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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|SR. Product Development and Marketing Manager||Aust Development||Mountain View, CA||Dec 14, 2016||$220,251|
|Senior Product Marketing Manager-Adobe Stock||Adobe Systems Incorporated||San Francisco, CA||Oct 17, 2016||$180,000|
|Senior Product Marketing Manager||Vmware, Inc.||Palo Alto, CA||Jul 18, 2016||$170,000|
|Senior Product Marketing Manager||Zeroturnaround USA, Inc.||Boston, MA||Dec 18, 2015||$169,042|
|Senior Product Marketing Manager||Kaminario, Inc.||Needham, MA||Aug 04, 2016||$168,667|
|SR. Product Marketing Manager||Symantec Corporation||San Francisco, CA||May 15, 2016||$167,000|
|SR. Product Marketing Manager||Rambus Inc.||Sunnyvale, CA||Jul 29, 2016||$165,000 -
|Senior Product Marketing Manager||Nutanix, Inc.||San Jose, CA||May 12, 2016||$165,000 -
|Senior Technical Product Marketing Manager||Nvidia Corporation||Santa Clara, CA||Feb 08, 2016||$164,941 -
|Senior Product Marketing Manager||Cadence Design Systems, Inc.||San Jose, CA||Jul 20, 2015||$163,431 -
|Senior Product Marketing Manager||Atmel Corporation||San Jose, CA||Aug 28, 2015||$161,628|
|Senior Product Marketing Manager||Microsoft Corporation||Redmond, WA||Jul 27, 2015||$148,762|
|SR. Product Marketing Manager||Veritas Technologies LLC||Mountain View, CA||Feb 11, 2015||$147,393|
|Senior Product Marketing Manager-Product Marketing or Other||Microsoft Corporation||Redmond, WA||Aug 02, 2016||$147,200 -
|Senior Product Marketing Manager||Microsoft Corporation||Redmond, WA||Nov 26, 2016||$147,100|
|Senior Product Marketing Manager||Microsoft Corporation||Redmond, WA||Feb 09, 2016||$146,650 -
|SR. Product Marketing Manager||Vmware, Inc.||Palo Alto, CA||Aug 11, 2015||$145,600|
|SR. Product Marketing Manager||Guardant Health, Inc.||Redwood City, CA||Nov 07, 2016||$144,893|
|Senior Product Marketing Manager||Twilio, Inc.||San Francisco, CA||Feb 07, 2015||$144,576|
|Senior Product Marketing Manager||Linkedin Corporation||Sunnyvale, CA||Apr 27, 2015||$135,431 -
|SR. Product Marketing Manager||Symantec Corporation||Mountain View, CA||Aug 24, 2016||$135,000|
|Senior Product Marketing Manager||Ruckus Wireless, Inc.||Sunnyvale, CA||Jan 02, 2015||$135,000|
|Senior Product Marketing Manager||Workiva Inc.||Ames, IA||Sep 11, 2015||$135,000 -
|Senior Product Marketing Manager||Microsoft Corporation||Redmond, WA||Oct 19, 2015||$134,365|
|SR. Product Marketing Manager (SR. Business Planner)-Prod. Mktg. or Other||Microsoft Corporation||Redmond, WA||Dec 01, 2016||$133,500 -
|Senior Subsidiary Product Marketing Manager||Microsoft Corporation||Bellevue, WA||Jul 22, 2016||$133,500|
|Senior Product Marketing Manager||Linkedin Corporation||San Francisco, CA||Jun 27, 2016||$132,808 -
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