Senior publicist job description
Updated March 14, 2024
14 min read
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Example senior publicist requirements on a job description
Senior publicist requirements can be divided into technical requirements and required soft skills. The lists below show the most common requirements included in senior publicist job postings.
Sample senior publicist requirements
- Bachelor's degree in Communications, Journalism, Public Relations, or related field.
- 5+ years of experience in a public relations role.
- Strong knowledge of media outlets, including broadcast, print and digital.
- Proficiency in Microsoft Office and Adobe Creative Suite.
- Excellent written and verbal communication skills.
Sample required senior publicist soft skills
- Strong organizational and time management skills.
- Able to prioritize tasks in a fast-paced environment.
- Ability to work independently and as part of a team.
- Creative problem-solving skills.
- Flexibility and adaptability in a dynamic work environment.
Senior publicist job description example 1
J Public Relations senior publicist job description
Who are we?
J/PR is a global communications firm specializing in public relations, content creation, and social media. We work with some of the best hotels, resorts and lifestyle brands in the world, including Relais & Chateaux, Vail Resorts Hospitality and Hilton Luxury Brands to name a few. You can see our current client list here. Being a part of this international powerhouse agency will connect you to a roster of distinguished hotels, resorts, restaurants, real estate projects, and destinations across the globe, elevating your career (and your frequent flier status). We tell compelling original stories to connect brands to their target audiences. We're passionate, professional, and purpose-driven. We're dedicated to our work, the agency, our clients, and each other.
Forbes said "There are the Women Deciding Where You're Traveling," and Inc. Magazine featured J/PR in an article titled, "How Two Millennial-ish Women Built a PR Powerhouse." This is in addition to numerous awards like PR News Best Places to Work, New York Observer PR Power 5 for five years in a row, The PR Net 100, Forbes Five Star Agency, PR Couture Spotlight Agency of the Year, and Crain's Best Places to Work (to name a few).
At J/PR, we're incredibly intentional about our company culture, and we whole-heartedly believe in a work-life blend, where you'll be empowered to continue learning and growing through travel, mentorship, training and retreats, along with a connected company culture.
The Role
The Senior Publicist is seasoned in media relations, the client go-to, and is starting to work on account strategy when not flawlessly executing a FAM or Media Mission. S/he plays a crucial role in not just delivering big hits, features, and profile stories for clients, but also begins taking a bigger role in helping Account Leads manage the team and leading in-person client-facing interactions. At this stage, the ideal person has solid media relationships in place (in both regional and national markets), meets with media regularly, and is constantly concepting pitch angles based on sound research to get media engaged and excited. In this role, the ideal candidate will take proactive ownership, overseeing the strategy for media relations focused tasks, looking at accounts holistically to understand what is needed, and then jumping in for team members at all levels to help / alleviate where needed.
Duties and Responsibilities
Account + Client Management
* Day to day client go-to
* Proactive approach to managing client needs/ expectations
* Lead portions of client calls
* May lead smaller accounts with senior leadership oversight
* Assist with strategy, planning, implementation and evaluation of PR activities
* Creative brainstorming, program and pitch development
* Build relationships with destinations, CVBs and offices of tourism in the markets that serve your clients
Media and Influencer Relations
* Have a wide range of go-to media contacts making you (and your clients) look like a star as you secure top tier national press and features
* Proactive media relations (pitching, organizing media/influencer visits, reviewing & approving media lists) is very much the focus of your day to day
* Regularly dig into newspapers, magazines, broadcast, blogs, digital pieces to find new angles, new editors and new contributors to create new relationships
* Organize pitch priorities; assign and oversee progress of pitches to team members with support of account leadership
* Regularly coordinate in-person media meetings with journalists on location
* Secure and host media and influencers on press trips, media appointments and events
Team Leadership
* Oversee the workflow of junior team members
* Begin to plan 90-Day and Annual plans to impact client goals and KPI's
* Regularly lead the junior team through projects to make check marks against goals and KPI's
Industry/ J/PR
* You confidently secure meetings with relevant brands who may impact your clients goals
* There is an organization or two you've become attached to outside the office where you're networking and creating unique connections
* You seek out opportunities for learning by attending conferences, workshops and events on behalf of the agency
Other
* And other tasks, projects, or duties as required
Experience
* College Degree or comparable experience required
* At least 3-5 years of public relations experience in travel, hospitality, tourism, culinary restaurant and/or consumer lifestyle arenas
* Must have stellar hotel, restaurant and media references
* Must have strong and proven relationships with local, regional and national media contacts.
Requirements
* Excellent computer skills, including Word, Excel and Powerpoint in a Microsoft Windows environment
* Excellent oral and written communication skills
* Excellent interpersonal skills, experience in a hospitality environment is a plus
* Excellent time management and organizational skills
* Must be able to identify and resolve problems in a timely manner
* Strong knowledge of media and news cycles
* Ability to thrive in a deadline-driven environment
* Strong understanding of Facebook, Twitter and Instagram
* Strong understanding of Influencer relations and engagement
* Polished and professional demeanor
Benefits
J/PR offers a competitive benefits package, inclusive of but not limited to:
* Competitive base salary
* Commission
* Year-end Discretionary Bonus
* Hybrid office schedule
* Hotel Trade
* Birthday PTO
* Accrued PTO
* Monthly Cell Phone Stipend
* 401K
* Medical, Dental, Vision, Pet Insurance
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
EQUAL EMPLOYMENT OPPORTUNITY
J Public Relations strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
J Public Relations recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. J Public Relations may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms
J/PR is a global communications firm specializing in public relations, content creation, and social media. We work with some of the best hotels, resorts and lifestyle brands in the world, including Relais & Chateaux, Vail Resorts Hospitality and Hilton Luxury Brands to name a few. You can see our current client list here. Being a part of this international powerhouse agency will connect you to a roster of distinguished hotels, resorts, restaurants, real estate projects, and destinations across the globe, elevating your career (and your frequent flier status). We tell compelling original stories to connect brands to their target audiences. We're passionate, professional, and purpose-driven. We're dedicated to our work, the agency, our clients, and each other.
Forbes said "There are the Women Deciding Where You're Traveling," and Inc. Magazine featured J/PR in an article titled, "How Two Millennial-ish Women Built a PR Powerhouse." This is in addition to numerous awards like PR News Best Places to Work, New York Observer PR Power 5 for five years in a row, The PR Net 100, Forbes Five Star Agency, PR Couture Spotlight Agency of the Year, and Crain's Best Places to Work (to name a few).
At J/PR, we're incredibly intentional about our company culture, and we whole-heartedly believe in a work-life blend, where you'll be empowered to continue learning and growing through travel, mentorship, training and retreats, along with a connected company culture.
The Role
The Senior Publicist is seasoned in media relations, the client go-to, and is starting to work on account strategy when not flawlessly executing a FAM or Media Mission. S/he plays a crucial role in not just delivering big hits, features, and profile stories for clients, but also begins taking a bigger role in helping Account Leads manage the team and leading in-person client-facing interactions. At this stage, the ideal person has solid media relationships in place (in both regional and national markets), meets with media regularly, and is constantly concepting pitch angles based on sound research to get media engaged and excited. In this role, the ideal candidate will take proactive ownership, overseeing the strategy for media relations focused tasks, looking at accounts holistically to understand what is needed, and then jumping in for team members at all levels to help / alleviate where needed.
Duties and Responsibilities
Account + Client Management
* Day to day client go-to
* Proactive approach to managing client needs/ expectations
* Lead portions of client calls
* May lead smaller accounts with senior leadership oversight
* Assist with strategy, planning, implementation and evaluation of PR activities
* Creative brainstorming, program and pitch development
* Build relationships with destinations, CVBs and offices of tourism in the markets that serve your clients
Media and Influencer Relations
* Have a wide range of go-to media contacts making you (and your clients) look like a star as you secure top tier national press and features
* Proactive media relations (pitching, organizing media/influencer visits, reviewing & approving media lists) is very much the focus of your day to day
* Regularly dig into newspapers, magazines, broadcast, blogs, digital pieces to find new angles, new editors and new contributors to create new relationships
* Organize pitch priorities; assign and oversee progress of pitches to team members with support of account leadership
* Regularly coordinate in-person media meetings with journalists on location
* Secure and host media and influencers on press trips, media appointments and events
Team Leadership
* Oversee the workflow of junior team members
* Begin to plan 90-Day and Annual plans to impact client goals and KPI's
* Regularly lead the junior team through projects to make check marks against goals and KPI's
Industry/ J/PR
* You confidently secure meetings with relevant brands who may impact your clients goals
* There is an organization or two you've become attached to outside the office where you're networking and creating unique connections
* You seek out opportunities for learning by attending conferences, workshops and events on behalf of the agency
Other
* And other tasks, projects, or duties as required
Experience
* College Degree or comparable experience required
* At least 3-5 years of public relations experience in travel, hospitality, tourism, culinary restaurant and/or consumer lifestyle arenas
* Must have stellar hotel, restaurant and media references
* Must have strong and proven relationships with local, regional and national media contacts.
Requirements
* Excellent computer skills, including Word, Excel and Powerpoint in a Microsoft Windows environment
* Excellent oral and written communication skills
* Excellent interpersonal skills, experience in a hospitality environment is a plus
* Excellent time management and organizational skills
* Must be able to identify and resolve problems in a timely manner
* Strong knowledge of media and news cycles
* Ability to thrive in a deadline-driven environment
* Strong understanding of Facebook, Twitter and Instagram
* Strong understanding of Influencer relations and engagement
* Polished and professional demeanor
Benefits
J/PR offers a competitive benefits package, inclusive of but not limited to:
* Competitive base salary
* Commission
* Year-end Discretionary Bonus
* Hybrid office schedule
* Hotel Trade
* Birthday PTO
* Accrued PTO
* Monthly Cell Phone Stipend
* 401K
* Medical, Dental, Vision, Pet Insurance
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
EQUAL EMPLOYMENT OPPORTUNITY
J Public Relations strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
J Public Relations recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. J Public Relations may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms
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Senior publicist job description example 2
SAG-AFTRA senior publicist job description
Who We Are
SAG-AFTRA is the iconic American labor union that represents approximately 160,000 media professionals. SAG-AFTRA employees support our members and thrive on securing the strongest protections by negotiating the best wages, working conditions, health and pension benefits. We preserve and expand members' work opportunities, vigorously enforce our contracts and protect our members against unauthorized use of their work.
What You'll Do
Under the direction of the Chief Communications & Marketing Officer, the Senior Publicist leads all traditional and digital media relations strategies, initiatives, planning, placement, measurement and reporting. This role works in conjunction with leadership and communications and marketing staff to establish goals, objectives, plans and tactical implementation. The Senior Publicist also provides marketing, research and planning assistance to the communications and marketing team.
(This section provides a general summary of the most significant job duties performed. It does not explain in detail every single duty performed.)
+ Oversees the domestic and international media relations outreach efforts through close interaction with the CCMO
+ Assists in developing and supporting a consistent communications strategy and core messaging that reflects the organization's strategic vision.
+ Writes, edits and places media products including news releases, fact sheets, bios, and other print, digital, and video media kit materials.
+ Builds and maintains a positive media relations environment for the organization and supports relationships with media outlets
+ Works with media outlets to publish timely company information and stories.
+ Monitors, tracks and reports on media coverage of SAG-AFTRA's activities and related topics; directs others in logging media inquiries and maintaining media lists and database, and clips file.
+ Assists with developing media programs and written and verbal pitches.
+ Advises and assists in creating briefing materials and conducting briefings, staffing interviews and other duties as assigned.
+ Manages relationships with certain contracted consultants and media agencies.
+ Manages and maintains the organization's media management system and subscriptions including Cision, Scoop.it and others; conducts periodic service and account reviews and recommends appropriate vendors.
+ Oversees the curation of the daily internal press clipping package (SAG-AFTRA in the News).
+ Supports other efforts in the Communications & Marketing department as required.
What You'll Need
We want to make sure you're successful. To be considered, you must have:
(The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of this job with or without reasonable accommodation, using some other combination of skills and abilities.)
+ Superlative interpersonal skills: High degree of patience and tact, and must be able to cultivate respectful and collaborative relationships with people from diverse backgrounds; both internally and externally.
+ Hold yourself and others accountable for a high level of performance and integrity.
+ Must be able to work in a challenging environment where constructive feedback from others is encouraged.
+ Must be adaptable, creative, detail-oriented and confident, with superior problem-solving skills.
+ Ability to manage multiple and conflicting deadlines and coordinate organized project plans.
+ Must have a strong sense of urgency.
+ Exceptional verbal and written communication skills
+ Have an understanding and awareness of worker rights impacting SAG-AFTRA members and a familiarity and interest in the entertainment industry, with knowledge of key players and outlets.
+ Knowledge of AP Style.
+ Familiarity with Cision, Google Suite and project management programs.
+ Must maintain regular and acceptable attendance at such levels as is determined at SAG- AFTRA's sole discretion.
+ Must be available and willing to work extended hours per day or per week, including weekends and holidays, as SAG-AFTRA determines is necessary to meet its business needs.
MINIMUM QUALIFICATIONS:
Education and/or Experience:
+ Bachelor's degree in communications, public relations or a related field.
+ 5-7 years total of marketing communications experience in an agency, nonprofit or corporate setting, with 3 years minimum specifically spearheading media relations efforts
+ Excellent written communications and skilled AP stylist.
+ Must have business, labor, and/or entertainment industry media relations and media planning experience.
+ Previous supervisory/managerial experience preferred.
Certificates, licenses, and/or registrations:
+ N/A
What You'll Get
We are a great place to work because we offer:
+ Colleagues that are passionate about what we do and how they contribute to our mission
+ Balance between work and home life responsibilities
+ Affordable and comprehensive medical and dental plans
+ Generous pension plan
+ Employee discounts and perks
ID: 2022-1905
Job Title: CHIEF COMMUNICATIONS & MARKETING OFFICER
FLSA Status: Exempt
Posted Salary: USD $75,862.00/Yr.
Department: Communications & Marketing
Shift: 9:00am-5:00pm
Union Representation: Non-Represented
SAG-AFTRA is the iconic American labor union that represents approximately 160,000 media professionals. SAG-AFTRA employees support our members and thrive on securing the strongest protections by negotiating the best wages, working conditions, health and pension benefits. We preserve and expand members' work opportunities, vigorously enforce our contracts and protect our members against unauthorized use of their work.
What You'll Do
Under the direction of the Chief Communications & Marketing Officer, the Senior Publicist leads all traditional and digital media relations strategies, initiatives, planning, placement, measurement and reporting. This role works in conjunction with leadership and communications and marketing staff to establish goals, objectives, plans and tactical implementation. The Senior Publicist also provides marketing, research and planning assistance to the communications and marketing team.
(This section provides a general summary of the most significant job duties performed. It does not explain in detail every single duty performed.)
+ Oversees the domestic and international media relations outreach efforts through close interaction with the CCMO
+ Assists in developing and supporting a consistent communications strategy and core messaging that reflects the organization's strategic vision.
+ Writes, edits and places media products including news releases, fact sheets, bios, and other print, digital, and video media kit materials.
+ Builds and maintains a positive media relations environment for the organization and supports relationships with media outlets
+ Works with media outlets to publish timely company information and stories.
+ Monitors, tracks and reports on media coverage of SAG-AFTRA's activities and related topics; directs others in logging media inquiries and maintaining media lists and database, and clips file.
+ Assists with developing media programs and written and verbal pitches.
+ Advises and assists in creating briefing materials and conducting briefings, staffing interviews and other duties as assigned.
+ Manages relationships with certain contracted consultants and media agencies.
+ Manages and maintains the organization's media management system and subscriptions including Cision, Scoop.it and others; conducts periodic service and account reviews and recommends appropriate vendors.
+ Oversees the curation of the daily internal press clipping package (SAG-AFTRA in the News).
+ Supports other efforts in the Communications & Marketing department as required.
What You'll Need
We want to make sure you're successful. To be considered, you must have:
(The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of this job with or without reasonable accommodation, using some other combination of skills and abilities.)
+ Superlative interpersonal skills: High degree of patience and tact, and must be able to cultivate respectful and collaborative relationships with people from diverse backgrounds; both internally and externally.
+ Hold yourself and others accountable for a high level of performance and integrity.
+ Must be able to work in a challenging environment where constructive feedback from others is encouraged.
+ Must be adaptable, creative, detail-oriented and confident, with superior problem-solving skills.
+ Ability to manage multiple and conflicting deadlines and coordinate organized project plans.
+ Must have a strong sense of urgency.
+ Exceptional verbal and written communication skills
+ Have an understanding and awareness of worker rights impacting SAG-AFTRA members and a familiarity and interest in the entertainment industry, with knowledge of key players and outlets.
+ Knowledge of AP Style.
+ Familiarity with Cision, Google Suite and project management programs.
+ Must maintain regular and acceptable attendance at such levels as is determined at SAG- AFTRA's sole discretion.
+ Must be available and willing to work extended hours per day or per week, including weekends and holidays, as SAG-AFTRA determines is necessary to meet its business needs.
MINIMUM QUALIFICATIONS:
Education and/or Experience:
+ Bachelor's degree in communications, public relations or a related field.
+ 5-7 years total of marketing communications experience in an agency, nonprofit or corporate setting, with 3 years minimum specifically spearheading media relations efforts
+ Excellent written communications and skilled AP stylist.
+ Must have business, labor, and/or entertainment industry media relations and media planning experience.
+ Previous supervisory/managerial experience preferred.
Certificates, licenses, and/or registrations:
+ N/A
What You'll Get
We are a great place to work because we offer:
+ Colleagues that are passionate about what we do and how they contribute to our mission
+ Balance between work and home life responsibilities
+ Affordable and comprehensive medical and dental plans
+ Generous pension plan
+ Employee discounts and perks
ID: 2022-1905
Job Title: CHIEF COMMUNICATIONS & MARKETING OFFICER
FLSA Status: Exempt
Posted Salary: USD $75,862.00/Yr.
Department: Communications & Marketing
Shift: 9:00am-5:00pm
Union Representation: Non-Represented
Dealing with hard-to-fill positions? Let us help.
Senior publicist job description example 3
J. The Jewish News of Northern California senior publicist job description
Forbes said “There are the Women Deciding Where You’re Traveling,” and Inc. Magazine featured J/PR in an article titled, “How Two Millennial-ish Women Built a PR Powerhouse.” This is in addition to numerous awards like PR News Best Places to Work, New York Observer PR Power 5 for five years in a row, The PR Net 100, Forbes Five Star Agency, PR Couture Spotlight Agency of the Year, and Crain’s Best Places to Work (to name a few).
At J/PR, we’re incredibly intentional about our company culture, and we whole-heartedly believe in a work-life blend, where you'll be empowered to continue learning and growing through travel, mentorship, training and retreats, along with a connected company culture.
The Role
The Senior Publicist is seasoned in media relations, the client go-to, and is starting to work on account strategy when not flawlessly executing a FAM or Media Mission. S/he plays a crucial role in not just delivering big hits, features, and profile stories for clients, but also begins taking a bigger role in helping Account Leads manage the team and leading in-person client-facing interactions. At this stage, the ideal person has solid media relationships in place (in both regional and national markets), meets with media regularly, and is constantly concepting pitch angles based on sound research to get media engaged and excited. In this role, the ideal candidate will take proactive ownership, overseeing the strategy for media relations focused tasks, looking at accounts holistically to understand what is needed, and then jumping in for team members at all levels to help / alleviate where needed.
Duties and Responsibilities
Account + Client Management
- Day to day client go-to
- Proactive approach to managing client needs/ expectations
- Lead portions of client calls
- May lead smaller accounts with senior leadership oversight
- Assist with strategy, planning, implementation and evaluation of PR activities
- Creative brainstorming, program and pitch development
- Build relationships with destinations, CVBs and offices of tourism in the markets that serve your clients
Media and Influencer Relations
- Have a wide range of go-to media contacts making you (and your clients) look like a star as you secure top tier national press and features
- Proactive media relations (pitching, organizing media/influencer visits, reviewing & approving media lists) is very much the focus of your day to day
- Regularly dig into newspapers, magazines, broadcast, blogs, digital pieces to find new angles, new editors and new contributors to create new relationships
- Organize pitch priorities; assign and oversee progress of pitches to team members with support of account leadership
- Regularly coordinate in-person media meetings with journalists on location
- Secure and host media and influencers on press trips, media appointments and events
Team Leadership
- Oversee the workflow of junior team members
- Begin to plan 90-Day and Annual plans to impact client goals and KPI’s
- Regularly lead the junior team through projects to make check marks against goals and KPI’s
Industry/ J/PR
- You confidently secure meetings with relevant brands who may impact your clients goals
- There is an organization or two you’ve become attached to outside the office where you’re networking and creating unique connections
- You seek out opportunities for learning by attending conferences, workshops and events on behalf of the agency
Other
- And other tasks, projects, or duties as required
Experience
- College Degree or comparable experience required
- At least 3-5 years of public relations experience in travel, hospitality, tourism, culinary restaurant and/or consumer lifestyle arenas
- Must have stellar hotel, restaurant and media references
- Must have strong and proven relationships with local, regional and national media contacts.
Requirements
- Excellent computer skills, including Word, Excel and Powerpoint in a Microsoft Windows environment
- Excellent oral and written communication skills
- Excellent interpersonal skills, experience in a hospitality environment is a plus
- Excellent time management and organizational skills
- Must be able to identify and resolve problems in a timely manner
- Strong knowledge of media and news cycles
- Ability to thrive in a deadline-driven environment
- Strong understanding of Facebook, Twitter and Instagram
- Strong understanding of Influencer relations and engagement
- Polished and professional demeanor
Benefits
J/PR offers a competitive benefits package, inclusive of but not limited to:
- Competitive base salary
- Commission
- Year-end Discretionary Bonus
- Hybrid office schedule
- Hotel Trade
- Birthday PTO
- Accrued PTO
- Monthly Cell Phone Stipend
- 401K
- Medical, Dental, Vision, Pet Insurance
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
EQUAL EMPLOYMENT OPPORTUNITY
J Public Relations strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
J Public Relations recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. J Public Relations may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms
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Updated March 14, 2024
Updated March 14, 2024