Senior product marketing managers oversee all a company's marketing operations. He or she optimizes a business's marketing strategies to increase its market share and competitiveness. It is your job to lead your team to carry out consumer research, develop necessary marketing strategies and monitor customer satisfaction.
It is also your job as the senior product marketing manager to lead product innovation, create marketing campaigns and messages, strategically position products and generate leads. You will need to work closely with sales, customer service, finance, legal, product development, and marketing teams and coordinate all efforts to ensure an efficient and effective workflow.
Senior product marketing managers earn an average of $147,311 annually, which translates to about $70.82 an hour, making it a very profitable career path. Leadership skills, marketing skills, creativity, and communication skills are essential for this role. The most commonly required educational qualification for this role is a bachelor's degree in business, marketing, or a related field.
There is more than meets the eye when it comes to being a senior product marketing manager. For example, did you know that they make an average of $70.82 an hour? That's $147,311 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many senior product marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.
When it comes to the most important skills required to be a senior product marketing manager, we found that a lot of resumes listed 9.6% of senior product marketing managers included product management, while 8.1% of resumes included market research, and 7.6% of resumes included product strategy. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the senior product marketing manager job title. But what industry to start with? Most senior product marketing managers actually find jobs in the technology and manufacturing industries.
If you're interested in becoming a senior product marketing manager, one of the first things to consider is how much education you need. We've determined that 72.8% of senior product marketing managers have a bachelor's degree. In terms of higher education levels, we found that 21.9% of senior product marketing managers have master's degrees. Even though most senior product marketing managers have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a senior product marketing manager. When we researched the most common majors for a senior product marketing manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on senior product marketing manager resumes include associate degree degrees or doctoral degree degrees.
You may find that experience in other jobs will help you become a senior product marketing manager. In fact, many senior product marketing manager jobs require experience in a role such as product marketing manager. Meanwhile, many senior product marketing managers also have previous career experience in roles such as product manager or senior product manager.