Senior public relations manager vs director, customer relations

The differences between senior public relations managers and directors, customer relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a senior public relations manager and a director, customer relations. Additionally, a director, customer relations has an average salary of $134,672, which is higher than the $95,756 average annual salary of a senior public relations manager.

The top three skills for a senior public relations manager include press releases, marketing campaigns and content development. The most important skills for a director, customer relations are customer relations, leveraged, and government relations.

Senior public relations manager vs director, customer relations overview

	Senior Public Relations Manager	Director, Customer Relations
Yearly salary	$95,756	$134,672
Hourly rate	$46.04	$64.75
Growth rate	8%	8%
Number of jobs	30,323	26,470
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 84%	Bachelor's Degree, 65%
Average age	42	42
Years of experience	4	4

What does a senior public relations manager do?

A senior public relations manager is responsible for supervising the overall media presence and brand awareness of a company within various communication platforms. Senior public relations managers coordinate with the marketing team to promote the brand image on social platforms and reach the target audience by creating engaging content and digital assets. They also identify brand endorsers, such as models and celebrities, if the budget permits, to grow more customers and meet the public demands. A senior public relations manager monitors the sales performance and transactions within the company and adjusts PR plans as needed.

What does a director, customer relations do?

Director of Customer Relations is responsible for leading the design and improvement of an organization's overall customer service experience. Their duties include developing customer service budget, driving customer service process improvements, implementing customer service agents, managing email and telephony customer service routing, and creating training programs for customer service staff. They are responsible for improving customer service performance metrics, overseeing key change management projects, and establishing a customer service roadmap. The Director of customer relations also helps in developing recruitment initiatives to attract top talents.

Senior public relations manager vs director, customer relations salary

Senior public relations managers and directors, customer relations have different pay scales, as shown below.

	Senior Public Relations Manager	Director, Customer Relations
Average salary	$95,756	$134,672
Salary range	Between $65,000 And $139,000	Between $91,000 And $197,000
Highest paying City	San Francisco, CA	Carson City, NV
Highest paying state	California	Nevada
Best paying company	Google	California Resources
Best paying industry	Technology	Manufacturing

Differences between senior public relations manager and director, customer relations education

There are a few differences between a senior public relations manager and a director, customer relations in terms of educational background:

	Senior Public Relations Manager	Director, Customer Relations
Most common degree	Bachelor's Degree, 84%	Bachelor's Degree, 65%
Most common major	Communication	Business
Most common college	Massachusetts Institute of Technology	Stanford University

Senior public relations manager vs director, customer relations demographics

Here are the differences between senior public relations managers' and directors, customer relations' demographics:

	Senior Public Relations Manager	Director, Customer Relations
Average age	42	42
Gender ratio	Male, 42.0% Female, 58.0%	Male, 46.1% Female, 53.9%
Race ratio	Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between senior public relations manager and director, customer relations duties and responsibilities

Senior public relations manager example responsibilities.

Interview featured alumni, manage copywriting staff and editorial calendar, and coordinate photography.
Direct internal communications tactics including newsletters, Intranet, domestic and international executive meetings, and special events.
Direct strategic planning and execution for entertainment partnership platform to include B2C communications and marketing.

Director, customer relations example responsibilities.

Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Attend morning meeting daily and attend Medicare meetings weekly.
Assist with payroll and create excel spreadsheets to document all sales status and quotas.
Alert all departments through creating and delivering reports for guest preferences and VIP's.
Recognize all VIP and repeat guests by sending an amenity or upgrading room type.
Experience with QuickBooks in accounts receivable, accounts payable, payroll and daily bank deposits.

Senior public relations manager vs director, customer relations skills

Common senior public relations manager skills

Press Releases, 20%
Marketing Campaigns, 9%
Content Development, 8%
Media Buying, 5%
External Communications, 4%
Pr Campaigns, 4%

Common director, customer relations skills

Customer Relations, 16%
Leveraged, 11%
Government Relations, 5%
Press Releases, 5%
Payroll, 5%
Customer Complaints, 4%

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Senior Public Relations Manager
Senior Public Relations Manager vs Director, Customer Relations

Updated January 8, 2025

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