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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Senior Research Manager||Microsoft Corporation||Redmond, WA||Jan 10, 2016||$184,604|
|Senior Marketing Research Manager||Microsoft Corporation||Redmond, WA||Sep 17, 2016||$150,000|
|Senior Research Manager||Gerson Lehrman Group, Inc.||Boston, MA||Jul 01, 2015||$135,179 -
|Senior Experience Research Manager||National Football League Enterprises, LLC||Culver City, CA||May 09, 2016||$120,000 -
|Senior Research Manager||Landor LLC||New York, NY||Sep 02, 2015||$115,000|
|SR. Research Manager-Banfield Applied Research &||Medical Management International, Inc.||Portland, OR||Apr 25, 2014||$110,660|
|SR. Research Manager-Banfield Applied Research & Knowledge||Medical Management International, Inc.||Portland, OR||Apr 25, 2014||$110,660|
|Senior Research Manager, Data Department||American Urological Associatoin Education & Resear||Linthicum, MD||Dec 20, 2012||$100,000|
|Senior Research Manager, Data Department||American Urological Association Education & Resear||Linthicum, MD||Dec 20, 2012||$100,000|
|Senior Research Manager||Vision Critical Communications (Us) Inc.||New York, NY||Jul 28, 2014||$95,000|
|Senior Research Manager||Peoplefluent, Inc.||Waltham, MA||Apr 27, 2015||$92,019 -
|Senior Research Manager||Murphy Research||Los Angeles, CA||Mar 15, 2015||$90,000|
|Senior Research Manager, Marketing Science||Ipsos-Insight, Inc.||Westbury, NY||Sep 16, 2011||$89,550|
|Senior Research Manager||Insight Strategy Group LLC||New York, NY||Sep 24, 2016||$89,190|
|Senior Marketing and Research Manager||European-American Business Organization, Inc.||New York, NY||Sep 29, 2010||$88,100|
|Senior Research Manager||TNS Custom Research, Inc.||CA||Aug 28, 2012||$87,801|
|Senior Outcomes Research Manager||Express Scripts Services Co.||Saint Louis, MO||Jul 12, 2015||$86,000 -
|Senior Research Manager||BBDO Atlanta||Atlanta, GA||Sep 12, 2012||$85,000|
|Senior Research Manager||Insight Strategy Group||New York, NY||Jan 14, 2014||$85,000|
|Senior Research Manager||Vision Critical Communications (Us) Inc.||New York, NY||Aug 01, 2011||$82,000|
|Senior Research Manager||Gerson Lehrman Group, Inc.||New York, NY||Jul 08, 2014||$80,163 -
|Senior Research Manager||National Research Group Inc.||Los Angeles, CA||Sep 19, 2016||$80,000|
|Senior Outcomes Research Manager||Express Scripts Services Co.||Saint Louis, MO||Jul 09, 2016||$80,000 -
|Geography Association Manager and Senior Researche||Association of American Geographers||Washington, DC||Aug 04, 2014||$80,000|
|Senior Outcomes Research Manager||Express Scripts Services Co.||Saint Louis, MO||Aug 22, 2014||$80,000 -
|Senior Research Manager||The Sound Research USA Inc.||New York, NY||Jul 18, 2014||$80,000|
|Senior Outcomes Research Manager||Express Scripts||Saint Louis, MO||Nov 01, 2013||$77,000 -
|Senior Research Manager||Wa State Department of Social and Health Services||Olympia, WA||Jan 23, 2011||$76,836|
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