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Become A Senior Research Manager

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Working As A Senior Research Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Senior Research Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Senior Research Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Senior Research Manager jobs

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Senior Research Manager Demographics

Gender

Male

50.5%

Female

45.9%

Unknown

3.6%
Ethnicity

White

75.3%

Asian

15.9%

Hispanic or Latino

7.1%

Unknown

1.3%

Black or African American

0.4%
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Languages Spoken

Spanish

27.8%

Mandarin

16.7%

Chinese

13.9%

French

13.9%

Hindi

5.6%

Portuguese

2.8%

Vietnamese

2.8%

Cantonese

2.8%

Japanese

2.8%

Tagalog

2.8%

Arabic

2.8%

Thai

2.8%

Italian

2.8%
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Senior Research Manager Education

Schools

Northwestern University

10.7%

Cornell University

8.0%

University of Florida

6.7%

University of Southern California

6.7%

New York University

5.3%

Indiana University Bloomington

5.3%

Columbia University

5.3%

Northeastern University

5.3%

University of Washington

5.3%

University of Connecticut

4.0%

University of Chicago

4.0%

Boston University

4.0%

University of Wisconsin Extension

4.0%

George Washington University

4.0%

Michigan State University

4.0%

University of Cincinnati

4.0%

University of Texas at Austin

4.0%

University of Georgia

4.0%

Syracuse University

2.7%

Thunderbird School of Global Management

2.7%
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Majors

Marketing

29.4%

Business

21.3%

Economics

5.6%

Finance

5.6%

English

4.1%

Psychology

3.6%

Biochemistry, Biophysics, Molecular Biology

3.0%

Political Science

3.0%

Experimental Psychology

2.5%

Sociology

2.5%

Management

2.0%

Chemistry

2.0%

Biomedical Engineering

2.0%

Communication

2.0%

Computer Applications

2.0%

Public Administration

2.0%

Advertising

2.0%

Geography

2.0%

Public Health

1.5%

Journalism

1.5%
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Degrees

Masters

49.3%

Bachelors

29.3%

Doctorate

10.5%

Other

7.8%

Certificate

2.4%

License

0.3%

Associate

0.3%
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Real Senior Research Manager Salaries

Job Title Company Location Start Date Salary
SR. Researcher & Portfolio Manager Secor Asset Management LP New York, NY May 23, 2011 $200,000 -
$250,000
Senior Research Manager Microsoft Corporation Redmond, WA Jan 10, 2016 $184,604
SR. Manager, UX Research Ten-X, LLC Belmont, CA Mar 11, 2016 $180,000
Senior Manager of Clinical Research Associated Gastroenterology Medical Group Anaheim, CA Oct 21, 2014 $162,136
Senior Manager of Clinical Research Associated Gastroenterology Medical Group Anaheim, CA Oct 09, 2014 $162,136
Senior Manager, Research Science Amazon Corporate LLC Seattle, WA Jun 02, 2015 $160,000
Senior Manager, Research Science Amazon Corporate LLC Seattle, WA Apr 01, 2016 $160,000
SR. Manager, Clinical Research Abbott Laboratories Santa Clara, CA Aug 27, 2016 $159,242
Senior Manager-Quant. Research and Analysis Paypal, Inc. San Jose, CA Mar 07, 2016 $158,760
SR MGR, Medical Outcomes Research and Economics (More) Baxalta Us Inc. Cambridge, MA Jul 01, 2015 $158,000
Senior Research Program Manager Microsoft Corporation Redmond, WA Sep 26, 2014 $150,323
Senior Manager, Bio-Application Research IMRA America, Inc. Ann Arbor, MI Aug 27, 2013 $150,051
Senior Manager, Health Economics and Outcomes Research Bristol-Myers Squibb Company Plainsboro, NJ Jul 20, 2015 $150,000
Senior Manager, Bio-Application Research IMRA America, Inc. Ann Arbor, MI Oct 01, 2012 $150,000
Observational Research Senior Manager Amgen Inc. Thousand Oaks, CA Aug 14, 2014 $120,000
Analytics and Research Senior Manager Jpmorgan Chase & Co. Wilmington, DE Dec 08, 2014 $120,000
Observational Research Senior Manager Amgen Inc. South San Francisco, CA Sep 02, 2014 $120,000
Senior Experience Research Manager National Football League Enterprises, LLC Culver City, CA May 09, 2016 $120,000 -
$135,000
Analytics & Research Senior Manager Jpmorgan Chase & Co. Wilmington, DE Sep 30, 2015 $120,000
Observational Research Senior Manager Amgen Inc. Thousand Oaks, CA Aug 21, 2014 $120,000
Senior Manager, Global Outcomes and Epidemiology Research (G Millennium Pharmaceuticals, Inc. Cambridge, MA Oct 08, 2016 $120,000 -
$231,400
Senior Manager, Global Outcomes and Epidemiology Research (G Millennium Pharmaceuticals, Inc. Cambridge, MA May 17, 2016 $120,000 -
$231,400
SR. Research Project Manager Educational Testing Service Princeton, NJ May 23, 2011 $94,000 -
$104,000
SR. Manager-Strategy and Research Institute of Electrical and Electronics Engineers Piscataway, NJ Jul 03, 2012 $93,000
Senior Research Manager Peoplefluent, Inc. Waltham, MA Apr 27, 2015 $92,019 -
$110,000
Senior Research Manager Murphy Research Los Angeles, CA Mar 15, 2015 $90,000
Corporate Research SR Manager (Director Coporate R J.D. Power and Associates (Subsidiary of The McGra Westlake Village, CA Jul 18, 2011 $90,000 -
$110,000
Senior Research Manager, Marketing Science Ipsos-Insight, Inc. Westbury, NY Sep 16, 2011 $89,550
Senior Research Manager Insight Strategy Group LLC New York, NY Sep 24, 2016 $89,190

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Top Skills for A Senior Research Manager

ConsumerInsightsStrategicDirectionMarketResearchNewProductDevelopmentConceptDevelopmentFinancialServicesResearchStudiesCustomerSatisfactionFocusGroupsUsageQuantitativeResearchDataCollectionResearchProgramsCustomResearchQualitativeResearchProjectsBusinessUnitsDataAnalysisKraftMacaroniConsumerResearchSpss

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Top Senior Research Manager Skills

  1. Consumer Insights
  2. Strategic Direction
  3. Market Research
You can check out examples of real life uses of top skills on resumes here:
  • Provide consumer insights with recommendations to senior management.
  • Participated in leadership councils providing strategic direction for divisional goals and vision.
  • Led US campaign market research and influenced creative campaign development and execution.
  • Conducted concept, brand, communications, advertising and all new product development studies domestically and internationally.
  • Worked closely with Global Retail Color Marketing at the initial concept development stage to determine the winning consumer proposition.

Top Senior Research Manager Employers

Senior Research Manager Videos

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Career Advice on becoming a Research Technical Manager by Nicola M (Full Version)

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