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Senior publications specialist vs media coordinator

The differences between senior publications specialists and media coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a senior publications specialist and a media coordinator. Additionally, a senior publications specialist has an average salary of $78,110, which is higher than the $47,471 average annual salary of a media coordinator.

The top three skills for a senior publications specialist include data entry, powerpoint and sharepoint. The most important skills for a media coordinator are facebook, instagram, and twitter.

Senior publications specialist vs media coordinator overview

Senior Publications SpecialistMedia Coordinator
Yearly salary$78,110$47,471
Hourly rate$37.55$22.82
Growth rate8%8%
Number of jobs6,38235,285
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 82%
Average age4242
Years of experience44

What does a senior publications specialist do?

A senior publications specialist manages the publication processes and procedures for their assigned projects. They ensure milestones are met and uplift the business of their publication house. They must be able to work independently, and they must be proficient in the Microsoft Office suite and in Endnote.

What does a media coordinator do?

A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.

Senior publications specialist vs media coordinator salary

Senior publications specialists and media coordinators have different pay scales, as shown below.

Senior Publications SpecialistMedia Coordinator
Average salary$78,110$47,471
Salary rangeBetween $52,000 And $115,000Between $34,000 And $64,000
Highest paying CityDaly City, CAUrban Honolulu, HI
Highest paying stateNew JerseyHawaii
Best paying companyBain & CompanyThe Joffrey Ballet
Best paying industryHealth CareManufacturing

Differences between senior publications specialist and media coordinator education

There are a few differences between a senior publications specialist and a media coordinator in terms of educational background:

Senior Publications SpecialistMedia Coordinator
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 82%
Most common majorBusinessCommunication
Most common collegeStanford UniversityNorthwestern University

Senior publications specialist vs media coordinator demographics

Here are the differences between senior publications specialists' and media coordinators' demographics:

Senior Publications SpecialistMedia Coordinator
Average age4242
Gender ratioMale, 40.5% Female, 59.5%Male, 36.6% Female, 63.4%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between senior publications specialist and media coordinator duties and responsibilities

Senior publications specialist example responsibilities.

  • Lead proposal production teams from receipt of the RFP to final production.
  • Manage, create and edit internal and external communication collateral, providing high-level management copywriting and document creation support.
  • Convert .pdf, .ps, .txt, and .doc files to HTML and convert graphic files to .gif.
  • Retrieve files archive on CDs or servers.
  • Advise from management of potential for lead xml analyst position.
  • Interpret request for proposal (RFP) specifications to ensure strict compliance with government requirements.
  • Show more

Media coordinator example responsibilities.

  • Manage social media assets using HootSuite, TweetDeck, and mobile apps.
  • Track generate leads in CRM to better understand trending of events and campaigns.
  • Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
  • Manage and optimize clients' pay-per-click (PPC) campaigns, SEO campaigns and affiliate marketing accounts.
  • Manage and distribute inventory of DVDs, CDs, and VHS for educational use by professors and students
  • Manage Facebook and twitter accounts - manage friends, approve and find new connections, network and post relevant blogs.
  • Show more

Senior publications specialist vs media coordinator skills

Common senior publications specialist skills
  • Data Entry, 28%
  • PowerPoint, 25%
  • SharePoint, 23%
  • Adobe Acrobat, 15%
  • Press Releases, 3%
  • External Communications, 3%
Common media coordinator skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • Digital Marketing, 5%
  • Social Media Marketing, 5%
  • Social Platforms, 4%

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