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Become A Senior Regional Manager

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Working As A Senior Regional Manager

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $113,860

    Average Salary

What Does A Senior Regional Manager Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Senior Regional Manager

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Senior Regional Manager jobs

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Average Length of Employment
Regional Manager 4.1 years
Regional Director 3.5 years
National Leader 3.4 years
Market Manager 3.3 years
Top Employers Before
Manager 4.1%
Top Employers After
Director 5.8%
President 4.1%
Owner 3.7%
Consultant 3.4%
Manager 3.4%

Senior Regional Manager Demographics

Gender

Male

65.8%

Female

31.4%

Unknown

2.8%
Ethnicity

White

79.8%

Hispanic or Latino

9.3%

Asian

7.7%

Unknown

2.2%

Black or African American

0.9%
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Languages Spoken

Spanish

36.4%

Portuguese

13.6%

French

13.6%

Arabic

9.1%

Italian

9.1%

Ukrainian

4.5%

German

4.5%

Japanese

4.5%

Russian

4.5%
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Senior Regional Manager Education

Schools

University of Phoenix

11.4%

Cornell University

8.9%

University of Southern California

7.6%

Eastern Michigan University

5.1%

New York University

5.1%

Harvard University

5.1%

Pennsylvania State University

5.1%

University of Houston

5.1%

Michigan State University

5.1%

University of Florida

3.8%

University of Akron

3.8%

University of Maryland - University College

3.8%

Western Illinois University

3.8%

University of Alabama

3.8%

Webster University

3.8%

Wayne State University

3.8%

Texas State University

3.8%

Columbia Southern University

3.8%

Colorado Technical University

3.8%

Nova Southeastern University

3.8%
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Majors

Business

34.9%

Marketing

9.1%

Management

8.0%

Political Science

5.1%

Finance

5.1%

Communication

3.7%

Psychology

3.7%

Nursing

3.4%

Human Resources Management

3.4%

Economics

2.9%

Biology

2.6%

Accounting

2.6%

Health Care Administration

2.3%

Project Management

2.0%

Education

2.0%

Criminal Justice

2.0%

Public Relations

2.0%

Pharmacy

1.7%

Information Technology

1.7%

Computer Information Systems

1.7%
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Degrees

Bachelors

46.9%

Masters

23.3%

Other

18.2%

Associate

4.1%

Certificate

3.2%

Doctorate

2.6%

Diploma

0.9%

License

0.8%
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Part Time
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Temporary

Real Senior Regional Manager Salaries

Job Title Company Location Start Date Salary
Senior Region Manager-Formation Reservoir & DES Halliburton Energy Services, Inc. Houston, TX Sep 06, 2014 $220,000
Region-Senior PSL Manager Halliburton Energy Services, Inc. Conroe, TX Oct 01, 2011 $197,000
Senior Regional Manager Compass Group USA Inc. Wayne, PA Oct 01, 2011 $158,000
Senior CIS Regional Manager INDU, LLC Duluth, GA Oct 16, 2014 $149,760
Senior CIS Regional Manager INDU LLC Duluth, GA May 01, 2014 $144,331
Senior Regional Manager, Special Hazards Sales TYCO Fire Products, LP Henderson, NV Sep 24, 2015 $144,248 -
$170,671
SR. Regional Engineering Manager GHD Inc. Irvine, CA Nov 26, 2012 $141,627 -
$160,000
Senior Regional Manager, Special Hazards Sales TYCO Fire Products, LP Henderson, NV Oct 01, 2015 $130,250 -
$170,671
SR. Manager, Asia Regional Communications Jabil Circuit, Inc. San Jose, CA Sep 16, 2016 $128,400
Regional Senior Manager for Health Economics & Market Access Johnson & Johnson International Raritan, NJ Mar 18, 2015 $124,517 -
$202,000
Regional Senior Manager for Health Economics & Market Access Johnson & Johnson International New York, NY Jun 24, 2015 $124,517 -
$202,000
Senior Regional Manager-Operations Excellence TKX Aerospace, A Division of Thyssenkrupp Materials Na, Inc. Kent, WA Oct 01, 2014 $115,000
Senior Regional Manager-Operations Excellence TKX Aerospace, A Division of Thyssenkrupp Material Kent, WA Oct 01, 2014 $115,000
Senior Regional Manager-Operations Excellence TKX Aerospace, A Division of Thyssenkrupp Material Kent, WA Apr 25, 2013 $115,000

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Top Skills for A Senior Regional Manager

RegulatoryComplianceFinancialTerritoryPortfolioPSafetyCustomerServiceCRAAuditHumanResourcesBusinessDevelopmentProjectManagementAssetManagementHealthcareSalesRepresentativesDirectReportsSalesGoalsMarketShareSuperviseAnnualSales

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Top Senior Regional Manager Skills

  1. Regulatory Compliance
  2. Financial
  3. Territory
You can check out examples of real life uses of top skills on resumes here:
  • Created standardized monitoring practices and established reporting channels with executive management that enhanced regulatory compliance, operational effectiveness and efficiency.
  • Prevented or eliminated regulatory citations and potential financial penalties.
  • Key contributions included strategic planning, customer selection, training, territory alignment, performance management and bonus plan development.
  • Increase of overall occupancy from 74% to 95 over a 15 month period from portfolio of 12 buildings.
  • Lead recruiter for finding and developing all types of operations employees.

Top Senior Regional Manager Employers

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Senior Regional Manager Videos

A Day in The Life: JEREN KENDALL | 2014 Vanderbilt Baseball Commit

Mac Mao, Senior Regional Manager de JMC Colombia en Gente Pulzo Pulzo TV

Giovanni Chavez - Senior Regional Manager, MSP - TAPFIN

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