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Become A Senior Research Manager

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Working As A Senior Research Manager

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $96,000

    Average Salary

What Does A Senior Research Manager Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Senior Research Manager

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Senior Research Manager Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Research Director 3.5 years
Research Manager 3.2 years
Research Leader 2.1 years
Top Careers Before Senior Research Manager
Consultant 4.1%
Manager 3.4%
Internship 2.7%
Analyst 2.4%
Top Careers After Senior Research Manager
Director 6.4%
Consultant 5.5%
Principal 4.5%
Manager 3.8%
Owner 2.4%

Do you work as a Senior Research Manager?

Average Yearly Salary
$96,000
Show Salaries
$58,000
Min 10%
$96,000
Median 50%
$96,000
Median 50%
$96,000
Median 50%
$96,000
Median 50%
$96,000
Median 50%
$96,000
Median 50%
$96,000
Median 50%
$158,000
Max 90%
Best Paying Company
PTC Therapeutics
Highest Paying City
Mountain View, CA
Highest Paying State
Washington
Avg Experience Level
3.8 years
How much does a Senior Research Manager make at top companies?
The national average salary for a Senior Research Manager in the United States is $96,446 per year or $46 per hour. Those in the bottom 10 percent make under $58,000 a year, and the top 10 percent make over $158,000.

Real Senior Research Manager Salaries

Job Title Company Location Start Date Salary
SR. Researcher & Portfolio Manager Secor Asset Management LP New York, NY May 23, 2011 $200,000 -
$250,000
Senior Research Manager Microsoft Corporation Redmond, WA Jan 10, 2016 $184,604
SR. Manager, UX Research Ten-X, LLC Belmont, CA Mar 11, 2016 $180,000
Senior Manager of Clinical Research Associated Gastroenterology Medical Group Anaheim, CA Oct 09, 2014 $162,136
Senior Manager of Clinical Research Associated Gastroenterology Medical Group Anaheim, CA Oct 21, 2014 $162,136
Senior Manager, Research Science Amazon Corporate LLC Seattle, WA Jun 02, 2015 $160,000
Senior Manager, Research Science Amazon Corporate LLC Seattle, WA Apr 01, 2016 $160,000
SR. Manager, Clinical Research Abbott Laboratories Santa Clara, CA Aug 27, 2016 $159,242
Senior Manager-Quant. Research and Analysis Paypal, Inc. San Jose, CA Mar 07, 2016 $158,760
SR MGR, Medical Outcomes Research and Economics (More) Baxalta Us Inc. Cambridge, MA Jul 01, 2015 $158,000
Senior Research Program Manager Microsoft Corporation Redmond, WA Sep 26, 2014 $150,323
Senior Manager, Bio-Application Research IMRA America, Inc. Ann Arbor, MI Aug 27, 2013 $150,051
Senior Marketing Research Manager Microsoft Corporation Redmond, WA Sep 17, 2016 $150,000
Senior Research Program Manager Microsoft Corporation Redmond, WA Sep 11, 2015 $146,133
Senior Manager, Investment Strategy and Research Hirtle, Callaghan & Co. LLC West Conshohocken, PA Dec 12, 2009 $117,300
SR. Manager, Analytics & Research Jpmorgan Chase & Co. Wilmington, DE Sep 30, 2015 $117,000
Senior Research Manager Landor LLC New York, NY Sep 02, 2015 $115,000
SR. Research Manager-Banfield Applied Research & Knowledge Medical Management International, Inc. Portland, OR Apr 25, 2014 $110,660
SR. Research Manager-Banfield Applied Research & Medical Management International, Inc. Portland, OR Apr 25, 2014 $110,660
SR. Manager, Analytics & Research Jpmorgan Chase & Co. Wilmington, DE Sep 30, 2015 $110,000 -
$130,000
Senior Manager, Research Medallia, Inc. Palo Alto, CA May 30, 2011 $102,794 -
$135,000
Senior Research Manager, Data Department American Urological Association Education & Resear Linthicum, MD Dec 20, 2012 $100,000
SR. Manager-Strategy and Research Institute of Electrical and Electronics Engineers Piscataway, NJ Jul 03, 2012 $93,000
Senior Research Manager Peoplefluent, Inc. Waltham, MA Apr 27, 2015 $92,019 -
$110,000
Senior Research Manager Murphy Research Los Angeles, CA Mar 15, 2015 $90,000
Senior Research Manager, Marketing Science Ipsos-Insight, Inc. Westbury, NY Sep 16, 2011 $89,550
Senior Research Manager Insight Strategy Group LLC New York, NY Sep 24, 2016 $89,190
Senior Marketing and Research Manager European-American Business Organization, Inc. New York, NY Sep 29, 2010 $88,100
Senior Research Manager TNS Custom Research, Inc. CA Aug 28, 2012 $87,801

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Top Skills for A Senior Research Manager

  1. Consumer Insights
  2. Market Research
  3. Strategic Plan
You can check out examples of real life uses of top skills on resumes here:
  • Designed Digital Phone service using consumer insights developed through conjoint and TURF analysis.
  • Created and launched market research programs to support North American residential and small business telecommunications services.
  • Create and implement strategic plans regarding human resource project allocations; collaborate with principal investigators on project forecasting analysis.
  • Develop proposal, pricing and design of qualitative, custom, international pharmaceutical market research investigations relative to new product development.
  • Consulted on various agency-wide projects and quality control issues concerning data collection and management including the agency HRIS database.

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Top 10 Best States for Senior Research Managers

  1. Washington
  2. California
  3. New Jersey
  4. Delaware
  5. Rhode Island
  6. Oregon
  7. New York
  8. Minnesota
  9. Massachusetts
  10. Texas
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  • (101 jobs)
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  • (402 jobs)
  • (1,416 jobs)
  • (1,325 jobs)

Senior Research Manager Demographics

Gender

Male

43.7%

Female

41.3%

Unknown

15.0%
Ethnicity

White

58.9%

Asian

13.5%

Hispanic or Latino

12.9%

Black or African American

10.7%

Unknown

4.0%
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Foreign Languages Spoken

Spanish

33.3%

Mandarin

12.3%

Chinese

10.5%

French

8.8%

German

5.3%

Portuguese

3.5%

Japanese

3.5%

Hindi

3.5%

Arabic

3.5%

Swedish

1.8%

Hungarian

1.8%

Vietnamese

1.8%

Cantonese

1.8%

Russian

1.8%

Tagalog

1.8%

Polish

1.8%

Thai

1.8%

Italian

1.8%
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Senior Research Manager Education

Schools

New York University

11.4%

University of Southern California

7.8%

Northwestern University

6.6%

Georgetown University

6.0%

University of Pittsburgh -

5.4%

George Washington University

5.4%

Columbia University

5.4%

Cornell University

5.4%

University of Connecticut

4.8%

Boston University

4.2%

University of Michigan - Ann Arbor

4.2%

Pennsylvania State University

4.2%

University of Maryland - College Park

4.2%

University of Florida

3.6%

Johns Hopkins University

3.6%

Michigan State University

3.6%

University of Cincinnati

3.6%

Northeastern University

3.6%

University of California - Irvine

3.6%

Portland State University

3.6%
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Majors

Business

23.0%

Marketing

22.5%

Finance

6.5%

Psychology

5.2%

Communication

4.6%

Economics

4.4%

Management

3.8%

Sociology

3.5%

Political Science

3.3%

Experimental Psychology

3.1%

English

3.1%

Biology

2.9%

Public Health

2.3%

Biochemistry, Biophysics, Molecular Biology

2.1%

Health Care Administration

1.9%

Counseling Psychology

1.7%

History

1.7%

Pharmacy

1.5%

Chemistry

1.5%

Chemical Engineering

1.5%
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Degrees

Masters

46.2%

Bachelors

31.4%

Doctorate

11.3%

Other

7.2%

Certificate

2.9%

Associate

0.7%

License

0.1%

Diploma

0.1%
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