13. Primary Research
Primary research is a type of study wherein the researcher, marketing research analyst, and other related professionals conduct and execute the analysis. This means that it involves a direct source of information through an interview process, survey forms, questionnaires, focus group discussion, observation, and other research methods.
- Delivered strong financial results: Grew primary research revenues from approximately $1M annually to approximately $10M annually.
- Designed and implemented first continuous tracking programs integrating primary research with Nielsen sales in laundry and household cleaning product categories.
