How To Become A Senior Product Marketing Specialist: What It Is and Career Path

What is a senior product marketing specialist and how to become one

Updated January 8, 2025

3 min read

Quoted Expert

Ellen Daniels

There is more than meets the eye when it comes to being a senior product marketing specialist. For example, did you know that they make an average of $52.51 an hour? That's $109,226 a year! Between 2018 and 2028, the career is expected to grow 19% and produce 150,300 job opportunities across the U.S.

What general advice would you give to a Senior Product Marketing Specialist?

Ellen Daniels

Associate Lecturer, Department of Marketing and Entrepreneurship Sales Program Coordinator Coach, KSU Sales Team Lead Faculty Advisor, PSE, Kent State University

Be flexible. Companies are seeking marketing grads who can fit into many roles, particularly customer service and sales. You may not get a marketing communication job right out of college, but you may certainly be qualified for an entry-level sales job that leads to an internal marketing position.

ScoreSenior Product Marketing SpecialistUS Average

Salary

7.8

Avg. Salary $109,226

Avg. Salary $59,228

Stability Level

4.9

Growth Rate 19%

Growth Rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 14.48%

Black or African American 4.79%

Hispanic or Latino 11.39%

Unknown 4.90%

White 64.32%

Gender

female 50.83%

male 49.17%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress Level

4.9

Stress level is manageable

7.1 - high

Complexity Level

8.2

Complexity Level is challenging

7 - challenging

Work Life Balance

4.6

Work Life balance is fair

6.4 - fair

Key steps to become a senior product marketing specialist

Explore senior product marketing specialist education requirements

Most common senior product marketing specialist degrees

Bachelor's

76.4 %

Master's

19.8 %

Associate

2.8 %

Start to develop specific senior product marketing specialist skills

Skills	Percentages
Digital Marketing	13.94%
Product Line	11.62%
Market Research	11.55%
Channel Marketing	6.00%
Press Releases	4.64%

Complete relevant senior product marketing specialist training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New senior product marketing specialists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a senior product marketing specialist based on U.S. Bureau of Labor Statistics data and data from real senior product marketing specialist resumes.

Research senior product marketing specialist duties and responsibilities

Lead product development and business development of emerging mobile and cloud solutions.
Research, recommend and implement on line marketing automation to increase marketing promotions and projects effectiveness and increase ROI.
Promote to research target market customers and competitors and develop solution and sales strategies for on-premise and SaaS enterprise applications.
Provide statistical analysis and technical responses to customer RFQ.

Apply for senior product marketing specialist jobs

Now it's time to start searching for a senior product marketing specialist job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

Average senior product marketing specialist salary

The average Senior Product Marketing Specialist salary in the United States is $109,226 per year or $53 per hour. Senior product marketing specialist salaries range between $77,000 and $154,000 per year.

Average Senior Product Marketing Specialist Salary

$109,226 Yearly

$52.51 hourly

How do senior product marketing specialists rate their job?

-/5

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Senior Product Marketing Specialist reviews

A zippia user wrote a review on Jul 2019

Pros

TheBeing a Product Specialist your main job description is to work very closely with technical engineers, designer, product analysts and customers to improve company's product inline to customer's feedback or studying or keeping eye on competitor's products to put more and more diversity, more features/options into your product(s) for higher selling points, studying market dynamics to analyze ways for gaining more market share for your product, analyzing day to day digital marketing practices and to implement them in collaboration with sales team for more higher sales. Except this all you would also be given management/monitoring jobs from time to time this might includes managing customer support team, sales team etc.