Post job

Senior regional manager vs regional marketing manager

The differences between senior regional managers and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a senior regional manager, becoming a regional marketing manager takes usually requires 8-10 years. Additionally, a senior regional manager has an average salary of $130,940, which is higher than the $85,217 average annual salary of a regional marketing manager.

The top three skills for a senior regional manager include customer satisfaction, enterprise sales and healthcare. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Senior regional manager vs regional marketing manager overview

Senior Regional ManagerRegional Marketing Manager
Yearly salary$130,940$85,217
Hourly rate$62.95$40.97
Growth rate5%10%
Number of jobs77,318115,987
Job satisfaction--
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 78%
Average age4639
Years of experience810

What does a senior regional manager do?

Senior regional managers are professionals who are responsible for managing an organization's daily business operations in a designated geographic area. These managers are required to guide their management staff to ensure that business operations are running smoothly as well as achieve revenue targets. They must make sure that their staff members are following the standards and procedures of their organization. Senior regional managers must also deal with customer issues and incident reports as well as prepare monthly, quarterly, and annual reports of the organization's operations and finances.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Senior regional manager vs regional marketing manager salary

Senior regional managers and regional marketing managers have different pay scales, as shown below.

Senior Regional ManagerRegional Marketing Manager
Average salary$130,940$85,217
Salary rangeBetween $94,000 And $180,000Between $62,000 And $116,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying statePennsylvaniaCalifornia
Best paying companyDoorDashAbbVie
Best paying industryPharmaceuticalConstruction

Differences between senior regional manager and regional marketing manager education

There are a few differences between a senior regional manager and a regional marketing manager in terms of educational background:

Senior Regional ManagerRegional Marketing Manager
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Georgia

Senior regional manager vs regional marketing manager demographics

Here are the differences between senior regional managers' and regional marketing managers' demographics:

Senior Regional ManagerRegional Marketing Manager
Average age4639
Gender ratioMale, 71.3% Female, 28.7%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage7%10%

Differences between senior regional manager and regional marketing manager duties and responsibilities

Senior regional manager example responsibilities.

  • Conduct root cause analysis and track KPI's to ensure flawless execution to achieve goals.
  • Serve as managed market liaison to assign accounts with responsibilities of executing on medical objectives specific to organize healthcare market.
  • Experience in CRM tool to track all communications.
  • Work with owners to identify the goals and the expected ROI.
  • Facilitate Medicaid billing process for behavioral health.
  • Introduce CRM to track and monitor association communication and activity.
  • Show more

Regional marketing manager example responsibilities.

  • Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
  • Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
  • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Develop promotions which heighten brand awareness and maximize ROI.
  • Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
  • Show more

Senior regional manager vs regional marketing manager skills

Common senior regional manager skills
  • Customer Satisfaction, 26%
  • Enterprise Sales, 10%
  • Healthcare, 8%
  • Portfolio, 6%
  • Project Management, 5%
  • Performance Management, 5%
Common regional marketing manager skills
  • Digital Marketing, 15%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • ROI, 5%
  • Lead Generation, 4%

Browse executive management jobs