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Become A Senior Product Marketing Specialist

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Working As A Senior Product Marketing Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $107,200

    Average Salary

What Does A Senior Product Marketing Specialist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Senior Product Marketing Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Senior Product Marketing Specialist jobs

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Senior Product Marketing Specialist Typical Career Paths

Average Length of Employment
Top Employers Before
Internship 5.4%
Manager 5.4%
Analyst 3.6%
Top Employers After
Director 5.8%

Senior Product Marketing Specialist Demographics

Gender

Male

54.5%

Female

45.5%
Ethnicity

White

79.3%

Asian

12.5%

Hispanic or Latino

4.9%

Black or African American

1.9%

Unknown

1.4%
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Languages Spoken

Spanish

66.7%

Chinese

33.3%

Senior Product Marketing Specialist Education

Schools

University of Massachusetts - Lowell

8.0%

University of Phoenix

8.0%

Duke University

8.0%

Northern Illinois University

8.0%

Saint John's University - New York

8.0%

Purdue University

4.0%

University of Nevada - Reno

4.0%

Kutztown University of Pennsylvania

4.0%

Tulane University

4.0%

Villanova University

4.0%

Pace University - New York

4.0%

New York University

4.0%

Ohio University -

4.0%

Webster University

4.0%

Suffolk University

4.0%

Saint Mary's University

4.0%

Westfield State University

4.0%

University of Oregon

4.0%

University of Montana

4.0%

Bowling Green State University

4.0%
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Majors

Marketing

27.3%

Business

21.8%

Management

9.1%

Electrical Engineering

5.5%

Psychology

3.6%

Political Science

3.6%

English

3.6%

Communication

3.6%

General Education, Specific Areas

1.8%

Computer Information Systems

1.8%

Mathematics

1.8%

General Studies

1.8%

Finance

1.8%

Computer Science

1.8%

Human Resources Management

1.8%

Telecommunications Management

1.8%

Journalism

1.8%

Graphic Design

1.8%

Information Systems

1.8%

Physics

1.8%
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Degrees

Bachelors

51.6%

Masters

40.3%

Other

4.8%

Certificate

1.6%

Associate

1.6%
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Full Time
Part Time
Internship
Temporary

Real Senior Product Marketing Specialist Salaries

Job Title Company Location Start Date Salary
Senior Product Marketing Specialist Nlyte Software Americas Limited San Mateo, CA Apr 27, 2016 $180,000
SR. Principal Product Marketing Specialist Symantec Corporation Mountain View, CA Jul 28, 2014 $147,002
Senior Principal Product Marketing Specialist Symantec Corporation Mountain View, CA Sep 10, 2015 $135,000
SR. Principal Product Marketing Specialist Symantec Corporation Mountain View, CA Sep 12, 2013 $135,000
SR. Principal Product Marketing Specialist Symantec Corporation Mountain View, CA Sep 16, 2013 $128,000
Senior Product Marketing Specialist Infinera Corporation Sunnyvale, CA Dec 11, 2014 $125,278 -
$140,400
Senior Product Marketing Specialist/Manager Xilinx, Inc. San Jose, CA Aug 15, 2016 $120,000
Senior Product Marketing Specialist The Mathworks, Inc. Natick, MA Apr 29, 2016 $114,000
Senior Product Marketing Specialist The Mathworks, Inc. Natick, MA Sep 06, 2016 $114,000
Senior Product Marketing Specialist The Mathworks, Inc. Natick, MA Oct 09, 2016 $112,000
Senior Product Marketing Specialist The Mathworks, Inc. Natick, MA Dec 13, 2016 $111,599
Senior Product Marketing Specialist Infinera Corporation Sunnyvale, CA Apr 29, 2016 $110,484 -
$134,600
Senior Product Marketing Specialist The Mathworks, Inc. Natick, MA Jun 25, 2015 $109,088
Senior Principal Product Marketing Specialist Symantec Corporation Mountain View, CA Feb 07, 2011 $107,200 -
$160,800
SR. Principal Product Marketing Specialist Symantec Corporation Mountain View, CA Nov 06, 2009 $107,200 -
$160,800
Senior Product Marketing Specialist Infinera Corporation Sunnyvale, CA May 04, 2013 $105,346 -
$138,000
Senior Product Marketing Specialist The Mathworks, Inc. Natick, MA Jan 14, 2016 $105,088
SR. Product Marketing Specialist Logitech Inc. Newark, CA Sep 21, 2015 $103,212
Senior Product Marketing Specialist The Mathworks, Inc. Natick, MA Jun 25, 2012 $103,000
Senior Product Marketing Specialist The Mathworks, Inc. Natick, MA Jul 09, 2014 $100,000
Senior Product Marketing Specialist Schneider Electric USA, Inc. Knightdale, NC Aug 04, 2014 $100,000
SR. Product Marketing Specialist, Latin America Region SONY Latin America Miami, FL Jan 12, 2016 $96,997
Senior Product Marketing Specialist Zebra Technologies Corporation Holtsville, NY Sep 09, 2016 $82,200 -
$120,895
Senior Product Marketing Specialist Western Digital Technologies, Inc. Irvine, CA Jul 26, 2013 $82,004 -
$110,946
Senior Product Marketing Specialist Red Hat, Inc. Raleigh, NC Aug 30, 2011 $80,000 -
$100,000

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Top Skills for A Senior Product Marketing Specialist

NewProductLineGo-To-MarketStrategiesNewProductLaunchesWebContentTradeShowsProductDemosCustomerSupportSalesTrainingCompetitiveAnalysisProductInformationCategoryCRMSalesPresentationsCustomerRequirementsValuePropositionsPressReleasesProductStrategyProductCollateralNewProductIntroductionProductLifeCycle

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Top Senior Product Marketing Specialist Skills

  1. New Product Line
  2. Go-To-Market Strategies
  3. New Product Launches
You can check out examples of real life uses of top skills on resumes here:
  • Relaunched new product line resulting in 52% growth YoY to $38M.
  • Coordinated and prepared new product launches.
  • Engaged customers, demonstrated software, answered product questions, and managed booth at industry trade shows.
  • Conduct weekly Web based product demos, and give best practices advice on how to use each e-product effectively.
  • Lead Board of Directors meetings for cross functional SBU's (Eng, Sourcing, Finance, customer support).

Top Senior Product Marketing Specialist Employers

Senior Product Marketing Specialist Videos

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