Senior product marketing managers oversee all a company's marketing operations. He/She or she optimizes a business's marketing strategies to increase its market share and competitiveness. It is your job to lead your team to carry out consumer research, develop necessary marketing strategies and monitor customer satisfaction.

It is also your job as the senior product marketing manager to lead product innovation, create marketing campaigns and messages, strategically position products and generate leads. You will need to work closely with sales, customer service, finance, legal, product development, and marketing teams and coordinate all efforts to ensure an efficient and effective workflow.

Senior product marketing managers earn an average of $147,311 annually, which translates to about $70.82 an hour, making it a very profitable career path. Leadership skills, marketing skills, creativity, and communication skills are essential for this role. The most commonly required educational qualification for this role is a bachelor's degree in business, marketing, or a related field.

What Does a Senior Product Marketing Manager Do

There are certain skills that many senior product marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

Learn more about what a Senior Product Marketing Manager does

How To Become a Senior Product Marketing Manager

If you're interested in becoming a senior product marketing manager, one of the first things to consider is how much education you need. We've determined that 72.8% of senior product marketing managers have a bachelor's degree. In terms of higher education levels, we found that 21.9% of senior product marketing managers have master's degrees. Even though most senior product marketing managers have a college degree, it's impossible to become one with only a high school degree or GED.

Learn More About How To Become a Senior Product Marketing Manager

Senior Product Marketing Manager Career Paths

Average Salary for a Senior Product Marketing Manager

Senior Product Marketing Managers in America make an average salary of $128,471 per year or $62 per hour. The top 10 percent makes over $168,000 per year, while the bottom 10 percent under $97,000 per year.
Average Senior Product Marketing Manager Salary
$128,471 Yearly
$61.76 hourly
$97,000
10%
$128,000
Median
$168,000
90%

What Am I Worth?

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How To Become a Senior Product Marketing Manager
How To Become a Senior Product Marketing Manager Career Overview

States With The Most Senior Product Marketing Manager Jobs

Mouse over a state to see the number of active senior product marketing manager jobs in each state. The darker areas on the map show where senior product marketing managers earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Senior Product Marketing Manager Jobs By State

RankStateNumber of JobsAverage Salary
1California10,102$146,978
2Texas4,542$120,453
3New York3,504$124,341
4Florida3,122$111,892
5Washington3,005$143,083
6Illinois2,412$117,984
7Georgia2,306$115,188
8Massachusetts2,292$124,879
9Virginia2,259$115,645
10Pennsylvania2,230$124,317
11North Carolina2,016$117,235
12Ohio1,867$111,927
13New Jersey1,812$123,883
14Colorado1,530$109,369
15Minnesota1,512$118,648
16Michigan1,469$119,767
17Maryland1,350$121,740
18Arizona1,298$126,460
19Oregon1,235$131,445
20Wisconsin1,213$125,236
21Utah1,195$124,078
22Indiana1,003$118,361
23Missouri961$114,106
24Tennessee928$117,228
25Connecticut784$122,427
26South Carolina603$114,514
27Kentucky595$112,244
28Kansas569$98,014
29Iowa551$111,690
30Arkansas516$115,140
31Nebraska468$109,314
32Nevada461$128,872
33Alabama458$113,394
34New Hampshire428$118,324
35New Mexico350$130,205
36Louisiana349$117,353
37Oklahoma313$116,508
38Maine295$126,525
39Rhode Island285$125,198
40Idaho275$127,026
41Mississippi252$117,745
42Montana229$103,701
43Vermont195$120,778
44South Dakota195$105,641
45North Dakota193$115,400
46West Virginia192$113,329
47Delaware170$123,811
48Hawaii168$102,675
49Alaska158$108,657
50Wyoming144$100,315

Senior Product Marketing Manager Education

Senior Product Marketing Manager Majors

23.2 %
19.1 %

Senior Product Marketing Manager Degrees

Bachelors

72.8 %

Masters

21.9 %

Associate

3.0 %

Top Colleges for Senior Product Marketing Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990

Top Skills For a Senior Product Marketing Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 11.0% of senior product marketing managers listed digital marketing on their resume, but soft skills such as analytical skills and communication skills are important as well.

Choose From 10+ Customizable Senior Product Marketing Manager Resume templates

Zippia allows you to choose from different easy-to-use Senior Product Marketing Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Senior Product Marketing Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Senior Product Marketing Manager Demographics

Senior Product Marketing Manager Gender Distribution

Male
Male
64%
Female
Female
36%

After extensive research and analysis, Zippia's data science team found that:

  • Among senior product marketing managers, 36.3% of them are women, while 63.7% are men.

  • The most common race/ethnicity among senior product marketing managers is White, which makes up 71.2% of all senior product marketing managers.

  • The most common foreign language among senior product marketing managers is Spanish at 25.4%.

Work Experience Programs For Senior Product Marketing Managers

Virtual work experience programs replicate work at top companies and help you gain the skills to be successful when applying and working there. In only a few hours, learn the relevant tools necessary to complete a typical work day at that company. Virtual work experience programs are 100% free, open-access, and self-paced. No experience or application is required!

Wealth Management Program

Company: Goodbody

Cost: Free

Duration: 5-6 hours

Software Engineering Program

Company: Blackbird Australia

Cost: Free

Duration: 5-10 hours

Software Development Program

Company: Standard Bank

Cost: Free

Duration: 4.5-5.5 hours

Markets - Sales & Trading Program

Company: Citi APAC

Cost: Free

Duration: 5-6 hours

Strategy Consulting Program

Company: Accenture Australia

Cost: Free

Duration: 5-6 hours

Product Design Program

Company: Accenture North America

Cost: Free

Duration: 4 hours

Developer Program

Company: Accenture Nordics

Cost: Free

Duration: 2-3 hours

Markets (Sales & Trading) Program

Company: JPMorgan Chase

Cost: Free

Duration: 4-5 hours

Asset Management Program

Company: JPMorgan Chase

Cost: Free

Duration: 5-6.5 hours

Global Finance and Business Management Program

Company: JPMorgan Chase & Co.

Cost: Free

Duration: 4-5 hours

Online Courses For Senior Product Marketing Manager That You May Like

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Best States For a Senior Product Marketing Manager

Some places are better than others when it comes to starting a career as a senior product marketing manager. The best states for people in this position are California, Washington, Oregon, and New Mexico. Senior product marketing managers make the most in California with an average salary of $146,978. Whereas in Washington and Oregon, they would average $143,083 and $131,445, respectively. While senior product marketing managers would only make an average of $130,205 in New Mexico, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Washington

Total Senior Product Marketing Manager Jobs: 3,005
Highest 10% Earn:
$189,000
Location Quotient:
1.81

2. Oregon

Total Senior Product Marketing Manager Jobs: 1,235
Highest 10% Earn:
$174,000
Location Quotient:
1.31

3. California

Total Senior Product Marketing Manager Jobs: 10,102
Highest 10% Earn:
$196,000
Location Quotient:
1.52
Full List Of Best States For Senior Product Marketing Managers

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Top Senior Product Marketing Manager Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ senior product marketing managers and discovered their number of senior product marketing manager opportunities and average salary. Through our research, we concluded that Salesforce was the best, especially with an average salary of $126,774. Microsoft follows up with an average salary of $148,279, and then comes AT&T; with an average of $109,048. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a senior product marketing manager. The employers include Autodesk, VMware, and Veeva Systems

Most Common Employers For Senior Product Marketing Manager

RankCompanyAverage SalaryHourly RateJob Openings
1VMware$155,153$74.5962
2Microsoft$148,279$71.29196
3Intel$140,542$67.5726
4Adobe$136,606$65.6836
5Amazon$136,263$65.5140
6Arrow Electronics$136,013$65.3951
7LinkedIn$133,214$64.0529
8Dell$130,648$62.8146
9Salesforce$126,774$60.95200
10Hewlett Packard Enterprise$124,161$59.6931

Senior Product Marketing Manager Videos

Becoming a Senior Product Marketing Manager FAQs

How Long Does It Take To Become A Senior Product Manager?

It takes 6 to 8 years to become a senior product manager. There are different pathways into this position. A product manager is tuned into customer needs and leads the team to find or create the product or features that will fulfill the demand.

How Much Does A Marketing Product Manager Make?

A marketing product manager makes $106,627 a year. This can start as low as $71,000 a year to as high as $160,000 a year. Factors such as location and company type impact how much you can earn as a marketing product manager.

How Much Does A Senior Manager Of Marketing Make?

A senior manager of marketing makes $124,321 a year, on average. That's $59.77 an hour.

On average, top-earning senior marketing managers earn $163,000 a year, with the lowest earners making $94,000. A senior marketing manager role is not an entry-level position and requires a college degree and years of progressive work experience.

How Much Does A Senior Product Manager At Amazon Earn?

A senior product manager at Amazon earns $148,700 as a base salary, on average. Additional bonuses and stock options can add $40,000 annually.

You are given several specified shares on your vest date, which you can hold or sell immediately. There are different levels product managers move through; L5 is considered a senior position. Salaries vary based on years of experience and location.

What's The Difference Between A Product Manager And A Senior Product Manager?

The difference between a product manager and a senior product manager is the range of responsibilities.

The senior product manager will enjoy increased product ownership, whereas the product manager will have more to do with ground-level execution and launch.

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