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Become A Senior Product Marketing Engineer

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Working As A Senior Product Marketing Engineer

  • Communicating with Persons Outside Organization
  • Selling or Influencing Others
  • Interacting With Computers
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • $95,000

    Average Salary

What Does A Senior Product Marketing Engineer Do

Sales engineers sell complex scientific and technological products or services to businesses. They must have extensive knowledge of the products’ parts and functions and must understand the scientific processes that make these products work.

Duties

Sales engineers typically do the following:

  • Prepare and deliver technical presentations explaining products or services to existing and prospective customers
  • Confer with customers and engineers to assess equipment needs and to determine system requirements
  • Collaborate with sales teams to understand customer requirements and provide sales support
  • Secure and renew orders and arrange delivery
  • Plan and modify products to meet customer needs
  • Help clients solve problems with installed equipment
  • Recommend improved materials or machinery to customers, showing how changes will lower costs or increase production
  • Help in researching and developing new products

Sales engineers specialize in technologically and scientifically advanced products. They use their technical skills to explain the benefits of their products or services to potential customers and to show how their products or services are better than their competitors'. Some sales engineers work for the companies that design and build technical products. Others work for independent sales firms.

Many of the duties of sales engineers are similar to those of other salespersons. They must interest the client in buying their products or services, negotiate a price, and complete the sale. To do this, sales engineers give technical presentations during which they explain the technical aspects of the product and how it will solve a specific customer problem.

Some sales engineers, however, team with salespersons who concentrate on marketing and selling the product, which lets the sales engineer concentrate on the technical aspects of the job. By working as part of a sales team, each member is able to focus on his or her strengths and expertise. For more information on other sales occupations, see the profile on wholesale and manufacturing sales representatives.

In addition to giving technical presentations, sales engineers are increasingly doing other tasks related to sales, such as market research. They also may ask for technical requirements from customers and modify and adjust products to meet customers’ specific needs. Some sales engineers work with research and development (R&D) departments to help identify and develop new products.

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How To Become A Senior Product Marketing Engineer

A bachelor’s degree is typically required to become a sales engineer. Successful sales engineers combine technical knowledge of the products or services they are selling with strong interpersonal skills.

Education

Sales engineers typically need a bachelor’s degree in engineering or a related field. However, a worker without a degree, but with previous sales experience as well as technical experience or training, sometimes holds the title of sales engineer. Workers who have a degree in a science, such as chemistry, or in business with little or no previous sales experience, also may be called sales engineers.

University engineering programs generally require 4 years of study. They vary in content, but all programs include courses in math and the physical sciences. In addition, most programs require developing strong computer skills.

Most engineering programs require students to choose an area of specialization. The most common majors are electrical, mechanical, or civil engineering, but some engineering departments offer additional majors, such as chemical, biomedical, or computer hardware engineering. However, some undergraduate programs offer a general engineering curriculum; students then specialize in a particular area either on the job or in graduate school.

Training

New graduates with engineering degrees typically need sales experience and training before they can work independently as sales engineers. Training covers general sales techniques and may involve teaming with a sales mentor who is familiar with the employer's business practices, customers, procedures, and company culture. After the training period, sales engineers may continue to partner with someone who lacks technical skills yet excels in the art of sales.

It is important for sales engineers to continue their engineering and sales education throughout their careers. Much of their value to their employers depends on their knowledge of, and ability to sell, the latest technologies. Sales engineers in high-technology fields, such as information technology and advanced electronics, may find that their technical knowledge rapidly becomes obsolete, requiring frequent retraining.

Advancement

Promotions may include a higher commission rate, a larger sales territory, or elevation to the position of supervisor or sales manager.

Important Qualities

Interpersonal skills. Strong interpersonal skills are a valuable characteristic for sales engineers, both for building relationships with clients and effectively communicating with other members of the sales team.

Problem-solving skills. Sales engineers must be able to listen to the customer’s desires and concerns, and then recommend solutions, possibly including customizing a product.

Self-confidence. Sales engineers should be confident and persuasive when making sales presentations. 

Technological skills. Sales engineers must have extensive knowledge of the technologically sophisticated products they sell in order to explain their advantages and answer questions.

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Senior Product Marketing Engineer Career Paths

Do you work as a Senior Product Marketing Engineer?

Help others decide if this is a good career for them

Average Length of Employment
Sales Engineer 3.7 years
Marketing Engineer 2.9 years
Top Careers Before Senior Product Marketing Engineer
Director 2.6%
Top Careers After Senior Product Marketing Engineer
Director 4.9%
President 3.5%
Consultant 2.8%

Do you work as a Senior Product Marketing Engineer?

Average Yearly Salary
$95,000
View Detailed Salary Report
$67,000
Min 10%
$95,000
Median 50%
$95,000
Median 50%
$95,000
Median 50%
$95,000
Median 50%
$95,000
Median 50%
$95,000
Median 50%
$95,000
Median 50%
$136,000
Max 90%
Best Paying Company
STMicroelectronics
Highest Paying City
San Francisco, CA
Highest Paying State
Alaska
Avg Experience Level
3.3 years
How much does a Senior Product Marketing Engineer make at top companies?
The national average salary for a Senior Product Marketing Engineer in the United States is $95,898 per year or $46 per hour. Those in the bottom 10 percent make under $67,000 a year, and the top 10 percent make over $137,000.

Real Senior Product Marketing Engineer Salaries

Job Title Company Location Start Date Salary
Senior Product Marketing Engineer Vmware, Inc. Palo Alto, CA Dec 15, 2014 $170,000
Senior Staff Product Marketing Engineer Atmel Corporation San Jose, CA Sep 08, 2015 $150,238
Senior Product Marketing Engineer Rambus Inc. San Francisco, CA Oct 13, 2016 $150,000 -
$185,000
Product Marketing Engineer SR. Staff Cypress Envirosystems, Inc. San Jose, CA Oct 01, 2014 $141,960 -
$150,000
Senior Product Marketing Engineer Sift Science, Inc. San Francisco, CA Jun 15, 2016 $138,362 -
$160,000
Senior Product Marketing Staff Engineer Stmicroelectronics, Inc. Santa Clara, CA Jun 30, 2015 $129,071
Product Marketing Engineer Senior LSI Corporation San Jose, CA Aug 05, 2013 $128,773
Senior Product Marketing Engineer Atmel Corporation San Jose, CA Aug 09, 2010 $120,099 -
$125,000
Senior Product Marketing Engineer Mobileiron, Inc. Mountain View, CA Oct 16, 2015 $100,000 -
$125,000
Product Marketing Engineer Senior Cypress Semiconductor Corporation San Jose, CA Nov 15, 2014 $99,674 -
$120,805
Senior Radio Frequency Product Marketing Engineer II Stmicroelectronics, Inc. Santa Clara, CA Aug 03, 2015 $96,358
Product Marketing Engineer SR. Cypress Semiconductor Corporation Lynnwood, WA Oct 01, 2014 $93,662 -
$100,000
Product Marketing Engineer Senior Cypress Semiconductor Corporation Lynnwood, WA Aug 17, 2016 $92,539 -
$94,000
SR. Product Marketing Engineer II Microchip Technology, Inc. Chandler, AZ Apr 27, 2015 $89,357 -
$109,357
SR. Product Marketing Engineer On Semiconductor Phoenix, AZ May 06, 2013 $85,758 -
$105,758
Product Marketing Engineer Senior Cypress Semiconductor Corporation San Jose, CA Sep 16, 2010 $83,881
SR. Product Marketing Engineer Cypress Semiconductor Corporation San Jose, CA Apr 28, 2011 $80,904
Senior Product Marketing Engineer Cypress Semiconductor Corporation San Jose, CA Sep 07, 2010 $80,904
SR. Product Marketing Engineer Vishay Siliconix, Inc. Santa Clara, CA Aug 06, 2012 $79,102 -
$95,000

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Top Skills for A Senior Product Marketing Engineer

  1. New Product Development
  2. Business Development
  3. Market Research
You can check out examples of real life uses of top skills on resumes here:
  • Monitored and facilitated new product development activities ensuring product availability met customer's expectations.
  • Conducted technology due-diligence and market research, collaborated with scientists, engineers and management.
  • Managed $.5 million annual sales budget in Semiconductor components for North America.
  • Created compelling product demonstrations from concept to execution, including acquiring OEM Equipment, buy-in for messaging from all parties.
  • Prepared and presented sales materials, conducted competitive analysis, forecast demand, and formulated pricing strategies.

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Top 10 Best States for Senior Product Marketing Engineers

  1. Colorado
  2. Washington
  3. Delaware
  4. California
  5. New Hampshire
  6. Utah
  7. Virginia
  8. Arizona
  9. Texas
  10. South Dakota
  • (539 jobs)
  • (870 jobs)
  • (34 jobs)
  • (4,248 jobs)
  • (92 jobs)
  • (311 jobs)
  • (469 jobs)
  • (252 jobs)
  • (990 jobs)
  • (14 jobs)

Senior Product Marketing Engineer Demographics

Gender

Male

84.1%

Female

9.3%

Unknown

6.5%
Ethnicity

White

51.7%

Asian

21.3%

Hispanic or Latino

16.1%

Black or African American

6.5%

Unknown

4.4%
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Foreign Languages Spoken

Japanese

23.1%

Spanish

15.4%

French

15.4%

Cantonese

15.4%

Portuguese

7.7%

German

7.7%

Russian

7.7%

Mandarin

7.7%
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Senior Product Marketing Engineer Education

Schools

Santa Clara University

17.6%

University of Texas at Austin

9.8%

University of Phoenix

7.8%

Arizona State University

5.9%

San Jose State University

5.9%

Brigham Young University

5.9%

University of Texas at Arlington

3.9%

University of Colorado at Boulder

3.9%

University of California - Berkeley

3.9%

More Tech Institute

3.9%

Purdue University

3.9%

Cornell University

3.9%

Pennsylvania State University

3.9%

University of Portland

3.9%

University of California - Santa Barbara

3.9%

Pepperdine University

3.9%

University of Dayton

2.0%

Boston College

2.0%

University of Florida

2.0%

Stanford University

2.0%
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Majors

Electrical Engineering

30.0%

Business

24.0%

Marketing

10.0%

Computer Science

4.0%

Mechanical Engineering

4.0%

Management

3.0%

Project Management

3.0%

Computer Engineering

3.0%

Small Business Management

3.0%

Mathematics

2.0%

Finance

2.0%

Physics

2.0%

Chemical Engineering

2.0%

Engineering And Industrial Management

2.0%

Statistics

1.0%

Electrical Engineering Technology

1.0%

Engineering Technology

1.0%

Drafting And Design

1.0%

Medical Technician

1.0%

Writing

1.0%
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Degrees

Bachelors

49.1%

Masters

40.4%

Other

3.5%

Certificate

2.6%

Doctorate

2.6%

Associate

0.9%

Diploma

0.9%
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