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What does a senior regional manager do?

Updated January 8, 2025
8 min read

Senior regional managers are professionals who are responsible for managing an organization's daily business operations in a designated geographic area. These managers are required to guide their management staff to ensure that business operations are running smoothly as well as achieve revenue targets. They must make sure that their staff members are following the standards and procedures of their organization. Senior regional managers must also deal with customer issues and incident reports as well as prepare monthly, quarterly, and annual reports of the organization's operations and finances.

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Senior regional manager responsibilities

Here are examples of responsibilities from real senior regional manager resumes:

  • Conduct root cause analysis and track KPI's to ensure flawless execution to achieve goals.
  • Serve as managed market liaison to assign accounts with responsibilities of executing on medical objectives specific to organize healthcare market.
  • Experience in CRM tool to track all communications.
  • Work with owners to identify the goals and the expected ROI.
  • Facilitate Medicaid billing process for behavioral health.
  • Introduce CRM to track and monitor association communication and activity.
  • Provide solutions addressing state/regional opportunities and challenges to maximize sales and ROI.
  • Negotiate competitive contracts with providers with minimal membership leverage, developing a viable network for commercial, Medicare and Medicaid sales.
  • Contact prospective clients to submit RFP's and coordinate efforts to deliver custom demos of company's product.
  • Develop local purchasing centers increasing purchasing power and reducing liabilities resulting in a very healthy EBITDA.
  • Manage the wholesaling of variable annuities within the independent broker/dealer channel in the Central/Northern Florida territory.

Senior regional manager skills and personality traits

We calculated that 26% of Senior Regional Managers are proficient in Customer Satisfaction, Enterprise Sales, and Healthcare. They’re also known for soft skills such as Customer-service skills, Leadership skills, and Analytical skills.

We break down the percentage of Senior Regional Managers that have these skills listed on their resume here:

  • Customer Satisfaction, 26%

    Support identified processes based on customer satisfaction and internal metrics.

  • Enterprise Sales, 10%

    Hired into a new role as direct report to the Eastern Region Enterprise Sales VP.

  • Healthcare, 8%

    Serve as managed market liaison to assigned accounts with responsibilities of executing on medical objectives specific to organized healthcare market.

  • Portfolio, 6%

    Created a new sales strategy that better highlighted a portfolio of offerings with greater profitability and revenue generation objectives.

  • Project Management, 5%

    Achieved Americas contact centers operational performance goals through handling historical analysis, project management, budgets and expense management.

  • Performance Management, 5%

    Key contributions included strategic planning, customer selection, training, territory alignment, performance management and bonus plan development.

Most senior regional managers use their skills in "customer satisfaction," "enterprise sales," and "healthcare" to do their jobs. You can find more detail on essential senior regional manager responsibilities here:

Customer-service skills. The most essential soft skill for a senior regional manager to carry out their responsibilities is customer-service skills. This skill is important for the role because "when helping to make a sale, sales managers must listen and respond to the customer’s needs." Additionally, a senior regional manager resume shows how their duties depend on customer-service skills: "educate customers on the path to a successful launch of products to the market that adhere to fda guidelines. "

Leadership skills. Another soft skill that's essential for fulfilling senior regional manager duties is leadership skills. The role rewards competence in this skill because "sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals." According to a senior regional manager resume, here's how senior regional managers can utilize leadership skills in their job responsibilities: "provided astute leadership to the operational, safety, client, and financial aspects of the portfolio. "

Analytical skills. This is an important skill for senior regional managers to perform their duties. For an example of how senior regional manager responsibilities depend on this skill, consider that "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a senior regional manager: "monitor & analyze financial performance of properties in portfolio to maintain underwritten budget. ".

Communication skills. senior regional manager responsibilities often require "communication skills." The duties that rely on this skill are shown by the fact that "sales managers need to work with colleagues and customers, so they must be able to communicate clearly." This resume example shows what senior regional managers do with communication skills on a typical day: "assist with customer satisfaction, resident and family communication. "

Most common senior regional manager skills

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Compare different senior regional managers

Senior regional manager vs. Regional vice president

A regional vice president oversees department operations within a region, ensuring efficiency at all times. They are primarily responsible for participating in creating the company's vision, mission, and goals, implementing them in the areas where they are assigned. They are also accountable for setting budgets and plans, devising strategies to boost sales, and evaluating department performances. As the regional vice president, they must monitor all departments' growth and progress, encouraging them to reach new heights. Furthermore, they mainly report to high-ranking officials such as the president or company board members.

We looked at the average senior regional manager salary and compared it with the wages of a regional vice president. Generally speaking, regional vice presidents are paid $15,754 higher than senior regional managers per year.While their salaries may differ, the common ground between senior regional managers and regional vice presidents are a few of the skills required in each roleacirc;euro;trade;s responsibilities. In both careers, employee duties involve skills like customer satisfaction, enterprise sales, and healthcare.

These skill sets are where the common ground ends though. The responsibilities of a senior regional manager are more likely to require skills like "virtualization," "pre sales," "osha," and "digital marketing." On the other hand, a job as a regional vice president requires skills like "customer service," "patients," "oversight," and "excellent interpersonal." As you can see, what employees do in each career varies considerably.

Regional vice presidents really shine in the manufacturing industry with an average salary of $137,471. Comparatively, senior regional managers tend to make the most money in the pharmaceutical industry with an average salary of $140,147.regional vice presidents tend to reach similar levels of education than senior regional managers. In fact, regional vice presidents are 0.4% less likely to graduate with a Master's Degree and 0.4% less likely to have a Doctoral Degree.

Senior regional manager vs. Regional sales director

A regional sales director is responsible for monitoring sales quotas for a specific area or region, developing sales strategies, and adjusting existing techniques to increase revenues and achieve its profitability goals. Regional sales directors manage marketing campaigns, analyze current market trends to meet consumer demands, plan promotional events, handle employees' sales training programs, and coordinate with multiple sales teams to implement effective sales processes. A regional sales director must have excellent leadership and communication skills, especially managing customers' inquiries and concerns and resolving complaints.

A career as a regional sales director brings a lower average salary when compared to the average annual salary of a senior regional manager. In fact, regional sales directors salary is $13,571 lower than the salary of senior regional managers per year.Only some things about these jobs are the same. Take their skills, for example. Senior regional managers and regional sales directors both require similar skills like "customer satisfaction," "enterprise sales," and "healthcare" to carry out their responsibilities.

In addition to the difference in salary, there are some other key differences worth noting. For example, senior regional manager responsibilities are more likely to require skills like "virtualization," "portfolio," "project management," and "performance management." Meanwhile, a regional sales director has duties that require skills in areas such as "crm," "customer service," "sales process," and "sales management." These differences highlight just how different the day-to-day in each role looks.

Regional sales directors may earn a lower salary than senior regional managers, but regional sales directors earn the most pay in the pharmaceutical industry with an average salary of $157,646. On the other hand, senior regional managers receive higher pay in the pharmaceutical industry, where they earn an average salary of $140,147.In general, regional sales directors achieve similar levels of education than senior regional managers. They're 4.3% less likely to obtain a Master's Degree while being 0.4% less likely to earn a Doctoral Degree.

Senior regional manager vs. Regional supervisor

The regional supervisor determines the operational practices of all stores in the area, making sure each runs smoothly, cleanly, complies with marketing and sales campaigns, and meets budget and sales goals. They run operations in a certain area and make sure that all activities and workers are working to achieve targets.

On average scale, regional supervisors bring in lower salaries than senior regional managers. In fact, they earn a $69,487 lower salary per year.By looking over several senior regional managers and regional supervisors resumes, we found that both roles require similar skills in their day-to-day duties, such as "customer satisfaction," "performance management," and "osha." But beyond that, the careers look very different.

Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from senior regional manager resumes include skills like "virtualization," "enterprise sales," "healthcare," and "pre sales," whereas a regional supervisor is more likely to list skills in "financial reports," "powerpoint," "payroll," and "disciplinary actions. "

Regional supervisors earn the best pay in the technology industry, where they command an average salary of $68,402. Senior regional managers earn the highest pay from the pharmaceutical industry, with an average salary of $140,147.regional supervisors typically earn similar educational levels compared to senior regional managers. Specifically, they're 4.4% less likely to graduate with a Master's Degree, and 0.5% less likely to earn a Doctoral Degree.

Senior regional manager vs. Regional sales and marketing manager

A regional sales and marketing manager's role is to oversee a company's marketing operations, ensuring efficiency and smooth workflow. Their responsibilities include performing research and analysis to identify new business opportunities, gathering and analyzing data to determine the strengths and weaknesses of current programs and procedures, setting goals and budgets, assessing the performance of the workforce, and monitoring the progress of the different company branches within the region. Furthermore, as a regional sales and marketing manager, it is essential to lead and encourage the employees to reach goals, all while implementing the company's policies and regulations.

Regional sales and marketing managers typically earn lower pay than senior regional managers. On average, regional sales and marketing managers earn a $48,681 lower salary per year.While both senior regional managers and regional sales and marketing managers complete day-to-day tasks using similar skills like customer satisfaction, enterprise sales, and business development, the two careers vary in some skills.Each job also requires different skills to carry out their responsibilities. A senior regional manager uses "virtualization," "healthcare," "pre sales," and "portfolio." Regional sales and marketing managers are more likely to have duties that require skills in "sales process," "crm," "sales growth," and "product line. "In general, regional sales and marketing managers earn the most working in the automotive industry, with an average salary of $100,223. The highest-paying industry for a senior regional manager is the pharmaceutical industry.In general, regional sales and marketing managers hold similar degree levels compared to senior regional managers. Regional sales and marketing managers are 4.0% less likely to earn their Master's Degree and 1.5% less likely to graduate with a Doctoral Degree.

Types of senior regional manager

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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