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Become A Senior Sales Analyst

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Working As A Senior Sales Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $75,325

    Average Salary

What Does A Senior Sales Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Senior Sales Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Senior Sales Analyst jobs

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Senior Sales Analyst Career Paths

Senior Sales Analyst
Assistant Product Manager Associate Marketing Manager
Consumer Marketing Manager
6 Yearsyrs
Director Of Sales Business Developer Senior Manager Of Marketing
Director Of Consumer Marketing
11 Yearsyrs
Category Manager National Account Manager Account Executive
Director Of Sales
10 Yearsyrs
Senior Manager Director Of Sales
Director Of Sales And Operations
10 Yearsyrs
Senior Business Analyst Project Manager Program Manager
General Manager
7 Yearsyrs
Sales Manager Office Manager Account Manager
Key Account Manager
7 Yearsyrs
Demand Planning Manager Program Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
Demand Planning Manager Senior Manager Marketing Consultant
Marketing Program Manager
7 Yearsyrs
Sales And Operations Manager Regional Sales Manager
National Account Manager
8 Yearsyrs
Senior Business Analyst Product Manager Sales Manager
National Sales Manager
10 Yearsyrs
Product Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Category Manager Sales Manager
Regional Sales Manager
9 Yearsyrs
Senior Manager Controller Operations Manager
Sales And Operations Manager
7 Yearsyrs
Sales And Operations Manager General Manager Account Executive
Sales Manager
5 Yearsyrs
Sales Manager General Manager Account Manager
Senior Account Manager
7 Yearsyrs
Marketing Manager Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Product Manager Sales Consultant Finance Manager
Senior Finance Manager
11 Yearsyrs
Senior Marketing Analyst Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Marketing Manager Operations Manager Account Executive
Strategic Accounts Manager
9 Yearsyrs
Senior Marketing Analyst Product Manager Sales Manager
Territory Sales Manager
7 Yearsyrs
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Senior Sales Analyst Demographics

Gender

Male

51.9%

Female

45.7%

Unknown

2.4%
Ethnicity

White

77.2%

Asian

10.2%

Hispanic or Latino

9.2%

Unknown

2.4%

Black or African American

0.9%
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Languages Spoken

Spanish

37.0%

Cantonese

11.1%

Mandarin

11.1%

German

7.4%

Zulu

3.7%

Chinese

3.7%

Greek

3.7%

Japanese

3.7%

Russian

3.7%

Tagalog

3.7%

Polish

3.7%

Korean

3.7%

Italian

3.7%
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Senior Sales Analyst Education

Schools

University of Phoenix

14.9%

University of Memphis

8.0%

Webster University

5.7%

University of Texas at Austin

5.7%

Ohio State University

5.7%

University of Florida

4.6%

Drexel University

4.6%

University of Rhode Island

4.6%

Iowa State University

4.6%

DePaul University

4.6%

University of Arkansas, Fayetteville

4.6%

University of Delaware

4.6%

University of San Francisco

3.4%

Ohio University -

3.4%

Temple University

3.4%

Sacred Heart University

3.4%

Santa Clara University

3.4%

Villanova University

3.4%

University of Pennsylvania

3.4%

University of Wisconsin - Milwaukee

3.4%
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Majors

Business

34.6%

Finance

13.7%

Marketing

13.7%

Accounting

8.0%

Management

7.7%

Psychology

2.5%

Economics

2.5%

Education

2.2%

International Business

1.9%

Project Management

1.9%

Human Resources Management

1.4%

Communication

1.4%

Sociology

1.4%

Computer Science

1.1%

General Sales

1.1%

Supply Chain Management

1.1%

English

1.1%

Computer Information Systems

1.1%

General Education, Specific Areas

0.8%

Management Science

0.8%
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Degrees

Bachelors

46.1%

Masters

32.8%

Other

12.2%

Associate

4.3%

Certificate

3.0%

Doctorate

1.1%

Diploma

0.4%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Senior Sales Analyst Salaries

Job Title Company Location Start Date Salary
Senior Analyst, Institutional Sales Marketfield Asset Management LLC New York, NY Sep 22, 2012 $150,000 -
$250,000
SR. Sales Business Analyst Informatica Corporation Redwood City, CA Mar 06, 2014 $135,000
Senior Sales Business Analyst Informatica Corporation Redwood City, CA Jul 30, 2015 $135,000
Senior Sales Administrative Analyst Genentech, Inc. South San Francisco, CA Apr 01, 2013 $130,000
Senior Sales Business Analyst Apple Inc. Cupertino, CA Feb 25, 2013 $130,000 -
$150,000
SR. Sales Administrative Analyst Genentech USA South San Francisco, CA Oct 04, 2013 $129,000
Senior Sales Finance Analyst Twitter, Inc. San Francisco, CA Jul 22, 2016 $125,000
SR. Sales Administrative Analyst Genentech USA South San Francisco, CA Dec 22, 2014 $123,310
SR. Sales Administrative Analyst Genentech USA South San Francisco, CA May 29, 2013 $120,000
Senior SMB Sales/Business Analyst Twitter, Inc. San Francisco, CA Jan 06, 2016 $117,500
Senior Analyst, Sales Force Optimization Boehringer Ingelheim Pharmaceuticals, Inc. Ridgefield, CT Dec 07, 2012 $116,922
SR. Sales Administrative Analyst Genentech USA South San Francisco, CA Feb 16, 2010 $110,000
Sales & Distribution Senior Analyst LF USA, Inc. New York, NY Oct 01, 2010 $110,000
Senior Sales Analyst Linkedin Corporation Mountain View, CA Oct 24, 2011 $110,000
Senior Sales Analyst Sankara Ny, LLC Tarrytown, NY Dec 17, 2016 $97,000
Senior Sales Compensation Analyst Forgerock Inc. San Francisco, CA Sep 02, 2016 $95,000 -
$135,700
Senior Sales Compensation Analyst Forgerock Inc. San Francisco, CA Feb 09, 2016 $95,000 -
$135,700
SR Analyst, Quota Capacity & Planning Sales Strategy Salesforce. Com Inc. San Francisco, CA Aug 31, 2015 $95,000
Senior Analyst, Sales Support The Scotts Company LLC Marysville, OH Jan 13, 2015 $94,000 -
$104,000
Senior Analyst, Sales Information Analyst Abbvie Inc. North Chicago, IL Sep 08, 2016 $92,500
Senior Sales Financial Analyst Red Hat, Inc. Raleigh, NC Jan 02, 2016 $92,500 -
$112,500
SR. Analyst, SAP Sales and Distribution Carhartt, Inc. Dearborn, MI Jun 28, 2016 $92,000 -
$126,000
Senior Analyst, Sales Order Management Omnicell, Inc. Mountain View, CA Nov 26, 2012 $82,400
SR. Analyst, Sales Order Management Omnicell, Inc. Mountain View, CA Oct 01, 2013 $82,400
Senior Sales Analyst Fedex Corporate Services, Inc. Memphis, TN Feb 16, 2014 $81,432 -
$100,056
Senior Analyst, Sales Strategy American Airlines, Inc. Fort Worth, TX Feb 22, 2016 $81,349 -
$112,004
Senior Analyst, Sales Strategy American Airlines, Inc. Fort Worth, TX Aug 23, 2016 $81,349 -
$112,004
Senior Analyst, Sales Order Management Omnicell, Inc. Mountain View, CA Oct 01, 2010 $80,000
Senior Sales Financial Analyst Red Hat, Inc. Raleigh, NC Apr 09, 2014 $80,000 -
$100,000
Senior Sales Planning Analyst Veracode, Inc. Burlington, MA May 26, 2014 $80,000

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Top Skills for A Senior Sales Analyst

FinancialAnalysisSalesReportsCategoryAnalyticalSupportTerritoryEnsureComplianceSalesforceSalesDataSalesAnalysisCustomerServiceSalesManagementDataAnalysisERPMonthlySalesAnnualSalesSalesSupportSalesPerformanceCRMLinkKeyAccounts

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Top Senior Sales Analyst Skills

  1. Financial Analysis
  2. Sales Reports
  3. Category
You can check out examples of real life uses of top skills on resumes here:
  • Conduct product and financial analysis and reporting to drive business development.
  • Prepare and distribute several month end sales reports.
  • Researched and delivered project analysis to inform and guide Account Managers and Category Managers.
  • Provided ongoing analytical support for sales and financial departments.
  • Worked with the Regional Sales Director and VP of Sales on Service Improvement process to effectively management account territory.

Top Senior Sales Analyst Employers