Senior publicist demographics and statistics in the US
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Senior publicist demographics by:
Senior publicist gender statistics
76.9% of senior publicists are women and 23.1% of senior publicists are men.
- Female, 76.9%
- Male, 23.1%
Senior publicist gender ratio
| Gender | Percentages |
|---|---|
| Female | 76.9% |
| Male | 23.1% |
Senior publicist gender pay gap
Women earn 94¢ for every $1 earned by men
Male income
$75,806
Female income
$71,335
Senior publicist gender ratio over time
This data breaks down the percentage of men and women in senior publicist positions over time. Currently, 76.9% of senior publicists are female.
Senior publicist gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 35.52% | 64.48% |
| 2011 | 30.78% | 69.22% |
| 2012 | 32.80% | 67.20% |
| 2013 | 26.88% | 73.12% |
| 2014 | 26.24% | 73.76% |
| 2015 | 27.61% | 72.39% |
| 2016 | 26.16% | 73.84% |
| 2017 | 28.26% | 71.74% |
| 2018 | 28.52% | 71.48% |
| 2019 | 24.89% | 75.11% |
| 2020 | 23.92% | 76.08% |
| 2021 | 23.13% | 76.87% |
Senior publicist related jobs gender ratio
We compared senior publicists with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Senior Publicist | 23% | 77% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Senior publicist demographics by race
The most common ethnicity among senior publicists is White, which makes up 75.3% of all senior publicists. Comparatively, 8.9% of senior publicists are Hispanic or Latino and 5.7% of senior publicists are Black or African American.
- White, 75.3%
- Hispanic or Latino, 8.9%
- Black or African American, 5.7%
- Asian, 5.1%
- Unknown, 4.6%
- American Indian and Alaska Native, 0.4%
Senior publicist race
| Senior publicist race | Percentages |
|---|---|
| White | 75.3% |
| Hispanic or Latino | 8.9% |
| Black or African American | 5.7% |
| Asian | 5.1% |
| Unknown | 4.6% |
| American Indian and Alaska Native | 0.4% |
Senior publicist race and ethnicity over time
See how senior publicist racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Senior publicist race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 81.37% | 5.99% | 2.59% | 7.45% |
| 2011 | 82.16% | 6.92% | 3.05% | 6.54% |
| 2012 | 82.25% | 8.14% | 2.97% | 4.97% |
| 2013 | 80.25% | 8.33% | 3.68% | 6.41% |
| 2014 | 84.34% | 6.12% | 2.65% | 5.61% |
| 2015 | 79.29% | 7.63% | 3.62% | 6.72% |
| 2016 | 77.76% | 7.34% | 3.83% | 8.13% |
| 2017 | 79.53% | 5.45% | 3.96% | 9.20% |
| 2018 | 76.70% | 7.91% | 3.87% | 9.11% |
| 2019 | 79.42% | 6.76% | 4.13% | 7.54% |
| 2020 | 74.30% | 6.61% | 4.60% | 10.20% |
| 2021 | 75.30% | 5.69% | 5.05% | 8.88% |
Senior publicist wage gap by race
According to our data, asian senior publicists have the highest average salary compared to other ethnicities. Unknown senior publicists have the lowest average salary at $71,054.
| Ethnicity | Salary |
|---|---|
| Unknown | $71,054 |
| White | $76,422 |
| Black or African American | $74,527 |
| Asian | $81,805 |
| Hispanic or Latino | $75,618 |
Average senior publicist age
See how the average age of senior publicists varies based on ethnicity and gender.
Male
Female
Senior publicist age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 36 | 40 |
| White | 43 | 41 |
| Black or African American | 42 | 40 |
| Asian | 42 | 40.5 |
| Hispanic or Latino | 40.5 | 35 |
Senior publicist age breakdown
The average age of senior publicists is 40+ years years old, representing 55% of the senior publicist population.
Senior publicist age breakdown
| Senior Publicist Years | Percentages |
|---|---|
| 40+ years | 55% |
| 30-40 years | 33% |
| 20-30 years | 12% |
Senior publicist educational attainment
The most common degree for senior publicists is bachelor's degree, with 86% of senior publicists earning that degree. The second and third most common degree levels are master's degree degree at 5% and master's degree degree at 5%.
- Bachelor's, 86%
- Master's, 5%
- Associate, 5%
- Diploma, 1%
- Other Degrees, 3%
Senior publicists by degree level
| Senior publicist degree | Percentages |
|---|---|
| Bachelor's | 86% |
| Master's | 5% |
| Associate | 5% |
| Diploma | 1% |
| Other Degrees | 3% |
Senior publicist jobs you might like
Senior publicist wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $87,761 |
| Bachelor's Degree | $79,422 |
Senior publicist employment statistics
Most senior publicists work for a private in the media industry.
Company size where senior publicists work
Below, you can see the size of companies where senior publicists work.
Senior publicist jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 6% |
| 50 - 100 employees | 13% |
| 100 - 500 employees | 28% |
| 500 - 1,000 employees | 6% |
| 1,000 - 10,000 employees | 32% |
| > 10,000 employees | 15% |
Senior publicist jobs by company type
Employees with the senior publicist job title have their preferences when it comes to working for a company. For instance, most senior publicists prefer to work at private companies over public companies.
Senior publicist jobs by sector
| Company type | Percentages |
|---|---|
| Education | 4% |
| Public | 18% |
| Private | 74% |
| Government | 4% |
Senior publicist jobs by industry
The most common industries for senior publicists are media, professional and manufacturing.
Senior publicist industry statistics
| Industry | Percentages |
|---|---|
| Media | 45% |
| Professional | 12% |
| Fortune 500 | 6% |
| Manufacturing | 5% |
| Non Profits | 4% |
| Technology | 4% |
| Government | 3% |
| Start-up | 3% |
| Education | 3% |
| Internet | 3% |
| Retail | 3% |
| Energy | 3% |
| Transportation | 2% |
| Finance | 2% |
| Utilities | 1% |
| Real Estate | 1% |
| Construction | 1% |
Senior publicist turnover and employment statistics
Senior publicist unemployment rate over time
The unemployment rate for senior publicists between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Senior publicist unemployment rate by year
| Year | Senior publicist unemployment rate |
|---|---|
| 2010 | 3.71% |
| 2011 | 4.67% |
| 2012 | 4.18% |
| 2013 | 2.60% |
| 2014 | 3.08% |
| 2015 | 3.48% |
| 2016 | 2.03% |
| 2017 | 3.31% |
| 2018 | 1.32% |
| 2019 | 3.58% |
| 2020 | 3.24% |
| 2021 | 3.45% |
Average senior publicist tenure
The average senior publicist stays at their job for 1-2 years, based on the 344 senior publicists resumes in Zippia's database.
Senior publicist tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 11% |
| 1-2 years | 34% |
| 3-4 years | 23% |
| 5-7 years | 15% |
| 8-10 years | 5% |
| 11+ years | 12% |
Senior publicist LGBT ratio compared to similar jobs
Review the percent of senior publicists that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Assistant Sales Director | 7.25% | 83,046 |
| Environmental Marketer | 9.54% | 16,829 |
| Director Of Marketing And Product Management | 9.86% | 223,860 |
| Senior Publicist | 16.11% | - |
Similar senior publicist jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Assistant Sales Director | 7.25% | 83,046 |
| Environmental Marketer | 9.54% | 16,829 |
| Director Of Marketing And Product Management | 9.86% | 223,860 |
Foreign languages spoken by senior publicists
The most common foreign language among senior publicists is Spanish at 47.8%. The second-most popular foreign language spoken is French at 17.4% and Russian is the third-most popular at 8.7%.
- Spanish, 47.8%
- French, 17.4%
- Russian, 8.7%
- Italian, 8.7%
- Portuguese, 4.3%
- Other, 13.1%
Senior publicist languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 47.8% |
| French | 17.4% |
| Russian | 8.7% |
| Italian | 8.7% |
| Portuguese | 4.3% |
| Other | 13.1% |