Become A Senior Product Marketing Manager
Where do you want to work?
Working As A Senior Product Marketing Manager
- Communicating with Supervisors, Peers, or Subordinates
- Establishing and Maintaining Interpersonal Relationships
- Interacting With Computers
- Organizing, Planning, and Prioritizing Work
- Making Decisions and Solving Problems
Mostly Sitting
Stressful
$130,000
Average Salary
What Does A Senior Product Marketing Manager Do
How To Become A Senior Product Marketing Manager
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.
EducationA bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.
Work Experience in a Related OccupationAdvertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.
Important QualitiesAnalytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
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Senior Product Marketing Manager jobs
Senior Product Marketing Manager Career Paths
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Manager, Product Management 3.7 years
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Senior Product Manager 3.6 years
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National Marketing Manager 3.6 years
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Senior Manager, Product Development 3.6 years
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Product Line Manager 3.5 years
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Senior Manager, Product Management 3.5 years
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Senior Product Line Manager 3.5 years
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Product Marketing Engineer 3.4 years
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Business Development/Product Manager 3.4 years
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Senior Director, Product 3.4 years
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Product Director 3.4 years
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Product Marketing Manager 3.3 years
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Global Product Marketing Manager 3.3 years
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Group Product Manager 3.3 years
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Vice President, Products & Marketing 3.3 years
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Global Product Manager 3.3 years
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Product Management Director 3.2 years
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Group Marketing Manager 3.2 years
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Senior Director, Product Management 3.1 years
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International Product Manager 3.1 years
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Director, Product Marketing 3.0 years
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Senior Director, Product Marketing 3.0 years
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Senior Product Marketing Manager 3.0 years
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Strategic Marketing Manager 2.9 years
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Product Marketing Specialist 2.7 years
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Product Marketing Associate 2.5 years
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Product Manager 18.5%
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Marketing Manager 15.3%
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Senior Product Manager 11.2%
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Marketing Director 4.1%
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Project Manager 2.8%
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Account Manager 2.8%
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Program Manager 2.6%
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Product Line Manager 2.1%
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Consultant 2.0%
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Account Executive 2.0%
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Business Developer 1.9%
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Software Engineer 1.8%
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Sales Manager 1.7%
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Senior Product Manager 12.6%
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Marketing Director 11.6%
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Marketing Manager 9.5%
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Product Manager 7.8%
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Vice President 5.2%
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Marketing Consultant 4.0%
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Business Developer 3.2%
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Consultant 3.0%
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Senior Manager 2.5%
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Director 2.1%
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Director Of Sales 1.9%
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Sales Manager 1.6%
Average Length of Employment
Top Careers Before Senior Product Marketing Manager
Top Careers After Senior Product Marketing Manager
Senior Product Marketing Manager Demographics
Gender
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Male
63.2% -
Female
34.0% -
Unknown
2.8%
Ethnicity
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White
73.5% -
Asian
16.0% -
Hispanic or Latino
7.8% -
Unknown
2.0% -
Black or African American
0.7%
Languages Spoken
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Spanish
25.2% -
Chinese
12.6% -
Japanese
10.7% -
French
8.7% -
Mandarin
7.8% -
Portuguese
5.8% -
German
5.8% -
Carrier
3.9% -
Cantonese
2.9% -
Italian
2.9% -
Vietnamese
1.9% -
Hindi
1.9% -
Korean
1.9% -
Tagalog
1.9% -
Swahili
1.0% -
Dutch
1.0% -
Turkish
1.0% -
Hokkien
1.0% -
Nepali
1.0% -
Finnish
1.0%
Senior Product Marketing Manager
Unfortunately we don’t have enough data for this section.
Senior Product Marketing Manager Education
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Santa Clara University
10.6% -
University of Texas at Austin
8.4% -
Northwestern University
8.1% -
University of Phoenix
5.5% -
University of California - Berkeley
5.2% -
George Washington University
5.2% -
Northeastern University
5.2% -
University of Southern California
4.8% -
Boston University
4.8% -
San Jose State University
4.5% -
New York University
4.2% -
Stanford University
4.2% -
Purdue University
4.2% -
Michigan State University
3.9% -
Carnegie Mellon University
3.9% -
Thunderbird School of Global Management
3.9% -
Cornell University
3.5% -
Duke University
3.5% -
Babson College
3.2% -
University of Washington
3.2% -
Business 32.3%
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Marketing 26.1%
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Management 6.3%
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Finance 5.8%
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Computer Science 4.9%
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Communication 2.4%
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Journalism 1.5%
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Economics 1.4%
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English 1.4%
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Political Science 1.3%
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Education 1.2%
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Project Management 1.1%
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Advertising 1.1%
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Accounting 1.1%
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Computer Engineering 1.0%
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Public Relations 1.0%
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Psychology 0.9%
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Masters
53.5% -
Bachelors
33.8% -
Other
7.6% -
Certificate
2.2% -
Doctorate
1.7% -
Associate
0.8% -
Diploma
0.4% -
License
0.1%
Schools
Majors
Degrees
Senior Product Marketing Manager
Unfortunately we don’t have enough data for this section.
Real Senior Product Marketing Manager Salaries
Job Title
|
Company
|
Location
|
Start Date
|
Salary
|
|---|---|---|---|---|
| SR. Product Development and Marketing Manager | Aust Development | Mountain View, CA | Dec 14, 2016 | $220,251 |
| Senior Product Marketing Manager-Adobe Stock | Adobe Systems Incorporated | San Francisco, CA | Oct 17, 2016 | $180,000 |
| Senior Product Marketing Manager | Vmware, Inc. | Palo Alto, CA | Jul 18, 2016 | $170,000 |
| Senior Product Marketing Manager | Zeroturnaround USA, Inc. | Boston, MA | Dec 18, 2015 | $169,042 |
| Senior Product Marketing Manager | Kaminario, Inc. | Needham, MA | Aug 04, 2016 | $168,667 |
| SR. Product Marketing Manager | Symantec Corporation | San Francisco, CA | May 15, 2016 | $167,000 |
| SR. Product Marketing Manager | Rambus Inc. | Sunnyvale, CA | Jul 29, 2016 | $165,000 - $190,000 |
| Senior Product Marketing Manager | Nutanix, Inc. | San Jose, CA | May 12, 2016 | $165,000 - $190,000 |
| Senior Technical Product Marketing Manager | Nvidia Corporation | Santa Clara, CA | Feb 08, 2016 | $164,941 - $175,000 |
| Senior Product Marketing Manager | Cadence Design Systems, Inc. | San Jose, CA | Jul 20, 2015 | $163,431 - $206,700 |
| Senior Product Marketing Manager | Atmel Corporation | San Jose, CA | Aug 28, 2015 | $161,628 |
| Senior Product Marketing Manager | Microsoft Corporation | Redmond, WA | Jul 27, 2015 | $148,762 |
| SR. Product Marketing Manager | Veritas Technologies LLC | Mountain View, CA | Feb 11, 2015 | $147,393 |
| Senior Product Marketing Manager-Product Marketing or Other | Microsoft Corporation | Redmond, WA | Aug 02, 2016 | $147,200 - $167,200 |
| Senior Product Marketing Manager | Microsoft Corporation | Redmond, WA | Nov 26, 2016 | $147,100 |
| Senior Product Marketing Manager | Microsoft Corporation | Redmond, WA | Feb 09, 2016 | $146,650 - $166,650 |
| SR. Product Marketing Manager | Vmware, Inc. | Palo Alto, CA | Aug 11, 2015 | $145,600 |
| SR. Product Marketing Manager | Guardant Health, Inc. | Redwood City, CA | Nov 07, 2016 | $144,893 |
| Senior Product Marketing Manager | Twilio, Inc. | San Francisco, CA | Feb 07, 2015 | $144,576 |
| Senior Product Marketing Manager | Linkedin Corporation | Sunnyvale, CA | Apr 27, 2015 | $135,431 - $176,600 |
| Senior Product Marketing Manager | Ruckus Wireless, Inc. | Sunnyvale, CA | Jan 02, 2015 | $135,000 |
| SR. Product Marketing Manager | Symantec Corporation | Mountain View, CA | Aug 24, 2016 | $135,000 |
| Senior Product Marketing Manager | Workiva Inc. | Ames, IA | Sep 11, 2015 | $135,000 - $155,000 |
| Senior Product Marketing Manager | Microsoft Corporation | Redmond, WA | Oct 19, 2015 | $134,365 |
| Senior Subsidiary Product Marketing Manager | Microsoft Corporation | Bellevue, WA | Jul 22, 2016 | $133,500 |
| SR. Product Marketing Manager (SR. Business Planner)-Prod. Mktg. or Other | Microsoft Corporation | Redmond, WA | Dec 01, 2016 | $133,500 - $153,500 |
| Senior Product Marketing Manager | Linkedin Corporation | San Francisco, CA | Jun 27, 2016 | $132,808 - $179,700 |
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Top Skills for A Senior Product Marketing Manager
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Top Senior Product Marketing Manager Skills
- Product Line
- Product Strategy
- New Product Launches
- Managed product marketing for UNIX software and workstations products and scanner product line.
- Conducted product strategy assessments while monitoring overall financial and operational performance.
- Managed pricing, margins, new product launches and training for a more than $25M division.
- Developed web content, competitive intelligence, customer success stories and marketing plays.
- PROCESS: Defined a new product development process highly praised by the executive team and adopted across all corporate product lines.
Senior Product Marketing Manager Videos
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