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Job outlook for senior project managers, digital in the United States
Are senior project manager, digital jobs in demand?
Senior project manager, digital job and salary trends over time
Senior project manager, digital jobs over time
Senior project manager, digital job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 486 | 0.00% |
| 2020 | 471 | 0.00% |
| 2019 | 459 | 0.00% |
| 2018 | 469 | 0.00% |
| 2017 | 416 | 0.00% |
Average senior project manager, digital salary over time
Senior project manager, digital salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $109,274 | $52.54 | +3.4% |
| 2025 | $105,674 | $50.80 | +2.3% |
| 2024 | $103,281 | $49.65 | +2.0% |
| 2023 | $101,267 | $48.69 | +2.3% |
| 2022 | $98,979 | $47.59 | +1.5% |
Senior project manager, digital jobs by state
Most common states for senior project managers, digital
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 776 | 112% |
| 2 | Massachusetts | 6,859,819 | 2,249 | 33% |
| 3 | Washington | 7,405,743 | 2,122 | 29% |
| 4 | Virginia | 8,470,020 | 2,260 | 27% |
| 5 | Minnesota | 5,576,606 | 1,462 | 26% |
| 6 | Oregon | 4,142,776 | 1,071 | 26% |
| 7 | Rhode Island | 1,059,639 | 274 | 26% |
| 8 | Delaware | 961,939 | 254 | 26% |
| 9 | New Hampshire | 1,342,795 | 332 | 25% |
| 10 | North Dakota | 755,393 | 186 | 25% |
| 11 | Vermont | 623,657 | 150 | 24% |
| 12 | Utah | 3,101,833 | 718 | 23% |
| 13 | Maryland | 6,052,177 | 1,350 | 22% |
| 14 | Nebraska | 1,920,076 | 418 | 22% |
| 15 | Georgia | 10,429,379 | 2,051 | 20% |
| 16 | New Jersey | 9,005,644 | 1,704 | 19% |
| 17 | California | 39,536,653 | 7,006 | 18% |
| 18 | North Carolina | 10,273,419 | 1,862 | 18% |
| 19 | Wisconsin | 5,795,483 | 1,036 | 18% |
| 20 | Idaho | 1,716,943 | 311 | 18% |
Most common cities for senior project managers, digital
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Frankfort | 2 | 7% | $81,985 |
| 2 | Annapolis | 2 | 5% | $100,500 |
| 3 | Hartford | 4 | 3% | $112,753 |
| 4 | Dover | 1 | 3% | $107,270 |
| 5 | Lansing | 2 | 2% | $92,040 |
| 6 | Topeka | 2 | 2% | $87,935 |
| 7 | Baton Rouge | 2 | 1% | $94,969 |
| 8 | Allentown | 1 | 1% | $99,282 |
| 9 | Boston | 2 | 0% | $102,173 |
| 10 | Phoenix | 2 | 0% | $108,354 |
| 11 | Sacramento | 2 | 0% | $142,335 |
| 12 | Washington | 2 | 0% | $110,419 |
| 13 | Atlanta | 1 | 0% | $106,460 |
| 14 | Chicago | 1 | 0% | $92,137 |
| 15 | Denver | 1 | 0% | $80,781 |
| 16 | Des Moines | 1 | 0% | $91,155 |
| 17 | Indianapolis | 1 | 0% | $84,096 |
| 18 | Jacksonville | 1 | 0% | $88,259 |
Senior Project Manager, Digital job outlook: Expert opinions
Our panel of senior project manager, digital experts
Ohio State University
University of Houston - Downtown
Berea College
University of Minnesota Crookston
Penn State Behrend
Wofford College
University of Kansas
Franklin and Marshall College
Binghamton University
Old Dominion University
University of Colorado Colorado Springs
Indiana Wesleyan University
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Dalton State
New York Institute of Technology
Prairie View A&M University
What will help Senior Project Managers, Digital increase their earning potential?
Rich Johnson: Digital media covers a lot of mediums and requires many skill sets (print, static online, animation, interactive). The print arm is a lesser component although still valuable in the scope of marketing. Smartphones, tablets and gaming have moved a lot of digital into a customer expectation of interactive and customizable content. The present model of career specialization in a certain aspect of this spectrum of skills is changing. The age of the generalist is becoming more of a reality as design tools are becoming more accessible and A.I. is assisting in the more complex tasks. I would say that someone working in digital media will need to focus more on the big picture of design, predicting trends and developing solutions from a point of view with perspective. It will be even more important to understand the needs of a system from the top down and provide solutions that enhance that system. This might be through partnering with marketing and sales to conceptualize solutions, pitching product ideas and other functions related to creative and art direction. And be curious, all of the time. Keep up to date with everything that is happening. Take classes, watch tutorials, read articles and be obsessed with the breakneck rate of change. Digital media is constantly changing and possibilities are always expanding. It can be near impossible to be a master of all of these trajectories, but you can understand them well enough to bring in a specialist when the challenge requires it. This is where I predict that A.I. will be a major paradigm shift. There will be a time when you will ask the system to solve a problem, and you can choose what parts of the process that you want to control. So to boil it down... Develop a well rounded set of skills Further develop specialist level skills where you excel Keep on top of change and keep a thirst for learning Strengthen your connection to problem solving and creative innovation Keep an eye on the future predicting what might be around the bend
Dr. Laura Deeter PhD
Professor of Practice: Horticulture and Crop ScienceOhio State University
Applied Horticulture And Horticultural Business Services
What general advice would you give to a Senior Project Manager, Digital?
Dr. Laura Deeter PhD: Be open to learning and trying something outside of your comfort zone.
Be willing to work hard and don't expect to be project manager right out of school. Hard work will get you there fast enough.
What Senior Project Manager, Digital skills would you recommend for someone trying to advance their career?
Dr. Laura Deeter PhD: There are more than enough positions out there to find one with a good starting salary. Apply for as many as you can.
Be willing to relocate to another city or state.
Dr. Richard Conde Ph.D.
Assistant ProfessorUniversity of Houston - Downtown
Marilyn Davies College of Business
What soft skills should all Senior Project Managers, Digital possess?
Dr. Richard Conde Ph.D.: The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:
- Active listening skills
- Willingness to be self-reflective and accept feedback
- Accept different perspectives. The collision of ideas creates knowledge
- Communicate to the listener (at their level). Flex communicators
- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context
J. Ian Norris Ph.D.
Professor of Marketing and Fellow, American Council on EducationBerea College
Economics and Business Department
What certifications/licenses/courses can have the biggest impact for Senior Project Managers, Digital?
J. Ian Norris Ph.D.: Digital marketing skills are essential for any area of marketing. Luckily there are many online certifications available for this purpose. On the research side, Google Analytics offers a certification. It will also be valuable to know the analytics platforms on social media sites such as facebook, Instagram, and TikTok. Conversely, all of these sites also offer training on digital advertising and promotion, such as Google AdWords. Any coursework in digital marketing that provides instruction in Search Engine Marketing (SEM) will also be highly valuable. Finally, digital video and editing skills are also quite valuable, as all kinds of companies and organizations are using the short video format for storytelling and brand advertising.
What will help Senior Project Managers, Digital increase their earning potential?
J. Ian Norris Ph.D.: No matter what area of marketing you are working in--in fact, no matter what job you are working in at all, statistical literacy is essential. There is so much data out there that data literacy will confer significant competitive advantage to those who can leverage it. This doesn't mean everyone has to be able to do regression modeling, but being able to interpret correlational patterns and draw actionable meaning from it will be a foundational skill. A big bonus would be some basic coding skills. Finally, it is worth mentioning that while most social media marketing still happens on Facebook, it will be essential to know platforms such as Instagram and TikTok for any products or services targeted to younger consumers.
Are there any particularly good places in the United States for Senior Project Managers, Digital to find work opportunities?
Rutherford Johnson Ph.D.: With the remote working possibilities, graduates could work for a company in a big city without leaving their hometown. As for classic jobs with relocation involved, that really depends on the field. For international business, the major international and finance cities such as New York, Boston, and Atlanta are always significant -- though with definite cost of living problems. My advice is to look everywhere and be willing to give a city or region you never thought of living in a try. The less-traveled path can often lead to great success.
What skills stand out on Senior Project Manager, Digital resumes?
Rutherford Johnson Ph.D.: Well, familiarity and proficiency with the technology I just described is now important. I also always promote language as a highly valuable skill -- and if you are working internationally, even remotely, it is a definite skill that makes you stand out. Even though English is now the main international language, do not just rely on that if that is your main language. Knowing the language of your clients, for example, even just a little of it, can pay off and make you get noticed. It also helps you understand the culture and people of that country a lot better.
What type of skills will young Senior Project Managers, Digital need?
Phil Stuczynski: Hitting just a few of the big ones, computer skills are going to be as important as ever. We have seen individuals in many fields embrace the idea of technology. Supply chains are being tested, and with that comes the financial capacity to build those facilities and shipping routes. International skills including trade and negotiations will be key. And truly any of the numbers from data analysis, to software that helps understand and manipulate said data, and especially financial and accounting. The long story short is probably three major skills.
1) Communication (with people and computers / software). 2) Analysis (economic at the macro level, and business specific / financial / accounting at the micro level). and 3) Self learning. As we have seen through this pandemic, we have seen processes, systems, products, and entire operations literally change overnight in response to biological threats, supply chains being broken, or by government decree. Individuals who can adapt on the fly and go find a new solution (even if it means they need to teach themselves the system, teach themselves the technology or software, teach themselves the coding, etc.), those are the types of graduates that employers are not just going to like, but are actively looking for.
What experience really stands out on Senior Project Manager, Digital resumes?
Phil Stuczynski: Currently? I think a big one is going to be being flexible, showing you are able to adapt, and having any example of continuing to push through during these recent times.
We have had students who have literally been stuck. They have been in an apartment or a dormitory hours (or countries) away from home. And yet they still managed. They still did their coursework, they learned new software on the fly, they felt comfortable asking more questions than ever and even teaching themselves more as needed.
When we go back to something such as the great financial crisis, you had individuals who would sort of get burnt out when searching for a job. And to be fair, who could blame them. This was a strained economy and even the most qualified of candidates were hard pressed to find employment coming out of college when you had people with decades of experience competing just to continue bringing a paycheck in. However, you also had some individuals who would do what was necessary. For example I am keenly aware of an individual student I had years ago who was qualified for almost any job in a normal economy. That being said, he took a job with a bank where his degree wasn't even required. He was overqualified and knew it, but he would rather get experience than just sit around and do nothing. Fast forward a few years and he was not only at that bank only a short time before being promoted, but he used that promotion to move into yet a higher role later and has continued to enjoy success he may not have had if he was just waiting on a good job to come along.
What I'm saying is, the parallels here are through no fault of their own, students are going to enter an economy where things aren't as normal as they were just weeks before. This is going to sort itself out, but the students who push forward and adapt and just do something will stand out compared to those who sit on the sidelines and wait. Anything that highlights they are flexible and able to work in the face of disjointed operations or new limitations will not just find themselves being sought after, but because businesses need employees who can make quick changes on the fly more than ever, those students who can prove they can do it? They're going to be the ones who get ahead.
Dr. Smriti Bhargava Ph.D.
Assistant Professor of EconomicsWofford College
Economics Department
What are the biggest trends we'll see in the Senior Project Manager, Digital job market given the pandemic?
Dr. Smriti Bhargava Ph.D.: This is a hard question to answer given the uncertainty that exists. One trend that is likely to stay is the possibility of working remotely or working-from-home. More and more companies are gravitating towards this trend, and this may open many exciting and flexible opportunities for new graduates and current workers. It may also take a while for the job market to heat up again and to create new jobs.
What skills stand out on Senior Project Manager, Digital resumes?
Dr. Smriti Bhargava Ph.D.: I think skills of data analysis in addition to knowledge of software programs (through prior experience in terms of a research project with a faculty member or an internship) will stand out on a resume as college graduates search for jobs. Such experience signals abilities of quantitative reasoning and critical thinking, which are highly valued. In addition, good communication skills, both written and verbal, are extremely important.
What certifications/licenses/courses can have the biggest impact for Senior Project Managers, Digital?
Milena Stanislavova Ph.D.: In today's highly technological world, strong quantitative skills are a must for every job. These come with deep mathematical foundations, but more is needed - knowledge of statistics and computational techniques or programing languages, ability to read and interpret data in various formats and familiarity with economics are all great prerequisites. Such courses and technical skills allow one to gain a deep understanding of how the world really works and to create quantitative mathematical models for it. The more we ask students to work on real world research projects that emphasize these skills, the better prepared and competitive they become.
What soft skills should all Senior Project Managers, Digital possess?
Milena Stanislavova Ph.D.: Working and collaborating in groups, presenting to different audiences, writing technical reports, grant applications and researching new topics are all essential soft skills. Much of today's world relies on data, so collecting, summarizing, organizing and presenting data is also an important soft skill that is becoming quite fundamental.
What are the biggest trends we'll see in the Senior Project Manager, Digital job market given the pandemic?
Nicole Jones Young Ph.D.: One big trend we will see is the continuation of working from home. It may not be for all employees every day, but I think that is definitely here to stay. Many employees have been asking for this benefit for years. After almost a year of working from home, many employers that were reluctant in the past have likely realized that employees can still be very productive and they can decrease expenses related to office space.
Another is related to the focus on diversity, equity, and inclusion related efforts. While the majority of the country was quarantined, we all witnessed the same horrific murder of George Floyd, and there was nothing else to distract us from finally directly addressing issues related to race in this country. Many employees of color, and particularly Black employees, are no longer interested in making everyone else around them feel comfortable. Organizations that issued statements and initiatives in the spring will likely be held more accountable than ever before.
Another trend may be the elimination of jobs in their previous iteration. Many companies that have survived, or even thrived, during COVID likely did so by adapting. As such, these organizations may not return to their prior ways of doing business, which may require employees and applicants to increase or highlight a different skill set.
Denise Lorenzetti
Director of Binghamton University's Fleishman Center for Career and Professional DevelopmentBinghamton University
Fleishman Center for Career and Professional Development
What skills stand out on Senior Project Manager, Digital resumes?
Denise Lorenzetti: Employers have been placing a large emphasis on finding candidates with skills that demonstrate the ability to utilize technology and demonstrate adaptability, resilience and taking initiative.
Tech skills such as programming, coding, and Excel continue to be valuable to employers for both tech and non-tech roles.
Employers are also interested in learning how graduates spent their time during the pandemic. If internships were not an option, continuing to build skills through online classes such as LinkedIn Learning or Coursera, virtually volunteering, and demonstrating to employers a commitment to growing during the pandemic is critically important.
Job seekers can demonstrate this by earning microcredentials and digital badges relevant to the industry they are interested in or in areas they are passionate about.
What type of skills will young Senior Project Managers, Digital need?
Robert Mcnab Ph.D.: Young graduates must be able to effectively communicate as they enter the workforce. Analytical skills are continuing to increase in importance also and graduates who are unable or unwilling to develop these skills will quickly fall behind their peers. If you are unable to work with data and cannot communicate the results of your analysis, then your value to future employers is diminished. Graduates need to realize that they must continue to learn after graduation, not only to improve their existing skills but to adapt to the demands of a changing workplace.
What experience really stands out on Senior Project Manager, Digital resumes?
Robert Mcnab Ph.D.: Young graduates need to think about the job market in terms of signaling. How do you tell a prospective employer that you have a unique set of skills? Graduates often fail to understand that there are hundreds of applicants with similar traits competing for the same job, so you need a strong signal to the employer that separates you from the crowd. One such signal is practical experience. Have you been able to apply the concepts and tools from your college experience in the workplace? Did you seek out and find an internship, externship, or other type of formative experience that shows initiative, responsibility, and the acquisition of experience? If you don't have a strong signal, then you need to develop a plan. Find more experience economists in your area, ask questions, and develop a network. Figure out what you can do to separate yourself. It may sound like a cliche, but you need to market yourself.
Mark Paquette
Principal Program CoordinatorUniversity of Colorado Colorado Springs
College of Business
What are the biggest trends we'll see in the Senior Project Manager, Digital job market given the pandemic?
Mark Paquette: The pandemic has caused employers to assess their work capabilities and shift positions to virtual environments. As a result, I think the trends we will see are:
-An increase and shift to permanent or long-term work-from-home opportunities. Many companies are recognizing that the shift to working remotely may actually improve morale, efficiency, quality, and job satisfaction among staff. Additionally, companies are seeing financial savings with reduced need in utilities, ancillary, and auxiliary services. As a result, I believe employers will be looking at their structures and making decisions to increase remote work opportunities, which also allows the employers to access a broader talent pool outside of their regional areas.
-A demand in flexible work arrangements from employees and candidates. As companies see the benefits of remote work, so do the employees and those searching for work. Individuals are seeing benefits of commuting less, having greater flexibility with time, and the ability to have more independence. I would suspect we will see individuals asking for more flexible arrangements, including the option to work from home at least part of the time. Prior to COVID, candidates were already asking for options that allowed for, at least in part, some remote work arrangements, and with COVID, this will likely be magnified.
-Contract workers may experience more opportunities. As businesses grapple with the impacts of COVID, many are also seeing the need to have more control of time-sensitive changes that impact their business. When lockdowns and limitations are imposed on the number of people allowed in spaces, the need to have a workforce that can pivot quickly is becoming more essential. I think this will lead to more contract, or contingent, type work rather than full-time employment as it allows the employer greater flexibility.
-Expanded benefits may also be a trend, especially around mental health support services. The pandemic has forced many people to feel isolated, not in control, and questioning their value. To combat this, I anticipate employers will focus on promoting their health and wellness programs as benefits, and helping job seekers see the value in a company that has a well-rounded benefits package versus just a standard health plan or limited paid time off.
-Social distancing may be the norm for some time. As the vaccine rollout is underway, there are many months ahead of us for true results, and even then, questions linger on how many people may choose not to be vaccinated, or how many new strains there will be for which the vaccine may or may not work. This will impact business operations, and companies (and governments) may impose requirements for job seekers such as wearing personal protective equipment during the interview and onboarding process or as a standard operating practice throughout the year.
-Virtual interviewing is likely a big trend over 2021, whereby companies will focus on phone and video interviewing rather than in-person opportunities. Many individuals may onboard virtually as well. Virtual interviewing was on the rise prior to COVID, but the need was magnified. As a result candidates may also need to be adaptable to using various types of platforms and more products are coming to market, and existing products are enhancing their service options.
Are there any particularly good places in the United States for Senior Project Managers, Digital to find work opportunities?
Mark Paquette: There are so many places to find opportunities in marketing that it is difficult to pinpoint specific places or sites. Of course LinkedIn, Indeed, and Handshake (if one's school subscribes) are great resources, but depending on the marketing focus and overall experience, one may find benefit in sites such as MarketingJobs.com or Krop. I would also encourage individuals to look at the professional associations relevant to their field. For example, the American Marketing Association has a job board dedicated to marketing roles. Finally, the best source for finding opportunities is by networking. Identify companies of interest, reach out to individuals you know with connections or use LinkedIn to source potential options. Networking is the best way to find opportunities that perhaps haven't yet, or never will be, posted online.
What skills stand out on Senior Project Manager, Digital resumes?
Joseph Snider: Experience, certifications, and degrees. Some are must-haves, and some are nice-to-have.
What are the biggest trends we'll see in the Senior Project Manager, Digital job market given the pandemic?
Cortnee Young: I believe work-from-home/virtual job opportunities will become more available. For recent graduates, this comes with pros and cons. I believe a big pro is the availability to more opportunity (versus narrowing down their search to specific geographic locations). A major con that I see would be the inability to learn hands-on skills and teachable moments from being in the office, for their first job.
Are there any particularly good places in the United States for Senior Project Managers, Digital to find work opportunities?
Cortnee Young: I'm unsure what field you're referring to. I do suggest students use all online resources such as Indeed and LinkedIn. Additionally, if students have an idea where they would like to work-sending email, contacting department heads, and reaching out to HR for the company they would like to work for can pay off.
Elisa Chan
Assistant Professor of MarketingNew York Institute of Technology
School of Management
Are there any particularly good places in the United States for Senior Project Managers, Digital to find work opportunities?
Elisa Chan: Companies, big or small, will be looking for talents in e-commerce and digital marketing. But I think that there could be more demand from small/medium-sized companies looking for help in these areas.
What skills stand out on Senior Project Manager, Digital resumes?
Elisa Chan: In my opinion, the fundamental skills required for marketing jobs haven't really changed. What changed is where or how these skills are applied. So my response to this question might sound cliche, but I strongly believe that it is true. Strong statistics and marketing analytics ability to show that you are able to make data-driven decisions. Interpersonal skills to show that you can respectfully and effectively interact with others, which are indicative of how you will manage work relationship as well as that with clients and customers.
Dr Rick Baldwin
Associate Professor of PracticePrairie View A&M University
Management and Marketing Department
What general advice would you give to a Senior Project Manager, Digital?
Dr Rick Baldwin: To begin their career, I suggest that the graduate pursue their career as an entrepreneur. Based on the career interest, actually develop a business plan to launch this career as a business. I would use this as a platform in beginning the career as entrepreneur, consultant, or as an employee of a marketing organization.