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Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential.Education
Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.
Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.
Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.Licenses, Certifications, and Registrations
Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.Important Qualities
Analytical skills. Market research analysts must be able to understand large amounts of data and information.
Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.
Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.
Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.
|Job Title||Company||Location||Start Date||Salary|
|Principal, Senior Research Analyst||Oak Hill Advisors, L.P.||New York, NY||Sep 21, 2015||$250,000|
|Senior Research Analyst||Ramsey Quantitative Systems, Inc.||Louisville, KY||Jun 22, 2016||$250,000|
|Director, Senior Research Analyst I||Merrill Lynch||New York, NY||Sep 30, 2016||$240,000 -
|Director, Senior Research Analyst||River Birch Capital, LLC||New York, NY||Feb 28, 2016||$200,000|
|Senior International Research Analyst||The Boston Company Asset Management LLC||Boston, MA||Jul 22, 2015||$200,000|
|Senior Research Analyst||Matthews International Capital Management, LLC||San Francisco, CA||May 16, 2016||$200,000|
|SR. Research Analyst (Decision, Risk and Operations Analyst)||Jpmorgan Chase & Co.||New York, NY||Mar 16, 2016||$200,000|
|Senior Research Analyst (Small Company)||Matthews International Capital Management, LLC||San Francisco, CA||Sep 14, 2015||$200,000|
|Senior Risk Management Research Analyst||Quantitative Risk Management||Chicago, IL||Nov 21, 2016||$190,000|
|Senior Latin America Corporate Research Analyst||JP Morgan Chase & Co||New York, NY||Apr 20, 2016||$185,000|
|Executive Director, Senior Research Analyst||Jpmorgan Chase & Co.||New York, NY||May 08, 2016||$185,000|
|Senior Research Analyst Equity||Bank of America||New York, NY||Apr 24, 2015||$180,000|
|Vice President; Senior/Lead Research Analyst||Merrill Lynch||New York, NY||Sep 09, 2015||$175,000|
|Senior Research Analyst||Piper Jaffray & Co.||Houston, TX||Dec 21, 2016||$110,000|
|Senior Research Analyst||McKinsey & Company, Inc. United States||Waltham, MA||May 15, 2015||$105,498|
|Senior Research Analyst||Cancer Research Institute Inc.||New York, NY||Dec 15, 2016||$105,000|
|Senior Research Analyst||Cancer Research Institute Inc.||New York, NY||Jan 12, 2016||$105,000|
|SR. Research Analyst||Global EDM Supplies, Inc.||Mason, OH||Jan 21, 2015||$103,500 -
|Senior User Research Analyst||Blizzard Entertainment Inc.||Irvine, CA||Jan 30, 2015||$102,700|
|Senior Research Analyst||McKinsey & Company, Inc. United States||Waltham, MA||Sep 01, 2015||$102,054|
|Senior Research Analyst||Kansas State University||Manhattan, KS||Apr 01, 2016||$80,683|
|Senior Research Analyst||Kansas State University||Manhattan, KS||Jan 04, 2016||$80,683|
|Senior Fund Research Analyst||Fidelity Brokerage Services LLC||Boston, MA||Dec 02, 2015||$80,163 -
|Senior Research Analyst||China Energy Fund Committee (USA) Inc.||Arlington, VA||Oct 01, 2015||$80,000|
|Senior Research Analyst||Greatschools, Inc.||Oakland, CA||Aug 28, 2016||$80,000|
|Senior Research Analyst||Crisil Irevna Us LLC||New York, NY||Jan 09, 2016||$80,000 -
|Senior Research Analyst||China Energy Fund Committee (USA) Inc.||Arlington, VA||Apr 13, 2016||$80,000|
|Senior Research Analyst||Crisil Irevna Us LLC||Jersey City, NJ||Jan 09, 2016||$80,000 -
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Career Advice on becoming a Senior Technical Manager by Natasha H (Full Version)