Senior product marketing managers oversee all a company's marketing operations. He/She or she optimizes a business's marketing strategies to increase its market share and competitiveness. It is your job to lead your team to carry out consumer research, develop necessary marketing strategies and monitor customer satisfaction.
It is also your job as the senior product marketing manager to lead product innovation, create marketing campaigns and messages, strategically position products and generate leads. You will need to work closely with sales, customer service, finance, legal, product development, and marketing teams and coordinate all efforts to ensure an efficient and effective workflow.
Senior product marketing managers earn an average of $147,311 annually, which translates to about $70.82 an hour, making it a very profitable career path. Leadership skills, marketing skills, creativity, and communication skills are essential for this role. The most commonly required educational qualification for this role is a bachelor's degree in business, marketing, or a related field.
What is a Senior Product Marketing Manager?
What Does a Senior Product Marketing Manager Do
There are certain skills that many senior product marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.
How To Become a Senior Product Marketing Manager
If you're interested in becoming a senior product marketing manager, one of the first things to consider is how much education you need. We've determined that 72.8% of senior product marketing managers have a bachelor's degree. In terms of higher education levels, we found that 21.9% of senior product marketing managers have master's degrees. Even though most senior product marketing managers have a college degree, it's impossible to become one with only a high school degree or GED.
Senior Product Marketing Manager Career Paths
As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a senior product marketing manager can determine their career goals through the career progression. For example, they could start out with a role such as director, product marketing, progress to a title such as marketing director and then eventually end up with the title regional marketing director.
Average Salary for a Senior Product Marketing Manager
What Am I Worth?
States With The Most Senior Product Marketing Manager Jobs
Mouse over a state to see the number of active senior product marketing manager jobs in each state. The darker areas on the map show where senior product marketing managers earn the highest salaries across all 50 states.
Number Of Senior Product Marketing Manager Jobs By State
| Rank | State | Number of Jobs | Average Salary |
|---|---|---|---|
| 1 | California | 10,102 | $146,978 |
| 2 | Texas | 4,542 | $120,453 |
| 3 | New York | 3,504 | $124,341 |
| 4 | Florida | 3,122 | $111,892 |
| 5 | Washington | 3,005 | $143,083 |
| 6 | Illinois | 2,412 | $117,984 |
| 7 | Georgia | 2,306 | $115,188 |
| 8 | Massachusetts | 2,292 | $124,879 |
| 9 | Virginia | 2,259 | $115,645 |
| 10 | Pennsylvania | 2,230 | $124,317 |
| 11 | North Carolina | 2,016 | $117,235 |
| 12 | Ohio | 1,867 | $111,927 |
| 13 | New Jersey | 1,812 | $123,883 |
| 14 | Colorado | 1,530 | $109,369 |
| 15 | Minnesota | 1,512 | $118,648 |
| 16 | Michigan | 1,469 | $119,767 |
| 17 | Maryland | 1,350 | $121,740 |
| 18 | Arizona | 1,298 | $126,460 |
| 19 | Oregon | 1,235 | $131,445 |
| 20 | Wisconsin | 1,213 | $125,236 |
| 21 | Utah | 1,195 | $124,078 |
| 22 | Indiana | 1,003 | $118,361 |
| 23 | Missouri | 961 | $114,106 |
| 24 | Tennessee | 928 | $117,228 |
| 25 | Connecticut | 784 | $122,427 |
| 26 | South Carolina | 603 | $114,514 |
| 27 | Kentucky | 595 | $112,244 |
| 28 | Kansas | 569 | $98,014 |
| 29 | Iowa | 551 | $111,690 |
| 30 | Arkansas | 516 | $115,140 |
| 31 | Nebraska | 468 | $109,314 |
| 32 | Nevada | 461 | $128,872 |
| 33 | Alabama | 458 | $113,394 |
| 34 | New Hampshire | 428 | $118,324 |
| 35 | New Mexico | 350 | $130,205 |
| 36 | Louisiana | 349 | $117,353 |
| 37 | Oklahoma | 313 | $116,508 |
| 38 | Maine | 295 | $126,525 |
| 39 | Rhode Island | 285 | $125,198 |
| 40 | Idaho | 275 | $127,026 |
| 41 | Mississippi | 252 | $117,745 |
| 42 | Montana | 229 | $103,701 |
| 43 | Vermont | 195 | $120,778 |
| 44 | South Dakota | 195 | $105,641 |
| 45 | North Dakota | 193 | $115,400 |
| 46 | West Virginia | 192 | $113,329 |
| 47 | Delaware | 170 | $123,811 |
| 48 | Hawaii | 168 | $102,675 |
| 49 | Alaska | 158 | $108,657 |
| 50 | Wyoming | 144 | $100,315 |
Top Colleges for Senior Product Marketing Managers
1. University of Georgia
Athens, GA • Private
2. University of Wisconsin - Madison
Madison, WI • Private
3. University of Minnesota - Twin Cities
Minneapolis, MN • Private
4. Purdue University
West Lafayette, IN • Private
5. Howard University
Washington, DC • Private
6. Ohio State University
Columbus, OH • Private
7. University of Texas at Austin
Austin, TX • Private
8. University of Southern California
Los Angeles, CA • Private
9. University of Pennsylvania
Philadelphia, PA • Private
10. SUNY at Binghamton
Vestal, NY • Private
Top Skills For a Senior Product Marketing Manager
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 11.0% of senior product marketing managers listed digital marketing on their resume, but soft skills such as analytical skills and communication skills are important as well.
Choose From 10+ Customizable Senior Product Marketing Manager Resume templates
Zippia allows you to choose from different easy-to-use Senior Product Marketing Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Senior Product Marketing Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.
Senior Product Marketing Manager Demographics
Senior Product Marketing Manager Gender Distribution
After extensive research and analysis, Zippia's data science team found that:
- Among senior product marketing managers, 36.3% of them are women, while 63.7% are men.
- The most common race/ethnicity among senior product marketing managers is White, which makes up 71.2% of all senior product marketing managers.
- The most common foreign language among senior product marketing managers is Spanish at 25.4%.
Work Experience Programs For Senior Product Marketing Managers
Virtual work experience programs replicate work at top companies and help you gain the skills to be successful when applying and working there. In only a few hours, learn the relevant tools necessary to complete a typical work day at that company. Virtual work experience programs are 100% free, open-access, and self-paced. No experience or application is required!
Company: Blackbird Australia
Cost: Free
Duration: 5-10 hours
Company: Standard Bank
Cost: Free
Duration: 4.5-5.5 hours
Company: Accenture Australia
Cost: Free
Duration: 5-6 hours
Company: Accenture North America
Cost: Free
Duration: 4 hours
Company: JPMorgan Chase
Cost: Free
Duration: 4-5 hours
Company: JPMorgan Chase & Co.
Cost: Free
Duration: 4-5 hours
Online Courses For Senior Product Marketing Manager That You May Like
Product Marketing Strategy: Marketing New Product: Product to Market: Product Promotion: Product Owner Launch MBA...
MBA Marketing Strategy, Product Marketing, Product Marketing Manager, Product Management, Product Manager Marketing Plan...
Learn the skills Product Managers use every day. Vision, strategy, & advanced metrics for Product Managers...
Best States For a Senior Product Marketing Manager
Some places are better than others when it comes to starting a career as a senior product marketing manager. The best states for people in this position are California, Washington, Oregon, and New Mexico. Senior product marketing managers make the most in California with an average salary of $146,978. Whereas in Washington and Oregon, they would average $143,083 and $131,445, respectively. While senior product marketing managers would only make an average of $130,205 in New Mexico, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
1. Washington
$143,083
Avg. Salary
2. Oregon
$131,445
Avg. Salary
3. California
$146,978
Avg. Salary
How Do Senior Product Marketing Manager Rate Their Jobs?
Top Senior Product Marketing Manager Employers
We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ senior product marketing managers and discovered their number of senior product marketing manager opportunities and average salary. Through our research, we concluded that Salesforce was the best, especially with an average salary of $126,774. Microsoft follows up with an average salary of $148,279, and then comes AT&T; with an average of $109,048. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a senior product marketing manager. The employers include Autodesk, VMware, and Veeva Systems
Most Common Employers For Senior Product Marketing Manager
| Rank | Company | Average Salary | Hourly Rate | Job Openings |
|---|---|---|---|---|
| 1 | VMware | $155,153 | $74.59 | 62 |
| 2 | Microsoft | $148,279 | $71.29 | 196 |
| 3 | Intel | $140,542 | $67.57 | 26 |
| 4 | Adobe | $136,606 | $65.68 | 36 |
| 5 | Amazon | $136,263 | $65.51 | 40 |
| 6 | Arrow Electronics | $136,013 | $65.39 | 51 |
| 7 | $133,214 | $64.05 | 29 | |
| 8 | Dell | $130,648 | $62.81 | 46 |
| 9 | Salesforce | $126,774 | $60.95 | 200 |
| 10 | Hewlett Packard Enterprise | $124,161 | $59.69 | 31 |
Senior Product Marketing Manager Videos
Becoming a Senior Product Marketing Manager FAQs
How Long Does It Take To Become A Senior Product Manager?
It takes 6 to 8 years to become a senior product manager. There are different pathways into this position. A product manager is tuned into customer needs and leads the team to find or create the product or features that will fulfill the demand.
How Much Does A Marketing Product Manager Make?
A marketing product manager makes $106,627 a year. This can start as low as $71,000 a year to as high as $160,000 a year. Factors such as location and company type impact how much you can earn as a marketing product manager.
How Much Does A Senior Manager Of Marketing Make?
A senior manager of marketing makes $124,321 a year, on average. That's $59.77 an hour.
On average, top-earning senior marketing managers earn $163,000 a year, with the lowest earners making $94,000. A senior marketing manager role is not an entry-level position and requires a college degree and years of progressive work experience.
How Much Does A Senior Product Manager At Amazon Earn?
A senior product manager at Amazon earns $148,700 as a base salary, on average. Additional bonuses and stock options can add $40,000 annually.
You are given several specified shares on your vest date, which you can hold or sell immediately. There are different levels product managers move through; L5 is considered a senior position. Salaries vary based on years of experience and location.
What's The Difference Between A Product Manager And A Senior Product Manager?
The difference between a product manager and a senior product manager is the range of responsibilities.
The senior product manager will enjoy increased product ownership, whereas the product manager will have more to do with ground-level execution and launch.