Senior product marketing managers oversee all a company's marketing operations. He or she optimizes a business's marketing strategies to increase its market share and competitiveness. It is your job to lead your team to carry out consumer research, develop necessary marketing strategies and monitor customer satisfaction.
It is also your job as the senior product marketing manager to lead product innovation, create marketing campaigns and messages, strategically position products and generate leads. You will need to work closely with sales, customer service, finance, legal, product development, and marketing teams and coordinate all efforts to ensure an efficient and effective workflow.
Senior product marketing managers earn an average of $147,311 annually, which translates to about $70.82 an hour, making it a very profitable career path. Leadership skills, marketing skills, creativity, and communication skills are essential for this role. The most commonly required educational qualification for this role is a bachelor's degree in business, marketing, or a related field.
Senior Product Marketing Manager Overview
Senior Product Marketing Manager Careers
There is more than meets the eye when it comes to being a senior product marketing manager. For example, did you know that they make an average of $70.82 an hour? That's $147,311 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
What Does a Senior Product Marketing Manager Do
There are certain skills that many senior product marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.
When it comes to the most important skills required to be a senior product marketing manager, we found that a lot of resumes listed 9.6% of senior product marketing managers included product management, while 8.1% of resumes included market research, and 7.6% of resumes included product strategy. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the senior product marketing manager job title. But what industry to start with? Most senior product marketing managers actually find jobs in the technology and manufacturing industries.
How To Become a Senior Product Marketing Manager
If you're interested in becoming a senior product marketing manager, one of the first things to consider is how much education you need. We've determined that 72.8% of senior product marketing managers have a bachelor's degree. In terms of higher education levels, we found that 21.9% of senior product marketing managers have master's degrees. Even though most senior product marketing managers have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a senior product marketing manager. When we researched the most common majors for a senior product marketing manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on senior product marketing manager resumes include associate degree degrees or doctoral degree degrees.
You may find that experience in other jobs will help you become a senior product marketing manager. In fact, many senior product marketing manager jobs require experience in a role such as product marketing manager. Meanwhile, many senior product marketing managers also have previous career experience in roles such as product manager or senior product manager.
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Senior Product Marketing Manager Career Paths
As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a senior product marketing manager can determine their career goals through the career progression. For example, they could start out with a role such as director, product marketing, progress to a title such as marketing director and then eventually end up with the title regional marketing director.
Senior Product Marketing Manager Jobs You Might Like
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Average Salary for a Senior Product Marketing Manager
Best Paying Cities For Senior Product Marketing Managers
Recently Added Salaries
Company  | Company | Start Date | Salary |
|---|---|---|---|
Workiva Senior Product Marketing Manager | Workiva | 08/05/2021 | $117,00008/05/2021 |
Workiva Senior Product Marketing Manager | Workiva | 08/05/2021 | $117,00008/05/2021 |
Uplight Senior Product Marketing Manager | Uplight | 08/05/2021 | $115,00008/05/2021 |
Uplight Senior Product Marketing Manager | Uplight | 08/05/2021 | $115,00008/05/2021 |
Invoca Senior Product Marketing Manager | Invoca | 08/05/2021 | $98,50008/05/2021 |
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Senior Product Marketing Manager Resumes
Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Senior Product Marketing Manager. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.
Learn How To Write a Senior Product Marketing Manager Resume
At Zippia, we went through countless Senior Product Marketing Manager resumes and compiled some information about how to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.
View Senior Product Marketing Manager Resume Examples And TemplatesTop Colleges for Senior Product Marketing Managers
1. University of Georgia
Athens, GA • Private
2. University of Wisconsin - Madison
Madison, WI • Private
3. University of Minnesota - Twin Cities
Minneapolis, MN • Private
4. Purdue University
West Lafayette, IN • Private
5. Howard University
Washington, DC • Private
6. Ohio State University
Columbus, OH • Private
7. University of Texas at Austin
Austin, TX • Private
8. University of Southern California
Los Angeles, CA • Private
9. University of Pennsylvania
Philadelphia, PA • Private
10. SUNY at Binghamton
Vestal, NY • Private
Online Courses For Senior Product Marketing Manager That You May Like
Product Marketing Strategy: Marketing New Product: Product to Market: Product Promotion: New Product Launch Strategy...
Learn the skills Product Managers use every day. Vision, strategy, & advanced metrics for Product Managers...
Start the Journey to becoming a Product Manager...
Top Skills For a Senior Product Marketing Manager
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 9.6% of senior product marketing managers listed product management on their resume, but soft skills such as analytical skills and communication skills are important as well.
- Product Management, 9.6%
- Market Research, 8.1%
- Product Strategy, 7.6%
- Cloud, 6.1%
- Competitive Analysis, 5.3%
- Other Skills, 63.3% See All Senior Product Marketing Manager Skills
Best States For a Senior Product Marketing Manager
Some places are better than others when it comes to starting a career as a senior product marketing manager. The best states for people in this position are California, Connecticut, Washington, and Montana. Senior product marketing managers make the most in California with an average salary of $157,422. Whereas in Connecticut and Washington, they would average $157,374 and $151,462, respectively. While senior product marketing managers would only make an average of $150,592 in Montana, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
1. Washington
$151,462
Avg. Salary
2. Connecticut
$157,374
Avg. Salary
3. California
$157,422
Avg. Salary
How Do Senior Product Marketing Manager Rate Their Jobs?
Top Senior Product Marketing Manager Employers
We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ senior product marketing managers and discovered their number of senior product marketing manager opportunities and average salary. Through our research, we concluded that Microsoft was the best, especially with an average salary of $150,530. AT&T; follows up with an average salary of $122,055, and then comes Dell with an average of $156,446. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a senior product marketing manager. The employers include Experian, VMware, and Keysight
Senior Product Marketing Manager Videos
