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| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 1,720 | 0.00% |
| 2020 | 1,632 | 0.00% |
| 2019 | 1,604 | 0.00% |
| 2018 | 1,509 | 0.00% |
| 2017 | 1,410 | 0.00% |
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $112,464 | $54.07 | +3.2% |
| 2024 | $109,012 | $52.41 | +1.1% |
| 2023 | $107,867 | $51.86 | --0.2% |
| 2022 | $108,055 | $51.95 | +1.1% |
| 2021 | $106,910 | $51.40 | +0.7% |
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | Vermont | 623,657 | 234 | 38% |
| 2 | New Hampshire | 1,342,795 | 337 | 25% |
| 3 | District of Columbia | 693,972 | 170 | 24% |
| 4 | Minnesota | 5,576,606 | 1,127 | 20% |
| 5 | Colorado | 5,607,154 | 1,106 | 20% |
| 6 | Virginia | 8,470,020 | 1,580 | 19% |
| 7 | North Dakota | 755,393 | 147 | 19% |
| 8 | Wyoming | 579,315 | 110 | 19% |
| 9 | Wisconsin | 5,795,483 | 971 | 17% |
| 10 | Nebraska | 1,920,076 | 332 | 17% |
| 11 | Pennsylvania | 12,805,537 | 1,985 | 16% |
| 12 | Georgia | 10,429,379 | 1,687 | 16% |
| 13 | North Carolina | 10,273,419 | 1,637 | 16% |
| 14 | South Dakota | 869,666 | 139 | 16% |
| 15 | Arizona | 7,016,270 | 1,072 | 15% |
| 16 | Maryland | 6,052,177 | 888 | 15% |
| 17 | Iowa | 3,145,711 | 452 | 14% |
| 18 | Kansas | 2,913,123 | 421 | 14% |
| 19 | Maine | 1,335,907 | 182 | 14% |
| 20 | Arkansas | 3,004,279 | 394 | 13% |
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Marlborough | 3 | 8% | $98,977 |
| 2 | The Colony | 2 | 5% | $121,713 |
| 3 | Wilmington | 2 | 3% | $127,777 |
| 4 | Hartford | 3 | 2% | $101,306 |
| 5 | Thousand Oaks | 2 | 2% | $139,216 |
| 6 | Aliso Viejo | 1 | 2% | $136,338 |
| 7 | Boston | 4 | 1% | $99,158 |
| 8 | Atlanta | 3 | 1% | $99,419 |
| 9 | New Orleans | 2 | 1% | $107,753 |
| 10 | Orlando | 2 | 1% | $94,621 |
| 11 | Wichita | 2 | 1% | $102,971 |
| 12 | Ann Arbor | 1 | 1% | $82,658 |
| 13 | Chicago | 4 | 0% | $101,078 |
| 14 | Baltimore | 3 | 0% | $108,402 |
| 15 | Denver | 2 | 0% | $102,571 |
| 16 | Detroit | 2 | 0% | $82,603 |
| 17 | Jacksonville | 2 | 0% | $93,975 |
| 18 | New York | 2 | 0% | $109,942 |
| 19 | Washington | 2 | 0% | $105,040 |
| 20 | Anchorage | 1 | 0% | $99,929 |
University of South Florida
North Carolina A&T State University
Southeast Missouri State University

Montana State University

Miami University
Wisconsin School of Business, University of Wisconsin-Madison
Indiana University

Arkansas State University
University of South Florida
Business/Commerce
Jay Civitillo: Good evening, Attached are my responses. I look forward to reviewing the draft. Have a great weekend!
Jay Civitillo: I mentioned this to the department chair. He asked me to develop responses, which he will review with other marketing professors. I can have formal answers back to you by the end of the week. Will this work?
Dr. Gulay Guzel PhD: Maximizing salary potential at the outset of one's marketing career requires strategic considerations. Marketing is inherently interdisciplinary, drawing from fields such as psychology, sociology, anthropology, and data science. Graduates should first identify their specialization within the marketing realm, whether it's in market research, product design, pricing strategy, or another area. Next, they should articulate what sets them apart from other candidates and highlight additional value they bring to the table. Realism is key when setting salary expectations; candidates should conduct thorough industry research to inform negotiations. Additionally, leveraging diverse experiences gained from internships and coursework to bolster their applications can significantly enhance their bargaining power.
North Carolina A&T State University
Department of Marketing and Supply Chain Management
Kimberly McNeil Ph.D.: Critical thinking skills and interpersonal skills layered with staying current are critically important. Having the skills to assess, critically analyze, and offer solutions are essential. Equally important is communicating effectively (in person and virtually) and collaborating with others in various settings and situations. Staying current is understanding the different tools and tactics used in the industry and having a presence on LinkedIn. Having the initiative to stay current and present will have companies seeking you for positions instead of searching for the next career advancement opportunity.
Southeast Missouri State University
Department of Marketing
Scott Thorne Ph.D.: In today's market, skills in statistical analysis and market research, as well as working with social media platforms, are desirable. Skill with Office, Publisher, and Python are also highly desirable.

Montana State University
Department of Native American Studies
Dr. Walter Fleming Ph.D.: The pandemic has been particularly difficult for Native communities and other people of color, as well as people living in pockets of poverty. Many people in indigenous communities have passed away due to complications of COVID. Native communities have been hit particularly hard because of the already high health disparities, such as heart disease and diabetes. Much cultural knowledge has been lost because of the high toll among our Elders. It will no doubt take generations to recover from the loss of knowledge due to COVID 19, if at all. As they say, when an Elder dies, it is like a library has burned down.
Graduates in ethnic studies should be aware that these communities have many challenges and have already experienced historical trauma. The communities are looking to rebuild and reestablish their infrastructures and lifeways.
Patrick Lindsay: Sales is a good job out of college. Regardless of the company, the industry, the marketplace or geography, being in the customer interface is not only the best and quickest way to learn about a business but also to learn about business. They are exposed to the impact from and on all stakeholders. They learn about what a value proposition really is and the importance of Trust. They observe and learn the importance of relationships. And they grasp the importance of why over what and how. Finally, sales experience and success is almost universally transferable. Once a grad has a year to three developing competencies, skills and confidence, they can pursue virtually any other product or service in almost any company. They can pursue a next job in sales but also other areas like marketing, customer service, human resources, training, recruiting, et cetera. Employers are not emphasizing industry knowledge or experience like they once did. And many companies, from small local the largest global companies in their industries, insist their new college hires begin in sales (aka account management, business development, client acquisition).
Now, with the proper training (could be a major/minor but doesn't have to be if the graduate has developed a particular skill set) there are many available jobs for graduates that are technology-related. These are "good job" from a compensation and stability perspective. And any position with a global tech firm is a golden ticket.
Wisconsin School of Business, University of Wisconsin-Madison
International Business
Sachin Tuli: The pandemic accelerated ongoing shifts with work-from-anywhere and use of remote meeting technologies. With mass adoption at all levels, these trends are likely to persist to some degree across fields and industries. There will likely be less travel for a number of years, but concurrently we may see more cross-team and cross-national collaboration and coordination. From an international business perspective, firms do plan to continue their globalization efforts and we know that graduates themselves increasingly seek potential global opportunities and mobility when choosing which organizations to work for.
Sachin Tuli: Certainly there will be impact on graduates as there will be impact on society as a whole - but which impact? If economic, we serve students from a variety of national backgrounds, so depending on where our students go after graduation their local economy recoveries could diverge from the global average and that could effect both the job market and salaries. For instance, China is forecasted to continue recovering due to its proactive lock downs and ability to serve foreign markets through this past year. In the U.S., where the majority of our students stay, a strong vaccine program, safety net supports and stimulus will help ensure a recovery at large and likely a post-Covid bump. Though the recovery will be uneven, our students primarily head to medium and large firms that will be well poised to hire, or which may have experienced growth through the pandemic. There will be other impacts on personal finances, health and mental health, among others, that should also be considered. The pandemic has laid bare the inequities in society, and firms are pledging to help address these issues through various actions, such as diversity and inclusion initiatives, and proactive internal training and education.
Davide , Ph.D. Bolchini Ph.D.: In the prospering User Experience (UX) economy, I see more and more "remote" UX internships offered to our students and "remote" UX full-time job opportunities offered to our graduates. Both graduates and employers are more comfortable establishing remote working collaborations, which are becoming now the norm more than before, due to the disruption in the traditional office-bound workspace that COVID brought to the marketplace.
Davide , Ph.D. Bolchini Ph.D.: In my experience, our most successful MS HCI graduates (https://soic.iupui.edu/hcc/graduate/hci/masters/) take the time to put together a compelling online portfolio that showcases their project experience and skill set in action, as applied to specific research opportunities they had with faculty or projects they worked on during their UX internships in the industry. The personal brand of UX junior professional can be greatly enriched when the portfolio includes not only what the student has done, but why and what was the design rationale behind the process and the results, what was the larger context and goal of the project (especially in large collaborative projects), and what was the specific role and contribution of the student. The discussion about the portfolio of a candidate has become a key ingredient of the interview for UX jobs, besides other important activities such as UX design exercises or remote assignments.

Dr. Gail Hudson Ph.D.: As I mentioned above, technology and social media will continue to be necessary. As marketers, students will need to be able to use the technology and have the analytics to support their decisions. This may require working outside the structure of software as well. Google Analytics, Social Media Management, Excel, and Coding are all essential skills.