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The differences between senior product specialists and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior product specialist and a marketing coordinator. Additionally, a senior product specialist has an average salary of $112,464, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a senior product specialist include product management, healthcare and powerpoint. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Senior Product Specialist | Marketing Coordinator | |
| Yearly salary | $112,464 | $48,326 |
| Hourly rate | $54.07 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 72,109 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A senior product specialist is tasked with creating or improving products. In this role, they are instrumental in customizing, configuring, and creating new product solutions and subsequent deployment. Their responsibilities include leading all sales activities, identifying new markets, performing demonstrations for target customers, conducting market intelligence surveys to identify potential customers, creating sales proposals, negotiating sales agreements, developing drafts, sending out product development bulletins, and affecting production. They must also create and maintain relations with customers.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Senior product specialists and marketing coordinators have different pay scales, as shown below.
| Senior Product Specialist | Marketing Coordinator | |
| Average salary | $112,464 | $48,326 |
| Salary range | Between $82,000 And $153,000 | Between $34,000 And $67,000 |
| Highest paying City | San Francisco, CA | New York, NY |
| Highest paying state | California | New Jersey |
| Best paying company | Keller Williams Capital Properties | |
| Best paying industry | Pharmaceutical | Technology |
There are a few differences between a senior product specialist and a marketing coordinator in terms of educational background:
| Senior Product Specialist | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior product specialists' and marketing coordinators' demographics:
| Senior Product Specialist | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 66.0% Female, 34.0% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 5.0% Unknown, 4.9% Hispanic or Latino, 11.8% Asian, 13.4% White, 64.8% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |