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Become A Senior Product Marketing Manager

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Working As A Senior Product Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $130,000

    Average Salary

What Does A Senior Product Marketing Manager Do

A Senior Product Marketing Manager coordinates the advertising and life cycle for product offerings in a company. They develop and execute the company's product messaging, content, campaigns, and events.

How To Become A Senior Product Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Senior Product Marketing Manager jobs

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Real Senior Product Marketing Manager Salaries

Job Title Company Location Start Date Salary
SR. Product Development and Marketing Manager Aust Development Mountain View, CA Dec 14, 2016 $220,251
Senior Product Marketing Manager-Adobe Stock Adobe Systems Incorporated San Francisco, CA Oct 17, 2016 $180,000
Senior Product Marketing Manager Vmware, Inc. Palo Alto, CA Jul 18, 2016 $170,000
Senior Product Marketing Manager Zeroturnaround USA, Inc. Boston, MA Dec 18, 2015 $169,042
Senior Product Marketing Manager Kaminario, Inc. Needham, MA Aug 04, 2016 $168,667
SR. Product Marketing Manager Symantec Corporation San Francisco, CA May 15, 2016 $167,000
SR. Product Marketing Manager Rambus Inc. Sunnyvale, CA Jul 29, 2016 $165,000 -
$190,000
Senior Product Marketing Manager Nutanix, Inc. San Jose, CA May 12, 2016 $165,000 -
$190,000
Senior Technical Product Marketing Manager Nvidia Corporation Santa Clara, CA Feb 08, 2016 $164,941 -
$175,000
Senior Product Marketing Manager Cadence Design Systems, Inc. San Jose, CA Jul 20, 2015 $163,431 -
$206,700
Senior Product Marketing Manager Atmel Corporation San Jose, CA Aug 28, 2015 $161,628
Senior Product Marketing Manager Microsoft Corporation Redmond, WA Jul 27, 2015 $148,762
SR. Product Marketing Manager Veritas Technologies LLC Mountain View, CA Feb 11, 2015 $147,393
Senior Product Marketing Manager-Product Marketing or Other Microsoft Corporation Redmond, WA Aug 02, 2016 $147,200 -
$167,200
Senior Product Marketing Manager Microsoft Corporation Redmond, WA Nov 26, 2016 $147,100
Senior Product Marketing Manager Microsoft Corporation Redmond, WA Feb 09, 2016 $146,650 -
$166,650
SR. Product Marketing Manager Vmware, Inc. Palo Alto, CA Aug 11, 2015 $145,600
SR. Product Marketing Manager Guardant Health, Inc. Redwood City, CA Nov 07, 2016 $144,893
Senior Product Marketing Manager Twilio, Inc. San Francisco, CA Feb 07, 2015 $144,576
Senior Product Marketing Manager Linkedin Corporation Sunnyvale, CA Apr 27, 2015 $135,431 -
$176,600
SR. Product Marketing Manager Symantec Corporation Mountain View, CA Aug 24, 2016 $135,000
Senior Product Marketing Manager Ruckus Wireless, Inc. Sunnyvale, CA Jan 02, 2015 $135,000
Senior Product Marketing Manager Workiva Inc. Ames, IA Sep 11, 2015 $135,000 -
$155,000
Senior Product Marketing Manager Microsoft Corporation Redmond, WA Oct 19, 2015 $134,365
SR. Product Marketing Manager (SR. Business Planner)-Prod. Mktg. or Other Microsoft Corporation Redmond, WA Dec 01, 2016 $133,500 -
$153,500
Senior Subsidiary Product Marketing Manager Microsoft Corporation Bellevue, WA Jul 22, 2016 $133,500
Senior Product Marketing Manager Linkedin Corporation San Francisco, CA Jun 27, 2016 $132,808 -
$179,700

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Top Skills for A Senior Product Marketing Manager

ProductLineProductStrategyNewProductLaunchesWebContentNewProductDevelopmentGo-To-MarketStrategyProductManagementCompetitiveAnalysisMarketResearchValuePropositionOEMROIProductRoadmapMarketSharePSalesToolsBusinessDevelopmentSalesTrainingProductPortfolioSalesEnablement

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Top Senior Product Marketing Manager Skills

  1. Product Line
  2. Product Strategy
  3. New Product Launches
You can check out examples of real life uses of top skills on resumes here:
  • Managed product marketing for UNIX software and workstations products and scanner product line.
  • Conducted product strategy assessments while monitoring overall financial and operational performance.
  • Managed pricing, margins, new product launches and training for a more than $25M division.
  • Developed web content, competitive intelligence, customer success stories and marketing plays.
  • PROCESS: Defined a new product development process highly praised by the executive team and adopted across all corporate product lines.

Top Senior Product Marketing Manager Employers

Senior Product Marketing Manager Videos

Work at LinkedIn: Vidya Chandra, Senior Product Marketing Manager

Salesforce.com - Senior Product Marketing Manager - Social Software Marketing Job

ISE 2015: Tim Bakke, Senior Product Marketing Manager at Microsoft Talks About the Power of Big Dat

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