14. Primary Research
Primary research is a type of study wherein the researcher, marketing research analyst, and other related professionals conduct and execute the analysis. This means that it involves a direct source of information through an interview process, survey forms, questionnaires, focus group discussion, observation, and other research methods.
- Leveraged syndicated and primary research tools to provide polished data-driven stories for proposals, presentations and collateral.
- Recommended design and implementation of primary research surveys conducted either in- house or with third-party partners.
