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Senior publicist skills for your resume and career

Updated January 8, 2025

2 min read

Below we've compiled a list of the most critical senior publicist skills. We ranked the top skills for senior publicists based on the percentage of resumes they appeared on. For example, 19.1% of senior publicist resumes contained press releases as a skill. Continue reading to find out what skills a senior publicist needs to be successful in the workplace.

15 senior publicist skills for your resume and career

1. Press Releases

Here's how senior publicists use press releases:

Created and distributed monthly press releases * Organized and promoted events to increase visibility * Created and managed monthly newsletters
Serve as a primary media contact for Midnight Ink Books; develop press kits, media alerts, and press releases.

2. Publicity Campaigns

Here's how senior publicists use publicity campaigns:

Created and executed publicity campaigns to support Disney marketing initiatives.
Planned and implemented publicity campaigns that included 10-city author tours.

3. Press Materials

Here's how senior publicists use press materials:

Developed media plans and press events, oversaw photo shoots, secured print and television coverage, and wrote press materials.
Coordinated product shoots for press materials and coverage.

4. Fiction

Here's how senior publicists use fiction:

Specialized in creating publicity and brand awareness campaigns for bestselling literary and non- fiction authors.
Developed promotional strategies for bestselling fiction, and non-fiction hardcover and trade paperback publishing.

5. Booking

Here's how senior publicists use booking:

Coordinated interview and booking requests with representatives from major talent agencies.
Worked with Events Director on talent booking, celebrity outreach, photo and video promotion and pre and post-event media placements.

6. Brainstorming

Here's how senior publicists use brainstorming:

Participated in client meetings and brainstorming sessions, as well as acted as the liaison between contacts and clients.

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7. Writing Press Releases

Here's how senior publicists use writing press releases:

Developed media relations including writing press releases, creating press kits and writing articles for legal trade publications.
Led conference calls to train local chapters on issues that included branding strategies and writing press releases.

8. Press Coverage

Here's how senior publicists use press coverage:

Handled all aspects of corporate press coverage and media relations.
Organized and secured press coverage for Turner Upfront presentations.

9. Non-Fiction

Here's how senior publicists use non-fiction:

Created and implemented publicity and marketing campaigns for general interest, non-fiction books.
Promote authors and their books (primarily non-fiction, health and psychology) to radio, web, and print media.

10. Pitch Letters

Here's how senior publicists use pitch letters:

Managed press and public relations for clients including press release, media blasts, pitch letters and client proposals.
Compiled media lists, wrote new releases, pitch letters, biographies and media advisories.

11. Press Kits

Here's how senior publicists use press kits:

Managed development of media materials including press kits and news releases.
Maintain accurate and current client files and press kits.

12. Promotional Materials

Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.

Here's how senior publicists use promotional materials:

Design & produce promotional materials for services facilities.
Directed and reviewed the design and production of promotional materials, packaging and regulatory documentation for packaging inserts for global products.

13. Media Management

Here's how senior publicists use media management:

Crafted and executed social media management & campaigns, performed needs analysis & identification.
Developed and managed targeted press lists using media management database; managed vendors.

14. Newspapers

Here's how senior publicists use newspapers:

Secured placements in magazines, newspapers, television, radio and online outlets.
Pitched and coordinated print pieces for national magazines, weekly and daily newspapers

15. Pr Campaigns

Here's how senior publicists use pr campaigns:

Create and execute successful PR campaigns for different authors and corporate clients, including Dean Koontz and J. Walter Thompson.
Strategized and supplemented traditional PR campaigns with a digital angle for all programming.

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List of senior publicist skills to add to your resume

The most important skills for a senior publicist resume and required skills for a senior publicist to have include:

Press Releases
Publicity Campaigns
Press Materials
Fiction
Booking
Brainstorming
Writing Press Releases
Press Coverage
Non-Fiction
Pitch Letters
Press Kits
Promotional Materials
Media Management
Newspapers
Pr Campaigns

Photo Shoots
Editorial Calendar
Fact Sheets
Biographies
Press Events
Author Tours
NYC
Press Conferences
Twitter
Event Planning
Public Relations Strategies
Press Interviews
Trade Shows
Crisis Management
YouTube

CNN
SEO
Clips
PBS
Author Events
Press Tours
ABC
ROI
BET
Event Management
SMT
Event Logistics
Client Events
Comic-Con

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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