Top Senior Product Marketing Manager Skills

Below we've compiled a list of the most important skills for a Senior Product Marketing Manager. We ranked the top skills based on the percentage of Senior Product Marketing Manager resumes they appeared on. For example, 23.9% of Senior Product Marketing Manager resumes contained New Product Development as a skill. Let's find out what skills a Senior Product Marketing Manager actually needs in order to be successful in the workplace.

The six most common skills found on Senior Product Marketing Manager resumes in 2020. Read below to see the full list.

1. New Product Development

high Demand
Here's how New Product Development is used in Senior Product Marketing Manager jobs:
  • Traveled to overseas suppliers to support new product development initiatives
  • Present regional accessory attach and industry-data trends to influence new product development by Global Product Group to launch new accessory products.
  • Bring the voice of the consumer to new product development through weekly project team meetings and monthly Product Road Map meetings.
  • PROCESS: Defined a new product development process highly praised by the executive team and adopted across all corporate product lines.
  • Led new product development, including business rationale and forecast (including diabetes drugs such as insulin).
  • Drive new product development and enhancements to increase revenue and grow market share.
  • Collaborate with senior management in the creation and direction of new product development.
  • Managed +$100K marketing budget, and new product development budget.
  • Initiated upstream, new product development of LIS connectivity for Automation.
  • Managed 30 total projects, including 7 new product development programs.
  • Cross functional leader for new product development programs.
  • Trained sales folks on new product developments.
  • Coordinated new product development: project briefs, business plans, and other tasks to create new product lines.
  • Led several cross-functional teams with new product development of respiratory, hearing, eyewear and communication products.
  • Spearheaded new product development, training and managing 20 person cross functional team.

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2. Product Strategy

high Demand
Here's how Product Strategy is used in Senior Product Marketing Manager jobs:
  • Developed comprehensive product strategy and gained buy-in of senior executives and regional markets.
  • Conducted product strategy assessments while monitoring overall financial and operational performance.
  • Developed and managed the Supplier Relationship Management product strategy from infancy.
  • Developed global business and product strategy for a complete portfolio of rack mount power distribution products for OEM and GA markets.
  • Engaged with product, design, and engineering teams to determine product strategy and prioritize features for cloud messaging products.
  • Supported product development by maintaining competitive and industry research, giving insights to product team to define product strategy.
  • Developed policies, procedures and pricing while defining the overall product strategy for three product lines.
  • Defined and managed overall product strategy of a $112.0 million North America brand.
  • Developed business plans, marketing and product strategy, forecasts, and pricing strategy.
  • Created product strategy and drove tactical efforts for high performance SOA software product line.
  • Managed products, policies, procedures and pricing while defining overall product strategy.
  • Developed regional product strategy and led the execution effort with field sales teams.
  • Collaborated on press releases and briefed analysts on new features and product strategy.
  • Led team that communicated product strategy and program initiatives cross functional teams.
  • Defined and executed global shipping product strategy for eBay, Inc.
  • Owned product strategy and launch of software and hardware products.
  • Communicated product strategy/roadmaps to executive management and conducted product training worldwide.
  • Developed business plan and product roadmap for networking product strategy
  • Managed & advised cross-functional teams to deliver business performance, customer satisfaction, and product strategy for eBay Payments (i.e.
  • Revised product strategy, positioning, packaging & messaging for subscription services product line and executed go-to-market launch.

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3. Revenue Growth

high Demand
Here's how Revenue Growth is used in Senior Product Marketing Manager jobs:
  • Envisioned and created customer tracking tool for executive management maximizing revenue growth while reducing risks.
  • Increased brand awareness in new and existing markets, and drove revenue growth by supporting up to 30 field sales professionals.
  • Defined and developed new products - won new designs in the target market with 100% revenue growth in 2017.
  • Led the launch of Spanish and Portuguese sites for eBay LATAM, resulting in 45% y/y regional revenue growth.
  • Exceeded product ranging KPI's each year resulting in significant revenue growth in supported channels.
  • Contributed to 40% revenue growth in Europe by creating market assessments for international expansion.
  • Led 3 programs to on-time delivery to drive revenue growth and meet customer production deadlines.
  • Authored and executed product and go-to market strategies that drove 17% revenue growth.
  • Maintain timing IC revenue growth and engagement for the Sony PlayStation platform.
  • Accomplished 5% increase in profitability while maintaining 15% revenue growth.
  • Delivered revenue growth of 10-22% year-over-year, consistently exceeding goals.
  • Delivered year-on-year revenue growth and new design wins at strategic accounts.
  • Analyzed new market opportunities for revenue growth.
  • Re-launched and managed marketing efforts for existing product, which achieved 378% revenue growth.

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4. Market Research

high Demand
Here's how Market Research is used in Senior Product Marketing Manager jobs:
  • Implemented engineering and usability market research to determine key insights about product capabilities across competitors and about consumer behavior and preferences.
  • Conducted market research & product obsolescence procedures, Quantitative research data analysis and ensured products are leveraged based on opportunity.
  • Conducted competitive and market research to develop market positioning and customer messaging for the solar wireless security/surveillance camera products.
  • Conducted market research and performed due-diligence on vendor companies, and identified business opportunities in digital marketing landscape.
  • Develop and manage customer training/customer care programs and run qualitative and quantitative market research and feedback programs.
  • Identified research needs in collaboration with market research team to define product specific positioning and messaging.
  • Developed consumer campaign including driving market research and development of consumer positioning, messaging and creative.
  • Conducted market research and analysis for latest market trends, technology developments and competitive news.
  • Defined new product for market through market research and collaboration with engineering and manufacturing.
  • Collaborated with market research with patient segmentation and developed segment based marketing programs.
  • Performed market analysis and market research to identify new product and business opportunities.
  • Conducted market research and focus group to validate new product development initiatives.
  • Analyzed quantitative metrics including market research to develop and implement marketing strategy.
  • Oversee market research, monitor competitive activity and identify customer needs.
  • Lead strategic market research and analysis to identify market opportunities.
  • Gathered requirements for future products by conducting market research.
  • Conducted market research and analyzed customer needs.
  • Identified upwards of $50 billion of financial growth or loss mitigation opportunity within portfolios through data analysis and market research.
  • Led market research on customer preferences and analysis on unique form factors supporting new product development discussions with R&D/Engineering.
  • Conducted thorough market research of the competition, as well as research on potential business acquisition targets for Schneider Electric.

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5. Web Content

high Demand
Here's how Web Content is used in Senior Product Marketing Manager jobs:
  • Revamped product presentations, collateral and web contents focusing on applications and customer solution.
  • Developed branding, collateral materials, customer evidence and web content for MDOP launch and ongoing developments.
  • Developed and managed market strategy for channel promotions, events, web content and sales marketing solutions.
  • Generate web content, SEO and coordinated with other web teams to maximize visibility.
  • Developed web content, competitive intelligence, customer success stories and marketing plays.
  • Developed product web content for launch of new Blackboard website.
  • Collaborated with cross-departmental leaders to secure inclusion of Geotourism products in CRM campaigns, web content updates, and e-commerce initiatives.
  • Managed development and deployment of sales tools, web content, e-newsletters and product promotions.
  • Created product, technical, and web content for website and to support sales enablement.
  • Created all Analytics messaging, web content, customer resources, technical diagrams, and sales pitches.

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6. Competitive Analysis

high Demand
Here's how Competitive Analysis is used in Senior Product Marketing Manager jobs:
  • Created detailed competitive analysis of customers, focused on ranging considerations, technology requirements, purchasing behavior, and pricing models.
  • Conduct competitive analysis and create business requirements to work with internal and external integrated team to ensure project delivery as planned.
  • Job involved participating in product development teams, supplying sales force with technical support and information, and gathering competitive analysis.
  • Developed and effectively communicated competitive analysis, product presentations and collateral promoting products to sales and technical support teams.
  • Led competitive analysis and market research activities for new business ventures including Xplorer2000 Decision Support System product.
  • Led competitive analysis, evaluated market opportunities based on competitive landscape, and various market trends.
  • Mapped out marketing strategies via market characteristics, product development, price structures and competitive analysis.
  • Performed competitive analysis, decided overall market positioning and then influenced direction of the product accordingly.
  • Managed Analysis group responsible for residential and small business pricing, strategy and competitive analysis.
  • Leveraged market analysis, competitive analysis, and success stories to equip field operation.
  • Developed and managed marketing plans, sales and marketing materials, competitive analysis.
  • Managed a staff of professionals, including product, pricing and competitive analysis managers
  • Performed competitive analysis for market and program development aligned to relevant local themes.
  • Perform competitive analysis, investigate market trends and identify target markets and segments.
  • Tailored market message to target specific stakeholders and buyers based on competitive analysis.
  • Developed a corporate-wide portal which maintained current wireless market intelligence and competitive analysis.
  • Analyze and define markets through competitive analysis and definition of product functionality.
  • Added functionality to the product through extensive competitive analysis and market knowledge.
  • Conducted competitive analysis to benchmark product performances and build the value proposition.
  • Performed market research and competitive analysis to identify and evaluate market opportunities.

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7. Product Management

high Demand
Here's how Product Management is used in Senior Product Marketing Manager jobs:
  • Manage collaboration of large teams across product management, services and sales organizations to drive and deliver demand-generation programs.
  • Collaborated with Product Management and Sales organizations to create pricing strategies and structure for digital campaigns.
  • Oversee product management, marketing management, sales administration, upstream development and administrative staff of 6
  • Maintained constant communication with Product Management and attended weekly Core Product Team meetings.
  • Led product management/marketing of the Plan-to-Closure Methodology -- a division-wide solution product.
  • Established product management and marketing communications as core competencies for the organization.
  • Promoted to develop product management organization infrastructure prior to company's sale.
  • Transitioned into a product management role in the consolidated operations portfolio.
  • Performed product management functions during the product development cycle.
  • Collaborated across internal groups as part of ongoing product management
  • Directed all marketing and product management.
  • Directed product management and marketing with responsibility for product creation, design, launch and (P&L) management.
  • Act as liaison with Product Management and Sales to create requirements documents that reflect the needs of customers and prospects alike.
  • Performed broad range of product management and product marketing duties to take products from concept to EOL for global markets.
  • Develop marketing requirements and interface with product management to translate market needs, and assist with managing beta programs.
  • Team consists of 24 professionals representing functional areas of product management, project management, user design and engineering.
  • Worked closely with Product Management to determine product priorities and plan product introductions, launches, and feature releases.
  • Manage the integration of a product management infrastructure across 35 products, 20 product owners, and 4 markets.
  • Led product management and product development; provide expertise to the R&D and Sustaining Operations groups.
  • Work with Corporate Strategy, Engineering and Product management on emerging solutions for both consumer and business customers.

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8. Business Development

high Demand
Here's how Business Development is used in Senior Product Marketing Manager jobs:
  • Acted as Business Development Manager for identifying new business partners worldwide in parallel industries such as in automotive or robotic companies.
  • Managed a four-person business development team and a sales team of culturally and geographically diverse individuals located around the world.
  • Implemented product driven promotions by working with advertising, legal, business development/finance, procurement and local markets.
  • Planned and implemented strategic marketing activities such as business development through alliances, supply agreements, and acquisition.
  • Served in cross-functional role bridging business development, marketing and product management to ensure integration across all channels.
  • Led and managed product marketing and business development of dedicated Channel & Retail branded memory products in Americas.
  • Lead product marketing, go-to-market strategy, business development, and strategic alliances within Cisco Services organization.
  • Led product development and business development of emerging mobile and cloud solutions.
  • Team included Product Management, Sales Engineers and Business Development Managers.
  • Supervised product marketing and business development within Digital Media Group.
  • Negotiated and implemented co-marketing and business development deals.
  • Performed overall leadership for the business development team.
  • Managed DRAM products, including forecasting, product life cycle management, and business development for the North America region.
  • Targeted 3 new verticals with $727M of potential market opportunity and supported business development entry into these markets.
  • Managed a global team with responsibility for regional business development and sales and marketing of repair products and services.
  • Served as a product specific point of contact between engineering, business development and regional market teams.
  • Managed the product marketing, product positioning, branding and business development strategy for the product.
  • Put the marketing and business development infrastructure in place to position the company for success.
  • Lead corporate business development with partners and delivered new (and joint) product offerings.
  • Managed marketing and business development programs that supported global sales teams, partners and channels.

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9. Market Share

high Demand
Here's how Market Share is used in Senior Product Marketing Manager jobs:
  • Developed and currently implement a Profitability / Market share matrix targeting specific products not maximizing Profitability / Market share potential.
  • Implemented and executed wireless digital picture solution with anticipated future revenue and market share growth.
  • Maintained market share, premium pricing and premium positioning despite severe economic conditions.
  • Displaced competitors and re-gained market share.
  • Quarterbacked the definition, development and release of next generation products generating $3M in new revenue and increasing market share.
  • Result: Increased country penetration by an additional 45 countries allowing for market share growth without additional product development costs.
  • Increased #1 market share by 20% while maintaining profitability goals, demand/supply optimization, and balanced channel growth.
  • Increased market share and margin for new and existing offerings by 8% * Implemented stage gate PDP Process.
  • Directed the development and implementation for growth and go-go-market strategy for wireless to achieve market share and revenue objectives.
  • Performed competitor analysis on products, pricing, distribution channels, promotional activities, positioning, and market shares.
  • Cultivated and won strategic opportunity at Motorola capturing 35% market share in fiber-to-the-home (GPON) in Americas.
  • Supplied input for product development, engineering, and manufacturing, which led to an increase in market share.
  • Implemented Success Metrics for the unit such as target product mix, customer mix and geographical market share.
  • Compiled and reviewed annual forecast and market share information to prepare sales goal for the future financial year.
  • Team's go-to-market strategy resulted in substantial increases in revenue and market share growth 20% above plan.
  • Led brand architecture development and campaign execution resulting in 18% market share gain in 2 years.
  • Assist with sales strategies to increase Interior Wall Protection product line sales and increase the market share.
  • Introduced new products and channels that halted revenue erosion and increased market share by 2%.
  • Increased market share 4% in a down-sizing targeted SMB market by successfully defining/marketing the product.
  • Improved PC Connection from #3 to #2 in market share for Direct Response Channel.

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10. Value Proposition

high Demand
Here's how Value Proposition is used in Senior Product Marketing Manager jobs:
  • Teamed with engineering to distill product features and benefits into value propositions and marketing messages and develop scenario demos.
  • Increased market exposure by articulating product value propositions to industry analysts, business partners, and sales representatives.
  • Authored value proposition and capability statements of direction documents to promote future product offerings to prospects and customers.
  • Created solution-specific sales materials and training; included value propositions and partnering with channels.
  • Improved sales effectiveness by implementing comprehensive sales training including constructing value propositions for customers.
  • Lead development of preliminary portfolio collateral, articulating product vision and value proposition.
  • Articulated value proposition and increased market awareness of mobile video optimization solution.
  • Conducted competitive research to enhance products' value proposition and acquisition strategy.
  • Developed value propositions and category management strategies to increase corporate brand recognition.
  • Developed product positioning and value proposition for core product offerings.
  • Defined target customer segment, product positioning and value proposition.
  • Articulated segment value propositions and developed internal and external collateral.
  • Initiated thought leadership and customer value proposition collateral.
  • Work with cross-functional teams to define value proposition, positioning, messaging and campaigns to drive Adobe Experience Manager revenue goals.
  • Led a five-member team optimizing the value proposition, customer s discovery, and evaluation of new products to drive sales.
  • Ensured coherency and consistency in overall business policies, including product value proposition, channel pricing, and licensing grants.
  • Developed new messaging frameworks for distinct buying audiences linking product value proposition, competitive differentiation and buyer pain points.
  • Increased value of customer contracts, providing business case support articulating value proposition of product and software licensing structure.
  • Developed and wrote value proposition, business justification, and capability statements of directions for new products and services.
  • Led the first attitude and usage study and identified the most effective tools for delivery of the value proposition.

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11. OEM

high Demand
Here's how OEM is used in Senior Product Marketing Manager jobs:
  • Launched new OEM instrument system and managed product improvements through manufacturer.
  • Managed worldwide OEM and source software P&L mostly selling infrastructure technology licenses to written off software assets.
  • Managed the creation of training courses, BOM materials and online assets to support sales channel and OEM partners.
  • Negotiated and secured upfront capital commitment of $900k to add functionality specific to an OEM partnership opportunity.
  • Developed and managed engagement with sales and marketing teams worldwide, and actively drove marketing with OEM partners.
  • Engaged in assisting Dell's CTO and Storage Strategy VP on potential Merger and Acquisitions and OEM candidates.
  • Project managed strategic alliances to successfully OEM third party software product that helped close major sales.
  • Trained OEM sales force, including market segmentation and positioning to drive growth with new customers.
  • Owned custom Dell-Branded applications as well as managing OEM versions of 3rd party software offerings.
  • Negotiated and managed GPO contracts/ initiatives, and managed Global Sourcing with OEM vendors.
  • Handled Microsoft audit to OEM accounts reducing penalties in 30% for year 2001
  • Screened OEM candidates, managed product development for a new cervical cancer diagnostic.
  • Negotiated franchise and OEM private-label agreements with suppliers in China and the US.
  • Managed OEM agreement including responsibility for over $3 Million of inventory.
  • Promoted from three times and tapped to lead new OEM marketing organization.
  • Identify, recruit and manage WW backup software and OEM marketing partnerships.
  • Received OutSourcing Award of the Year in 2000 for ISV/OEM partner programs.
  • Created, implemented and managed 5 ISV / OEM Partner programs.
  • Penetrated GPS personal navigation OEM market with ZEVIO SoC applications processor.
  • Developed and implemented business plans for OEM and Joint Marketing partnerships.

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12. Product Roadmap

high Demand
Here's how Product Roadmap is used in Senior Product Marketing Manager jobs:
  • Develop product roadmaps and market analysis for the sales representative to promote new business opportunities.
  • Initiated and managed all product roadmaps for prioritized development programs and releases.
  • Designed resource-based product roadmaps based on market trends to support corporate strategy.
  • Interviewed analysts on market direction and compiled results into product roadmap recommendations
  • Represented marketing to other internal groups to identify and drive customer and market requirements, created and presented software product roadmaps.
  • Managed the collateral development and completed sales training, event management, product roadmaps, pricing, and product introductions.
  • Communicated product roadmap to existing and acquired customers this included service contracts, End of Life plans and upgrade path.
  • Delivered product roadmap by working with customers for next generation mixed signal read channel, disk controller and SoC semiconductors.
  • Developed and executed the product roadmap and marketing plan for launching IE9 in the US Technical audience and commercial customers.
  • Developed product roadmap in collaboration with off-shore teams, through analysis of customer needs to develop new features and enhancements.
  • Develop long-range product roadmaps and marketing strategies to increase gross margins in the midst of average sales price erosion.
  • Worked closely with customers and sales team to understand business needs to develop prioritized product roadmap and development plan.
  • Streamlined & Managed product roadmap & planning process resulting in successful and on-time delivery of hardware and software releases.
  • Identified points of product differentiation and positioning to develop product roadmaps outlaying vision for current and future products.
  • Managed cross-functional teams for product roadmap, merchandising, pricing, inventory planning, MDF & vendor management.
  • Established first product roadmap for flagship product based on customer feedback, competitive landscape and company strategic objectives.
  • Oversee the creation and documentation of product roadmaps, training materials, and internal and external marketing collateral.
  • Created product roadmap, product positioning plan and revenue forecasts that generated $70 million in annual revenue.
  • Maintained relationships with SoC vendors to influence alignment of their product roadmaps with key Cisco product needs.
  • Created product roadmap, market requirements and go to market strategy for Americas, Europe and Japan.

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13. ROI

high Demand
Here's how ROI is used in Senior Product Marketing Manager jobs:
  • Determined ROI on advertising and marketing expenditures, and adjusted strategy accordingly.
  • Created high-level management reporting, increasing visibility on promotion expenditures and ROI.
  • Produce financial reports to forecast profitability and ROI.
  • Conducted ROI analysis to determine product development feasibility.
  • Conducted Partner Business Reviews to illustrate the overall performance of the Loyalty Program and the partner's ROI for participation.
  • Spearheaded strategic product planning, consumer research, sales/expense planning and reporting as well as ROI and promotion analysis.
  • Educated Account Executives on how to strategically position agency's interactive product offerings to clients to ensure top ROI.
  • Develop direction and build ROI models to determine budget and company goals across game projects and company initiatives.
  • Analyzed ROI and developed corrective actions and improvement path which included the shift to a distribution model.
  • Analyzed ROI, drive variable margin improvement and followed up the sample availability with market development team.
  • Managed marketing budgets of $10M+ and prioritize budgets to maximize ROI across various marketing functions.
  • Analyze promotional program performance and feedback to measure ROI and draw conclusions for future promotions.
  • Prioritized new features and scope for software releases according to market demand and ROI analysis.
  • Evaluated marketing campaign ROI with the goal of creating lead nurturing programs and winning opportunities.
  • Manage $4.1M budget and provide ROI on investments for all internal and external programs.
  • Develop business cases for all new products including economic justification with ROI and payback.
  • Assess product development return on investment (ROI) and fit to company strategy.
  • Conducted 5-year business planning, revenue forecasts and ROI models for Base Station portfolio.
  • Created collateral, ROI calculators and selling tools to enable direct sales force.
  • Developed clear value proposition and business case for investment based on ROI.

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14. Sales Tools

high Demand
Here's how Sales Tools is used in Senior Product Marketing Manager jobs:
  • Recognized with outstanding contributor award for revolutionary sales tools development.
  • Developed and maintained currency and effectiveness of worldwide sales tools.
  • Trained sales teams in multiple geographies on program value prop and sales tools resulting in 30% SharePoint archiving pipeline increase.
  • Optimized marketing content, sales tools, advertising, public relations, and sales training based on customer value requirements.
  • Designed and developed interactive marketing and sales tools that increased sales of Reputation Management and Social Media solutions 200%.
  • Created sales tools, including revenue, total cost of ownership (TCO), and pricing models.
  • Standardized pricing for class of sales tools across all markets that saved company nearly $1 million.
  • Introduced new and innovative and interactive sales tools including marketing sizing, messaging, route-to-market and demos.
  • Co-developed target market definition, company and service differentiation, value proposition, and field sales tools.
  • Developed comprehensive new sales tools (Multimedia CD, Engineering Catalog CD) for the field.
  • Defined and managed the development of digital sales tools to demonstrate product key features and positioning.
  • Produce messaging and position content, marketing resources and sales tools for new monitoring solutions.
  • Created all launch plans, marketing programs, and sales tools for sustained revenue growth.
  • Developed sales tools to facilitate data-driven, real-time pricing decisions AMERICA ONLINE New York, NY
  • Created highly effective sales tools for new product introductions that were adopted as corporate standard.
  • Created Sales tools that included PowerPoint presentation, FAQ sheet, trained Sales force.
  • Delivered sales tools including presentations, white papers, competitive positioning and sales training.
  • Identified and developed sales tools to improve the effectiveness of the sales order process.
  • Established best practice sales tools and competitive positioning to accelerate the sales cycle.
  • Created copy for products, packaging, sales tools and marketing collateral.

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15. Sales Training

average Demand
Here's how Sales Training is used in Senior Product Marketing Manager jobs:
  • Prepared detailed information for sales training sessions, assisted product management with proposals for new product introduction.
  • Developed sales training and marketing materials focused on client-needs, ensuring consistent and effective client communications.
  • Define product integrity through technical presentation and conduct sales training by providing written technical documentation.
  • Prepared material for field/channels such as customer preview presentations and sales training material.
  • Identified sales training requirements, developed course content and conducted seminars.
  • Developed customer and sales training presentations.
  • Increased revenues $.5M in one quarter by launching a global bundled solution with go-to-market plans including Sales training and collateral.
  • Defined market and product features/functions; assembled demos; drove collateral, messages, sales training and customer engagement.
  • Developed and delivered sales training sessions for all product lines, including at New Hire Training and sales meetings.
  • Led go to market launch activities including marketing collateral, sales training, and worked with reference accounts.
  • Directed the Sales Training Department to create and execute all training materials and workshops to all internal stakeholders.
  • Developed customer facing marketing assets, service documentation, sales training, and demand gen and promotional campaigns.
  • Support global sales efforts through trade show support, sales training, product presentations and customer meetings.
  • Managed the international marketing and services sales strategy, sales training, and web marketing initiatives.
  • Managed the development and implementation of web based, e-multimedia, and traditional sales training tools.
  • Initiated quarterly sales training meetings that promote improved communication between the sales team and corporate headquarters.
  • Developed landing pages, email campaigns, sales training, and videos to build awareness.
  • Developed and delivered product messaging, sales training, presentations, workshops and product demos.
  • Develop and delivery product and sales training to 6000 field reps and center management.
  • Participated on cross-functional team for company re-brand, product development and B2B sales training.

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16. Sales Enablement

average Demand
Here's how Sales Enablement is used in Senior Product Marketing Manager jobs:
  • Developed and implemented go-to-market plans, sales enablement and global marketing programs for new and product enhancements.
  • Acquired responsibility for all core product asset creation; enhanced product messaging and streamlined sales enablement process.
  • Support growth through the development and management of sales enablement tools and executing go-to-market plans successfully.
  • Led cross functional team of 12 to manage direct marketing, outbound marketing and sales enablement for $500M peripherals business.
  • Generated over $5M (immediate) opportunities in pipeline as a direct result of initial sales enablement training.
  • Succeeded in building a strong sales enablement pipeline to communicate use case and product level positioning and messaging.
  • Crafted a lean sales enablement strategy and initiated the development of a knowledge management system for the group.
  • Developed product positioning, competitive positioning, messaging, pricing, AR/PR and sales enablement.
  • Created targeted sales enablement strategies based on go-to market plans and market strategies.
  • Engaged with global sales teams to provide field support and sales enablement resources.
  • Prepared and delivered sales enablement and technical training to global sales force.
  • Created product sales collateral and sales enablement tools.
  • Drive sales enablement tool creation - including sales materials, web site updates, case studies and white papers.
  • Developed sales enablement material that helped win many high-profile customers contributing to $10-15M in sales every year.
  • Led Go-To-Market and sales enablement for $100M+ enterprise Application Lifecycle Management.
  • Developed partner and channel enablement launch and sales enablement plans.

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17. Product Portfolio

average Demand
Here's how Product Portfolio is used in Senior Product Marketing Manager jobs:
  • Focused on expanding market penetration rather than deepening product portfolio to limit product management requirements and engineering costs.
  • Monitor competitive landscape and proposed product portfolio adjustments to stay ahead.
  • Pioneered structured wiring product portfolio for automation and control solutions.
  • Maintained and prioritized Motorola's data product portfolio.
  • Managed product portfolio and marketing programs for the company's largest OEM customer, which generated $160M in annual revenues.
  • Leveraged customer service skills to improve sales team's product knowledge and success with customers across full $100M product portfolio.
  • Developed comprehensive strategic and tactical plans for the Internet access product portfolio that generated $700 million in annual revenue.
  • Delivered performance-focused direction in leading the life cycle management (LCM) of the company's in-line generic product portfolio.
  • Consolidated product offerings by 79% to standardize product portfolio while only displaced 4% of policy-holders.
  • Examined, negotiated, and secured vendor contracts to expand product portfolio and to expand market growth.
  • Recruited to oversee a $1.2 billion product portfolio and a team of product management professionals.
  • Participated as key member of sales team to represent product portfolio to variety of customers.
  • Led PR agency to create branding/communication direction for the Cambium Networks product portfolio globally.
  • Managed Verizon s business-to-business (B2B) high speed optical data service product portfolio.
  • Owned a product portfolio that grew 4x and contributed over $1B in revenue.
  • Explore current market trends and new product opportunities to grow current product portfolio.
  • Led the development of a commercial product portfolio targeting individuals and small groups.
  • Define strategy, market opportunities, prioritize customer requests and plan product portfolio.
  • Provided upstream direction on the 5-10 year strategic vision for the product portfolio.
  • Generated 10% profit increase by rationalizing the gas filter product portfolio.

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18. Internet

average Demand
Here's how Internet is used in Senior Product Marketing Manager jobs:
  • Developed integrated portfolio messaging and positioning for Cisco Internet of Everything (IoE) Software Platforms and Solutions portfolio.
  • Created internet training venue as a new cost-effective professional development offering for customers.
  • Restructured marketing communications organization to integrate traditional marketing and Internet marketing.
  • Create and implement Internet performance monitoring and measurement software marketing plans.
  • Developed new processes to streamline tactical execution of Internet Marketing programs.
  • Developed and managed Internet based product development and launches.
  • Launched two first-of-a-kind Internet advertising services.
  • Developed marketing programs for a variety of Wireless Internet products that resulted in $800M in revenue per year.
  • Managed the IPTV Loyalty programs with support of the AT&T Entertainment and Internet Services Marketing Retention team.
  • Marketed Apple branded software in direct mail and internet advertising vehicles producing yearly revenues of over $100M.
  • Led a team responsible for creating the cash management Internet application, DirectLine for Business (DLB).
  • Established business processes with internal Internet Service Group for online Marketing and Sales initiatives of Check Card products.
  • Market launched new Internet identity verification service that supports 93% global user recognition of safe Web sites.
  • Established company as the market leader in DSL technology by conceiving/launching successful print and Internet marketing campaigns.
  • Directed Internet e-commerce offerings for videos, online training and computer based training (CBT).
  • Spearheaded creation of all internet banking services for small, middle and large corporate customers.
  • Lead the team to successfully launch Internet Telephony Automatic Call Distribution (ACD) product.
  • Received bonus award for creating an effective team environment for an Internet-capable cell phone project.
  • Managed and developed new products, including satellite high-speed Internet and DSL resale.
  • Lead Internet Marketing team and activities for this $5 Billion division.

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19. Product Requirements

average Demand
Here's how Product Requirements is used in Senior Product Marketing Manager jobs:
  • Developed and executed marketing plans, created Product Requirements Documents, and produced financial projections and forecasts - set price/license policy.
  • Developed product & marketing plans that integrated research, product requirements, training and core product positioning against specific advertiser segments.
  • Collaborated on product requirements and client service needs for an upgrade/enhancement to a mobile software app for the medical/hospital market.
  • Translated international market needs into product requirements, developing strategies to increase client base while maintaining relationships with established partners.
  • Performed market research, focus groups, competitive analyses and case studies to determine business/product requirements and marketing effectiveness.
  • Perform market analysis and gather customer requirements for product requirements documents, market requirements documents and product launch plans.
  • Determined OEM contract requirements and conducted market research to develop product requirements for new product acquisitions.
  • Create market and product requirements documents and facilitate the creation and adoption of functional specification.
  • Identified and prioritized product requirements of global customers, producing one worldwide technology solution.
  • Defined learning management SaaS software product requirements based on customer needs and corporate strategy.
  • Conducted market analyses to assist product management in defining product requirements.
  • Developed market driven product requirements for next generation IP products.
  • Conducted market analysis that identified customer and product requirements.
  • Created Product Requirements Documents to guide development process.
  • Developed business cases and new product requirements.
  • Gathered marketing requirements and defined product requirements.
  • Defined product requirements and positioning strategy.
  • Spearheaded global suppliers and internal support groups to review product requirements conduct product development and then launch into the global marketplace.
  • Created and implemented product requirements for new Mobile Premise Solutions segment of the AT&T Mobility product portfolio.
  • Designed and implemented processes for management of product requirements throughout their life cycle reducing inventory by 50%.

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20. Trade Shows

average Demand
Here's how Trade Shows is used in Senior Product Marketing Manager jobs:
  • Facilitated local sales presentations in key markets and established trade shows strategy.
  • Evangelize BakBone Software and all product lines at trade shows, user group meetings, conferences, press meetings, etc.
  • Developed and delivered presentations to train 200+ person sales team, multimedia presentations to support account planning and trade shows.
  • Attend related trade shows, and gather products & markets related industry news & intelligence for HQ in Taiwan.
  • Presented solution value at sales meetings, user group conferences, trade shows, and on one-on-one customer visits.
  • Coordinated educational events, trade shows, annual user conference, online and print advertising, partner marketing.
  • Directed customer meetings, presentations and participated in trade shows which resulted in new sales contracts and extensions.
  • Worked with over 25 business partners to ensure sales, provide training and work trade shows.
  • Supported industry trade shows, customer visitations and user groups with product and industry related presentations.
  • Represented HP Commercial Desktop Division at numerous trade shows, customer presentations and partner sales events.
  • Manage marketing, advertising, events, trade shows, and promotions for Books and Maps.
  • Designated evangelist at analyst briefings, global C-level meetings, events, and trade shows.
  • Created new Trade Show Booth and returned company to trade shows after a 6 year absence
  • Developed presentations and product demos for channel customers, sales training, and trade shows.
  • Served as corporate spokesperson for press, industry analysts, trade shows and developer conferences.
  • Participate in customer-facing activities such as trade shows, customer visits and sales calls.
  • Trained sales and end-users and demonstrated search engine functionality at trade shows and conferences.
  • Managed Marketing Communications retailer ads, go-to-market materials, public events and trade shows.
  • Create compelling product demonstrations and produced product videos for sales activities and trade shows.
  • Worked on global campaigns with sales from launch plans to end-user trade shows.

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21. Business Units

average Demand
Here's how Business Units is used in Senior Product Marketing Manager jobs:
  • Drive marketing and sales programs that leverage EMC competitive advantage across multiple business units and corporation portfolio.
  • Developed and recommended product mix and pricing forecasts to prevent arbitrage between worldwide business units.
  • Collected information across business units to gather business requirements.
  • Manage key partnership with product management, development, & business units to ensure timely product releases and achieve business objectives.
  • Partnered with other business units to understand product development plans and how those should be reflected in a digital experience.
  • Managed online marketing tool representing portfolio of products, services for nine business units.
  • Revitalized SupplyScan to become a lead strategic product for three business units.

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22. Customer Service

average Demand
Here's how Customer Service is used in Senior Product Marketing Manager jobs:
  • Supervised Financial Services industry trade show planning, retail merchandising initiatives and customer service training for marketing related programs.
  • Integrated external email platform into existing systems to improve communication strategies for sales and customer service teams.
  • Managed accounting, customer service, inventory and education of product, competitiveness and marketing.
  • Proposed product change double customer service efficiency.
  • Ensured customer service employees had hands-on experience with all products to ensure effective troubleshooting, as well as sales support.
  • Manage cross-functional product development team of over 20 marketing, engineering, manufacturing, customer service and sales personnel.
  • Led first corporate initiative with consumer transactions through customer service with the company's first true consumer device product.
  • Provided sales and customer service support, design guidance, and assistance with field trials and customer qualifications.
  • Collaborated with sales divisions to generate plans to redefine customer service model and create new offerings.
  • Managed cross-functional teams including programming, quality assurance, finance, customer service and sales.
  • Serve as the highest level of customer service and pager support for all functionality.
  • Led successful implementation of dedicated PPC customer service team meeting $1M budget requirements.
  • Streamlined customer service and fulfillment operations to improve operational metrics up to 80%.
  • Authored key documents and managed training of product line for sales and customer service (webinar).

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23. Cloud

average Demand
Here's how Cloud is used in Senior Product Marketing Manager jobs:
  • Designed/executed channel marketing programs that increased sales of Microsoft Server & cloud solutions.
  • Directed the global go-to-market launch strategy, tasks and timing to support our cloud-based product releases, enhancements, and upgrades.
  • Drive marketing strategies for a billion-dollar public company focused on apps, mobile phone and cloud services.
  • Managed the on-boarding of the first MNC to AT&T Mobility's mobile cloud platform.
  • Led negotiations and structured agreements to expand cloud distribution through 3rd party channels and Ecosystem program.
  • Optimized complex business processes by integrating 10 Cloud solutions in 5 months with Agile process.
  • Collaborated to secure or develop ten marketing assets to drive cloud campaigns and demand.
  • Led team's digital marketing efforts to join Adobe's new Creative Cloud.
  • Designated company leader for Crossbeam positioning of Private and Public Cloud position;.
  • Spearheaded Cloud 2020 strategy program to define AT&T cloud future.
  • Led team of cloud solutions marketing managers to launch product suite campaign.
  • Managed marketing for cloud based voice, data and IT services.
  • Created cloud based company presentations for sales pitches.
  • Launched two Cloud Computing applications.
  • Developed digital cloud courseware messaging and outbound marketing strategy.
  • Developed a cloud based firmware upgrade process Created the first video cameras for Flip which could be sold globally.
  • Managed 4 months of timely, cross-functional effort for 4 influencer activities across 2 cloud product lines.
  • Lead platform evolution into server, blade and cloud based virtualization products.
  • Led product marketing for Cloud Identity Management Software to support targeted segmentation plays .
  • Supported marketing of Plesk, Web Presence Builder, and Virtuozzo container, hypervisor and cloud storage solution.

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24. Product Collateral

average Demand
Here's how Product Collateral is used in Senior Product Marketing Manager jobs:
  • Coordinate with cross-functional teams to define positioning and messaging and create all core product collateral and communications.
  • Authored content for customer newsletter, websites, product collateral, and events to promote ACI thought leadership.
  • Managed marketing and technical writing team, supported product collaterals, and localization
  • Re-created product collateral and sales enablement.
  • Authored content for customer newsletter, websites, product collateral, and events.
  • Collaborated with Product to develop product collateral (i.e.

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25. Saas

average Demand
Here's how Saas is used in Senior Product Marketing Manager jobs:
  • Developed revenue generating marketing strategies for SaaS collaboration solution targeting small and medium sized businesses.
  • Developed and presented SaaS Market Opportunity proposal to executive team.
  • Key agent for change as the Product Manager for two connected home, Software as a Service (SaaS) offerings.
  • Managed product launch strategy for worldwide service provider of email SaaS solutions resulting in increased revenue of 18%.
  • Develop Case Studies; Success Stories and White papers related to ECM SaaS solutions sales.
  • Sole senior product marketing manager responsible for all activities for the employee benefits SaaS solution.
  • Recruited by VP Marketing to manage $10M budget and commercialize Hosted Microsoft Exchange SaaS.
  • Directed product marketing and online marketing for the leading provider of SaaS PPM Software.
  • Lead B2B product marketing manager for start-up health and wellness SaaS solution.
  • Developed vertical market strategies in Financial Services and SaaS markets.
  • Delivered new Identity & Access Management security service employing the latest technologies for virtual/cloud/SaaS, mobile, biometrics, and authentication.
  • Key accomplishments: Launched two SaaS-based versions of PC*MILER which realized a 46% growth in new revenue in three years.
  • Subject Matter Expert for Exact Online's ERP SaaS business solutions for manufacturing and wholesale distribution industry segments.
  • Defined new positioning of SaaS solutions & Services, driving consistency across touchpoints.
  • Led hybrid Waterfall / Agile method to develop / deploy IoT and SaaS solutions for retail, OEM and industrial clients.
  • Partnered with marketing automation companies Eloqua and Marketo to develop and market joint SaaS products.
  • Supply Chain Business Intelligence for Foodservice Industry (BI/SaaS): 8/02 to 2/04 (1.5 years) Sr.

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26. Demand Generation

average Demand
Here's how Demand Generation is used in Senior Product Marketing Manager jobs:
  • Develop marketing communications and demand generation efforts for talent management software product lines.
  • Managed sales force integration, demand generation and customer retention.
  • Led new Global Demand Generation team that provided a framework for efficiency gains and marketing consistency across customer touch points worldwide.
  • Launched a demand generation campaign on company's website that generated 5,000 leads and over $1M closed won opportunities.
  • Directed pricing, segment strategy, new solution development for targeted industries, product positioning and demand generation programs.
  • Create and execute demand generation programs that increase overall pipeline, working closely with business development and sales.
  • Led P&L, demand generation and go-to-market strategy for Dell's $200M TV business.
  • Function included channel pricing development, sales forecasts, product launches, and promotions for demand generation.
  • Demand Generation - Evangelize solutions to customers at Oracle and industry events to generate leads.
  • Collaborated with channel marketing to create demand generation campaigns for the sales teams.
  • Perform analyst outreach and work with promotion and demand generation teams.
  • Defined product launch strategies and demand generation programs.
  • Developed world class go-to-market (GTM) plans and overall demand generation for 1st party Xbox 360 titles in the US.
  • Leveraged celebrity-marketing assets for use in digital, online, print and TV campaigns and demand generation activities.
  • Develop product messaging documents highlighting key differentiators and value propositions for Marcom and demand generation team.
  • Managed demand generation activities including a series of 15 public webinars resulting in more than 500 qualified carrier and enterprise prospects.
  • Presented in >7 demand generation webinars with OEM and ISV partners.

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27. Training Programs

average Demand
Here's how Training Programs is used in Senior Product Marketing Manager jobs:
  • Leveraged relationships with sales, engineering, marketing and customer support through internal training programs and change management initiatives.
  • Developed and delivered training programs on our new products for both domestic and international distributors.
  • Designed and implemented content and training programs/presentations for C/S employees, customers, and representatives
  • Designed and delivered comprehensive training programs for sales personnel.
  • Managed internal and external marketing events, such as conferences, training programs and virtual workshops.
  • Created and posted all sales and customer-facing literature, including training programs.
  • Support included leading marketing and sales force regional training programs.
  • Developed and executed training programs for the Field Sales team on Cardiac Science ECGs, competitive products, positioning and pricing.

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28. Sales Support

average Demand
Here's how Sales Support is used in Senior Product Marketing Manager jobs:
  • Enabled 400+ sales and sales support with the tools, assets, and training for each major and significant minor release.
  • Designed, created and executed marketing and sales support materials for 5 product line families consisting of over 500 products.
  • Presented product to customers and provided sales support, including custom product and pricing requirements to build stronger customer relationships.
  • Provided training, sales support, incentive programs, and marketing materials in partnership with external sales groups.
  • Led worldwide sales support of the Smart MFP platform for enterprise sales force and network of channel partners.
  • Provided ongoing field sales force support via direct mail and sales support materials for key independent accounts.
  • Provided global technical sales support of multimedia solutions including MMS, WAP G/P, and streaming video.
  • Provided technical sales support through customer visits, presentations, white papers and product brochures.
  • Supervised all new product development, merchandising, product management and sales support activities.
  • Defined the distribution and sales channel(s) managing after sales support.
  • Performed revenue tracking, sales support and forecast analysis for senior management.
  • Design, create and execute product marketing and sales support materials.
  • Provided in country sales support as a subject matter expert.
  • Produced core marketing assets and sales enablement tools as well as ran company-wide training to sales and sales support.
  • Provided sales support for worldwide sales teams in Asia, Europe and North America.
  • Encompassed analytical solutions, product and program development as well as sales support.
  • Provided sales support and training for field activities and tradeshows.

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29. Press Releases

average Demand
Here's how Press Releases is used in Senior Product Marketing Manager jobs:
  • Formulated press releases with the most recent release resulting in 330 article placements that is 65% more than the norm.
  • Created and executed all corporate communications: Website messaging, e-mail blasts, press releases, direct mail and print advertising.
  • Supported product launch activities such as press and analyst interviews, review press releases and presentations, authoring product briefs.
  • Designed and implemented the go-to-market strategy, including marketing and sales collateral, pricing, contracting, and press releases.
  • Published 5 articles, drafted press releases and delivered over 30 international lectures to introduce products to the marketplace.
  • Worked closely with MarComm for analyst briefings, Trade Show demos and press releases.
  • Create sales collateral, online product content, promotional materials and press releases.
  • Created white papers, press releases, and sales support material.
  • Author and issue press releases, coordinating with Microsoft for approvals.
  • Worked with PR firm on press releases and analyst presentations.
  • Contributed copy for press releases and product brochures.
  • Collaborated with marketing communications team to develop press releases and press/analyst product presentations.
  • Rebranded collateral portfolio in 2013: datasheets, presentations, white papers, press releases and more.

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30. Customer Base

low Demand
Here's how Customer Base is used in Senior Product Marketing Manager jobs:
  • Expanded customer base and secured new targeted accounts in key market segments by developing and executing cross-functional account conversion plans.
  • Developed and Implemented volume incentive partnership programs with current customer base.
  • Develop chosen vertical markets penetration strategy for worldwide customer base.
  • Integrated self-service replenishment and invoicing capabilities for customer base.
  • Worked with sales agents worldwide to develop strategies and product enhancements to increase and retain the customer base.
  • Generated actionable profiles of the customer base through customer calls and visits, survey analysis and forum interaction.
  • Translated market trends into valuable sales arguments that enhance the sales team credibility with highly educated customer base.
  • Coordinated staged roll out of software releases and created in-depth deployment plans supporting an on-line customer base.
  • Redesigned channel layouts to provide more appealing navigation for our customer base as determined by the business.
  • Developed channel relationships and built a large customer base that resulted in a substantial increase in sales.
  • Identified and implemented opportunities to increase Self Service awareness throughout AT&T's customer base.
  • Identify product gaps within retail and source items with an initiative to grow customer base.
  • Forged and cultivated strong working relationships with a customer base of 100+ accounts.
  • Developed and Implemented Lock In Strategy with customer base for future product growth.
  • Recruited to grow customer base with new event products.
  • Generated buy-in for concept across the organization and helped create supporting direct-mail campaign to drive reenrollment within existing customer base.

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31. CRM

low Demand
Here's how CRM is used in Senior Product Marketing Manager jobs:
  • Build CRM infrastructure, define behavioral and life-cycle segmentation and determine email targeting strategy.
  • Commercialized SugarCRM-Intacct Accounting integrated solution.
  • Manage GTM for two new products involving CRM and API technologies to drive revenue targets of >$40M in 2011.
  • Led cross functional team through the successful implementation of an automated quote tool with integration to accounting program and sales CRM.
  • Launched 17 unique ICD and CRT-D models in the most complex high voltage product launch in Boston Scientific CRM history.
  • Defined processes to integrate legacy systems and processes with content management and marketing automation systems (CRM=SalesForce).
  • Created competitive battle cards to differentiate Microsoft ERP, CRM and BI products from competitor products.
  • Defined and implemented the Bill of Material (BOM) for 900 list numbers in CRM.
  • Created first web-based CRM business and technical messaging platform for internal staff as well as partners.
  • Developed a web based CRM tool that identified at risk customers targeted for promotional offers.
  • Integrated this with the CRM application to enable advanced targeting and segmentation.
  • Developed interactive sales tool and foundation of new CRM tool.
  • Managed a CRM and MAP integration project/team of five.
  • Developed multi-level CRM meeting contractual needs with Motorola.
  • Managed the integration, development and launch of new social CRM support software for Clearwire's 600K+ subscriber base.
  • Supported implementation of Salesforce CRM and maintained part numbers, pricing, and business models for sales organization.
  • Spearheaded the launch and managed release cycles of Siebel CRM Software.
  • Web site SEO programs and CRM contacts.

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32. Promotional Materials

low Demand
Here's how Promotional Materials is used in Senior Product Marketing Manager jobs:
  • Launch included development of product positioning, marketing content, and promotional materials.
  • Developed and managed all marketing communications and promotional materials.
  • Developed promotional materials, retail displays and product literature to support the launch of new HD DVD products.
  • Write, update, and proof copy for web, catalogs, and promotional materials.
  • Managed legal, medical, and regulatory review committee for all field promotional materials for Jevtana.
  • Developed new marketing campaign for the diabetes portfolio which included new messaging, promotional materials, educational resources and value propositions.

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33. R

low Demand
Here's how R is used in Senior Product Marketing Manager jobs:
  • Collaborated with marketing to develop and maintain collateral including product briefs, process documents and presentations for custom mobility solution products.
  • Created a reporting system to escalate urgent customer needs resulting in quarterly sales increases and improved customer satisfaction surveys.
  • Identified points of product differentiation to develop positioning and messaging that enabled successful sales performance and effectively educated buyers.
  • Conceptualized, developed and directed national retail marketing campaigns centered on broadband television and DirecTV offers and services.
  • Orchestrated numerous individual efforts into a unified product marketing team that produces consistent, effective marketing materials.
  • Initiated and led several new product development teams, including National Directory Assistance, Reverse Directory Assistance.
  • Supported implementation of FlexNet license management and managed compliance of licensing terms with end customers.
  • Initiated and directed a corporate charitable campaign sponsoring children's charities within the Chicago community.
  • Developed and maintained marketing requirement documents for LynuxWorks LynxOS operating system software product.
  • Developed product marketing strategy and launch plan for new electronic commerce software offering.
  • Defined unit and feature requirements and translated sales forecasts into product release requirements.
  • Developed and executed a holistic event marketing program targeted to key customer segments.
  • Led local and international cross-functional teams handling through various product development phases.
  • Co-created 7-phase product and service launch process that included delivery organizations.
  • Defined product delivery milestones and schedules to realize customer design wins.
  • Coordinated resolution of product issues for in-development and post development products.
  • Developed marketing campaign that increased product profitability by 30%.
  • Documented current Sales and Marketing business processes and system interfaces.
  • Managed and negotiated resolution of complex custom Ethernet access deals.
  • Started as an individual contributor performing all testing and messaging.

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34. Business Cases

low Demand
Here's how Business Cases is used in Senior Product Marketing Manager jobs:
  • Develop business cases to justify investment in product features including financial targets and capital expenditure allocations.
  • Performed product planning including forecasting, budgeting, analysis and reporting as well as created financial business cases.
  • Developed operator business cases to quantify value of CDMA EV-DO for wireless broadband and marketed company products.
  • Worked with cross functional teams to identify, characterize and analyze business cases for feature releases.
  • Develop business cases and marketing plans for new products.
  • Developed Business Cases in the Carrier Messaging Product Group.
  • Developed and presented strategic product business cases for future development to executivemanagement.
  • Direct report to senior leadership with updates to project roadmap, business cases, resolutions, sales, and achievements.
  • Facilitated onsite workshops and developed business cases to prioritize products geared to increase sales by 5-10%.

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35. Annual Sales

low Demand
Here's how Annual Sales is used in Senior Product Marketing Manager jobs:
  • Developed pricing and communicated product and delivery information to representatives to assist in achieving annual sales objectives.
  • Identified opportunities, researched new product possibilities, collaborated with engineering team and created campaigns generating $1.8M in annual sales.
  • Led sales teams to generate over $181 million in annual sales that averaged 5.58% in gross margin in 2001.
  • Developed annual sales and marketing plans for competitive advantage for our TPMS (tire pressure monitoring systems) products.
  • Assumed P&L responsibility for a line of technology accessory products with $7MM in annual sales.
  • Supported the global sales effort to ensure the achievement of annual sales goals and short and long-term objectives.
  • Launched Online Mall for Japan market achieving $3 million in ongoing, annual sales.
  • Managed Weight Watchers business in eight product categories totaling $450MM in annual sales.
  • Managed corporate flagship product line of over $72M in annual sales.
  • Managed product line worth $4mm in annual sales.

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36. Channel Partners

low Demand
Here's how Channel Partners is used in Senior Product Marketing Manager jobs:
  • Developed new mobility cross-sales strategies and promotions for channel partners.
  • Provided sales and channel partners with actionable competitive intelligence.
  • Developed and edited collateral for channel partners.
  • Served as industry evangelist, coaching sales management and channel partners on how to increase sales to these important verticals.
  • Maintain consistent communications with global and North American Headquarters, customers, channel partners, and end users.
  • Collaborate with stakeholders to complete Alpha and Beta testing program w/strategic end-users and channel partners.
  • Evangelize and build momentum for Embedded Intel technologies both directly and through channel partners.
  • Collaborate with and support sales teams, channel partners, and key customers.
  • Presented to customers and channel partners.
  • Facilitated Marketing and Sales collaterals and websites for third party distribution channel partners.
  • Increased visibility and leads by 30% at CES'14 collaborating with GoPro, NASA, Otterbox and various channel partners.
  • Developed multi-media marketing collateral, white papers, sales presentations, and product demonstrations for sales teams and channel partners.
  • Plan, develop and run monthly webinars for the direct audience and channel partners to drive sales leads.
  • Delivered in-depth product training to salesforce and channel partners on the messaging and positioning.
  • Developed and delivered webinars for channel partners as well as customers.
  • Develop webcast and training programs for channel partners.
  • Influence business development activities, including the development and ongoing management of new offerings and channel partnerships !
  • Expand video & business application awareness Leverage channel partners to go to market to SMB & Enterprise IT virtualization customers
  • Worked closely with OEMs to drive sales thru call centers, channel partners and direct sales forces.

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37. Product Life Cycle

low Demand
Here's how Product Life Cycle is used in Senior Product Marketing Manager jobs:
  • Planned the product life cycle and provided the business justifications and product positioning to maintain profitability.
  • Established product development standards that reduced product life cycle times by 75% over a three-month period.
  • Manage the entire enterprise mobile application software product life cycle from strategic planning to ready-to-sale to end-of-life.
  • Conceived consumer electronics product life cycle, launched new video strategy for global product category.
  • Managed operational marketing of Pentium 4 processors over its product life cycle of 4 years.
  • Created product life cycle plans for ranged products to support sales and margin objectives.
  • Managed Fujitsu T-series notebook, tablet launch, product life cycle including EOL activities.
  • Defined new platform development to drive continuous growth product life cycle including EOL activities.
  • Introduced concept of Core Team meetings to facilitate decision making throughout product life cycle.
  • Influenced and monitored the product life cycle of each ancillary product.
  • Devised and implemented product life cycle strategic plans.
  • Led product life cycle analytics to identify product extensions end of life and new product opportunities.

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38. Market Requirements

low Demand
Here's how Market Requirements is used in Senior Product Marketing Manager jobs:
  • Established and articulated project scope, strategic direction and objectives to internal stakeholders in accordance with market requirements.
  • Identify market requirements, product release schedules and content definition for development.
  • Communicated US market requirements into global planning to ensure future competitiveness.
  • Authored market requirements documents working closely with engineers and producers.
  • Created next generation market requirements to direct product development team.
  • Develop market requirements for target segments and develop appropriate solutions.
  • Managed customer requirements and market requirements for the region.
  • Acted as key driver of client conversations to collect and prioritize market requirements for future product development.
  • Directed all phases of product life-cycle from concept, MRD (market requirements document) to end-of-life.
  • Crafted and implemented Voice of Customer market research to identify key customer and market requirements and trends.
  • Drive product features, development and product road map based on customer needs and market requirements.
  • Gathered market requirements for new products from Sales, clients, industry analysts, etc.
  • Manage market requirements and operations for the OptiPlex line of business desktops in the Americas.
  • Define business case and specify prioritized market requirements in CRD, PRD, and MRD.
  • Prioritize, conduct, and analyze voice of customer research to drive market requirements.
  • Managed trade shows and Exhibits Effectively identified channel and end user market requirements via direct customer contact.
  • Define value proposition and prioritize features that best map AMD capabilities to market requirements and timing.
  • Developed marketing plans for existing and new product lines specifying market requirements (i.e.
  • Authored market requirements documents (MRDs) and defined creative management requirements for Yahoo!
  • Developed market requirements documentation (MRD), focusing on experience ( let teachers teach and learners learn ).

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39. Data Sheets

low Demand
Here's how Data Sheets is used in Senior Product Marketing Manager jobs:
  • Produced documentation including marketing requirements, product announcements, sales/customer training materials, press briefings, data sheets and white papers.
  • Created marketing collateral materials, including device specifications, competitive analyses, product overviews, and data sheets.
  • Generated outbound marketing collateral including data sheets, technical marketing presentations, and white papers.
  • Scripted and recorded video data sheets for the web resulting in better understanding of new products.
  • Created sales tools and content including virtual product tours, brochures, presentations and data sheets.
  • Generated marketing materials, contributed articles, press releases, data sheets, presentations.
  • Generated product sales tools including presentations, positioning documents, and data sheets.
  • Produced content such as data sheets, brochures, and white papers, and did sales enablement.
  • Developed marketing collateral including presentations, Press Releases, data sheets, brochures and web site material.
  • Managed creation and delivery of collaterals, training material, data sheets and solution briefs.
  • Developed all collateral including data sheets, videos, infographics, blogs, white papers, and analyst reports.

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40. GTM

low Demand
Here's how GTM is used in Senior Product Marketing Manager jobs:
  • Launched Intuit Full Service Payroll, from pilot stage through full GTM roll-out.
  • Coordinated and managed all aspects of GTM strategy with partners.
  • Managed HP Pre3 smartphone GTM, prior to HP cancelling the tablet and smartphone business
  • Manage the GTM strategy and tactical implementation of digital marketing initiatives, branding & awareness and administration of metric analysis.
  • Led GTM (acquisition, engagement programs, retention) for Revel, the company's first completely cloud-based photo service.
  • Directed product redesigns, market strategy and distribution, pricing, positioning/messaging, GTM planning, and marketing campaign/program launch execution.

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41. SEO

low Demand
Here's how SEO is used in Senior Product Marketing Manager jobs:
  • Develop quarterly promotion calendar and work cross-functionally with merchandising for implementation and SEO.
  • Initiated partner strategy for PeopleSoft EnterpriseOne regulatory compliance offering.
  • Coordinated PR agency, managed creative, Web IT, translators and SEM/SEO teams of up to ten people.
  • Analyze and develop SEO, SEM, and Online content strategies to improve traffic and user experience.
  • Contract experience included implementing online marketing campaigns, SEO, social media, email and web 2.0.
  • Participate and develop content to address SEO, email lead generation and social media programs.
  • Increased traffic to marketing content on portal by 200% while incorporating SEO techniques;.
  • Managed all marketing activities and lead marketing team for the PeopleSoft EnterpriseOne ERP products.
  • Increased conversion rates through several A/B/Multivariate conversion optimization tests, UX improvements and SEO.
  • Implemented and actively managed app store SEO using SensorTower, resulting in additional downloads.
  • Developed 2 year User Acquisition strategy encompassing SEO, SEM, and SMM.
  • Lead SEO and SEM to drive product downloads.
  • Increased organic discoverability and maximized brand awareness using SEO best practices.
  • Hosted webinars (net more 15% sales); created vertical market, SEO messages.
  • Improved the SEO standing of product webpages.

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42. Focus Groups

low Demand
Here's how Focus Groups is used in Senior Product Marketing Manager jobs:
  • Developed and executed user based research including; focus groups, observation research, end-user analysis and in-depth interviews.
  • Managed and executed customer focus groups to gather customer preference data.
  • Completed 100 client phone interviews as well as internal focus groups to identify market opportunities for new product development team.
  • Led Market Research efforts: use case modeling, focus groups, and analysis for road mapping and requirements.
  • Traveled to the U.K. to perform user studies and facilitation of consumer, professional, and student focus groups.
  • Worked alongside product managers in researching market needs/demands, focus groups, user testing and product implementation.
  • Initiated conjoint, segmentation, focus groups, attitude and usage studies to gain key consumer insights.
  • Initiated option development list and review plan, leading focus groups to concur on product features.
  • Tested product names, product concepts, and product price points with customer focus groups.
  • Conducted usability studies with focus groups and customers for feedback on overall user experience.
  • Incorporated phone interviews, focus groups and web data into the analysis.
  • designed and implemented customer research (focus groups & surveys) to test 3D graphics product prior to launch.

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43. Customer Requirements

low Demand
Here's how Customer Requirements is used in Senior Product Marketing Manager jobs:
  • Lead cross-functional team to develop and market solutions based on identified market/customer requirements.
  • Evaluated customer requirements against existing products and determined appropriate strategy for each customer.
  • Ascertained customer requirements, developed specifications for product development and prioritized projects.
  • Determined if additional customer requirements could be incorporated into future products.
  • Established future product designs aligned with specific customer requirements.
  • Program, Product life cycle management of EPI, and ALD products to achieve internal and external customer requirements.
  • Led cross-functional product marketing teams, product launches and targeted products to meet customer requirements that increased revenue.
  • Evaluated product concepts and guided the team in creating differentiated solutions based on customer requirements and segment needs.
  • Developed and coordinated market research of publishers to determine key customer requirements during R&D phase.
  • Owned engagement with customer and field team to understand customer requirements.
  • Led the cross-functional teams in gathering customer requirements, competitive intelligence, partner strategy, and technology directionsto feed product development.

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44. IP

low Demand
Here's how IP is used in Senior Product Marketing Manager jobs:
  • Defined programs that enabled partners to deploy web-based collaborative enterprise-wide project management, sales pipeline, and customer relationship management solutions.
  • Managed / documented internal organization monthly revenue related to external partnerships and submitted financial reporting to AT&T Finance.
  • Negotiated a strategic partnership agreement with a leading technology supplier and cultivated relationships with an ecosystem of go-to-market channel partners.
  • Improved consistency and efficiency by collaborating on enterprise-level efforts to standardize product management processes through adoption of Pragmatic Marketing principles.
  • Leveraged internal resources to identify most cost effective solutions for Original Equipment Manufacturer product branding and timely product launch.
  • Conducted detailed analysis of competitor's chips and solutions to more effectively develop and design superior competitive parts.
  • Joined the leadership team focused on best practice implementation for technical marketing with a focus on consolidated operations.
  • Developed a 3-phase marketing program that identified demonstrated results in water savings by converting to drip irrigation.
  • Managed strategic relationships with key national and regional dealers and implemented effective dealer programs to expand sales.
  • Served in different roles of increasing management responsibility for the leading manufacturer of electronic security equipment.
  • Delivered Microsoft alternative subscription-based desktop pricing solution in 5 days to coincide with C-level public announcement.
  • Developed company's first Motorcycle lending program that leveraged the company's existing wholesale relationships.
  • Gained flagship status for most projects by presenting compelling project opportunities to key leadership stakeholders.
  • Maintained a constantly changing database of information regarding nationwide media and adhered to multiple deadlines.
  • Recommended software product strategic direction to leadership that was adapted across the business unit.
  • Developed champion/challenger pricing targeting client's customers which resulted in 20,000 new participants.
  • Developed analyst and public relations plan to create industry awareness and thought leadership.
  • Managed significant partnerships, including Microsoft, to expand mobile access in education.
  • Provided product leadership and direction for integrating new technologies and existing products.
  • Owned and advocated for affinity relationships of partners participating in loyalty programs.

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45. YOY

low Demand
Here's how YOY is used in Senior Product Marketing Manager jobs:
  • Spearheaded Windows Phone global campaign launch across 40+ subsidiaries, growing brand preference by 19% YOY.
  • Led growth of the brand's online sales with 7% increase YOY in declining travel industry.
  • Increased 2013-2014 zero client sales by 21% YoY, recognized as highest rate in market.
  • Increased incremental Cisco investment 2x YoY, managing a total budget of >$5B.
  • Key commercial team member increasing loan production, DDA balances and Treasury fees YOY.
  • Increased monitor attach for Desktops by 10% YoY.
  • Improved social media participation by 30% YOY.
  • Selected Accomplishments: Grew total revenues YoY by ~10% by developing effective marketing programs which consistently increased annual Market share.
  • Led development and marketing efforts with strategic partner, forecasted to increase YOY revenue by over 60%.

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46. Business Requirements

low Demand
Here's how Business Requirements is used in Senior Product Marketing Manager jobs:
  • Prioritized market need, wrote business requirements, communicated requirements to developers and launched over 10 enhancements each year.
  • Brainstormed creative ways to solve business requirements by leveraging existing product capabilities.
  • Created business requirements documents for various enhancements to the content platform.
  • Prioritize content initiatives based on unique business requirements and client needs.
  • Created site structure, wrote business requirements and functional specifications, managed design, development and testing of site.
  • Designed My Connection program, including business analysis, road map, business requirements and go to Market strategy.
  • Utilize knowledge of HTML, Flash and JavaScript to develop business requirements.
  • Draft business requirements and supporting use cases for new features and enhancements.
  • Planned and managed product business requirements, justifications and rollout.
  • Partnered with cross-functional teams to facilitate the creation of business requirements and financial models, pricing deliverables, and marketing materials.

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47. MRD

low Demand
Here's how MRD is used in Senior Product Marketing Manager jobs:
  • Generated MRD/business case and worked with third party vendors to evaluate new services/technologies.
  • Created marketing requirement document (MRD), and overall themes for the first two releases.
  • Championed new products from MRD specification through fast track introduction on-time, on-budget with record sales.
  • Developed market plans and future MRD for next generation technology with UV, LED.
  • Directed team in generating MRD content for most successful launch of Adobe Acrobat.
  • Prepared MRD for next-generation LCD testers.
  • Developed 4 product MRDs in the accounting, check writing, Web publishing, and edutainment categories.
  • Created business plans and MRDs for applications targeted customers in industrial and communication product lines.
  • Created MRDs for multiple products across 11 software categories.
  • Defined MRD for 4 new products that will revolutionize standby power reliability for data centers, telecom facilities, and microgrids.
  • Developed PRDs, MRDs, business cases.

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48. Product Definition

low Demand
Here's how Product Definition is used in Senior Product Marketing Manager jobs:
  • Executed market research studies and market segments to inform product definition and marketing/advertising strategy.
  • Managed product definition, pricing, distribution, direct marketing, PR, advertising, packaging, and online-offline product promotions.
  • Led the J2ME technology product definition and marketing as well as licensing of technology to Nokia, Sharp, & Motorola.
  • Generated Market Requirements (MRD) for successful mainstream, high-volume products (drive product definition and engineering execution)
  • Defined the market requirements and product definition for mid to high range monochrome and high end color laser printers.
  • Created the Product Definition, specifications, and financial requirements that served as milestones for future products.
  • Cradle to grave product manager responsible for product definition, inbound marketing, and marketing collateral.
  • Performed product definition, new product launch and drove revenue and design pipe.
  • Led product definitions of Voodoo graphics chips and retail/OEM board SKU's.
  • Introduced eight new motion-sensing product definitions in first year.
  • Developed product definitions, pricing, and product positioning for telecom applications.
  • Analyzed market views, competitive and sales data to drive product plans and product strategies from product definition through release lifecycle.
  • Tasked with product definition of ADSL, SONET/SDH, and OTN product roadmaps.
  • Translated competitive and ecosystem trends to product definitions (MRDs and PRDs) with clear value propositions to promote differentiation.

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49. Ethernet

low Demand
Here's how Ethernet is used in Senior Product Marketing Manager jobs:
  • Coached and initiated training for global sales team exceeding $3M goal for clients of Ethernet based low-latency data connectivity.
  • Launched optical transport access option for the Metro Ethernet platform to provide customers with greater local loop resilience options.
  • Achieved 3yr annual growth of 20+% helping to delivery $437M within the Enterprise Ethernet market segment.
  • Expanded local loop transport functionality into the IOF to improve service costs and simplify pricing for Metro Ethernet.
  • Proposed portable Triple Play product which combined Transport (OTN/SONET/SDH/PDH), Metro Ethernet and Fiber Channel.
  • Develop and manage Ethernet services marketed toward the Enterprise market within the Verizon in-region metro footprint.
  • Led messaging, positioning, and launch of market leading 40G and 100G OTN/Ethernet Processors.
  • Represented Verizon within the Metro Ethernet Form (MEF) from an Ethernet marketing perspective.
  • Launched 10Gbe access connectivity for the Metro Ethernet Switched E-LAN and E-Line services.
  • Focused on Ethernet switched services (802.1 protocols), TCP/IP, MPLS & ATM.
  • Launched multi-point EP-LAN EVC service to enable multipoint and point-to-point Ethernet services on the same Ethernet access connection.

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50. Facebook

low Demand
Here's how Facebook is used in Senior Product Marketing Manager jobs:
  • Orchestrated social media strategy and execution for Windows Home Server, including Facebook, Twitter, YouTube, Blogs and more.
  • Executed social media campaigns that increased awareness 50% across web, blog, Facebook and Twitter.
  • Introduced social media marketing; implemented Facebook, Twitter, YouTube, blogs.
  • Launched social media campaigns on Facebook and Twitter to build brand awareness.
  • Developed Uncle Ben's social media strategy and Facebook launch plans.
  • Created and managed Avanquest Facebook and Twitter pages for the U.S. division.

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20 Most Common Skill for a Senior Product Marketing Manager

New Product Development30.3%
Product Strategy17.4%
Revenue Growth7.2%
Market Research4.7%
Web Content4.7%
Competitive Analysis4.2%
Product Management3.6%
Business Development3.6%

Typical Skill-Sets Required For A Senior Product Marketing Manager

RankSkillPercentage of ResumesPercentage
1
1
New Product Development
New Product Development
23.9%
23.9%
2
2
Product Strategy
Product Strategy
13.7%
13.7%
3
3
Revenue Growth
Revenue Growth
5.7%
5.7%
4
4
Market Research
Market Research
3.7%
3.7%
5
5
Web Content
Web Content
3.7%
3.7%
6
6
Competitive Analysis
Competitive Analysis
3.4%
3.4%
7
7
Product Management
Product Management
2.9%
2.9%
8
8
Business Development
Business Development
2.9%
2.9%
9
9
Market Share
Market Share
2.1%
2.1%
10
10
Value Proposition
Value Proposition
2.1%
2.1%
11
11
OEM
OEM
2%
2%
12
12
Product Roadmap
Product Roadmap
1.9%
1.9%
13
13
ROI
ROI
1.6%
1.6%
14
14
Sales Tools
Sales Tools
1.6%
1.6%
15
15
Sales Training
Sales Training
1.6%
1.6%
16
16
Sales Enablement
Sales Enablement
1.3%
1.3%
17
17
Product Portfolio
Product Portfolio
1.3%
1.3%
18
18
Internet
Internet
1.3%
1.3%
19
19
Product Requirements
Product Requirements
1.2%
1.2%
20
20
Trade Shows
Trade Shows
1.2%
1.2%
21
21
Business Units
Business Units
1.2%
1.2%
22
22
Customer Service
Customer Service
1.1%
1.1%
23
23
Cloud
Cloud
1%
1%
24
24
Product Collateral
Product Collateral
1%
1%
25
25
Saas
Saas
0.9%
0.9%
26
26
Demand Generation
Demand Generation
0.9%
0.9%
27
27
Training Programs
Training Programs
0.9%
0.9%
28
28
Sales Support
Sales Support
0.9%
0.9%
29
29
Press Releases
Press Releases
0.9%
0.9%
30
30
Customer Base
Customer Base
0.8%
0.8%
31
31
CRM
CRM
0.7%
0.7%
32
32
Promotional Materials
Promotional Materials
0.7%
0.7%
33
33
R
R
0.7%
0.7%
34
34
Business Cases
Business Cases
0.7%
0.7%
35
35
Annual Sales
Annual Sales
0.7%
0.7%
36
36
Channel Partners
Channel Partners
0.7%
0.7%
37
37
Product Life Cycle
Product Life Cycle
0.7%
0.7%
38
38
Market Requirements
Market Requirements
0.6%
0.6%
39
39
Data Sheets
Data Sheets
0.6%
0.6%
40
40
GTM
GTM
0.6%
0.6%
41
41
SEO
SEO
0.6%
0.6%
42
42
Focus Groups
Focus Groups
0.5%
0.5%
43
43
Customer Requirements
Customer Requirements
0.5%
0.5%
44
44
IP
IP
0.5%
0.5%
45
45
YOY
YOY
0.5%
0.5%
46
46
Business Requirements
Business Requirements
0.5%
0.5%
47
47
MRD
MRD
0.5%
0.5%
48
48
Product Definition
Product Definition
0.4%
0.4%
49
49
Ethernet
Ethernet
0.4%
0.4%
50
50
Facebook
Facebook
0.4%
0.4%

35,903 Senior Product Marketing Manager Jobs

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