How To Become A Senior Product Marketing Manager: What It Is and Career Path

Q: How long does it take to become a senior product manager?

It takes 6 to 8 years to become a senior product manager. There are different pathways into this position. A product manager is tuned into customer needs and leads the team to find or create the product or features that will fulfill the demand.

Q: How much does a marketing product manager make?

A marketing product manager makes $106,627 a year. This can start as low as $71,000 a year to as high as $160,000 a year. Factors such as location and company type impact how much you can earn as a marketing product manager.

Q: How much does a senior manager of marketing make?

A senior manager of marketing makes $124,321 a year, on average. That's $59.77 an hour. On average, top-earning senior marketing managers earn $163,000 a year, with the lowest earners making $94,000. A senior marketing manager role is not an entry-level position and requires a college degree and years of progressive work experience.

Q: How much does a senior product manager at Amazon earn?

A senior product manager at Amazon earns $148,700 as a base salary, on average. Additional bonuses and stock options can add $40,000 annually. You are given several specified shares on your vest date, which you can hold or sell immediately. There are different levels product managers move through; L5 is considered a senior position. Salaries vary based on years of experience and location.

Q: What's the difference between a product manager and a senior product manager?

The difference between a product manager and a senior product manager is the range of responsibilities. The senior product manager will enjoy increased product ownership, whereas the product manager will have more to do with ground-level execution and launch.

What is a senior product marketing manager and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Tobias Sellier,

Sachin Tuli

Senior product marketing managers oversee all a company's marketing operations. He/She or she optimizes a business's marketing strategies to increase its market share and competitiveness. It is your job to lead your team to carry out consumer research, develop necessary marketing strategies and monitor customer satisfaction.

It is also your job as the senior product marketing manager to lead product innovation, create marketing campaigns and messages, strategically position products and generate leads. You will need to work closely with sales, customer service, finance, legal, product development, and marketing teams and coordinate all efforts to ensure an efficient and effective workflow.

Senior product marketing managers earn an average of $147,311 annually, which translates to about $70.82 an hour, making it a very profitable career path. Leadership skills, marketing skills, creativity, and communication skills are essential for this role. The most commonly required educational qualification for this role is a bachelor's degree in business, marketing, or a related field.

What general advice would you give to a senior product marketing manager?

Tobias Sellier

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.

ScoreSenior Product Marketing ManagerUS Average

Salary

8.3

Avg. Salary $128,471

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 36.32%

male 63.68%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a senior product marketing manager

Explore senior product marketing manager education requirements

Most common senior product marketing manager degrees

Bachelor's

72.8 %

Master's

21.9 %

Associate

3.0 %

Start to develop specific senior product marketing manager skills

Skills	Percentages
Digital Marketing	11.03%
Product Management	8.28%
Cloud	5.14%
Market Research	4.28%
Integrated Marketing	3.55%

Complete relevant senior product marketing manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New senior product marketing managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a senior product marketing manager based on U.S. Bureau of Labor Statistics data and data from real senior product marketing manager resumes.

Research senior product marketing manager duties and responsibilities

Coordinate and manage all aspects of GTM strategy with partners.
Lead VOC, KOL development for domestic and international market segments.
Lead development of program specific pricing models in collaboration with pricing strategies and product SME's.
Lead cross functional team through the successful implementation of an automate quote tool with integration to accounting program and sales CRM.

Get senior product marketing manager experience

Generally, it takes 8-10 years to become a senior product marketing manager. The most common roles before becoming a senior product marketing manager include product marketing manager, product manager team lead and senior product manager.

Prepare your senior product marketing manager resume

When your background is strong enough, you can start writing your senior product marketing manager resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a senior product marketing manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable senior product marketing manager resume templates

Build a professional senior product marketing manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your senior product marketing manager resume.

Apply for senior product marketing manager jobs

Now it's time to start searching for a senior product marketing manager job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

Average senior product marketing manager salary

The average senior product marketing manager salary in the United States is $128,471 per year or $62 per hour. Senior product marketing manager salaries range between $97,000 and $168,000 per year.

Average senior product marketing manager salary

$128,471 Yearly

$61.76 hourly

How do senior product marketing managers rate their job?

-/5

5 stars

4 stars

3 stars

2 stars

1 star

Senior product marketing manager reviews

A zippia user wrote a review on Aug 2023

Pros

Solve tough problems, work on agile teams, outlet for creativity,

Cons

high expectations, constantly evolving technology, broad range of topics to learn (product management specifics, industry, technology, software development methods

A zippia user wrote a review on Jun 2020

Pros

Its not a specific job, As a product manager your job responsibilities cover many different areas and that's what i love about it.

Cons

all other teams think that they are doing a task for you instead of thinking that they are part of a team on a project

A zippia user wrote a review on Aug 2019

Cons

Agendas

Senior product marketing manager FAQs

What is a senior product marketing manager and how to become one

What general advice would you give to a senior product marketing manager?

Senior product marketing manager career paths

Key steps to become a senior product marketing manager

Explore senior product marketing manager education requirements

Most common senior product marketing manager degrees

Start to develop specific senior product marketing manager skills

Complete relevant senior product marketing manager training and internships

Research senior product marketing manager duties and responsibilities

Get senior product marketing manager experience

Prepare your senior product marketing manager resume

Choose from 10+ customizable senior product marketing manager resume templates

Apply for senior product marketing manager jobs

How did you land your first senior product marketing manager job

Average senior product marketing manager salary

How do senior product marketing managers rate their job?

Senior product marketing manager reviews

Senior product marketing manager FAQs

How long does it take to become a senior product manager?

How much does a marketing product manager make?

How much does a senior manager of marketing make?

How much does a senior product manager at Amazon earn?

What's the difference between a product manager and a senior product manager?

Search for senior product marketing manager jobs