Senior public relations manager vs campaign manager

The differences between senior public relations managers and campaign managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a senior public relations manager and a campaign manager. Additionally, a senior public relations manager has an average salary of $95,756, which is higher than the $78,890 average annual salary of a campaign manager.

The top three skills for a senior public relations manager include press releases, marketing campaigns and content development. The most important skills for a campaign manager are digital marketing, email marketing, and email campaigns.

Senior public relations manager vs campaign manager overview

	Senior Public Relations Manager	Campaign Manager
Yearly salary	$95,756	$78,890
Hourly rate	$46.04	$37.93
Growth rate	8%	8%
Number of jobs	30,323	12,293
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 84%	Bachelor's Degree, 78%
Average age	42	42
Years of experience	4	4

What does a senior public relations manager do?

A senior public relations manager is responsible for supervising the overall media presence and brand awareness of a company within various communication platforms. Senior public relations managers coordinate with the marketing team to promote the brand image on social platforms and reach the target audience by creating engaging content and digital assets. They also identify brand endorsers, such as models and celebrities, if the budget permits, to grow more customers and meet the public demands. A senior public relations manager monitors the sales performance and transactions within the company and adjusts PR plans as needed.

What does a campaign manager do?

Campaign managers are responsible for developing, executing, and managing marketing campaigns for events, products, and services targeting consumers or organizations. These professionals typically collaborate with external agencies in the preparation and execution of campaigns. They perform other duties that may include managing the measurement and tracking of marketing campaigns, writing, proofreading, and editing copy for promotional materials, and maintaining regular measurement of the campaigns' ROI. Campaign managers are also expected to evaluate existing marketing campaigns and be up-to-date on the latest marketing trends.

Senior public relations manager vs campaign manager salary

Senior public relations managers and campaign managers have different pay scales, as shown below.

	Senior Public Relations Manager	Campaign Manager
Average salary	$95,756	$78,890
Salary range	Between $65,000 And $139,000	Between $56,000 And $109,000
Highest paying City	San Francisco, CA	Boston, MA
Highest paying state	California	Nevada
Best paying company	Google	Apple
Best paying industry	Technology	Technology

Differences between senior public relations manager and campaign manager education

There are a few differences between a senior public relations manager and a campaign manager in terms of educational background:

	Senior Public Relations Manager	Campaign Manager
Most common degree	Bachelor's Degree, 84%	Bachelor's Degree, 78%
Most common major	Communication	Political Science
Most common college	Massachusetts Institute of Technology	Stanford University

Senior public relations manager vs campaign manager demographics

Here are the differences between senior public relations managers' and campaign managers' demographics:

	Senior Public Relations Manager	Campaign Manager
Average age	42	42
Gender ratio	Male, 42.0% Female, 58.0%	Male, 54.3% Female, 45.7%
Race ratio	Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%	Black or African American, 5.7% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between senior public relations manager and campaign manager duties and responsibilities

Senior public relations manager example responsibilities.

Interview featured alumni, manage copywriting staff and editorial calendar, and coordinate photography.
Direct internal communications tactics including newsletters, Intranet, domestic and international executive meetings, and special events.
Direct strategic planning and execution for entertainment partnership platform to include B2C communications and marketing.

Campaign manager example responsibilities.

Manage and optimize each Facebook account s campaign that run through ConnectAds to ensure success metrics are achieve.
Manage staff for weekly phone banks at NYC campaign headquarters.
Upload leads into CRM and conduct post event lead qualifying activities.
Organize and funnele incoming leads into SalesForce, and direct to proper sales channel.
Manage reporting for back office programs; measure & present KPIs quarterly to global stakeholders.
Establish and manage campaign office; manage volunteer staff; implement campaign and GOTV strategies.

Senior public relations manager vs campaign manager skills

Common senior public relations manager skills

Press Releases, 20%
Marketing Campaigns, 9%
Content Development, 8%
Media Buying, 5%
External Communications, 4%
Pr Campaigns, 4%

Common campaign manager skills

Digital Marketing, 13%
Email Marketing, 6%
Email Campaigns, 5%
Event Planning, 4%
Integrated Marketing, 4%
Marketing Campaigns, 4%

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Senior Public Relations Manager
Senior Public Relations Manager vs Campaign Manager

Updated January 8, 2025

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