What does a senior product marketing engineer do?
Senior product marketing engineer responsibilities
Here are examples of responsibilities from real senior product marketing engineer resumes:
- Manage special customer orders driving engineering and OEM team for timely capability development within budget and quality parameters.
- Work closely with OEM customers.
- Promote to research target market customers and competitors and develop solution and sales strategies for on-premise and SaaS enterprise applications.
- Provide statistical analysis and technical responses to customer RFQ.
Senior product marketing engineer skills and personality traits
We calculated that 13% of Senior Product Marketing Engineers are proficient in Market Research, Product Line, and Product Development. They’re also known for soft skills such as Problem-solving skills, Self-confidence, and Technological skills.
We break down the percentage of Senior Product Marketing Engineers that have these skills listed on their resume here:
- Market Research, 13%
Leveraged market research, worked with R&D to define product feature sets.
- Product Line, 13%
Developed detailed Product Positioning and Messaging for Broad Product line to help with Branding, and Customer Acquisition.
- Product Development, 9%
Monitored and facilitated new product development activities ensuring product availability met customer's expectations.
- Product Management, 8%
Coordinated software product management activities for advanced wafer etching and processing equipment.
- Marketing Collateral, 8%
Developed marketing collaterals, product software and third party software.
- Microcontrollers, 7%
Engaged manufacture of first ARM microcontrollers, supported Intel with 386SX microprocessor wafers during their fab conversion in Livermore.
Most senior product marketing engineers use their skills in "market research," "product line," and "product development" to do their jobs. You can find more detail on essential senior product marketing engineer responsibilities here:
Problem-solving skills. One of the key soft skills for a senior product marketing engineer to have is problem-solving skills. You can see how this relates to what senior product marketing engineers do because "sales engineers must be able to listen to the customer’s desires and concerns, and then recommend solutions, such as customizing a product for the customer." Additionally, a senior product marketing engineer resume shows how senior product marketing engineers use problem-solving skills: "created a solutions pack for early adopters of the fpga / microprocessor devices that was included with the development kits. "
Self-confidence. Another essential skill to perform senior product marketing engineer duties is self-confidence. Senior product marketing engineers responsibilities require that "sales engineers should be confident and persuasive when making sales presentations." Senior product marketing engineers also use self-confidence in their role according to a real resume snippet: "revamped existing gtm methodology to improve access to customers, validate positioning, and increase selling confidence of customer-facing teams. "
Technological skills. This is an important skill for senior product marketing engineers to perform their duties. For an example of how senior product marketing engineer responsibilities depend on this skill, consider that "sales engineers must have extensive knowledge of the technologically sophisticated products they sell in order to explain their advantages and answer questions." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a senior product marketing engineer: "expanded direct marketing campaigns on recharge incentives, technological upgrade, value-added services, and customer satisfaction. ".
See the full list of senior product marketing engineer skills
The three companies that hire the most senior product marketing engineers are:
- Infineon Technologies3 senior product marketing engineers jobs
- Keysight Technologies2 senior product marketing engineers jobs
- Microchip Technology2 senior product marketing engineers jobs
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Compare different senior product marketing engineers
Senior product marketing engineer vs. Sales engineering manager
A sales engineering manager specializes in developing systems and procedures to optimize a company's sales operations, aiming for client satisfaction and profit growth. It is their duty to set goals and timelines, establish guidelines, manage different teams, research new business and client opportunities, gather and analyze data to identify the strengths and weaknesses of existing operations, develop sales strategies, and implement solutions against problem areas. Moreover, as a manager, it is essential to lead and encourage staff to reach goals while enforcing and promoting the company's policies and regulations.
These skill sets are where the common ground ends though. The responsibilities of a senior product marketing engineer are more likely to require skills like "market research," "product management," "marketing collateral," and "microcontrollers." On the other hand, a job as a sales engineering manager requires skills like "cloud," "pre sales," "customer satisfaction," and "post sales." As you can see, what employees do in each career varies considerably.
Sales engineering managers earn the highest salaries when working in the technology industry, with an average yearly salary of $122,411. On the other hand, senior product marketing engineers are paid more in the technology industry with an average salary of $114,697.On average, sales engineering managers reach lower levels of education than senior product marketing engineers. Sales engineering managers are 6.4% less likely to earn a Master's Degree and 3.1% less likely to graduate with a Doctoral Degree.Senior product marketing engineer vs. Engineer
Engineers are highly trained professionals who determine the feasibility of various projects, usually related to the construction industry. They are considered experts in mathematics and science, two disciplines that they need to use in designing and coming up with plans for projects. They should also be well-versed in different construction or industrial materials, and they ensure that appropriate materials are used for the project. They also ensure that the projects meet the requirements of the groups that hired them. They create spaces that would both address the needs of the end-users and the industry standards. They also ensure that the projects they make would stand the test of time.
Each career also uses different skills, according to real senior product marketing engineer resumes. While senior product marketing engineer responsibilities can utilize skills like "market research," "product line," "product development," and "product management," engineers use skills like "python," "cloud," "c++," and "c #."
Engineers may earn a lower salary than senior product marketing engineers, but engineers earn the most pay in the automotive industry with an average salary of $97,672. On the other hand, senior product marketing engineers receive higher pay in the technology industry, where they earn an average salary of $114,697.engineers earn similar levels of education than senior product marketing engineers in general. They're 3.8% less likely to graduate with a Master's Degree and 3.1% less likely to earn a Doctoral Degree.Senior product marketing engineer vs. Inside sales engineer
An inside sales engineer is an individual who uses specialized technical knowledge to negotiate between sales units and clients to increase the profits and revenue of a company. Inside sales, engineers must seek clients who will benefit from their products or services and aim to maximize client potential in the different allocated regions. Inside sales engineers must also provide technical help and carry out training, if necessary, once a sale has been made.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from senior product marketing engineer resumes include skills like "market research," "product development," "product management," and "marketing collateral," whereas an inside sales engineer is more likely to list skills in "customer service," "product knowledge," "crm," and "customer satisfaction. "
Inside sales engineers earn the best pay in the technology industry, where they command an average salary of $63,671. Senior product marketing engineers earn the highest pay from the technology industry, with an average salary of $114,697.Most inside sales engineers achieve a lower degree level compared to senior product marketing engineers. For example, they're 13.1% less likely to graduate with a Master's Degree, and 3.5% less likely to earn a Doctoral Degree.Senior product marketing engineer vs. Field sales engineer
Usually, a field sales engineer prepares and delivers technical representations explaining a company's products or services to clients. Field sales engineers confer with engineers and customers for the assessment of the necessary equipment and in the identification of the required system. They conduct research and report the status of engineering projects. It is the duty of the field engineers to ensure everything in the field works efficiently and smoothly and that the engineering designs are followed.
Types of senior product marketing engineer
Updated January 8, 2025
