Senior Product ManagerSkills

• Assembled a strategic repository of competitive research, and partnered with executive management to exploit market gaps through new product development.
• Create business proposals and market requirement definitions for new product development products that target specific market segments or key customer needs.
• Traveled extensively to China to oversee new product development on design originals and selection on market goods for new product introductions.
• Created and implemented process for new product development utilizing core teams comprised of cross functional representatives and development gates.
• Conceptualized, designed, priced and initiated new product development through creating trend analysis that was non-existent previously.
• Demonstrated brand marketing expertise with responsibility for new product development, forecasting, professional and consumer launch activities.
• Managed new product development and negotiated corporate partnerships for machine-to-machines and big data to empower the digital lifestyle.
• Directed manufacturing, planning and manufacturing engineering groups for new product development on complex wafer handling systems.
• Bolstered company's brand in the marketplace by regularly communicating with market analysts about new product development.
• Administered several vendor relationships, negotiate contracts, mitigate escalations and lead new product development projects.
• Performed customer and industry research to identify emerging market trends and opportunities in new product development.
• Evaluate maintenance and new product development requests while ensuring consistency with approved product line strategies.
• Brand management and new product development for professional oral care division of the Colgate-Palmolive Company.
• Utilized technical expertise in new product development across all stages from concept development to production.
• Managed a new product development group which designed and produced Federal Commercial Information Systems.
• Conduct research for new product development and produce a comprehensive business case justification.
• Managed cost center budget, including technology costs associated with new product development.
• Direct new product development from inception to launch of innovative and opportunistic products.
• Managed overseas new product development and sourced products from concept to delivery.
• Revitalized and streamlined new product development by designing a 5-stage Stage-Gate process.

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• Worked cross-functionally with Deposits Operations, Business Technology and other third parties to support product initiatives and execute on product strategy.
• Interact with senior company management on a regular basis on subjects ranging from critical product strategy decisions to resources investment direction.
• Conducted technology due diligence for bringing in new third-party products to complement and strengthen overall product strategy and corporate objectives.
• Converted strategic direction into actionable release candidates ensuring delivery of integrated solutions that meet our business and product strategy goals.
• Participated in overall product strategy, research and development requirements, and manufacturing coordination for new and emerging products.
• Defined and executed product strategy for a differentiated suite of applications delivered to customers directly and through partners.
• Incorporated product strategy and solution to the emerging market with focus on Data Center Physical Infrastructure Management software.
• Developed global product strategy plans for safety and security electronics, including the identification of new business opportunities.
• Identified market opportunity, market requirements, business models and product strategy for leading internet Security Company.
• Recruited into the Product Strategy Group to establish an integrated Product Management Methodology for investment processing products.
• Directed Product Management, Product Marketing and Business Development to develop product strategy and execute marketing plans.
• Developed new product and product strategy based on business need within scope of Service activation and configuration.
• Managed the analysis of market trends and regulatory issues to develop a competitively differentiated product strategy.
• Conducted Market/Quantitative Analysis, Product Strategy/Planning, Program Strategy, Sales Readiness Planning & Channel Support.
• Determined product strategy based on innovation as well as competitor, industry and user analysis.
• Revised product strategy and introduced new promotional campaigns that reversed negative trends in product performance.
• Defined product strategy and next generation products required to deliver quarterly and yearly revenue commitments.
• Presented and resolved critical product strategy pitfalls and developed the process of retiring obsolete vision.
• Conducted thorough Market/Vendor analysis to identify partnerships to assist with execution of product strategy.
• Collaborate with executive team to define long-term product strategy and develop long-term profitability goals.

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• Manage internal product development initiatives, focusing on revenue growth through improved market penetration and identification of target client groups.
• Implemented business strategies that increased global and domestic product visibility in highly competitive markets and accelerated revenue growth.
• Identified clinically relevant diagnostic and therapeutic products and created committed programs to increase contract penetration and revenue growth.
• Identified market opportunities, developed new products and created marketing campaigns targeting membership and revenue growth.
• Supported department revenue growth by providing cost rational for potential and existing customers
• Specialized in custom application development support for revenue growth.
• Championed customized FedEx solutions by working with customer directly and Led cross-functional team to support revenue growth and fulfill purple promise.
• Attained $12M in incremental revenue growth by spearheading high-profile product launch across adult, kids, and babies categories.
• Led global Dell integration and go-to-market launch of acquired companies as part of a $140M revenue growth plan.
• Partnered with sales to drive 15% annual revenue growth in 2013 with ~55% new customer logos.
• Produced products/programs driving 255% revenue growth in 3 years with record sales in 32 of those months.
• Achieved product and revenue growth targets for mobile voice recording in the UK in the finance vertical.
• Doubled feature package penetration to 32% achieved revenue growth from $190M to over $360M.
• Defined target market for each release of software resulting in year-over-year revenue growth for professional video products.
• Developed annual product line business plans to achieve revenue growth, margin objectives and market share penetration.
• Identified, tested, and implemented product enhancements to ensure client satisfaction and facilitate revenue growth.
• Re-launched illustration tools into the mutual fund market segment, resulting in 16% revenue growth.
• Developed methods to identify target clients which ultimately resulted in revenue growth of 5%.
• Implemented data solutions that contributed to year-over-year revenue growth targets by more than 30%.
• Developed yearly departmental budgets, including subscriber, margin, and revenue growth.

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• Developed and managed new product launches and platform upgrades for entertainment, communications and data technology targeted to businesses and consumers.
• Defined common Device Download and Network-based Billing platforms for Sony worldwide; interacted directly with stakeholder business units for platform requirements.
• Launched China-specific platform for commercial markets with follow on potential for mass market - demonstrated cross-functional and global leadership.
• Completed business plan, market research analysis, strategy and promotional campaigns for an ASP transaction-management platform.
• Coordinated development efforts across various product platforms to ensure feature parity and successfully meet product delivery dates.
• Developed and executed go-to-market strategy for migrating all current SheKnows Contributors to the BlogHer Community Platform.
• Developed Technical Requirements Specifications for key elements of the P25 system platform.
• Directed campaign analysis and optimization of various platform releases and new products.
• Used an artificial intelligence data platform management solution to serve dynamic content.
• Contracted, developed and launched first platform-based interactive e-book with Pearson Education.
• Leveraged capital tooling on new product platforms to greatly reduce manufacturing costs.
• Developed legacy systems communications for integration of the new combined platform.
• Researched and gathered requirements to deliver a powerful social intelligence platform.
• Content Distribution Platforms; Managed vendors for content distribution platform partner.
• Managed implementation of new marketing platform including vendor relations and development.
• Support end-to-end solutions as part of core service delivery platform functionality.
• Developed and managed interactive products across multiple consumer device platforms.
• Defined and built assessment functionality within core enterprise education platform.
• Discovered and resolved issues with split methodology and platform performance.
• Conceptualized emerging products related to online and wireless platforms.

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• Managed deployment and application migration issues, fulfilled both Project and Product Management responsibilities to create new feature proposals and contracts.
• Created a new culture of communication and productivity, bridging the gap between Product Management and technology teams across distributed departments.
• Implemented an Agile product management process providing needed product functionality that benefited customers while meeting the company's strategic direction.
• Liaised with product management and the legal/regulatory departments to analyze and review key wholesale market product documents and strategic planning.
• Spearheaded branding initiatives collaborating with marketing and product management teams ensuring a common impression was being made with our customers.
• Managed product change notices, product management bulletins, technical information communications and produced marketing literature for each release.
• Established and implemented the product management function as a first class-citizen and installed a lean methodology for product delivery.
• Provided product management leadership in requirements management, agile practices, process engineering, stakeholder management, and communication.
• Launched products through continuous cross-functional departmental communication, driven by external market awareness and utilization of product management skills.
• Directed product management efforts for software application employed in environment, health, safety and crisis management processes.
• Worked closely with peer product management teams in developing the next generation Managed Services package and Integrated-On-Demand services.
• Created a framework for the effectiveness of Product Management by developing business case and financial analysis templates.
• Work with product management directors and other product managers to understand and transform requirements into long-term solutions.
• Segmented product lines and introduced a new product management focused on customer demand and product movement.
• Provided marketing plans and strategies including tactical conceptualization, Product Management, Purchasing and brand development.
• Drive all customer technical requirements back through Product Management and Engineering to achieve all CenturyLink standards.
• Represented product management as key point-person to engineering to spec and implement end-to-end product redesign initiatives.
• Coordinated product research, product development and product management in support of corporate private brand initiatives.
• Supported national distribution field sales team through direct-marketing, product promotional activities and product management responsibilities.
• Job responsibilities included aspects from product management (primary function) and product marketing disciplines.

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• Ensured prioritization of the highest business value projects by establishing a structured methodology for translating business objectives into a product roadmap.
• Developed three-year product roadmap to meet customer needs based on market segmentation and competitive conditions to optimize revenue and margin contribution.
• Provide consolidated product roadmaps for development in alignment with business growth, market demands, and opportunities for operational efficiency.
• Used data analysis to create product roadmap that focused on exploratory search features that increased key performance indicators.
• Utilized customer research and process improvements to develop and modify product roadmaps to optimize customer satisfaction and profit.
• Created & analyzed customer experience studies to determine product direction future product roadmaps for subscription based software solutions.
• Developed initial product specifications, product roadmaps, product positioning, and provided input to business planning.
• Supported customer needs, developed go-to-market communication material, product roadmaps and managed revenue measurements and performance.
• Managed day-to-day process of translating product roadmap to launched products and communication with executives and stakeholders.
• Defined and developed product roadmap based on growth strategy, available technology and customer requirements.
• Build and maintain product roadmap, strategy, positioning, internal/external communications & pricing recommendations.
• Developed and communicated pertinent information to senior management and communicated product roadmap across the organization.
• Developed and delivered Groove product roadmap to help internal and external customers understand direction.
• Managed and prioritized product roadmap and enhancements based on customer insights and corporate strategy.
• Executed strategic and tactical product roadmaps assuring competitive advantage in the marketplace.
• Developed raw set of requirements into strategic product roadmap and development plan.
• Communicated product roadmaps and release schedules to internal and external stakeholders.
• Maintained product roadmap for enhancements and future development of assigned products.
• Manage SAP partnership and product roadmap during difficult generational product transition.
• Developed research-driven product roadmap and partnered with Engineering to deliver.

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• Performed market research and analysis of customer trends and emerging requirements, identifying opportunities for new products and feature enhancements.
• Collaborated cross-functionally to analyze sales data, market research, and competitive activity resulting in identification of brand growth opportunities.
• Provide senior management with market research and analysis and worked to develop marketing and product development budgets.
• Developed bill of materials with cost-of-goods-sold models supporting cost targets generated by market research and corporate directives.
• Conducted market research to identify product enhancements aimed at improving user experience and creating alternative revenue streams.
• Developed market research objectives and activities to support a line extension and new indication Selected Contributions:.
• Conducted and utilized market research and analysis to define future product, technology and segmentation strategies.
• Supervised market research, reviewed publications, monitored competitive intelligence, and coordinated with partner company.
• Design and implement market research studies primarily focused on pharmaceutical promotion methods and sales force effectiveness.
• Provided senior management market research and analysis to develop agile sales forecast and marketing budget.
• Initiated market research study on product formula, recommended and gained approval of reformulation.
• Complete market research and competitive research and leverage this information to provide competitive advantages.
• Conducted extensive market research and communicated with industry leaders/professionals to identify requirements and objectives.
• Conducted on-line market research surveys to garner greater consumer insights within assigned categories.
• Conduct extensive product/market research as well as monitor and report on competitive activity.
• Conducted and prepared market research briefs during development of Electronic Refrigeration control.
• Coordinated market research and identified innovative packaging opportunity enabling profitable share growth.
• Lead market research initiative to identify user insights using R-programming tools.
• Led quantitative and qualitative market research efforts for variable annuity product.
• Exceeded customer acceptance criteria per consumer testing and market research.

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• Led all international requirements gathering, product localization, business development, and market-specific efforts for 20 worldwide markets.
• Manage business development with four Security vendors- launch and manage their white-labeled services while exploring other revenue-generating opportunities.
• Collaborated with and led cross-functional teams across enterprises, managing key partner relationships together with business development teams.
• Worked with internal/external stakeholders including business development, strategy, business intelligence and executives to gain sign-off.
• Managed Business Development bundling strategy, including product and vendor selection, vendor relationship and contract negotiation.
• Created requirements and implemented business development initiatives to drive revenue, such as integrated ad/content units.
• Directed new business development and high performance strategies that directly impacted company growth and profitability.
• Conducted 3rd party sourcing evaluation, business development strategy and execution of contract negotiations.
• Support sales and business development activity with partners, customers and industry organizations.
• Work together with Business Development team to analyze and identify market expansion opportunities.
• Led customer pilot programs and supported business development opportunities through trials or demos.
• Collaborated in business development efforts, including new category and new channel assessment.
• Assisted business development teams with contract negotiations and in selecting a product successor.
• Assume business development roles to identify business opportunities and define business strategies.
• Contracted to conduct voice channel assessment, business development and implementation leadership.
• Represented Web Channel on business development team and contributed to increased revenue.
• Collaborated with Business Development to identify and negotiate third party bundling deals.
• Supported annual strategic planning and budgeting process along with business development opportunities.
• Led business development and advisory services for product engineering and manufacturing clients.
• Managed the Purchasing, Product Management and Business Development for specific Suppliers.

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• Developed product requirements including new compute modules and increased value by focusing priority on IP signaling performance increase and database applications.
• Formulated product and pricing strategy, developed product requirements and designed all product collateral for new product launch and subsequent releases.
• Developed a business requirements document that contained not only product requirements, but also detailed marketing plans with positioning and messaging.
• Worked closely with cross-functional team to establish customer/product requirements for new monitoring center, implantable device and wireless patient monitoring system.
• Led internal cross-functional teams to solve business challenges for complex programs regarding product delivery, customer relationship management and product requirements.
• Achieved average annual growth of 20% by: o Developing strategic enhancements with industry-specific product requirements including product strategies.
• Created use cases and detailed product requirements documents to articulate desired product features and functionality to the technical design team.
• Spearheaded marketing strategy, product requirements, domestic and international pricing, product licensing and, marketing materials and collateral.
• Performed extensive market research on new IP and cell-based products, identifying new product requirements and monitoring competitive activity.
• Performed business analysis and requirements evaluation with clients, system design, and development of product requirements and specifications.
• Developed Product Requirements and Specification Documents, including UI creation for all new in-facility software applications and maintenance releases.
• Provided management competitive analysis, strategy, opportunity assessments, product requirements, marketing and roll out briefs.
• Researched and defined market and product requirements for a new browser-based learning platform used for delivering technology-based training.
• Led cross-functional teams during product development; determined product requirements, market positioning, pricing and go-to-market strategy.
• Own and create business profitability models for SaaS based offerings, translating Product requirements to revenue expectations.
• Researched market information for online interviewing and recruiting SaaS, developed product requirements document and web content.
• Develop and publish product requirements and backlog, including detailed feature descriptions and customer usage scenarios.
• Analyzed market trends for new cloud service offerings and developed detailed product requirements and competitive research.
• Identified and communicated customer technical and customization product requirements for implementation by R&D teams.
• Defined product requirements, managed development resources and interfaced with QA, documentation and marketing teams.

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• Spearheaded product and process improvements on two newly launched product lines that expanded operational capabilities and improved customer service.
• Re-organized and re-structured departments under me, resulting in better product quality and improved customer service.
• Developed several complex enhancements, which increased call automation and greatly reduced customer service expense.
• Trained customer service representatives on products and call center procedures and corporate requirements.
• Resolve customer service and operational issues through focused and effective relationship management.
• Partnered with Sales and Customer Service to scale delivery capability.
• Coordinated the efforts among technology, customer service and technology.
• Managed dedicated customer service, manufacturing and engineering staff.
• Manage customer service communication and executive escalations.
• Worked with customer service, Research and Development, manufacturing, and quality control to introduce new and existing product challenges.
• Implemented local (dial tone) networks, working with Product Development, Network Implementation, Order Entry and Customer Service.
• Communicated directly with directory assistance customers on Net Promoter Scores (NPS) to determine how to improve center customer service.
• Program managed establishing global product Help Desk with Operations, After Market, IT, Engineering, and Customer Service Center.
• Directed a 14-member staff including Marketing, Customer Service, Order-Entry, Advertising, Graphics, Industrial Engineering and Direct Sales.
• Managed the customer service technical lab for the development of physical and test methods, training awareness and customer support processes.
• Maintain database and SKU assortment so that the company as a whole is well documented for operations and customer service.
• Account Services Manager - Responsible for managing multiple Account Services teams supporting customers with business practice and/or customer service needs.
• Compiled company profile of Catherine s and presented it to our customer service representatives- won a corporate award for this.
• Prioritize project and bug ticket requests coming from marketing, editorial, community, customer service, and external clients.
• Core team leader, managing team of engineers, quality, sourcing, marketing, sales, and customer service.

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• Performed target market identification, competitive analyses, return-on-investment (ROI) and price point analyses and market penetration assessments.
• Optimized deliverable productivity by 20% by refining Agile backlog prioritization processes to be ROI-driven focusing on customer satisfaction.
• Optimized Category Budget and ROI by Developing and Executing Strategies to increase website Traffic utilizing various Online Marketing vehicles.
• Implemented new proprietary display technology for Android products and created new user interface requirements to ensure 3rd party compatibility.
• Created recommendation to Executive Management on go-forward strategy, including financial investment and ROI projections.
• Performed business case analysis to determine feasibility and projected ROI for new and existing products.
• Prioritized and refined requirements from factory users and engineers with ROI and availability metrics.
• Defined and executed growth strategy and turned data insights into ROI-driven product experiences.
• Defined product and engineering requirements with marketing for product positioning and ROI.
• Leveraged new functionality and automation to demonstrate product value to Android developers.
• Recommended and led projects to eliminate unprofitable products utilizing ROI models.
• Managed multiple key projects schedule including 3rd party applications and Android OS smart phones such as M860, M865 and M886.
• Create and manage yearly business plans to drive profitable sales of CE, Technology and Service products within responsible ROI targets.
• Lead the efforts for seamless registration for GoToWebinar on Android app, resulting in 50% improvement in time to benefit.
• Plan with central team on yearly budget plans, align budget spent with campaign/product goals and determine ROI for each campaign.
• Managed scope, schedule, and budget for $5M projects, ensuring most efficient use of resources to maximize ROI.
• Shorted development time by 70%: Championed to change operating system on products from a proprietary operating system to Android.
• Designed and developed 1st corporate ROI tools and sales tools designed to train sales force and customers on new company direction.
• Generated $7M in first-year sales of new integrated products; achieved revenue objectives by conducting product development ROI analysis.
• Work with sales teams both internally, global and with external partners to evaluate ROI success for each integration.

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• Researched and leveraged standard practices, prior experience and industry principles to create strong information architecture and effective user interface.
• Work cross-functionally with engineering and product development teams to develop user interface and subsequent user experience testing.
• Work with user interface designers and usability engineers to insure designs are visually compelling and intuitive.
• Informed the overall user experience and collaborated with interactive design teams in creating user interfaces.
• Partnered with development team to optimize user interface design and back end functionality.
• Supervised technical writing and design teams to develop specifications and user interface.
• Improved menu ordering user interface which improved ordering time and user experience.
• Improved product usability and customer experience by improving user interface and feature/functionality.
• Created detailed engineering specifications for User Experience and User Interface behavior.
• Collaborated with UI/UX Experience professionals on supporting user interface specifications.
• Created user interface specifications for new software packages and enhancements.
• Developed self-service user interface for businesses and consumers.
• Designed a new module user interface that scored a high 8.7 out of 10 points in a focus group study.
• Designed best in class consumer electronics devices with intuitive user interfaces for on-screen, desktop, and mobile devices.
• Researched, prioritized request and wrote specifications for the Ad Serving Engine, User Interface and other new initiatives.
• Led the portal redesign strategy for BeB and rolled out a radically new User Interface for BeB in 2010.
• Sole responsibility for the user interface designs for Lotus 123, Symphony, and other Lotus products.
• Served as the product owner during development phases including providing input on prototypes and user interface design.
• Created design and led development team on new user interface (UX) experience for Windows Mobile.
• Managed and mentored the product management team of a user interface designer and a technical writer.

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• Provide project services, implementation coordination and oversight for all new projects including project management, operational installation and IT enhancements.
• Managed relationship with 3rd party vendors including strategic partnership definition, pricing negotiations, project management and execution, resource allocation.
• Inform Vice President of Client Project Management with status of process improvement initiatives and impediments to improving the implementation process.
• Implemented operational process efficiency opportunities, including reduction of the Quality Assurance testing load within the Project Management group.
• Applied effective project management to develop and implement changes to underwriting and pricing policies critical to achieving business objectives.
• Recruited by SVP of Product Management to help implement financial and project management discipline for various product management initiatives.
• Provided project management support to monitor and control the execution of activities by DHIMS development and deployment contractors.
• Managed product definition, data sheet generation, project management initiatives, production forecasting, and resource allocation.
• Delivered process and technology enhancements to client-expert engagement tools and relaunched website for expert profile and project management.
• Project Management responsibilities included the creation and maintenance of all standard project artifacts, using multiple project methodologies.
• Created and instituted new project management practices for the company including training Producers and Associate Producers.
• Developed a project management environment conducive to effective teamwork resulting in high morale and motivated employees.
• Develop and deliver a 5-year strategic plan through effective project management and leadership of contributing participants.
• Roped in Product Marketing and Project Management teams to develop and implement company-wide go-to-market plans.
• Identify business and technical requirements and work closely with project management teams to implement changes.
• Mixed waterfall with agile project management strategies maximizing results in design and development phases.
• Provide market development plans to engineering, software engineering, operations and project management.
• Conducted all aspects of cradle-to-grave product management, product marketing, project management.
• Network engineering that provided design and project management for large scale global initiative.
• Managed Media Cast product marketing, project management and technical development staff.

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• Managed agile product development life cycle, including cross-functional team leadership, quality assurance, competitive analysis, and research initiatives.
• Performed competitive analysis to recommend strategic partnership opportunities for both local and global BeXcom ventures to increase solution value and differentiation.
• Worked from the customer backward to develop product strategy and definition and market and competitive analysis for B2C Selling web/mobile applications.
• Worked with the Cross functional teams for Market/Competitive analysis, Offer definition/strategy, Pricing strategy and Promotions strategy for Demand generation.
• Advanced Storage Solutions Driving product management for advanced storage security offerings, including market and competitive analysis for new opportunity investments.
• Conducted detailed competitive analysis on all decorative products and recommended strategic direction for new product development for style trends and color.
• Guided new product development including gap and competitive analysis, end-user research and trade planning, and consumer commercialization activities.
• Researched competitor information and maintained a documented competitive analysis along with specific user and buyer personas used across the company.
• Analyze market/consumer needs, perform competitive analysis and develop new products and strategies; present recommendations to senior management.
• Conducted strategic plans for the executive management through market research and analysis, competitive analysis and business intelligence.
• Coordinated market research, strategic planning, and competitive analysis for new product introductions and product reinventions.
• Developed product strategy, sales kits, pricing structure, and competitive analysis utilizing Pragmatic Marketing Framework.
• Worked on competitive analysis, go-to-market planning, strategy development, portfolio planning, and cross-functional execution.
• Defined functional and business products requirements to exceed functionality and performance through competitive analysis and customer visits.
• Establish product management standards including: Go-To-Market strategy, Competitive Analysis, and Partner Assessment Responsibilities:.
• Provide market research and develop business plans, competitive analysis, product forecast and product positioning.
• Monitor competitor activities and conduct competitive analysis to define marketing needs and to define product direction.
• Performed competitive analysis, training, product documentation and collateral, operational procedures, contract support.
• Combined interview results with detailed competitive analysis and industry research to develop a comprehensive product strategy.
• Determined strategic business and product opportunities through customer visits, market research, competitive analysis.

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• Collaborated with sales and executive teams to establish product profitability, market share and realization of corporate objectives.
• Utilized category management and fact based analysis to identify opportunities to maximize sales, earnings and market share.
• Analyzed and evaluated marketing data, developed and implemented marketing strategies to increase market share and brand awareness.
• Provide ongoing competitive landscape analysis, product market share with strength, attractiveness, and compatibility analysis.
• Analyzed market opportunities, recommending enhancements to existing products and increasing revenue and market share.
• Managed business projections, market share analysis, site optimization, and opportunity analysis.
• Leveraged market and competitor analysis to develop new technologies that grew strategic market share.
• Delivered and launched several Unified Collaboration products to expand Cisco portfolio and market share.
• Consulted with Sales and marketing to identify and prioritize market needs based on revenue value, market share and competitive threat.
• Formed key strategic alliances with 3rd party vendors to expand market share and develop new product lines while enhance existing ones.
• Implemented a three-year business road map which increased sales, market share, brand exposure and profitability across swim and equipment.
• Improved sales, profitability, and market share through creative marketing and new product introductions focused on strategic goals and profitability.
• Exceeded sales targets with growth in flat market segment, increasing top line revenue by 59% and gaining market share.
• Achieved 300% of forecast and captured 17 points of market share from an entrenched competitor within 6 months of launch.
• Designed off-road and marine strategic sales and marketing plans focusing on increasing market share and doubling sales volumes within 3 years.
• Communicate those components to teams for further market share research, build strategies for placement across other programs and essentially retailers.
• Positioned the CDPD product line to achieve its first profitable year, which improved the company's overall market share ratings.
• Elevated standards for breast pump product line; introduced high performance product to maintain a 60 - 70% market share.
• Directed vendor selection process, contract negotiation teams as well as vendor relationships to increase market share and customer satisfaction.
• Launched a bite registration material that achieved first year revenue of $1 Million and a 12% market share.

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• Work with management to translate business requirements into functional and technical specifications and worked with the development team to manage implementation.
• Developed business requirements and performed client consulting and technical communication/support for a suite of verification and authentication solutions to prevent fraud.
• Identified business improvement opportunities, influencing product vision and strategy, for all elements related to each customers business requirements.
• Analyzed competition, developed detailed business requirements, partnered on customer research and collaborated with design and technical teams to implement
• Collaborated with operational teams and business stakeholders to gather business requirements, support the design and understand the business/customer impact.
• Facilitated prioritization meetings with OpsIT and WWLP team, including maintaining OpsIT project priority tracking and interpreting business requirements.
• Defined and implemented a change control system to prioritize and track all business requirements feeding the product development methodology.
• Developed business cases for new products and wrote business requirements including product specification document and product features documents.
• Implement proactive and innovative supply base and procurement philosophies, strategies, policies and procedures supporting business requirements.
• Drafted detailed business requirements and partnered with Technology and Operations to drive implementation of product launches and enhancements.
• Define and socialize opportunities and develop business cases, success criteria, product/business requirements, and scorecards.
• Evaluate customer business needs, understanding user / business requirements and designing and testing of developed solutions.
• Created support and collateral materials, security position, business requirements, proposals, and presentations.
• Demonstrated a thorough understanding of combining customer needs with business requirements to exceed industry standard expectations.
• Developed business requirements in coordination with a third party agency and several key stakeholders at ACE.
• Prioritized business requirements keeping into consideration business impact, strategic vision, budget and FTE allocation.
• Gathered global customer requirements for new products and OEM business requirements and documented business cases.
• Supported product/project launch and provided sustaining efforts related to implementation of agreed upon business requirements.
• Gathered, analyzed, and translated customer business requirements into achievable market driven product initiatives.
• Communicate business requirements with the engineering teams for development of current and future products.

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• Presented and promoted the product vision across multiple business units, internal technical teams, external development partners and executive leadership.
• Led initiative to align enterprise mobility strategy across security and collaboration business units while working closely with Cisco corporate development.
• Turn customer feedback into requirements for new products, developing business requirements and feasibility studies working with internal business units.
• Provide direction to vendors and recommendations to business units through reporting, business reviews and Customer Connectivity.
• Coordinated with cross-company business units to unify product messages and engaged with senior executives for sponsorship.
• Generated and distributed budget planning instructions, formats and timetables and compared data with business units.
• Collaborated with business units to create prioritized action plan for organic and inorganic growth.
• Champion enterprise level initiatives to multiple business units and key stakeholders.
• Initiated and executed branding strategies for multiple business units.
• Facilitated projects involving multiple business units or vendors.
• Support for implementation of first and second line of defense programs that support compliance related risk, across all global business units
• Coordinated task and software issues resolutions across business units in order to achieve first year revenue target of $12M.
• Saved business unit millions of dollars in R&D expenses by leveraging development funded by other internal/external business units.
• Deliver marketplace insights across the North American region for all business units for category, merchandising, and brand teams.
• Managed the integration of 4 disparate products from 4 newly combined business units into an integrated suite of products.
• Managed the vendor and collaborated with the online Business Units to greatly exceed revenue targets while remaining under budget.
• Established plans that rationalized applications into common set of software that could be used by all business units.
• Launched personalized marketing tools, and rolled out usages across business units of 50+ product operations.
• Engaged with Sun business units in marketing and training campaigns both internal and external to Insight.
• Manage the vendor and collaborate with the online Business Units to achieve revenue and budget targets.

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• Managed all upstream marketing activities for MIS product portfolio and collaborated with Marketing Manager to develop and support all downstream initiatives.
• Expanded and streamlined product portfolio and managed alternate distribution product line; coordinated a cross-functional team across multiple physical locations.
• Created operational metrics such as Win/Loss analysis in order to refine product portfolio and marketing strategy.
• Identified all system elements impacted by adding new features/services into the managed security product portfolio.
• Enhanced/optimized digital product portfolio to support ongoing business needs, generate customer engagement and scale.
• Managed the customer relationship & introduced innovative product concepts to build their product portfolio.
• Managed the company's entire subscriber and accessory product portfolio from inception to cancellation.
• Maintain a competitive product portfolio through organic development and third party private label products.
• Spearheaded product management and marketing for multiple herbicide product portfolios within US markets.
• Developed and managed the product portfolio strategy based on regional segment applications.
• Performed in-depth financial analysis and developed annual budget for product portfolio.
• Expanded product portfolio to enable penetration into Retail and Manufacturing industries.
• Consolidated product portfolio to increase efficiency of inventory and production management.
• Established new release management protocol for entire online product portfolio.
• Rationalized product portfolio, contributing greatly to cost reduction initiatives.
• Developed new product portfolio recommendations and drove annual business planning.
• Managed product portfolio for $500 million customer communications company.
• Developed strategy for the information product portfolio.
• Launched product portfolio across multiple geographical regions.
• Crafted comprehensive global product launch toolkit to provide consistent platform, documents, and processes across the entire corporate product portfolio.

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• Developed and championed a product management discipline leading to effective enhancements of a SaaS lead-generation solution for residential real estate agents.
• Created service products to compliment SaaS solutions, maximizing overall revenue opportunity and enabling a more positive overall user experience.
• Developed and executed the business strategy for both student information and instructional management solutions (SaaS and Perpetual).
• Collected feedback from clients and stakeholders to develop new features and functionality for VisitorTrack SAAS application.
• Led SaaS application visibility and performance monitoring in hybrid enterprise to accelerate adoption of cloud.
• Leverage Cloud/SaaS platform to deliver enterprise products to the engineering and manufacturing markets.
• Calculated pricing and profitability models for new SaaS database performance monitoring tools.
• Led functional implementation of single-box search for SaaS Matter Management product.
• Led definition and development of innovative SaaS applications and services.
• Exceeded expectations in delivering social collaborative IT management SaaS offering.
• Led SaaS initiatives for Microsoft destinations, including websites/software integration.
• Lead the product development, prioritization and management of cross functional teams associated with a SaaS solution offered to end users.
• Provided product marketing and marketing for the company's SaaS / PaaS based, speech-enabled IVR applications for contact centers.
• Managed the continued development and support of the SaaS suite we developed using agile techniques, including scrums and sprints.
• InterAct Online was flagship RMS application at the time and was licensed as a SAAS solution and hosted at NLETS.
• Coordinated incorporation of SaaS delivered product into legacy client hosted platform in an Agile (Scrum) software development environment.
• Owned and created strategic 5 year vision for the custom reporting product line taking it from mainframe to SaaS solution.
• Introduced the SaaS model for my product suite to increase the available market, customer base and reoccurring revenue.
• Launched v1 and v2 of a shared web service and associated API that were leveraged across several SaaS offerings.
• Developed a plan to develop make an existing web process a SaaS to help win a very large relationship.

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• Collaborated with a multimedia firm to develop internet banner ads and with internal marketing to develop a direct marketing campaign.
• Create and implement integrated marketing plans including public relations, advertising, merchandising, social media and internet strategy.
• Worked with CNN senior management and engineers to develop Internet video affiliate back-up system using QuickTime Videoconferencing technology.
• Managed company's portfolio of secure Internet solutions targeted at the electronic commerce and mission critical intranet markets.
• Conducted and analyze market research to ensure BellSouth Internet Service is offering and delivering a competitive valued product.
• Directed the design, development management and implementation of all internet search related programs and e-commerce initiatives.
• Pioneered an early customer-facing Internet product allowing customers to set service appointments and check repair status.
• Produced direct-to-patient collateral materials and developed internet marketing, print advertising, and direct mail campaigns.
• Managed software products that would enable embedded applications to communicate remotely via the Internet.
• Managed cross-departmental efforts to successfully define, develop and launch consumer Internet-telephony services.
• Developed Mobile Internet solutions for selected carriers to drive increased revenue per customer.
• Developed corporate vision and created plans to support insurance industry Internet service offerings.
• Aligned revenue verticals and created lead funnels by restructuring internet site information architecture.
• Created timely fashion presentations at outstanding values for catalog and internet business.
• Identified and evaluated niche software and internet services companies for potential acquisition.
• Managed Internet Services product development and marketing for a growing telecommunications company.
• Implemented first-ever Internet advertising and promotional plan featured on leading web sites.
• Directed product usability and GUI redesign efforts for internet portal product.
• Developed licensing system to reduce software piracy of Internet security software.
• Automated Provisioning, an online user interface for Internet device activation.

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• Content integrated private cloud messaging and technical capabilities to convey differentiated value and capabilities of System Center 2012 Infrastructure Management.
• Directed project to develop cloud-based software solution for operating room product management and data capture.
• Led product infrastructure enhancement projects- subscriber management systems and physical and cloud-hosted production platform.
• Developed comprehensive go to market plan to accelerate customer and partner cloud service adoption.
• Defined, executed and launched cloud based network compliance management and configuration service.
• Led various product delivery teams responsible for operating many Cloud Foundry foundations.
• Delivered innovative self-service access to cloud resources leveraging cutting edge security methods.
• Develop product positioning strategies and align with superior end-user cloud service experience.
• Ensured network operational readiness to realize global Cloud service capability.
• Collaborated with GoodData on third party BI cloud-integrated solutions.
• Coordinated with Amazon's software and cloud teams to insure Echo's compatibility with voice recognition software on Amazon Web Services.
• Led WebEx Collaboration Meeting Rooms Cloud service definition based on customer, partner and sales engagement, and competitive market analysis.
• Developed requirements documents and use cases for new product features, including desktop, web, mobility, and cloud-based solutions.
• Negotiated pricing and packaging options with various IBM brands to deliver IBM Cloud capabilities to customers at the most competitive price.
• Manage partner relations with various independent hardware and software vendors, who OEM or resell Red Hat Cloud Security Management products.
• Involved with the acquisition of the Nimble TV product team as we integrated new TV, cloud, and playback technologies.
• Leveraged regional and technological gap fill strategy to fuel additional 14% revenue into Dell s cloud computing and storage portfolio.
• Developed a full point of sale payment processing solution with mobile app support in cloud based payment processing software platform.
• Defined the cloud service strategy and product road map for incorporation of plastic logic e-reader devices into the enterprise workforce.
• Led PM efforts to develop a mobile, cloud-based monitoring and management application for this hybrid backup and recovery solution.

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• Manage 5 different web development teams through monthly feature releases including oversight to QA process and internal/external release documentation.
• Managed requirements capture, engineering and QA schedules, feature stability and iterative feature revisions.
• Developed remote management techniques assuring proper client communication, design/development QA, and bug tracking.
• Communicated with QA and developers to discuss major changes to software functionality
• Lead cross-functional teams, including Development, QA, Support, Sales, Marketing, under the guidance of executive leadership.
• Led multiple agile teams and working collaboratively with Business Managers, Designers, Web Developers, Project Managers, and QA.
• Create user requirements documentation and use cases for all products; collaborate with R&D on technical specifications and QA.
• Collaborate with Product Development and QA to manage the release cycle and operational performance of the current products in the field.
• Manage cross-functional team of business analysts, QA personnel, and developers located in EquiLend s NY and London offices.
• Established project priorities, allocated budgets, scheduled teams, reported statues, oversaw QA, and product delivery dates.
• Direct manager of three QA engineers, indirect supervisor of over 20 engineers for whom I prioritize and define tasks.
• Worked with CEO and Executive team, Engineering, QA, Marketing, Web, Sales, and Customer Support.
• Led the improvement process from requirements development through QA and launch, as well as post-implementation review and analysis.
• Translated business and technical requirements into use cases and UML diagrams for Tech leads, developers and QA testers.
• Worked with Product Management, Engineering, and QA to define resource allocation and schedule and track the same.
• Manage tasks and provide direction for a cross-functional team including development, QA, support, and marketing.
• Led and focused 3 cross functional teams, including 12 developers and QA in agile, iterative development.
• Worked closely with development staff to clarify requirements and train programmers on QA procedures required for unit testing.
• Implemented partner site updates including business requirement gathering, collaboration with UI, design, development and QA.
• Collaborated with customers, business and product offices, development and QA to prioritize new functionality across releases.

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• Transitioned the eleven-member GovWin Network team to a Scrum/agile model including training and management tool selection and acquisition.
• Facilitate Daily Scrum meetings removing team obstacles/roadblocks ensuring timely and accurate release delivery while exceeding customer expectations.
• Transitioned a software engineering team accustomed to waterfall development to an agile methodology (Scrum).
• Interacted with customer to gather requirements and business artifacts based on Agile SCRUM methodology.
• Lead multiple releases focusing on tablet user experience, using Agile/Scrum development methodology.
• Defined and prioritized product features working with engineering in an agile scrum environment.
• Developed revolutionary Windows Mobile Email client for large mobile operator using scrum/agile development.
• Created user stories and product/feature specifications, participated and influenced daily Scrum meeting.
• Transitioned development teams from Waterfall to Agile with SCRUM software development methodologies.
• Facilitated bi-weekly iteration grooming and bi-weekly iteration planning meetings with SCRUM team.
• Experience with SCRUM agile development methodology as well as traditional Waterfall.
• Promote excellence in product delivery utilizing standard SDLC and Scrum methodologies.
• Participate in scrum teams that develop under the agile development methodology.
• Worked with global developers (US/Israel/India) using agile/scrum methodology.
• Participated in Agile and Scrum program management methodologies.
• Managed development team using SCRUM agile methodology.
• Employed Scrum/Agile project management paradigms.
• Manage and lead teams, as a Product Owner in a Scrum/Agile software development environment, in developing and deploying services.
• Led user story blueprinting and Scrum sessions with key stakeholders, internal project members and (external) offshore development resources.
• Act as product owner in Agile Scrum environment, delivering user stories, setting acceptance criteria, and maintaining product backlog.

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• Supervised and coordinated support negotiations/contracts with test equipment vendors and OEM product suppliers to meet business division requirements.
• Developed Promotion/Special Service Pricing, OEM Agreements, Acquisition Integration and Service Collateral.
• Defined new product direction and developed corporate relationships leading to OEM agreements.
• Initiated co-development and co-marketing for international distribution of OEM product.
• Maximized profitability by conducting price negotiations with OEM domestic distributors.
• Provided day-to-day direction to contract manufacturing and OEM suppliers.
• Matured product capabilities to meet OEM and Developer requirements.
• Facilitated customer connection activities and OEM advisory council.
• Developed a supplier qualification program that resulted in increased OEM products resulting in a reduction in the product development cycle time.
• Aligned with engineering to ensure OEM design specifications and software requirements were in compliance with product design and the product software.
• Managed the design and manufacture of 8 individual motherboards for 3 OEM customers that represented 150,000 units over 3 years.
• Confer, plan, implement, refine and manage detailed Operational Activities associated with the introduction of new OEM Products.
• Collaborate with top 10 Automotive OEM customers to innovate new Connected Driving and vehicle safety features for upcoming vehicle models.
• Collaborated with Nokia to introduce OEM requirements as part of implementing an integrated feature for a mobile application suite.
• Established business relationships for the company's storage OEM partnerships, and successfully launched the products for the company.
• Selected Accomplishments Activity resulted in M&A / OEM work and a $6.5M pipeline in 18 months.
• Negotiated product features and benefits with sales and marketing organizations to reduce time to market for OEM/ODM sourced products.
• Project managed go-to-market planning and launch of 5 technology products (OEM and owned) in 5 years.
• Structured negotiations with major OEM partners to sell Office: Designed and developed pricing framework and incentive plans.
• Coordinated directly with OEM customers (Dell, Sony, & Toshiba) in support of OEM sales.

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• Project management responsibilities including project plans, milestone deliveries, client communication, identifying dependencies, risks & developing mitigation strategies.
• Worked with engineers to identify additional opportunities and design and implement viable solutions to automate processes for increased productivity and efficiency.
• Key liaison between business and technology delivery groups, ensure requirements are understood and technology solutions meet acceptance criteria.
• Provided product management for software products including embedded development tools, high-performance signal processing libraries and inter-processing communications libraries.
• Increase brand loyalty and customer satisfaction by influencing advertising and product development through analysis of consumer market research.
• Created and designed both customer-facing and sales-appropriate collateral to support the management and maintenance of current product lines.
• Conducted market research including competitor analysis and emerging trends to support forward growth and differentiation of products.
• Manage implementation, go-live and support of customers actively using Quest Diagnostics and LabCorp electronic interface.
• Led strategic initiative for increased product companion revenue by increasing visibility to accessories and services.
• Conceived of and initiated retail related promotions and programs, including retail advertising and publicity.
• Led key business development initiatives from concept to contract, product development and marketing initiatives.
• Identify opportunities for improving quality and efficiency, recommending and leading process improvement initiatives.
• Confer with personnel concerned to ensure successful functioning of newly implemented systems or procedures.
• Managed the development of non-proprietary life insurance sales to Fidelity's Retail customers.
• Developed Fidelity's first life insurance marketing collateral to build awareness of offering.
• Maintained expert knowledge of provider data management requirements and industry processes and regulations.
• Supervised product testing including ensuring effective issue identification, tracking, and resolution.
• Conducted internal and external training sessions and product demonstrations for products and enhancements.
• Developed and presented POC prototypes of various programmatic solutions to engineering problems.
• Project lead and daily operational responsibility for launch preparations of glaucoma product.

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• Managed and oversaw field application engineers responsible for account management and technical support operations working with mid to large accounts nationwide.
• Conducted business analysis for clients' software enhancements including configuration management, system development, testing, and technical support.
• Provided product technical support of installation and maintenance of DB2 and Relational Database products to ensure functionality according to specification.
• Collaborated with Technical Support and customers to develop new feature request, product enhancements and documentation for Relational Database interfaces.
• Increased productivity of the technical support and test team by implementing training programs in network protocol analysis and troubleshooting.
• Re-engineered technical support processes based upon customer segmentation reducing overhead costs by 10%.
• Produced client requirement specifications with the assistance of technical support personnel.
• Provided technical support and system configuration training to sales.
• Maintained and established client relations by providing technical support.
• Coordinated worldwide training for Technical Support engineers.
• Career Note: Prior professional experience includes GoldMine Technical Support Lead for HEAT Software and Bradley Mechanic for the US Army.
• Gained hands-on skills in product knowledge, technical support, creative troubleshooting, complex problem resolution and preparation of accurate documentation.
• Managed a team of ten test and technical support engineers in system testing and customer support for LAN/WAN networking products.
• Support the Technical Support by responding to, and coordinating the development Requirements and resources to resolve customer product issues.
• Managed global Enterprise Network Video (ENV) product family consisting of hardware, software and technical support services.
• Coordinated and executed internal and external technical support training for partners worldwide (Train the Trainer programs).
• Provided material and directional support to Sales, Marketing, Account Management, Technical Support and Training groups.
• Provided 2nd tier technical support to field engineering, 1st tier call center and direct to key accounts.
• Prioritized, negotiated and verified features with management, development, technical support, sales and customers.
• Assisted sales in technical support on development, testing, tagging and implementation of digital projects.

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• Managed product life cycles and monitored inventory levels to assure that they remained within budgeted parameters.
• Communicated daily with overseas manufacturers throughout sourcing, product development and product life cycle.
• Monitored overall business performance and managed the entire product life cycle
• Defined times scales, resource requirement, investment estimates, product life cycle strategies and scope for every new product/program launch.
• Managed the development and product life cycle of special access products, e.g., SONET transport and other special access products.
• Appointed to cross functional c-level management committee resulting in roll out of phase gate product life cycle process throughout global organization.
• Defined and disseminated product status to involved parties throughout product life cycle and provide verification of product and release features.
• Developed financial models for product feature assessment, channel opportunity, and product mix strategies associated with product life cycle.
• Work with partners, clients and staff to oversee the full product life cycle is completed to their requirements.
• Direct the entire product life cycle from product development to launch processes in accordance with the stage gate model.
• Managed product life cycle and go-to-market strategy for videoconferencing services portfolio with an annual revenue of $41M.
• Developed and managed product positioning and customer distribution strategies as well as the individual product life cycle plans.
• Key responsibilities: Managed Sun Blade servers, storage blades, and chassis through their product life cycles.
• Assist in the management of the product life cycle of existing and new spinal implants and instrumentation.
• Managed the product life cycle, product transitioning, and product launch plans for 5 individual products.
• Direct product life cycle to meet market needs, enhance operational capabilities and solve existing operational problems.
• Contribute strategically and tactically to product life cycle from definition through design, production, FCS.
• Manage all aspects of product life cycle from development, to market launch, to end-of-life.
• Directed 10-member team remotely located across the U.S. and India in full product life cycle.
• Coordinate full product life cycle (PLC), from new-feature submission to final delivery.

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• Identified key performance criteria, screened applications, developed business cases and product documentation for market launch using agile process.
• Developed detailed business cases to propose continual improvement and increased market strategy penetration for existing mechanical reel product lines.
• Developed business cases for competitive product pricing and positioning of performance reporting software and Fidelity s FeeEngine system.
• Collaborated with technical and finance teams to conduct trends/technology assessments, business cases and product management.
• Identify new product extension opportunities and develop the business cases for executive presentations and approvals.
• Developed global marketing strategy, business cases and partner alliance strategy for Process Solutions category.
• Developed new product definitions and business cases and presented to executive management for approval.
• Acquired detailed information for use in business cases leading to new product development initiatives.
• Developed business cases, funds justification and product teams for new line-of-business initiatives.
• Developed business cases and position documents that provided input to future product functionality.
• Developed business cases for new products/features from initial concept to customer deployment.
• Developed business cases to effectively communicate the viability of the business opportunity.
• Create and manage strategic/tactical business cases, including securing sponsorship if needed.
• Develop business cases for new products; implemented and trained Product/Project Analyst
• Generated and reviewed business cases for customer specific application change requests.
• Developed business cases and created new offerings for targeted customer segments.
• Presented business cases to executive management to secure funding for initiatives.
• Developed financial business cases for Commercial and Residential product opportunities.
• Developed business cases and marketing requirements for channel specific products.
• Prepare and deliver business cases related to application enhancements.

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• Conducted and managed user acceptance testing, providing assessments and recommendations that new site functionality is ready for release.
• Collaborated with system testing organization to refine processes related to functional and technical system and user acceptance testing.
• Managed/Facilitated software development, user acceptance testing, training, go-live, and operations.
• Coordinated interdepartmental teams for project releases and lead user acceptance testing.
• Facilitated implementation and User Acceptance Testing of new Prepaid Baggage policies.
• Created user acceptance criteria for software development.
• Verified performance of product against user requirements and specifications through regression, beta, user acceptance, and application testing.
• Developed requirements, worked closely with design and development teams to ensure quality, and performed user acceptance testing.
• Developed and maintained project schedules, built functional requirements documents, and wrote user stories and user acceptance plans.
• Developed Agile stories, worked closely with development teams to ensure quality, and led user acceptance testing.
• Created test plans utilized for design and user acceptance testing, and performed design and user acceptance testing.
• Partner with the technical Engineers in the identification and resolution of system defects and User Acceptance Testing.
• Performed User Acceptance Testing (UAT) to ensure final product exceeded client and market expectations.
• Facilitated User Acceptance Testing (UAT) and final validation/acceptance of user stories and product functionality.
• Manage the entire product life cycle from requirements until production implementation and user acceptance.
• Managed global User Acceptance Testing of VROL over six regions for two major releases.
• Created User Acceptance documentation to mark final delivery with the Government of Dubai.
• Ensured features met the acceptance criteria through quality assurance and user acceptance testing.
• Managed call center readiness including user acceptance testing, and production support.
• Work with cross-functional teams to demonstrate new functionality and manage User acceptance.

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• Developed and delivered medical sales training, focusing on making complicated clinical information into easily understood sales tools.
• Team lead for coordinating global medical education, key opinion leader relationship development and country sales training.
• Developed KOL base to support physician-to-physician educational initiatives, sales training and product development.
• Developed extensive offer educational materials and conducted regular inside and outside Sales training sessions.
• Generated effective product sales training programs for direct and international distribution sales teams.
• Managed and facilitated remote sales training gaining internal alignment for field training.
• Generated marketing collateral and sales training and support materials.
• Developed marketing plan including product line positioning, sales promotion, packaging, and sales training for launch of updated version.
• Deliver product presentations to prospective customers; create/lead product discussions at national seminars, conferences, and national sales training events.
• Defined and conducted sales training program to move sales efforts from product specific to financial clearance and financial settlement solution focused.
• Develop Marketing tools such as Sales kits, Sales Training Tools brochures, CD-ROMS, Direct Marketing and E-Mail Campaigns.
• Worked with platform leads on mobile and video advertising product marketing launches, sales training and client marketing initiatives.
• Conducted sales training for newly hired employees and ongoing training for sales representatives during national and regional sales meetings.
• Ensured that curriculum changes are introduced into print, web, and sales training in a timely and coordinated manner
• Created strategic sales training modules for field sales team to support product category growth initiatives and new customer acquisition.
• Partnered with the VP of Product Development on in store and national sales training fit seminars and presentations.
• Worked with the trade sales team to identify product sales training and promotional support needs and coordinate development.
• Supported sales activities by providing sales training, developing sales demo content, and participating in sales calls.
• Collaborate with sales and marketing to create branding, collateral, and sales training for new products.
• Developed sales training programs to drive package sales through new channels and increase median project sale size.

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• Authored PRD incorporating technology evolution, innovative design, market research, competitor analysis, business case and user requirements.
• Determined features and developed Product Requirement Documentation (PRD) for existing and new feature enhancements for migration.
• Created Product Requirement Documents (PRD) based on the above market research and lead a review panel to gain consensus.
• Handled various product life cycle stages from Concept (PRD) through End of Sale/Life (EoS/EoL).
• Led development via written requirement (PRD) and by working with UX on customer use case studies.
• Conducted historical data analysis and product requirement feasibility, studied the business cases and drafted the PRD/BRD documents.
• Authored product documentation such as business cases, MRD, PRD, TRD, FID and White Papers.
• Authored PRD(s) and teamed closely with engineering and test on product development and test milestones.
• Delivered product requirement documentation (PRD) including detailed technical use cases for the service.
• Created requirements documents (MRD/PRD), use cases and user stories for engineering development.
• Designed 5 new consulting service offerings via PRD and MRD for Business Applications solutions.
• Developed PRD & MRD documents and built business case analysis for the West region.
• Delivered Product Requirements Documents (PRD), functional specifications, and use cases.
• Developed PRD's (Product Requirement Docs) for Mobile and Social Media products
• Co-crafted PRD for SanDisk's first Enterprise SSD customer - Apple.
• Developed residential gateway PRD and co-authored the category MRD and PRD.
• Provided MRD and PRD to marketing and engineering teams.
• Define PRD feature set and implementation list.
• Co-authored PRD with product managers.
• Authored PRD's, Use Cases, UML diagrams, sequence diagrams, UI wire diagrams.

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• Streamlined product development process and succeeded in differentiating products by instituting Pragmatic Marketing framework within product management and development team.
• Worked with cross-functional support team during product development process to ensure product met market needs and was competitively positioned.
• Authored and implemented company-wide product development process, with definition of all required documentation, and responsible owners.
• Improved efficiency of development processes and operations of the SDLC by redefining and implementing productivity and process modifications.
• Prioritized development of product features and worked with technical staff to provide user feedback during iterative development process.
• Developed a new product development process that improved communications throughout the organization and set up critical review periods.
• Played multiple roles throughout development process including aspects of Project Management, Business Analysis and Quality Assurance.
• Developed and implemented new product development processes for product lines and assisted in managing process across department.
• Managed front-end product development process from system engineering, development, validations, and solution integration.
• Managed the software development process for ongoing development of advance autonomous command and control software.
• Created concept documents & matrix managed the product development process across multiple organizations.
• Contributed to product development process with suppliers from early development to menu implementation.
• Played vital role in transitioning company from Waterfall development process to Agile methodology.
• Streamlined new product development process and significantly reduced product development cycle times.
• Anticipate and identify obstacles in the development process and effectively resolve issues.
• Created cross -functional development teams within the organization to streamline development process.
• Spearheaded and implemented newly created new-product development process within five months.
• Established a higher efficiency product development process via technology.
• Led cross-functional team in establishing new product development process.
• Reorganized campaign development process to make it hypothesis driven.

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• Developed requirements and business case for Service Delivery strategy for CRM products.
• Developed requirements for an on-demand CRM solution targeted at mid-market companies.
• Maintained Remedy CRM application to improve customer retention.
• Received $1000 Spot Award for designing and executing CRM's first-ever War Room operation at the American Heart Society Meeting.
• Lead PRALUENT digital products, SEM, SEO, Social, Professional Education, Digital Display, CRM and Sales Materials.
• Managed customer CRM implementations, upgrades and customer relationships (at all client levels) with sales team as SME.
• Led procurement of CRM system: coordinated build vs. buy decision, created RFP, and negotiated contract with vendor.
• Designed company's Customer Relationship Management (CRM) solution that was budgeted at more than $800,000.
• Delivered key back office integration, including CRM, admin, email, search, and fraud systems.
• Created a mass-scale mobile CRM program and launched at multiple largest public library systems in the US.
• Developed social CRM engagement strategy and measurement framework, and features for Microsoft homepages in 115 countries.
• Proposed and led efforts to introduce a client master MDM solution as part of a CRM implementation.
• Voice product recognized as product of the year five years in a row from CRM/Computer Decisions.
• Created over 3,000 product codes in CRM annually and generated all software serial numbers for activation.
• Developed and implemented customer usage, retention and CRM loyalty programs, and cross-sell additional services.
• Provided Visioning and Best Practices for navigation in the CRM by implementing knowledge based decision criteria.
• Managed cross-functional teams of up to 10 people involved in developing Oracle CRM applications:.
• Managed systems that supported CRM and worldwide sales programs with a staff of 32 employees.
• Designed and delivered SAVO's On-Demand application which included the first integration with CRM systems.
• Supported client implementation projects, sales teams effort, and improvement in CRM performance.

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• Participated in various distributor trade shows, domestic and international.
• Participated in trade shows and initiated multiple customer visits.
• Conduct Customer Presentations and participation in trade shows.
• Directed goals and content of product marketing programs including product promotion, industry trade shows, analyst updates and press announcements.
• Assisted in the planning and execution of major customer meetings and trade shows with key internal cross- functional and external contacts.
• Travel to customers, vendors, and trade shows to present product reviews, develop product, and source new vendors.
• Trained Product Management Team - Trained Product Managers and technical support staff for trade shows, conferences and scientific symposiums.
• Conducted product demonstrations at trade shows and during sales calls, using the experience to gather feedback and requirements.
• Increased brand recognition and user adoption through social media channels, Customer Advisory Board activities, and trade shows.
• Evangelized the products to top-tier analysts, customers and trade shows, creating and delivering benefits-oriented product demonstrations.
• Represented Sharp at trade shows and dealer meetings, including creating digital signage demo with external design firm.
• Selected to execute technical presentations at such leading trade shows and conferences, such as SupperCOMM and VoiceCon.
• Pooled resources with designers and photographers to create packaging for products and catalog's for trade shows.
• Promoted products by designing advertising media, conducting presentations, and representing the company at trade shows.
• Attend specialty trade shows and visit vendors / customers and remote sales offices on a regular basis.
• Designed and built many of the systems used at the National Association of Broadcasters trade shows.
• Attended regular trade shows for relevant lines, as well as lead key customer training meetings.
• Increased brand awareness by creating and delivering technical marketing presentations to industry groups and trade shows.
• Worked with Marketing to plan an approach to (and presence at) industry trade shows.
• Coordinated trade shows, allowing cable TV executives to interact with Weather Channel personalities, i.e.

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• Delivered quarterly and annual sales reports to stakeholders outlining company highlights and short and long-term objectives.
• Shared divisional P&L responsibility by developing and implementing annual sales and manufacturing forecasts.
• Doubled company-wide annual sales for latest product introduction.
• Developed implemented new inventory control and logistics procedures for twenty-two branch offices, with worldwide annual sales of one billion dollars.
• Developed architectural program for lite commercial multifamily segment increasing sales from $1M per year to $4.6M in annual sales.
• Developed annual sales objective, forecast, and new product launches together with suppliers and Sales group for all brands.
• Overhauled a product line with original annual sales of $40K increasing sales to $900K in the first year.
• Developed the global and US regional marketing objectives and strategies resulting in annual sales of $110M (1999).
• Added $120K in annual sales and $10K in growth tier rebate revenue by launching new can liner line.
• Directed a new forming system through product development to market introduction, adding $1 million in annual sales.
• Managed development of line from concept to production for 5,000 styles per season totaling 270 million in annual sales.
• Created specialized polyester fabric offering for vinyl coated automotive interior trim worth $1.5 million dollars in annual sales.
• Managed launch of plastic fruit snack cup business reaching $40 million annual sales in first year in market.
• Created and launched 5 new proprietary products with key items generating over $50M each in annual sales.
• Created an inventory forecasting and purchasing system that managed 200+ SKU's with $15M in annual sales.
• Managed supplier relationships and P&L for portfolio of OEM products with $18M in annual sales.
• Launched new products for key account that resulted in annual sales of $1.5MM in new business.
• Launched two DVD businesses for new Nick Jr. brands that resulted in $8M+ in annual sales.
• Managed a portfolio of market leading cough / cold brands, with annual sales of $200M.
• Managed a photo and video digitization and preservation website which generates $12 million in annual sales.

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• Developed best practices and comprehensive documented requirements for new features handled along with detailed expected results.
• Demonstrated new features and functions regularly to large audiences, including stakeholders and c-level executives.
• Coordinated installation of software systems and collaborated on the design and implementation of new features.
• Generated customer and partner facing material enabling adoption of new features and opportunity identification.
• Developed release collateral and communicated new features to internal and external audiences.
• Created business requirements/user stories for new features and product enhancements.
• Gathered/defined/prioritized business requirements, new features, and enhancements.
• Negotiated vendor contracts for new features/products; administered contracts.
• Prioritized, designed and implemented new features and enhancements.
• Identify, analyze and recommend new features, components and enhancements to commerce enable the corporation's web sites and services.
• Managed and assisted 9 Business Analyst resources to write key requirements for new features & enhancements to the origination products.
• Provide ongoing support of new features, including post-deployment evaluations to confirm the business value of the enhancement is realized.
• Led cross business unit and cross-functional teams to define and introduce new features, solutions, and customer migration programs.
• Define human resource and payroll software features; work with software programmers to design, develop and test new features.
• Lead strategic planning to expand current implementation of the system, incorporating stakeholder feedback, testing and implementing new features.
• Identify and Prioritize new features, Expanded market visibility by working with Partners, Prospects and via Social Media.
• Conducted usability studies and product research with marketing team to improve and develop new features for consumer navigation product.
• Defined and prioritized new features and usability improvements, working closely with partners including Google, Amazon and Netflix.
• Launched a major release that included over 50 new features/enhancements, as well as, many technical fixes.
• Assess impact of new features to customers, price sensitivity, and positioning products based on buyer personas.

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• Facilitate evaluation of customer requirements via stakeholder meetings attended by product management, program management, engineering and test teams.
• Seek customer requirements on new F&O products or market accessibility to product management for prioritization and subsequent implementation.
• Worked with customers to understand service capabilities, document customer requirements and manage evaluation and on boarding process.
• Key decision maker in cross-functional product development teams, ensured final product met customer requirements and corporate objectives.
• Developed customer on-boarding process, marketing campaigns, customer requirements and sales training materials for customer satisfaction solution.
• Conducted market research, defined customer requirements, and authored product specifications for new product development projects.
• Turned customer requirements into a re-architecture and launch of CACI HighView electronic document management software suite.
• Defined, delivered and managed customer requirements and associated product content from inception to launch.
• Provided comprehensive research of market trends and customer requirements as foundation for product development.
• Performed competitive & trend analysis, conducted market research, and gathered customer requirements.
• Supported 32 ALCYON System chemistry assays from customer requirements development through international launch.
• Perform functional testing of software solutions to ensure satisfaction of customer requirements.
• Identified customer requirements, analyzed competitive offerings and developed product definition.
• Expedited purchase orders to ensure timely delivery according to customer requirements.
• Managed and negotiated customer expectations, launch objectives and customer requirements.
• Developed innovative view of customer requirements and affordability for hard drives.
• Analyzed solutions to fit customer requirements, budgets and technical capability.
• Verified and translated customer requirements for Commercial and Residential products.
• Designed simple and complex hosting solutions based on customer requirements.
• Help distill customer requirements into business objectives and product requirements.

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• Conceptualized product vision, wrote requirements and executed marketing launch for a new B2B analytic application.
• Delivered presentations to Sales Directors, Consultants and Senior Management on product vision and strategy.
• Network management product visionary responsible for leading the global product development and marketing team.
• Evangelize the product vision effectively to senior stakeholders and executives.
• Assisted/Supported sales in presenting product vision and new feature functionality.
• Collaborated with business stakeholders and executives to achieve product vision.
• Identified market opportunities and defined product vision for IgoUgo business.
• Created the product vision focused on building participation and engagement.
• Identified market opportunities and defined product vision and strategy.
• Defined product visions for multiple product lines with continuous interaction with the CPO, Sales & Marketing & other senior leadership.
• Evangelized the product vision to stakeholders, managed the business case/P&L, and justified investment to the executive management.
• Collaborated with sales channels to promote product vision, and contributed to strategic sales opportunities, directly increasing unit sales.
• Work closely with executive team to determine product vision, strategy and priorities for suite of iPad products.
• Work with customers, sales and field engineers to provide guidance on product vision and generate business growth.
• Key accomplishments: Created the product vision and metrics for success to ensure an outstanding customer experience.
• Assisted with forming Product Vision, Product Backlog, Release Plan, Iteration Plan and Daily Stand-ups.
• Identified market opportunities to define product vision and strategy, increasing annual revenue by $180k.
• Manage architecture and prototyping process, aligning tech and design resources with the product vision.
• Present product vision, features, and functionality to sales and externally to retailers.
• Set the product vision and strategy and drove the product requirements definition.

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• Maximized product adoption and customer satisfaction through extensive travel and sales support to determine customer feedback and requirements.
• Provided operational sales support direct to major referral sources/customers to promote/asses product needs.
• Provided advanced sales support such as deferred compensation and buy/sell agreements.
• Provided technical sales support for business development and client acquisition.
• Provided sales support of Manufacturing and Quality Business Intelligence product.
• Facilitated key vendor relationships and provided technical sales support.
• Provided sales support and documentation.
• Provided technical sales support to field sales reps to close large accounts; was three times recipient of 'ABCD Award'.
• Provide Sales Support for product to the US Sales team for Tier 2 prospects, and assist with Tier 1 opportunities.
• Provided sales support through software demonstrations for prospects and working through in-depth customer fit assessments to supply a comprehensive gap analysis.
• Worked with sales and marketing to implement plan that included marketing materials, product training, and sales support throughout launch.
• Executed and personally spearheading training and sales support including surgical case coverage, cadaver labs, field demonstration and presentations.
• Provide continuous sales support by creating marketing communications material, delivering customer presentations, and by attending all trade shows.
• Managed PlantWise and Design++ applications including software architecture and development (PlantWise), sales support, and customer support.
• Achieved success through incentive programs, vendor support, training, sales support material production and direct customer contact.
• Executed new product development programs, market launches, gross margin analysis, technical/sales support and product rationalization.
• Managed two junior Product Managers responsible for product launch, sales support, and marketing activities.
• Coordinate sales support programs and special sales incentive bonuses in relation to the assigned brand.
• Managed RFQ stage gate process, directed development of marketing materials and provided sales support.
• Provided sales support for perspective clients resulting in $850k of additional sales revenue.

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• Managed and mentored product management staff to successfully create product offerings under high levels of corporate scrutiny and compressed schedules.
• Led cross-functional project team in developing multiple web hosting and software-as-a-service product offerings for this start-up Technology Service Provider.
• Provided varied services ranging from detailed reviews of competitor product offerings, to recommendations on strategic alliances and partnerships.
• Collaborate with Product development to determine implementation process for new online banking and bill payment product offerings.
• Operated with considerable latitude to develop and implement new product offerings for an assigned marketing initiative.
• Lead global customer research, defining key features for future product offerings and identifying go-to-market opportunities.
• Worked with Business Development to develop packaged, easily deployed product offerings for partners.
• Implemented evaluation criteria to evaluate new product offerings to analyze revenue projections and profitability.
• Developed documentation for training Client Project Managers on implementation process for new product offerings.
• Led multiple projects with interdisciplinary team and analyzed market share for new-product offerings.
• Designed and developed new product offerings and modifications to existing product set.
• Collaborated with Marketing team to differentiate position and messaging for product offerings.
• Compile competitor information relative to product offerings, product features etc.
• Championed product offerings through rigorous readiness approval process.
• Terminated strategic but unprofitable product offerings from market.
• Work concurrently on several high-profile product offerings.
• Developed strategies for new digital/paperless product offerings.
• Changed strategic direction for product offerings.
• Focused on new product category opportunities which has expanded product offerings by 20% and increased customer adoption by 35%.
• Designed and executed consumer market research and used insights to drive development of new technologies to improve future product offerings.

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• Leveraged existing product rails to launch a new offering with an entirely distinct value proposition and incremental revenue on minimal investment.
• Delivered core marketing messages and product value propositions to communications Agency resulting in advertising copy for print and online trade publications.
• Acted as primary sales interface delivering presentations, sales training and product demonstrations communicating value proposition to key accounts.
• Created value proposition, feature/benefit analysis and training videos to effectively articulate our high touch service for sales teams.
• Positioned products utilizing value propositions with quantified benefits to achieve revenue and margin plans and implement key business initiatives.
• Conducted market research to understand value proposition and competitive differentiation to generate weighted, risk assessed requirements and specifications.
• Produced product value propositions, positioning, and pricing to assist marketing communications with targeting key customer segments.
• Collaborated on technical/sales activities, spearheading the development of demonstration vehicles showcasing AMOLED display s unique value proposition.
• Developed marketing communications, product positioning, pricing and value propositions used in launch and promotional campaigns.
• Developed product positioning, value proposition, customer segmentation and marketing strategy and tactics.
• Communicated core product value proposition to external and internal audiences at all organizational levels.
• Developed and maintained the technology Value Proposition in a rapidly changing feed/product market.
• Managed software portfolio visual and verbal branding initiatives to create unique value proposition.
• Attend industry trade shows to promote company objectives and communicate corporate value proposition.
• Created collateral and marketing campaigns to increase product awareness and value proposition.
• Defined + communicated product value proposition to internal and external key stakeholders.
• Communicated feature set value proposition by presenting to customers.
• Developed strategic market positioning and value proposition.
• Developed and maintained Value Proposition statement.
• Established value proposition and basic messaging.

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• Permitted rapid incremental updates to the existing software without service disruption, introducing flexibility into project prioritization and minimizing risk.
• Formulated and implemented division structure to leverage resources to provide rapid short-term growth, market penetration, and operational effectiveness.
• Led and mentored domestic and international cross-functional teams that built 75+ capital markets software applications for major institutional clients.
• Instituted a rapid release program during initial phase of delivery to marketplace, maintaining momentum and continual product improvements.
• Analyzed portfolio initiatives to determine operations, cost, and revenue implications on division assets to justify capital spending.
• Managed new software products and helped provide structure within rapidly growing business by developing and implementing standardized procedures.
• Partnered with technology organization during release deployment and post deployment command center activities to ensure rapid issue resolutions.
• Design creative product marketing campaigns targeted to specific prospect and existing Capital One Credit Card populations.
• Reduced delivered cost and improved working capital for hydraulic brake components by outsourcing manufacturing and assembly.
• Developed and published segment marketing plan, gaining initial executive approval for inclusion into capital budget.
• Led cross-functional teams to deploy several rapid initiatives in support of organizational short-term tactical requirements.
• Developed new products, created promotions and programs to capitalize on new visitor-based networking opportunities.
• Anticipated and managed scope and requirement changes effectively in rapidly evolving global business environments.
• Developed and calculated start-up costs and capital expenses to create analysis of new products/services.
• Raised capital, established and tracked budgets, created financial forecasts and recruited development team
• Developed operational processes to support product activities for a rapidly expanding user base.
• Authored and executed strategic and tactical marketing plans for clinical histology capital equipment.
• Maximized capital and resource utilization by narrowing the product line around profitable businesses.
• Redefined revenue model and developed sales strategies to capitalize on unsold ad inventory !
• Leveraged beta environment to confirm partner API compatibility & readiness for releases.

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• Assumed Product Management role, formulated market requirements and high-level product definition for the flagship LiveBackup enterprise product.
• Provided direction and ensured development met market requirements; managed product release schedule and prioritized opportunities.
• Developed and compiled market requirements for enterprise tape storage and encryption key management solutions.
• Developed business cases addressing market opportunities, market requirements and coordinated development plans.
• Analyzed inventory in order to purchase correct stock according to international market requirements.
• Prepare market requirements documentation and product specifications along with our engineering team.
• Create executive briefing and market requirements documents to drive decision making process.
• Gathered market requirements and defined program requirements to meet client expectations.
• Identified new video products based on market requirements and business opportunities.
• Created market requirements documents and business plans for customers.
• Defined market requirements for voice and data integration products.
• Documented market requirements for current and future products.
• Specified and prioritized market requirements for product releases.
• Defined market requirements for solution.
• Lead market requirements and strategies related to bringing cloud solutions targeted at the general market also for the vertical specific markets.
• Captured market requirements by various means including: direct interaction with public safety agencies, outside sales, and future customers.
• Conducted market research covering most major US and Canadian markets, and developed deep knowledge about individual market requirements.
• Drive product solution set across agile cross functional teams through market requirements in order to meet specific business needs.
• Charged with all phases of new product development from product concept and market requirements through to product shipment.
• Ensured products met market requirements, were delivered on schedule with high quality, and generated competitive advantages.

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• Produce product collateral and other forms of media to present proposed product enhancements and improved functionality to the executive team.
• Guaranteed compliance with regulations and consistency across channels by overseeing communications efforts for extensive product administrative operations and product enhancements.
• Analyze consumer and fashion trends while assessing the competitive market and identify opportunities for new product innovations and product enhancements.
• Lead product development and product enhancements to ensure product line remains relevant and competitive.
• Provide input to corporate development department to initiate product enhancements and budget priorities.
• Established product positioning and strategy, and proposed product enhancements to senior management.
• Analyzed site performance metrics to evaluate efficacy, inform product enhancements and updates.
• Recommend next generation product enhancements, new industry opportunities, and business partnerships/acquisitions.
• Identify innovative product enhancements and new product needs through validation of market problems.
• Ensured product enhancements were implemented within the Wholesale and Retail distribution channels.
• Produced several new product enhancements through well-defined sprints and A/B testing methodologies.
• Designed and implemented product enhancements to quickly solve customer usability issues.
• Identified and implemented product enhancements and developed new product opportunities.
• Interview customers and potential customers about product enhancements and evaluations.
• Performed financial analysis to deliver profitable and competitive product enhancements.
• Defined strategic direction and product enhancements to maximize revenue potential.
• Identified and defined emerging technological innovations for product enhancements.
• Developed product enhancements for the Retrospective products.
• Managed the mobile product enhancements for Messaging Toolkit initiative to support Small Business customers for the SMS and MMS product offering.
• Led a cross functional team to develop key product enhancements to recapture over $3 million in previously lost revenue.

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• Collaborated with Product Planning and Advanced Engineering leadership to ensure that customer feedback data was prioritized during product development.
• Conducted competitive analysis, partner collaboration and customer interviews to support product planning and sales positioning.
• Designed, developed, and implemented end-to-end product planning process for wireless software division.
• Delivered strategic product planning for Cisco Unified Communications platform and IP video telephony.
• Created innovative usability and behavior-based product design strategies that influenced future product planning.
• Provided market analysis, product planning and annual business/marketing plans and pricing.
• Participated in global strategic ventilation & sleep therapy product planning.
• Participated in future product planning with customer.
• Lead product planning - including defining market requirements, business plan development, marketing plan development, and product line positioning.
• Drive product planning, development and marketing of the HP CloudSystem and HP ConvergedSystems solutions including hardware, software and services.
• Streamlined the product planning and order fulfillment process, increasing turns of inventory from < 2 to approximately 4 per year.
• Published new, detailed customer requirements to the product planning organization for server, storage, laptops, and desktop computers.
• Developed and standardized Project Planning processes, procedures, and standards for all Product Planning project coordinated with the NYSE.
• Played a proactive role in product planning and design to ensure the product was differentiated from competitors in the marketplace.
• Projected and monitored pocket availability, weights, and extended services for the use of budgeting and product planning.
• Drive product planning, requirements definition, and design of new product features and enhancements for web and mobile.
• Total ownership of consumer product line, which includes market study, research, and future product planning.
• Key participant in product planning with an eye on the overall database and tooling portfolio vs. individual products.
• Designed and implemented a custom product planning process to groom, estimate, and plan user stories for releases
• Led product planning and marketing for CT products totaling over $250 million in sales per year.

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• Developed and implemented strategic business plan incorporating immediate and long range goals which focused on further penetration of existing customer base.
• Designed marketing communications and customer experience models resulting in exceeding product sales and installation goals increasing customer base by 15%.
• Developed and implemented new local and data bundling strategy, which increased incremental revenue and retained existing customer base.
• Analyzed medical-surgical market through focus groups, customer base/ sales representative correspondence, and market trend analysis reports.
• Managed and incorporated client-funded enhancements to ensure general release alignment in preparation for new customer base.
• Ensured accurate product selection by determining system requirements for entire product line and customer base.
• Developed and monitored promotional and incentive programs for internal sales organization and customer base.
• Maintained accurate and effective inventory levels to accommodate customer base and free up capital.
• Managed web-site development to ensure brand uniformity throughout customer base regardless of client.
• Developed rapport with customer base by handling difficult issues with professionalism.
• Expanded customer base to include distributors and manufacturers.
• Expanded and stabilized volatile customer base.
• Led international business development in social media sectors; grew customer base by 525%, building market and opportunity pipeline.
• Originated life cycle management, 'ideal customer' and customer retention programs implemented to grow and retain customer base.
• Participated in sales meetings and conferences as a technical product expert which helped grow customer base by 20%.
• Developed a new customer base consisting of 150 accounts within 6 months and hence exceeding sales target consistently.
• Developed a sales follow-up and survey tool that had a 35% penetration rate into existing customer base.
• Enabled a 300% revenue increase and 200% customer base increase in only two years for STRM.
• Assessed installed customer base, sales pipeline, implementation backlog and product backlog for acquired European solution.
• Secured customer base for new line of cedar fencing, increasing sales by $4 million.

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• Leverage agile development methodology to revamp product release planning efficiency; improve deployment schedule from a quarterly to 6-weeks iterations.
• Collaborated with geographically dispersed development, testing, and product management team to capture functionality on new product releases.
• Created product release documents, coached product marketing in identification of key functionality in development of marketing collateral.
• Compiled and analyzed customer requirements to share with product management and engineering for inclusion on future product releases.
• Negotiate product development/requirements with stakeholders to develop Release Specification Agreement used to determine scope of product release.
• Communicated proactively and effectively with key internal stakeholders managing scope and expectations throughout the product release cycle.
• Project managed multiple product releases successfully including resource and deadline management as well as cross-functional stakeholder communication.
• Planned product release kits and provided direction for organizational readiness for post- release product support.
• Gathered, analyzed, validated, and prepared requirements for product release consideration.
• Delivered consistently successful product releases and product introductions for 3 consecutive years.
• Oversee generation of product specifications, product release plans and promotional materials.
• Establish overall strategy for product releases and feature enhancements.
• Delivered product releases using Agile Development methodologies.
• Managed product release communications and product training.
• Anticipate and resolved problems regarding product releases.
• Manage customer communications for each product release.
• Coordinate product release communications for various components.
• Evaluated trends, planned and coordinated product releases, developed sales support materials including catalogs, sell sheets and color cards.
• Created financial analyses used by senior management to make Go/No Go decisions for new product releases in concert with partner products.
• Coordinated with internal and external manufacturing teams for product release; identified and resolved issues with FAI to achieve successful FCS.

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• Worked with Sales organization closely to identify business opportunities via market/competition analysis and proposing solutions and RFP.
• Led RFP development and vendor selection process for an end-to-end Operational Support System for telecommunication service providers.
• Gained extensive experience in the following areas: Technical Project Management, RFP, Need Analysis, Functional and Technical specifications.
• Build technical presentations, product demos, proof-of-concept solutions and work with Sales / Account management teams in SOW/RFP/RFI responses.
• Evaluate Vendor RFP responses and build strategic partnership with new travel agencies with the goal of expanding in International markets.
• Supported in sales preparation (sales demo), contract preparations (SOW, RFP, SLA) and negotiations.
• Evaluated fifteen and narrowed the finalist to four that specialized; drafted the initial RFP for final vendor selection.
• Lead efforts to fill product gaps by facilitating RFP creation, reviews, and selection of third party vendors.
• Develop creative RFP to source, interview, hire and manage external design resource(s).
• Brand Solutions - Initiated and managed numerous solutions to win RFP business in a very competitive market.
• Collaborate with RFP and marketing team to ensure timely and accurate delivery of marketing and client materials.
• Drafted white papers, data sheets, press releases, sales presentations, and RFP responses.
• Supported sales force with customer visits, RFI and RFP responses, presentations and product demonstrations.
• Participated in the development of RFP's (Request For Proposal) and contract negotiations.
• Develop training material, operational guides, pricing guidelines, marketing collateral, RFP material.
• Drafted RFP for strategic partnership, evaluated responses, and selected vendors for MSSP alliances.
• Provide sales support in product demonstrations, RFP responses, and trade show attendance.
• Directed and provided financial input for RFP and RFQ responses to broadband service providers.
• Performed sales demonstrations and key resource for Request For Proposal (RFP) process.
• Managed UMTS MNO request-for-proposal (RFP) response across domestic and international product teams.

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• Mentored two direct reports and highly respected leader of cross-functional teams to define and execute product rationalization and consolidation projects.
• Managed two direct reports with dotted line responsibility to 2 International Marketing Managers.
• Train and develop direct reports to assume greater responsibility within the organization.
• Managed two direct reports including an Administrative Assistant and Associate Product Manager.
• Led several direct reports from proposal phase, transition to production (TTP), through manufacturing/test support at contract manufacturers.
• Managed, coached, and developed a team ranging from 12 to 22 people, including six product manager direct reports.
• Managed two direct reports in the daily review of adverting and marketing materials for Corporate Affairs, FITSCO, and FMR.
• Led four (4) direct reports in developing and launching the company's premier brand and product services company-wide.
• Managed 2 direct reports (Product Manager and Analyst) responsible for category maintenance, and compiling relevant POS/Market data.
• Oversee a team of 4 US designers (with direct reports), and directly communicate with HK team.
• Managed and trained two direct reports, Category Buyer, and Associate Product Manager, to achieve team cohesiveness.
• Led multiple cross-functional teams, two indirect reports and multiple creative vendors to launch 5 products online and offline.
• Worked with direct reports (7) on career and skills development, managed departmental issues, ran interviews.
• Managed direct and indirect reports and provided hands-on technical support and management expertise for all phases of projects.
• Resolve customer issues, shepherd network conversions, make policy and sales decisions, manage two direct reports.
• Managed a $2 million budget, 6 direct reports, 12 contractors and numerous cross-functional teams.
• Manage 2 direct reports: Product Manager with 27 accounts and Support Associate with client facing responsibilities.
• Recruited to manage 11-person corporate marketing team and 90 indirect reports for new market entry strategy.
• Supervised as many as 10 direct reports and liaised regularly with consultants and offshore contractors.
• Managed direct reports who successfully launched a hand held inventory management tool (ParAssist).

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• Participate in the development and implementation of functional strategies and initiatives, establishing product goals and objectives and ensuring business results.
• Positioned the launch of payments services for strong market introduction by maximizing external technical partnerships to support marketing programs.
• Negotiated contract agreements and maintained business relationships with outside insurers to offer their universal and variable life insurance products.
• Collaborated with data management, accounting, card production, marketing and managed multiple product launches simultaneously.
• Implemented and launched end-to-end network solution including customer premise equipment, network processes, and data delivery.
• Initiated a major co-marketing relationship with Microsoft resulting in 300 additional customer engagements in North America.
• Provided marketing leadership to research division and commercial subsidiaries regarding the strategic development of CV/CNS products.
• Led the implementation of multiple releases of each application to improve functionality and increase customer satisfaction.
• Worked with equipment manufacturer to identify dealer customer needs and various go to market business models.
• Managed national trade show schedule, promotional programs and lead development strategies for multiple surgery-related audiences.
• Served as new business development product manager, increasing participation and ensuring excellent group customer satisfaction.
• Facilitate collaborative meetings to research and document product development ideas and concepts across multiple departments.
• Expanded brand awareness, leveraging effective advertising partnerships, media placement, and Public Relations.
• Developed tool to solicit idea submissions from employees, rewarding successful contributions and encouraging participation.
• Managed key customer accounts from customer relationships, expectation and requirements, and product deployments.
• Lead contract evaluations and participated in negotiations for IVR telephony solution and SAP integration projects.
• Established and erected innovation lab facility with partnership agency for new product testing and development.
• Interacted with multiple departments to ensure on-time completion of deadlines below estimates with minimal overtime.
• Streamlined insurance products offered while providing quotes from multiple companies through a leading consolidator.
• Developed and implemented marketing strategies by establishing effective working relationships with Sales and agencies.

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