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Become A Senior Product Marketing Specialist

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Working As A Senior Product Marketing Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $107,200

    Average Salary

What Does A Senior Product Marketing Specialist Do At ESRI

* Develop product marketing briefs, personas, and customer journeys
* Create strategic campaigns to help increase awareness, demand, and adoption
* Evaluate potential impact of proposed campaigns to assist in prioritization
* Execute marketing campaigns independently
* Work with core marketing and industry marketing teams to collaborate and execute on campaigns
* Work closely with product teams (product management, market intelligence, development, sales, tech support) from the early stages of product envisioning, helping define the story for the product
* Develop marketing and social content for the web, such as case studies, videos, blogs, and white papers
* Lead major product launches, ensuring prospects, customers, partners, and press understand the value
* Provide internal messaging and enablement materials to help sales and partners succeed
* Understand analyst relations and serve as the main conduit between analysts and product management
* years of product marketing experience with a proven track record in high tech and/or enterprise software
* Excellent written communication and storytelling skills
* Excellent at teaming and collaboration
* Able to persuade and influence without direct authority
* Energetic, creative, and self-motivated
* MBA, with a focus on marketing preferred

What Does A Senior Product Marketing Specialist Do At Cymer, An ASML Company

* Identifies new product opportunities based on market analysis and business cases
* Develops and maintains Market Requirements documents to clearly capture the product business opportunity
* Works closely with Product Managers to determine detailed customer requirements
* Develops product penetration strategy as part of the product introduction plans, including direct customer and chipmaker value propositions
* Develops product forecasts and works with the sales organization to meet financial targets
* Develops and maintains collateral for both new and existing products
* Provides product positioning training and materials for product managers, account managers, applications engineers, and field service engineers
* Establishes pricing strategy and guidelines
* Maintains regular communications with direct customers and chipmakers to explain product roadmap, describe new product features & benefits, and coordinate customer technical interface meetings with top accounts
* Supports competitive analysis and provides account and field service teams with collateral to respond to competitive threats
* Works closely with Product Management to define a compelling product roadmap
* Supports customer escalations by providing clear and compelling collateral to respond to customer specific issue
* Develops external product communications and messaging with Corporate Marketing support to gain and maintain customer mindshare and product leadership position
* Leads monthly OnPulse customer report generation and distribution to ensure consistent messaging and brand development
* Acts as key interface with Account Teams for product and technical inquiries.
* Performs other duties assigned

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How To Become A Senior Product Marketing Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Senior Product Marketing Specialist jobs

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Senior Product Marketing Specialist Typical Career Paths

Senior Product Marketing Specialist Demographics

Gender

  • Male

    54.5%
  • Female

    45.5%

Ethnicity

  • White

    79.3%
  • Asian

    12.5%
  • Hispanic or Latino

    4.9%
  • Black or African American

    1.9%
  • Unknown

    1.4%
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Languages Spoken

  • Spanish

    66.7%
  • Chinese

    33.3%

Senior Product Marketing Specialist

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Senior Product Marketing Specialist Education

Senior Product Marketing Specialist

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Real Senior Product Marketing Specialist Salaries

Job Title Company Location Start Date Salary
Senior Product Marketing Specialist Nlyte Software Americas Limited San Mateo, CA Apr 27, 2016 $180,000
SR. Principal Product Marketing Specialist Symantec Corporation Mountain View, CA Jul 28, 2014 $147,002
Senior Principal Product Marketing Specialist Symantec Corporation Mountain View, CA Sep 10, 2015 $135,000
SR. Principal Product Marketing Specialist Symantec Corporation Mountain View, CA Sep 12, 2013 $135,000
SR. Principal Product Marketing Specialist Symantec Corporation Mountain View, CA Sep 16, 2013 $128,000
Senior Product Marketing Specialist Infinera Corporation Sunnyvale, CA Dec 11, 2014 $125,278 -
$140,400
Senior Product Marketing Specialist/Manager Xilinx, Inc. San Jose, CA Aug 15, 2016 $120,000
Senior Product Marketing Specialist The Mathworks, Inc. Natick, MA Apr 29, 2016 $114,000
Senior Product Marketing Specialist The Mathworks, Inc. Natick, MA Sep 06, 2016 $114,000
Senior Product Marketing Specialist The Mathworks, Inc. Natick, MA Oct 09, 2016 $112,000
Senior Product Marketing Specialist The Mathworks, Inc. Natick, MA Dec 13, 2016 $111,599
Senior Product Marketing Specialist Infinera Corporation Sunnyvale, CA Apr 29, 2016 $110,484 -
$134,600
Senior Product Marketing Specialist The Mathworks, Inc. Natick, MA Jun 25, 2015 $109,088
Senior Principal Product Marketing Specialist Symantec Corporation Mountain View, CA Feb 07, 2011 $107,200 -
$160,800
SR. Principal Product Marketing Specialist Symantec Corporation Mountain View, CA Nov 06, 2009 $107,200 -
$160,800
Senior Product Marketing Specialist Infinera Corporation Sunnyvale, CA May 04, 2013 $105,346 -
$138,000
Senior Product Marketing Specialist The Mathworks, Inc. Natick, MA Jan 14, 2016 $105,088
SR. Product Marketing Specialist Logitech Inc. Newark, CA Sep 21, 2015 $103,212
Senior Product Marketing Specialist The Mathworks, Inc. Natick, MA Jun 25, 2012 $103,000
Senior Product Marketing Specialist The Mathworks, Inc. Natick, MA Jul 09, 2014 $100,000
Senior Product Marketing Specialist Schneider Electric USA, Inc. Knightdale, NC Aug 04, 2014 $100,000
SR. Product Marketing Specialist, Latin America Region SONY Latin America Miami, FL Jan 12, 2016 $96,997
Senior Product Marketing Specialist Zebra Technologies Corporation Holtsville, NY Sep 09, 2016 $82,200 -
$120,895
Senior Product Marketing Specialist Western Digital Technologies, Inc. Irvine, CA Jul 26, 2013 $82,004 -
$110,946
Senior Product Marketing Specialist Red Hat, Inc. Raleigh, NC Aug 30, 2011 $80,000 -
$100,000

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Top Skills for A Senior Product Marketing Specialist

NewProductLineGo-To-MarketStrategiesNewProductLaunchesWebContentTradeShowsProductDemosCustomerSupportSalesTrainingCompetitiveAnalysisProductInformationCategoryCRMSalesPresentationsCustomerRequirementsValuePropositionsPressReleasesProductStrategyProductCollateralNewProductIntroductionProductLifeCycle

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Top Senior Product Marketing Specialist Skills

  1. New Product Line
  2. Go-To-Market Strategies
  3. New Product Launches
You can check out examples of real life uses of top skills on resumes here:
  • Relaunched new product line resulting in 52% growth YoY to $38M.
  • Coordinated and prepared new product launches.
  • Engaged customers, demonstrated software, answered product questions, and managed booth at industry trade shows.
  • Conduct weekly Web based product demos, and give best practices advice on how to use each e-product effectively.
  • Lead Board of Directors meetings for cross functional SBU's (Eng, Sourcing, Finance, customer support).

Top Senior Product Marketing Specialist Employers

Senior Product Marketing Specialist Videos

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