Senior product marketing managers oversee all a company's marketing operations. He/She or she optimizes a business's marketing strategies to increase its market share and competitiveness. It is your job to lead your team to carry out consumer research, develop necessary marketing strategies and monitor customer satisfaction.
It is also your job as the senior product marketing manager to lead product innovation, create marketing campaigns and messages, strategically position products and generate leads. You will need to work closely with sales, customer service, finance, legal, product development, and marketing teams and coordinate all efforts to ensure an efficient and effective workflow.
Senior product marketing managers earn an average of $147,311 annually, which translates to about $70.82 an hour, making it a very profitable career path. Leadership skills, marketing skills, creativity, and communication skills are essential for this role. The most commonly required educational qualification for this role is a bachelor's degree in business, marketing, or a related field.