementation process for new product offerings.
  • Led multiple projects with interdisciplinary team and analyzed market share for new-product offerings.
  • Designed and developed new product offerings and modifications to existing product set.
  • Collaborated with Marketing team to differentiate position and messaging for product offerings.
  • Compile competitor information relative to product offerings, product features etc.
  • Championed product offerings through rigorous readiness approval process.
  • Terminated strategic but unprofitable product offerings from market.
  • Work concurrently on several high-profile product offerings.
  • Developed strategies for new digital/paperless product offerings.
  • Changed strategic direction for product offerings.
  • Focused on new product category opportunities which has expanded product offerings by 20% and increased customer adoption by 35%.
  • Designed and executed consumer market research and used insights to drive development of new technologies to improve future product offerings.

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41. Value Proposition

low Demand
Here's how Value Proposition is used in Senior Product Manager jobs:
  • Leveraged existing product rails to launch a new offering with an entirely distinct value proposition and incremental revenue on minimal investment.
  • Delivered core marketing messages and product value propositions to communications Agency resulting in advertising copy for print and online trade publications.
  • Acted as primary sales interface delivering presentations, sales training and product demonstrations communicating value proposition to key accounts.
  • Created value proposition, feature/benefit analysis and training videos to effectively articulate our high touch service for sales teams.
  • Positioned products utilizing value propositions with quantified benefits to achieve revenue and margin plans and implement key business initiatives.
  • Conducted market research to understand value proposition and competitive differentiation to generate weighted, risk assessed requirements and specifications.
  • Produced product value propositions, positioning, and pricing to assist marketing communications with targeting key customer segments.
  • Collaborated on technical/sales activities, spearheading the development of demonstration vehicles showcasing AMOLED display s unique value proposition.
  • Developed marketing communications, product positioning, pricing and value propositions used in launch and promotional campaigns.
  • Developed product positioning, value proposition, customer segmentation and marketing strategy and tactics.
  • Communicated core product value proposition to external and internal audiences at all organizational levels.
  • Developed and maintained the technology Value Proposition in a rapidly changing feed/product market.
  • Managed software portfolio visual and verbal branding initiatives to create unique value proposition.
  • Attend industry trade shows to promote company objectives and communicate corporate value proposition.
  • Created collateral and marketing campaigns to increase product awareness and value proposition.
  • Defined + communicated product value proposition to internal and external key stakeholders.
  • Communicated feature set value proposition by presenting to customers.
  • Developed strategic market positioning and value proposition.
  • Developed and maintained Value Proposition statement.
  • Established value proposition and basic messaging.

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42. API

low Demand
Here's how API is used in Senior Product Manager jobs:
  • Permitted rapid incremental updates to the existing software without service disruption, introducing flexibility into project prioritization and minimizing risk.
  • Formulated and implemented division structure to leverage resources to provide rapid short-term growth, market penetration, and operational effectiveness.
  • Led and mentored domestic and international cross-functional teams that built 75+ capital markets software applications for major institutional clients.
  • Instituted a rapid release program during initial phase of delivery to marketplace, maintaining momentum and continual product improvements.
  • Analyzed portfolio initiatives to determine operations, cost, and revenue implications on division assets to justify capital spending.
  • Managed new software products and helped provide structure within rapidly growing business by developing and implementing standardized procedures.
  • Partnered with technology organization during release deployment and post deployment command center activities to ensure rapid issue resolutions.
  • Design creative product marketing campaigns targeted to specific prospect and existing Capital One Credit Card populations.
  • Reduced delivered cost and improved working capital for hydraulic brake components by outsourcing manufacturing and assembly.
  • Developed and published segment marketing plan, gaining initial executive approval for inclusion into capital budget.
  • Led cross-functional teams to deploy several rapid initiatives in support of organizational short-term tactical requirements.
  • Developed new products, created promotions and programs to capitalize on new visitor-based networking opportunities.
  • Anticipated and managed scope and requirement changes effectively in rapidly evolving global business environments.
  • Developed and calculated start-up costs and capital expenses to create analysis of new products/services.
  • Raised capital, established and tracked budgets, created financial forecasts and recruited development team
  • Developed operational processes to support product activities for a rapidly expanding user base.
  • Authored and executed strategic and tactical marketing plans for clinical histology capital equipment.
  • Maximized capital and resource utilization by narrowing the product line around profitable businesses.
  • Redefined revenue model and developed sales strategies to capitalize on unsold ad inventory !
  • Leveraged beta environment to confirm partner API compatibility & readiness for releases.

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43. Market Requirements

low Demand
Here's how Market Requirements is used in Senior Product Manager jobs:
  • Assumed Product Management role, formulated market requirements and high-level product definition for the flagship LiveBackup enterprise product.
  • Provided direction and ensured development met market requirements; managed product release schedule and prioritized opportunities.
  • Developed and compiled market requirements for enterprise tape storage and encryption key management solutions.
  • Developed business cases addressing market opportunities, market requirements and coordinated development plans.
  • Analyzed inventory in order to purchase correct stock according to international market requirements.
  • Prepare market requirements documentation and product specifications along with our engineering team.
  • Create executive briefing and market requirements documents to drive decision making process.
  • Gathered market requirements and defined program requirements to meet client expectations.
  • Identified new video products based on market requirements and business opportunities.
  • Created market requirements documents and business plans for customers.
  • Defined market requirements for voice and data integration products.
  • Documented market requirements for current and future products.
  • Specified and prioritized market requirements for product releases.
  • Defined market requirements for solution.
  • Lead market requirements and strategies related to bringing cloud solutions targeted at the general market also for the vertical specific markets.
  • Captured market requirements by various means including: direct interaction with public safety agencies, outside sales, and future customers.
  • Conducted market research covering most major US and Canadian markets, and developed deep knowledge about individual market requirements.
  • Drive product solution set across agile cross functional teams through market requirements in order to meet specific business needs.
  • Charged with all phases of new product development from product concept and market requirements through to product shipment.
  • Ensured products met market requirements, were delivered on schedule with high quality, and generated competitive advantages.

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44. Product Enhancements

low Demand
Here's how Product Enhancements is used in Senior Product Manager jobs:
  • Produce product collateral and other forms of media to present proposed product enhancements and improved functionality to the executive team.
  • Guaranteed compliance with regulations and consistency across channels by overseeing communications efforts for extensive product administrative operations and product enhancements.
  • Analyze consumer and fashion trends while assessing the competitive market and identify opportunities for new product innovations and product enhancements.
  • Lead product development and product enhancements to ensure product line remains relevant and competitive.
  • Provide input to corporate development department to initiate product enhancements and budget priorities.
  • Established product positioning and strategy, and proposed product enhancements to senior management.
  • Analyzed site performance metrics to evaluate efficacy, inform product enhancements and updates.
  • Recommend next generation product enhancements, new industry opportunities, and business partnerships/acquisitions.
  • Identify innovative product enhancements and new product needs through validation of market problems.
  • Ensured product enhancements were implemented within the Wholesale and Retail distribution channels.
  • Produced several new product enhancements through well-defined sprints and A/B testing methodologies.
  • Designed and implemented product enhancements to quickly solve customer usability issues.
  • Identified and implemented product enhancements and developed new product opportunities.
  • Interview customers and potential customers about product enhancements and evaluations.
  • Performed financial analysis to deliver profitable and competitive product enhancements.
  • Defined strategic direction and product enhancements to maximize revenue potential.
  • Identified and defined emerging technological innovations for product enhancements.
  • Developed product enhancements for the Retrospective products.
  • Managed the mobile product enhancements for Messaging Toolkit initiative to support Small Business customers for the SMS and MMS product offering.
  • Led a cross functional team to develop key product enhancements to recapture over $3 million in previously lost revenue.

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45. Product Planning

low Demand
Here's how Product Planning is used in Senior Product Manager jobs:
  • Collaborated with Product Planning and Advanced Engineering leadership to ensure that customer feedback data was prioritized during product development.
  • Conducted competitive analysis, partner collaboration and customer interviews to support product planning and sales positioning.
  • Designed, developed, and implemented end-to-end product planning process for wireless software division.
  • Delivered strategic product planning for Cisco Unified Communications platform and IP video telephony.
  • Created innovative usability and behavior-based product design strategies that influenced future product planning.
  • Provided market analysis, product planning and annual business/marketing plans and pricing.
  • Participated in global strategic ventilation & sleep therapy product planning.
  • Participated in future product planning with customer.
  • Lead product planning - including defining market requirements, business plan development, marketing plan development, and product line positioning.
  • Drive product planning, development and marketing of the HP CloudSystem and HP ConvergedSystems solutions including hardware, software and services.
  • Streamlined the product planning and order fulfillment process, increasing turns of inventory from < 2 to approximately 4 per year.
  • Published new, detailed customer requirements to the product planning organization for server, storage, laptops, and desktop computers.
  • Developed and standardized Project Planning processes, procedures, and standards for all Product Planning project coordinated with the NYSE.
  • Played a proactive role in product planning and design to ensure the product was differentiated from competitors in the marketplace.
  • Projected and monitored pocket availability, weights, and extended services for the use of budgeting and product planning.
  • Drive product planning, requirements definition, and design of new product features and enhancements for web and mobile.
  • Total ownership of consumer product line, which includes market study, research, and future product planning.
  • Key participant in product planning with an eye on the overall database and tooling portfolio vs. individual products.
  • Designed and implemented a custom product planning process to groom, estimate, and plan user stories for releases
  • Led product planning and marketing for CT products totaling over $250 million in sales per year.

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46. Customer Base

low Demand
Here's how Customer Base is used in Senior Product Manager jobs:
  • Developed and implemented strategic business plan incorporating immediate and long range goals which focused on further penetration of existing customer base.
  • Designed marketing communications and customer experience models resulting in exceeding product sales and installation goals increasing customer base by 15%.
  • Developed and implemented new local and data bundling strategy, which increased incremental revenue and retained existing customer base.
  • Analyzed medical-surgical market through focus groups, customer base/ sales representative correspondence, and market trend analysis reports.
  • Managed and incorporated client-funded enhancements to ensure general release alignment in preparation for new customer base.
  • Ensured accurate product selection by determining system requirements for entire product line and customer base.
  • Developed and monitored promotional and incentive programs for internal sales organization and customer base.
  • Maintained accurate and effective inventory levels to accommodate customer base and free up capital.
  • Managed web-site development to ensure brand uniformity throughout customer base regardless of client.
  • Developed rapport with customer base by handling difficult issues with professionalism.
  • Expanded customer base to include distributors and manufacturers.
  • Expanded and stabilized volatile customer base.
  • Led international business development in social media sectors; grew customer base by 525%, building market and opportunity pipeline.
  • Originated life cycle management, 'ideal customer' and customer retention programs implemented to grow and retain customer base.
  • Participated in sales meetings and conferences as a technical product expert which helped grow customer base by 20%.
  • Developed a new customer base consisting of 150 accounts within 6 months and hence exceeding sales target consistently.
  • Developed a sales follow-up and survey tool that had a 35% penetration rate into existing customer base.
  • Enabled a 300% revenue increase and 200% customer base increase in only two years for STRM.
  • Assessed installed customer base, sales pipeline, implementation backlog and product backlog for acquired European solution.
  • Secured customer base for new line of cedar fencing, increasing sales by $4 million.

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47. Product Release

low Demand
Here's how Product Release is used in Senior Product Manager jobs:
  • Leverage agile development methodology to revamp product release planning efficiency; improve deployment schedule from a quarterly to 6-weeks iterations.
  • Collaborated with geographically dispersed development, testing, and product management team to capture functionality on new product releases.
  • Created product release documents, coached product marketing in identification of key functionality in development of marketing collateral.
  • Compiled and analyzed customer requirements to share with product management and engineering for inclusion on future product releases.
  • Negotiate product development/requirements with stakeholders to develop Release Specification Agreement used to determine scope of product release.
  • Communicated proactively and effectively with key internal stakeholders managing scope and expectations throughout the product release cycle.
  • Project managed multiple product releases successfully including resource and deadline management as well as cross-functional stakeholder communication.
  • Planned product release kits and provided direction for organizational readiness for post- release product support.
  • Gathered, analyzed, validated, and prepared requirements for product release consideration.
  • Delivered consistently successful product releases and product introductions for 3 consecutive years.
  • Oversee generation of product specifications, product release plans and promotional materials.
  • Establish overall strategy for product releases and feature enhancements.
  • Delivered product releases using Agile Development methodologies.
  • Managed product release communications and product training.
  • Anticipate and resolved problems regarding product releases.
  • Manage customer communications for each product release.
  • Coordinate product release communications for various components.
  • Evaluated trends, planned and coordinated product releases, developed sales support materials including catalogs, sell sheets and color cards.
  • Created financial analyses used by senior management to make Go/No Go decisions for new product releases in concert with partner products.
  • Coordinated with internal and external manufacturing teams for product release; identified and resolved issues with FAI to achieve successful FCS.

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48. RFP

low Demand
Here's how RFP is used in Senior Product Manager jobs:
  • Worked with Sales organization closely to identify business opportunities via market/competition analysis and proposing solutions and RFP.
  • Led RFP development and vendor selection process for an end-to-end Operational Support System for telecommunication service providers.
  • Gained extensive experience in the following areas: Technical Project Management, RFP, Need Analysis, Functional and Technical specifications.
  • Build technical presentations, product demos, proof-of-concept solutions and work with Sales / Account management teams in SOW/RFP/RFI responses.
  • Evaluate Vendor RFP responses and build strategic partnership with new travel agencies with the goal of expanding in International markets.
  • Supported in sales preparation (sales demo), contract preparations (SOW, RFP, SLA) and negotiations.
  • Evaluated fifteen and narrowed the finalist to four that specialized; drafted the initial RFP for final vendor selection.
  • Lead efforts to fill product gaps by facilitating RFP creation, reviews, and selection of third party vendors.
  • Develop creative RFP to source, interview, hire and manage external design resource(s).
  • Brand Solutions - Initiated and managed numerous solutions to win RFP business in a very competitive market.
  • Collaborate with RFP and marketing team to ensure timely and accurate delivery of marketing and client materials.
  • Drafted white papers, data sheets, press releases, sales presentations, and RFP responses.
  • Supported sales force with customer visits, RFI and RFP responses, presentations and product demonstrations.
  • Participated in the development of RFP's (Request For Proposal) and contract negotiations.
  • Develop training material, operational guides, pricing guidelines, marketing collateral, RFP material.
  • Drafted RFP for strategic partnership, evaluated responses, and selected vendors for MSSP alliances.
  • Provide sales support in product demonstrations, RFP responses, and trade show attendance.
  • Directed and provided financial input for RFP and RFQ responses to broadband service providers.
  • Performed sales demonstrations and key resource for Request For Proposal (RFP) process.
  • Managed UMTS MNO request-for-proposal (RFP) response across domestic and international product teams.

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49. Direct Reports

low Demand
Here's how Direct Reports is used in Senior Product Manager jobs:
  • Mentored two direct reports and highly respected leader of cross-functional teams to define and execute product rationalization and consolidation projects.
  • Managed two direct reports with dotted line responsibility to 2 International Marketing Managers.
  • Train and develop direct reports to assume greater responsibility within the organization.
  • Managed two direct reports including an Administrative Assistant and Associate Product Manager.
  • Led several direct reports from proposal phase, transition to production (TTP), through manufacturing/test support at contract manufacturers.
  • Managed, coached, and developed a team ranging from 12 to 22 people, including six product manager direct reports.
  • Managed two direct reports in the daily review of adverting and marketing materials for Corporate Affairs, FITSCO, and FMR.
  • Led four (4) direct reports in developing and launching the company's premier brand and product services company-wide.
  • Managed 2 direct reports (Product Manager and Analyst) responsible for category maintenance, and compiling relevant POS/Market data.
  • Oversee a team of 4 US designers (with direct reports), and directly communicate with HK team.
  • Managed and trained two direct reports, Category Buyer, and Associate Product Manager, to achieve team cohesiveness.
  • Led multiple cross-functional teams, two indirect reports and multiple creative vendors to launch 5 products online and offline.
  • Worked with direct reports (7) on career and skills development, managed departmental issues, ran interviews.
  • Managed direct and indirect reports and provided hands-on technical support and management expertise for all phases of projects.
  • Resolve customer issues, shepherd network conversions, make policy and sales decisions, manage two direct reports.
  • Managed a $2 million budget, 6 direct reports, 12 contractors and numerous cross-functional teams.
  • Manage 2 direct reports: Product Manager with 27 accounts and Support Associate with client facing responsibilities.
  • Recruited to manage 11-person corporate marketing team and 90 indirect reports for new market entry strategy.
  • Supervised as many as 10 direct reports and liaised regularly with consultants and offshore contractors.
  • Managed direct reports who successfully launched a hand held inventory management tool (ParAssist).

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50. IP

low Demand
Here's how IP is used in Senior Product Manager jobs:
  • Participate in the development and implementation of functional strategies and initiatives, establishing product goals and objectives and ensuring business results.
  • Positioned the launch of payments services for strong market introduction by maximizing external technical partnerships to support marketing programs.
  • Negotiated contract agreements and maintained business relationships with outside insurers to offer their universal and variable life insurance products.
  • Collaborated with data management, accounting, card production, marketing and managed multiple product launches simultaneously.
  • Implemented and launched end-to-end network solution including customer premise equipment, network processes, and data delivery.
  • Initiated a major co-marketing relationship with Microsoft resulting in 300 additional customer engagements in North America.
  • Provided marketing leadership to research division and commercial subsidiaries regarding the strategic development of CV/CNS products.
  • Led the implementation of multiple releases of each application to improve functionality and increase customer satisfaction.
  • Worked with equipment manufacturer to identify dealer customer needs and various go to market business models.
  • Managed national trade show schedule, promotional programs and lead development strategies for multiple surgery-related audiences.
  • Served as new business development product manager, increasing participation and ensuring excellent group customer satisfaction.
  • Facilitate collaborative meetings to research and document product development ideas and concepts across multiple departments.
  • Expanded brand awareness, leveraging effective advertising partnerships, media placement, and Public Relations.
  • Developed tool to solicit idea submissions from employees, rewarding successful contributions and encouraging participation.
  • Managed key customer accounts from customer relationships, expectation and requirements, and product deployments.
  • Lead contract evaluations and participated in negotiations for IVR telephony solution and SAP integration projects.
  • Established and erected innovation lab facility with partnership agency for new product testing and development.
  • Interacted with multiple departments to ensure on-time completion of deadlines below estimates with minimal overtime.
  • Streamlined insurance products offered while providing quotes from multiple companies through a leading consolidator.
  • Developed and implemented marketing strategies by establishing effective working relationships with Sales and agencies.

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20 Most Common Skill for a Senior Product Manager

New Product Development30.8%
Product Strategy12.4%
Revenue Growth7.2%
Platform5.9%
Product Management5.2%
Product Roadmap4.6%
Market Research4.6%
Business Development3.7%

Typical Skill-Sets Required For A Senior Product Manager

RankSkillPercentage of ResumesPercentage
1
1
New Product Development
New Product Development
23.2%
23.2%
2
2
Product Strategy
Product Strategy
9.4%
9.4%
3
3
Revenue Growth
Revenue Growth
5.4%
5.4%
4
4
Platform
Platform
4.5%
4.5%
5
5
Product Management
Product Management
4%
4%
6
6
Product Roadmap
Product Roadmap
3.4%
3.4%
7
7
Market Research
Market Research
3.4%
3.4%
8
8
Business Development
Business Development
2.8%
2.8%
9
9
Product Requirements
Product Requirements
2.2%
2.2%
10
10
Customer Service
Customer Service
2.1%
2.1%
11
11
ROI
ROI
1.8%
1.8%
12
12
User Interface
User Interface
1.7%
1.7%
13
13
Project Management
Project Management
1.7%
1.7%
14
14
Competitive Analysis
Competitive Analysis
1.6%
1.6%
15
15
Market Share
Market Share
1.5%
1.5%
16
16
Business Requirements
Business Requirements
1.5%
1.5%
17
17
Business Units
Business Units
1.4%
1.4%
18
18
Product Portfolio
Product Portfolio
1.4%
1.4%
19
19
Saas
Saas
1.3%
1.3%
20
20
Internet
Internet
1.2%
1.2%
21
21
Cloud
Cloud
1.2%
1.2%
22
22
QA
QA
1.2%
1.2%
23
23
Scrum
Scrum
1.2%
1.2%
24
24
OEM
OEM
1.2%
1.2%
25
25
R
R
1.1%
1.1%
26
26
Technical Support
Technical Support
1.1%
1.1%
27
27
Product Life Cycle
Product Life Cycle
1.1%
1.1%
28
28
Business Cases
Business Cases
1.1%
1.1%
29
29
User Acceptance
User Acceptance
1%
1%
30
30
Sales Training
Sales Training
0.9%
0.9%
31
31
PRD
PRD
0.9%
0.9%
32
32
Development Process
Development Process
0.9%
0.9%
33
33
CRM
CRM
0.8%
0.8%
34
34
Trade Shows
Trade Shows
0.8%
0.8%
35
35
Annual Sales
Annual Sales
0.7%
0.7%
36
36
New Features
New Features
0.7%
0.7%
37
37
Customer Requirements
Customer Requirements
0.7%
0.7%
38
38
Product Vision
Product Vision
0.7%
0.7%
39
39
Sales Support
Sales Support
0.7%
0.7%
40
40
Product Offerings
Product Offerings
0.7%
0.7%
41
41
Value Proposition
Value Proposition
0.7%
0.7%
42
42
API
API
0.6%
0.6%
43
43
Market Requirements
Market Requirements
0.6%
0.6%
44
44
Product Enhancements
Product Enhancements
0.6%
0.6%
45
45
Product Planning
Product Planning
0.6%
0.6%
46
46
Customer Base
Customer Base
0.6%
0.6%
47
47
Product Release
Product Release
0.6%
0.6%
48
48
RFP
RFP
0.6%
0.6%
49
49
Direct Reports
Direct Reports
0.6%
0.6%
50
50
IP
IP
0.5%
0.5%

24,451 Senior Product Manager Jobs

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