Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between senior public relations managers and public information officers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a senior public relations manager and a public information officer. Additionally, a senior public relations manager has an average salary of $95,756, which is higher than the $56,725 average annual salary of a public information officer.
The top three skills for a senior public relations manager include press releases, marketing campaigns and content development. The most important skills for a public information officer are press releases, web content, and community outreach.
| Senior Public Relations Manager | Public Information Officer | |
| Yearly salary | $95,756 | $56,725 |
| Hourly rate | $46.04 | $27.27 |
| Growth rate | 8% | 8% |
| Number of jobs | 30,323 | 129,237 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 76% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A senior public relations manager is responsible for supervising the overall media presence and brand awareness of a company within various communication platforms. Senior public relations managers coordinate with the marketing team to promote the brand image on social platforms and reach the target audience by creating engaging content and digital assets. They also identify brand endorsers, such as models and celebrities, if the budget permits, to grow more customers and meet the public demands. A senior public relations manager monitors the sales performance and transactions within the company and adjusts PR plans as needed.
The primary job of a public information officer involves the promotion of a positive public image on social media. Public information officers offer significant information during a crisis. They collect facts and distribute them to the media and organize special events like awards ceremonies. Typically, they work for large organizations and government agencies. They maintain their online presence that can be part of the duties of public information. Also, they can work for long hours on an irregular schedule, especially when the incidents or situations affect the organization.
Senior public relations managers and public information officers have different pay scales, as shown below.
| Senior Public Relations Manager | Public Information Officer | |
| Average salary | $95,756 | $56,725 |
| Salary range | Between $65,000 And $139,000 | Between $38,000 And $83,000 |
| Highest paying City | San Francisco, CA | Fairfield, CA |
| Highest paying state | California | Delaware |
| Best paying company | City of Fairfield | |
| Best paying industry | Technology | Professional |
There are a few differences between a senior public relations manager and a public information officer in terms of educational background:
| Senior Public Relations Manager | Public Information Officer | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 76% |
| Most common major | Communication | Communication |
| Most common college | Massachusetts Institute of Technology | Northwestern University |
Here are the differences between senior public relations managers' and public information officers' demographics:
| Senior Public Relations Manager | Public Information Officer | |
| Average age | 42 | 42 |
| Gender ratio | Male, 42.0% Female, 58.0% | Male, 43.7% Female, 56.3% |
| Race ratio | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |