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Job outlook for senior product marketing managers in the United States
Senior product marketing manager job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected senior product marketing manager job growth rate is 10% from 2018-2028.
About 33,700 new jobs for senior product marketing managers are projected over the next decade.
Senior product marketing manager salaries have increased 8% for senior product marketing managers in the last 5 years.
There are over 34,591 senior product marketing managers currently employed in the United States.
There are 168,205 active senior product marketing manager job openings in the US.
The average senior product marketing manager salary is $128,471.
Are senior product marketing manager jobs in demand?
Senior product marketing manager job and salary trends over time
Senior product marketing manager jobs over time
Senior product marketing manager job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 34,591 | 0.01% |
| 2020 | 33,586 | 0.01% |
| 2019 | 32,786 | 0.01% |
| 2018 | 29,933 | 0.01% |
| 2017 | 27,289 | 0.01% |
Average senior product marketing manager salary over time
Senior product marketing manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $128,471 | $61.77 | +3.9% |
| 2025 | $123,664 | $59.45 | +1.9% |
| 2024 | $121,351 | $58.34 | +1.6% |
| 2023 | $119,489 | $57.45 | +0.8% |
| 2022 | $118,540 | $56.99 | +1.9% |
Senior product marketing manager jobs by state
Most common states for senior product marketing managers
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 447 | 64% |
| 2 | Washington | 7,405,743 | 3,005 | 41% |
| 3 | Utah | 3,101,833 | 1,195 | 39% |
| 4 | Massachusetts | 6,859,819 | 2,292 | 33% |
| 5 | New Hampshire | 1,342,795 | 428 | 32% |
| 6 | Vermont | 623,657 | 195 | 31% |
| 7 | Oregon | 4,142,776 | 1,235 | 30% |
| 8 | Virginia | 8,470,020 | 2,259 | 27% |
| 9 | Colorado | 5,607,154 | 1,530 | 27% |
| 10 | Minnesota | 5,576,606 | 1,512 | 27% |
| 11 | Rhode Island | 1,059,639 | 285 | 27% |
| 12 | California | 39,536,653 | 10,102 | 26% |
| 13 | North Dakota | 755,393 | 193 | 26% |
| 14 | Wyoming | 579,315 | 144 | 25% |
| 15 | Nebraska | 1,920,076 | 468 | 24% |
| 16 | Georgia | 10,429,379 | 2,306 | 22% |
| 17 | Maryland | 6,052,177 | 1,350 | 22% |
| 18 | Connecticut | 3,588,184 | 784 | 22% |
| 19 | Maine | 1,335,907 | 295 | 22% |
| 20 | South Dakota | 869,666 | 195 | 22% |
Most common cities for senior product marketing managers
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Annapolis | 4 | 10% | $121,749 |
| 2 | Mountain View | 7 | 9% | $154,268 |
| 3 | Arlington Heights | 4 | 5% | $118,330 |
| 4 | Irvine | 7 | 3% | $143,083 |
| 5 | Boston | 14 | 2% | $124,972 |
| 6 | San Francisco | 14 | 2% | $154,652 |
| 7 | Atlanta | 11 | 2% | $115,403 |
| 8 | Hartford | 3 | 2% | $122,436 |
| 9 | Washington | 7 | 1% | $125,158 |
| 10 | Denver | 6 | 1% | $109,307 |
| 11 | Baltimore | 4 | 1% | $121,777 |
| 12 | Des Moines | 3 | 1% | $110,948 |
| 13 | Chicago | 8 | 0% | $118,365 |
| 14 | New York | 8 | 0% | $124,511 |
| 15 | Phoenix | 6 | 0% | $126,688 |
| 16 | San Diego | 5 | 0% | $141,104 |
| 17 | Austin | 4 | 0% | $120,322 |
| 18 | San Jose | 4 | 0% | $154,051 |
Senior Product Marketing Manager job outlook: Expert opinions
Our panel of senior product marketing manager experts
City University of Seattle
North Dakota State University
Siena College
Siena College
Siena College
University of Scranton
University of Houston - Downtown
University of Houston - Downtown
Towson University
University of West Georgia
Auburn University-Montgomery
Auburn University-Montgomery
Tusculum University
Berea College
Delta State University
Western New England University
James Madison University
What will help Senior Product Marketing Managers increase their earning potential?
Rich Johnson: Digital media covers a lot of mediums and requires many skill sets (print, static online, animation, interactive). The print arm is a lesser component although still valuable in the scope of marketing. Smartphones, tablets and gaming have moved a lot of digital into a customer expectation of interactive and customizable content. The present model of career specialization in a certain aspect of this spectrum of skills is changing. The age of the generalist is becoming more of a reality as design tools are becoming more accessible and A.I. is assisting in the more complex tasks. I would say that someone working in digital media will need to focus more on the big picture of design, predicting trends and developing solutions from a point of view with perspective. It will be even more important to understand the needs of a system from the top down and provide solutions that enhance that system. This might be through partnering with marketing and sales to conceptualize solutions, pitching product ideas and other functions related to creative and art direction. And be curious, all of the time. Keep up to date with everything that is happening. Take classes, watch tutorials, read articles and be obsessed with the breakneck rate of change. Digital media is constantly changing and possibilities are always expanding. It can be near impossible to be a master of all of these trajectories, but you can understand them well enough to bring in a specialist when the challenge requires it. This is where I predict that A.I. will be a major paradigm shift. There will be a time when you will ask the system to solve a problem, and you can choose what parts of the process that you want to control. So to boil it down... Develop a well rounded set of skills Further develop specialist level skills where you excel Keep on top of change and keep a thirst for learning Strengthen your connection to problem solving and creative innovation Keep an eye on the future predicting what might be around the bend
Jennifer D'Angelo PhD
Assistant Professor of MarketingWhat general advice would you give to a Senior Product Marketing Manager?
Jennifer D'Angelo PhD: The ever-changing landscape of consumer trends and technological advancements in how to market to consumers often makes the job exciting and fast-paced. However, with the increased emphasis on results, marketers must be conscious of how to measure and demonstrate the value of their work.
What Senior Product Marketing Manager skills would you recommend for someone trying to advance their career?
Jennifer D'Angelo PhD: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
What will help Senior Product Marketing Managers increase their earning potential?
Jennifer D'Angelo PhD: A marketing manager is often responsible for planning and implementing a marketing plan. What this marketing plan encompasses can vary, as marketing involves many different things such as branding, product development, sales, advertising, digital and social media, and retailing.
What general advice would you give to a Senior Product Marketing Manager?
Ajay Abraham Ph. D.: Earning a fair salary is important, although what exactly is fair might vary based on individual perceptions. More important, think of a job as offering a combination of financial and other non-monetary benefits such as perks (e.g., work culture, work-life balance, self-fulfillment, good colleagues, networking). Try to optimize your benefits across this multi-dimensional perspective rather than by simply focusing on salary. That stated, some job opportunities have scope for negotiation on salary. First, identify if the job that you are applying for has scope for negotiation, in which case, there's no harm in negotiating if done ethically, professionally, and reasonably. If the job is not one in which there's scope for negotiation, don't worry. Instead, focus on performance and making a case for yourself at the time of annual evaluations and/or salary hikes (which should be done even if there were salary negotiations before joining). Similar suggestions apply if you are thinking of switching roles/organizations.
What Senior Product Marketing Manager skills would you recommend for someone trying to advance their career?
Ajay Abraham Ph. D.: Everyone is talking about AI these days, so I will start off by joining the bandwagon, but with some nuance. It's important to know how to use artificial intelligence tools in order to be better or more effective at one's job. This doesn't mean that everyone needs to become an AI expert, but that we should be able to harness the power of AI tools to improve the quality and efficiency of our work. This requires being fluent enough with AI tools to understand, discuss, and make decisions involving AI or about AI output (even if we don't actually use those tools in a hands-on manner). This should be done while also being able to bridge the gap for those who are less fluent (perhaps those in more senior-level roles who are even less hands-on with these tools). That apart, as more of the workforce focuses more of their time on technical and similar skills, "softer" skills such as integrity, professionalism, self-awareness, and team-orientation will become even more important as differentiators.
What will help Senior Product Marketing Managers increase their earning potential?
Ajay Abraham Ph. D.: Earning a fair salary is important, although what exactly is fair might vary based on individual perceptions. More important, think of a job as offering a combination of financial and other non-monetary benefits such as perks (e.g., work culture, work-life balance, self-fulfillment, good colleagues, networking). Try to optimize your benefits across this multi-dimensional perspective rather than by simply focusing on salary. That stated, some job opportunities have scope for negotiation on salary. First, identify if the job that you are applying for has scope for negotiation, in which case, there’s no harm in negotiating if done ethically, professionally, and reasonably. If the job is not one in which there’s scope for negotiation, don’t worry. Instead, focus on performance and making a case for yourself at the time of annual evaluations and/or salary hikes (which should be done even if there were salary negotiations before joining). Similar suggestions apply if you are thinking of switching roles/organizations.
What general advice would you give to a Senior Product Marketing Manager?
Jennifer D'Angelo Ph.D.: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
What Senior Product Marketing Manager skills would you recommend for someone trying to advance their career?
Jennifer D'Angelo Ph.D.: The ever-changing landscape of consumer trends and technological advancements in how to market to consumers often makes the job exciting and fast-paced. However, with the increased emphasis on results, marketers must be conscious of how to measure and demonstrate the value of their work.
What will help Senior Product Marketing Managers increase their earning potential?
Jennifer D'Angelo Ph.D.: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
Ahmad Asady
Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and GrowthNorth Dakota State University
Marketing
What general advice would you give to a Senior Product Marketing Manager?
Ahmad Asady: The role of a Marketing professional is as rewarding as it is demanding. On one hand, it offers the chance to unleash creativity, see the direct impact of your work, and enjoy a variety of experiences across different projects and industries. On the other hand, it comes with its fair share of challenges, such as the pressure to perform under tight deadlines and budgets, the constant need to stay ahead in a fast-evolving field, and the stress of quantifying the effectiveness of marketing campaigns. Despite these challenges, the role remains appealing for those drawn to a career that demands both strategic thinking and creative innovation, underscored by the powerful tool of persuasion to shape consumer behavior and drive business success.
What Senior Product Marketing Manager skills would you recommend for someone trying to advance their career?
Ahmad Asady: Now is an exciting time to enter the field of marketing. The digital age has transformed how brands connect with consumers, opening up a plethora of channels and tools for innovative engagement strategies. This digital expansion, coupled with the shift towards a more consumer-centric marketing approach, has made the role of a Marketing professional more crucial and impactful than ever. Professionals in this field enjoy the privilege of working at the intersection of creativity and analytics, where they can make significant contributions to a brand's growth and adapt to new challenges and technologies, ensuring a career that is both stable and filled with opportunities for continuous learning.
What will help Senior Product Marketing Managers increase their earning potential?
Ahmad Asady: A Marketing professional's day is a blend of art and science, filled with the pursuit of understanding and engaging the target audience. Their daily activities revolve around creating and managing content that resonates with consumers, conducting market research to stay ahead of trends, analyzing data to refine strategies, and collaborating with cross-functional teams to ensure a unified brand message. Persuasion lies at the heart of their role, as they must continuously convince both internal stakeholders and external audiences of the value and relevance of their brand's offerings.
S.Sinem Atakan
Assistant Professor of MarketingSiena College
Marketing Department
What skills will help Senior Product Marketing Managers earn the most?
S.Sinem Atakan: The most important skills for marketing graduates, especially given the remote working conditions due to the pandemic, are self-motivation, communication, and digital marketing skills. Creativity and analytical skills are always important in marketing, but pandemic has highlighted the importance of being able to work independently and motivate yourself even when external forces are not directly present. Communication skills are crucial to work remotely and be on the same page with your team members. Digital marketing was big but getting even bigger with this breakthrough changes in consumer behavior. Hence, the rising stars of the marketing job market will be graduates who can combine all these skills seamlessly
Soyoung Joo
Assistant Professor of MarketingSiena College
Marketing Department
What skills stand out on Senior Product Marketing Manager resumes?
Soyoung Joo: Communication and time management skills are valuable skills for marketing managers.
What soft skills should all Senior Product Marketing Managers possess?
Soyoung Joo: Creativity and intellectual curiosity (willingness to keep learning) can be added to the above soft skills.
What hard/technical skills are most important for Senior Product Marketing Managers?
Soyoung Joo: Being able to interpret the consumer data and identify the true needs and wants of the consumer is imperative for marketers.
What skills will help Senior Product Marketing Managers earn the most?
Soyoung Joo: Being able to work well with people from diverse backgrounds can be added to the above skills.
Allison Lauenstein
Teaching Instructor of MarketingSiena College
Marketing Department
What hard/technical skills are most important for Senior Product Marketing Managers?
Allison Lauenstein: Project Management and being able to connect the dots around the data and insights are critical. You have to analyze a situation and uncover insights from the customer, the competitors, and the industry.
What skills will help Senior Product Marketing Managers earn the most?
Allison Lauenstein: Leadership and collaboration will go a long way. The best ideas can come from anywhere, and it's not always about who has the best idea but who can execute the idea the best. Good marketers must understand that if you cannot successfully execute or effectively communicate a great idea, it may not be so great.
What skills stand out on Senior Product Marketing Manager resumes?
Allison Lauenstein: Skills that stand out show that the candidate has had some experience leading projects and project teams. Marketing is a collaborative effort, and it is critically important for upcoming managers to understand how to manage and motivate a team to achieve its objectives.
What soft skills should all Senior Product Marketing Managers possess?
Allison Lauenstein: Listening and asking questions are some of the most important skills. As Marketers, you not only have to listen to what people say, but you have to try to understand what they are not saying. How do their actions differ from what they are saying?
Abhijit Roy
Professor of MarketingUniversity of Scranton
School of Management
What hard/technical skills are most important for Senior Product Marketing Managers?
Abhijit Roy: The Marketing field has undergone a major paradigmatic shift with the growth of digitization. Hence, hard/technical skills in performing data-driven marketing, social media and data analytics, data visualization, Search Engine Optimization (SEO)/Search Engine Marketing (SEM), content creation and storytelling, and omnichannel communication are critical hard skills that are in great demand today.
What skills will help Senior Product Marketing Managers earn the most?
Abhijit Roy: The above skills are in high demand and also currently pay the most. Still, I strongly recommend that students focus not on skills that will help them earn the most but on the skill sets that each individual possesses and think of how they can best leverage that in the marketplace to have a long sustained, and enjoyable career.
What skills stand out on Senior Product Marketing Manager resumes?
Abhijit Roy: In general, companies will look to see whether or not the candidate can overall market the company's products. Given the depth and breadth of marketing jobs, the specific skill requirements will vary. For example, a sales manager position will require individuals with high interpersonal skills, advertising positions will look for individuals with creativity, while marketing research positions will demand strong analytical skills. Overall, most companies today are looking for individuals with strong digital marketing and social media skills.
Job market candidates must look for the job descriptions in the ads and ensure they have relevant matching skills that they can include in their resumes.
What soft skills should all Senior Product Marketing Managers possess?
Abhijit Roy: These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.
Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.
Dr. Richard Conde Ph.D.
Assistant ProfessorUniversity of Houston - Downtown
Marilyn Davies College of Business
What skills stand out on Senior Product Marketing Manager resumes?
Dr. Richard Conde Ph.D.: Showcasing the balance between people management and analytical skills. Marketing today relies on a substantial amount of data, which requires marketing managers to possess strong analytical skills. At the same time, leaders have to motivate, inspire, and guide employees. In the last 3-5 years, I have seen a greater emphasis on analytical skills.
What soft skills should all Senior Product Marketing Managers possess?
Dr. Richard Conde Ph.D.: Leaders need to lead. A leader who is curious, vulnerable, transparent, and inclusive generally has better success. The challenge is to teach leaders to be authentically curious. That is a big challenge in leadership.
What hard/technical skills are most important for Senior Product Marketing Managers?
Dr. Richard Conde Ph.D.: First, understand A/B experiments. Marketers are consistently comparing different campaigns, and the ability to create thoughtful experiments is critical.
Second, go beyond averages and percentages and learn linear and logistic regression and more advanced analytical tools. The exposure to more complex analytics allows for more thoughtful outcomes and interpretation.
Third, be exposed to a programming language like R or Python. Not that you are going to code, but it allows you to speak the language of data.
What skills will help Senior Product Marketing Managers earn the most?
Dr. Richard Conde Ph.D.: It's a combination of skills, plus the patience to build those skills. Great people and leadership skills always seem to trump most other variables. I would encourage individuals to invest in their leadership skills and consider partnering with a leadership coach.
Dr. Richard Conde Ph.D.
Assistant ProfessorUniversity of Houston - Downtown
Marilyn Davies College of Business
What soft skills should all Senior Product Marketing Managers possess?
Dr. Richard Conde Ph.D.: The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:
- Active listening skills
- Willingness to be self-reflective and accept feedback
- Accept different perspectives. The collision of ideas creates knowledge
- Communicate to the listener (at their level). Flex communicators
- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context
Erin Steffes Ph.D.
Department Chair and ProfessorTowson University
Marketing Department
What skills stand out on Senior Product Marketing Manager resumes?
Erin Steffes Ph.D.: Entry-level marketing positions span a wide range of responsibilities, and as such, there are many different skill sets depending on the job itself. For example, many recent grads will pursue a position in digital marketing wherein proficiencies in search engine optimization, online advertising, web design, and data analytics are key skill sets. On the other hand, many recent grads pursue a career in sales wherein proficiencies in business development, networking, personal selling, and data analytics are valued. Someone hiring for a general marketing coordinator position would likely look for a candidate with a solid understanding of marketing theory and excellent critical and creative thinking skills.
What hard/technical skills are most important for Senior Product Marketing Managers?
Erin Steffes Ph.D.: As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.
What skills will help Senior Product Marketing Managers earn the most?
Erin Steffes Ph.D.: At the end of the day, firms want to hire candidates that will contribute value over the long term and are adaptable to change. Demonstrating that you have the skills to do the job at hand while signaling that you are willing to contribute to the team is critical in landing that first job. One of the most important lessons for a job candidate or new hire is to eliminate the notion that something "is not my job." Your new career will give you many opportunities to create value for your customers, your colleagues, or the firm as a whole, many of which may lie beyond your immediate scope of responsibility.
Dr. Sooho Lee
Director, Master of Public Administration (MPA) Program, Professor of Public Administration and PolicyUniversity of West Georgia
Department of Civic Engagement & Public Service
What skills will help Senior Product Marketing Managers earn the most?
Dr. Sooho Lee: It depends on the nature of the job. Generally speaking, analytical competence, communication, strategic planning, and leadership skills will greatly help one earn more.
What will help Senior Product Marketing Managers increase their earning potential?
Jeff Bates: The same thing will help people in any field continue to increase their earning potential as in the past. If an employee can find a way to differentiate themselves in a positive manner and make themselves valuable or even invaluable to their company, they should see increased earnings potential. Learning a foreign language, computer skills such as Excel, good math skills, and the ability to communicate will prove to be extremely important in advancing one's career.
Mary Kiker Ph.D.
Professor of ManagementAuburn University-Montgomery
Department of Business Administration
What are the biggest trends we'll see in the Senior Product Marketing Manager job market given the pandemic?
Mary Kiker Ph.D.: Yes, I think there will be an enduring impact of the pandemic on graduates. They now realize that life can change drastically in an instant. They realized that they had to change their behavior, be flexible, and they realized that circumstances out of their control will impact their life dramatically.
Will there be an enduring impact of the coronavirus pandemic on Senior Product Marketing Managers?
Joshua Ray Ph.D.: The COVID response for graduates and for businesses generally is still uncertain but early indications suggest thinking about remote work, leveraging of technology, and entrepreneurial/intrapreneurial inclinations have changed considerably and are likely to persist. Folks who are entering the workforce post-COVID will have to develop a level of comfort working in distributed teams, relying on virtual tools, and initiating and developing innovation.
J. Ian Norris Ph.D.
Professor of Marketing and Fellow, American Council on EducationBerea College
Economics and Business Department
What certifications/licenses/courses can have the biggest impact for Senior Product Marketing Managers?
J. Ian Norris Ph.D.: Digital marketing skills are essential for any area of marketing. Luckily there are many online certifications available for this purpose. On the research side, Google Analytics offers a certification. It will also be valuable to know the analytics platforms on social media sites such as facebook, Instagram, and TikTok. Conversely, all of these sites also offer training on digital advertising and promotion, such as Google AdWords. Any coursework in digital marketing that provides instruction in Search Engine Marketing (SEM) will also be highly valuable. Finally, digital video and editing skills are also quite valuable, as all kinds of companies and organizations are using the short video format for storytelling and brand advertising.
What will help Senior Product Marketing Managers increase their earning potential?
J. Ian Norris Ph.D.: No matter what area of marketing you are working in--in fact, no matter what job you are working in at all, statistical literacy is essential. There is so much data out there that data literacy will confer significant competitive advantage to those who can leverage it. This doesn't mean everyone has to be able to do regression modeling, but being able to interpret correlational patterns and draw actionable meaning from it will be a foundational skill. A big bonus would be some basic coding skills. Finally, it is worth mentioning that while most social media marketing still happens on Facebook, it will be essential to know platforms such as Instagram and TikTok for any products or services targeted to younger consumers.
What are the biggest trends we'll see in the Senior Product Marketing Manager job market given the pandemic?
Lisa Cooley: Obviously, we are seeing a lot more flexibility in terms of virtual work. A lot of the jobs I have seen allow for their employees to work remotely (at least a portion of the time).
What will help Senior Product Marketing Managers increase their earning potential?
Harlan Spotts Ph.D.: In marketing, developing digital capabilities is extremely important. Marketing was on the forefront of the digital transition in business. With the amount of commerce that has shifted to the web marketers have to be comfortable with living in the digital space. This will demand new and different strategies. Marketers have always needed to be effective communicators, but now it is not just being a great closer. Marketers need to be effective communicators in writing (text, email, etc.) and verbal (person to person live, as well as person to person online)
Students need to start in college developing skills to be successful. It was interesting, we, in the College of Business, were talking about developing student competency in remote work before the pandemic hit last year. The pandemic accelerated our work, and we are in the process now of approving a certificate in remote work that any undergraduate business student can earn. It is designed to develop those competencies that will be critical for success in the "new normal."
Will there be an enduring impact of the coronavirus pandemic on Senior Product Marketing Managers?
Richard Tate: Of course! There will be an enduring impact of the coronavirus on all humanity. Psychologists and sociologists will be busy for years to define and determine the impact. The business environment has changed drastically for our upcoming graduates from the environment that was present when they entered college 4 years ago. Everyone is spending more time connecting with each via devices and within a virtual world. Corporate training programs have transitioned to virtual formats and I believe something is lost when you reduce human-to-human learning and engagement. We are all learning to live in this new "Zoom" environment, but it is not the same and business environments will not return to pre-pandemic for a long while, if ever.
I was speaking with one of my corporate partners recently and he said that creativity has diminished. He mentioned that the best ideas in his company were always generated by casual "watercooler" conversations. Our Zoom conferences adhere to specific agendas and schedules and always end at a pre-determined time. I thought his perspective was very interesting given that a set schedule and itinerary diminishes the opportunity for relaxed, engaged, creative conversation.
As Director for our Center for Professional Sales I am witness to the many sales jobs that are available today. Companies have actually increased hiring this year after surviving and uncertain last year. For the most part, internships were all cancelled last year so we have a graduating class that may have less professional experience but opportunities are actually increasing.
What's a day at work look like for a Senior Product Marketing Manager?
Richard Tate: Probably what it looks like for a student today - a lot of time online, head down, and peering into a device. Businesses have learned that the former traditional business model where many reported to an office, perhaps "on the clock" is really not necessary anymore. Confidence has been gained that employees can work just as effectively from remote locations, perhaps more effectively. We are learning that we can develop trust online and conduct business with others without having direct human interaction. I think this is a paradigm shift for business today.