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Become A Senior Sales Analyst

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Working As A Senior Sales Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $85,081

    Average Salary

What Does A Senior Sales Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Senior Sales Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Senior Sales Analyst Jobs

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Senior Sales Analyst Career Paths

Senior Sales Analyst
Project Manager Management Consultant Senior Business Analyst
Analytical Manager
9 Yearsyrs
Sales And Operations Manager Account Manager Purchasing Manager
Category Manager
8 Yearsyrs
Senior Analyst Senior Finance Analyst Planning Manager
Demand Planning Manager
10 Yearsyrs
Category Manager Business Development Manager Senior Manager
Director Of Analytics
13 Yearsyrs
Category Manager National Account Manager Marketing Director
Director, Global Marketing
13 Yearsyrs
Project Manager Area Manager Outside Sales Representative
Inside Sales Manager
7 Yearsyrs
Manager Finance Planning And Analysis Managing Director Strategy Consultant
Manager, Strategy
8 Yearsyrs
Sales And Operations Manager Project Manager Product Manager
Market Development Manager
8 Yearsyrs
Senior Analyst Research Manager
Market Research Manager
7 Yearsyrs
Finance Manager Business Manager Account Coordinator
Marketing Account Manager
5 Yearsyrs
Product Manager Marketing Communications Manager Marketing Program Manager
Marketing Campaign Manager
5 Yearsyrs
Finance Manager Sales Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
Marketing Manager Marketing Communications Manager
Marketing Program Manager
7 Yearsyrs
Senior Business Analyst Product Manager Marketing Manager
Online Marketing Manager
5 Yearsyrs
Senior Business Analyst Finance Manager
Pricing Manager
7 Yearsyrs
Sales Manager Regional Sales Manager
Regional Sales Director
11 Yearsyrs
Marketing Manager Business Manager Sales Manager
Sales And Operations Manager
7 Yearsyrs
Sales Manager General Manager Account Manager
Strategic Accounts Manager
9 Yearsyrs
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Do you work as a Senior Sales Analyst?

Senior Sales Analyst Demographics

Gender

Male

52.9%

Female

45.1%

Unknown

2.0%
Ethnicity

White

60.7%

Hispanic or Latino

13.7%

Black or African American

10.8%

Asian

10.8%

Unknown

4.0%
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Languages Spoken

Spanish

42.2%

German

6.7%

French

6.7%

Cantonese

6.7%

Mandarin

6.7%

Chinese

4.4%

Japanese

4.4%

Italian

4.4%

Portuguese

2.2%

Zulu

2.2%

Gujarati

2.2%

Greek

2.2%

Hindi

2.2%

Tagalog

2.2%

Polish

2.2%

Korean

2.2%
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Senior Sales Analyst Education

Schools

University of Phoenix

16.9%

Ohio State University

7.6%

University of Memphis

6.8%

Webster University

5.9%

University of Texas at Austin

5.1%

University of Florida

5.1%

DePaul University

5.1%

Drexel University

5.1%

University of Southern California

4.2%

Iowa State University

4.2%

University of San Francisco

3.4%

Appalachian State University

3.4%

Michigan State University

3.4%

University of Rhode Island

3.4%

University of Maryland - College Park

3.4%

Arizona State University

3.4%

Georgia State University

3.4%

Cornell University

3.4%

Bentley University

3.4%

Southern New Hampshire University

3.4%
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Majors

Business

38.1%

Finance

12.3%

Marketing

11.6%

Accounting

9.3%

Management

6.4%

Economics

2.6%

Communication

2.6%

Computer Science

2.1%

Project Management

1.7%

Psychology

1.7%

International Business

1.5%

Human Resources Management

1.3%

Mathematics

1.3%

Education

1.1%

Management Science

1.1%

English

1.1%

Political Science

1.1%

Sociology

1.1%

Business Economics

0.9%

Statistics

0.9%
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Degrees

Bachelors

43.8%

Masters

36.9%

Other

11.3%

Associate

4.0%

Certificate

2.7%

Doctorate

0.9%

Diploma

0.4%
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Job type you want
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Part Time
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Temporary

Real Senior Sales Analyst Salaries

Job Title Company Location Start Date Salary
Senior Analyst, Institutional Sales Marketfield Asset Management LLC New York, NY Sep 22, 2012 $150,000 -
$250,000
SR. Sales Business Analyst Informatica Corporation Redwood City, CA Mar 06, 2014 $135,000
Senior Sales Business Analyst Informatica Corporation Redwood City, CA Jul 30, 2015 $135,000
Senior Sales Administrative Analyst Genentech, Inc. South San Francisco, CA Apr 01, 2013 $130,000
Senior Sales Business Analyst Apple Inc. Cupertino, CA Feb 25, 2013 $130,000 -
$150,000
SR. Sales Administrative Analyst Genentech USA South San Francisco, CA Oct 04, 2013 $129,000
Senior Sales Finance Analyst Twitter, Inc. San Francisco, CA Jul 22, 2016 $125,000
SR. Sales Administrative Analyst Genentech USA South San Francisco, CA Dec 22, 2014 $123,310
SR. Sales Administrative Analyst Genentech USA South San Francisco, CA May 29, 2013 $120,000
Senior SMB Sales/Business Analyst Twitter, Inc. San Francisco, CA Jan 06, 2016 $117,500
Senior Analyst, Sales Force Optimization Boehringer Ingelheim Pharmaceuticals, Inc. Ridgefield, CT Dec 07, 2012 $116,922
SR. Sales Administrative Analyst Genentech USA South San Francisco, CA Feb 16, 2010 $110,000
Sales & Distribution Senior Analyst LF USA, Inc. New York, NY Oct 01, 2010 $110,000
Senior Sales Analyst Linkedin Corporation Mountain View, CA Oct 24, 2011 $110,000
Senior Sales Analyst Sankara Ny, LLC Tarrytown, NY Dec 17, 2016 $97,000
Senior Sales Compensation Analyst Forgerock Inc. San Francisco, CA Sep 02, 2016 $95,000 -
$135,700
Senior Sales Compensation Analyst Forgerock Inc. San Francisco, CA Feb 09, 2016 $95,000 -
$135,700
SR Analyst, Quota Capacity & Planning Sales Strategy Salesforce. Com Inc. San Francisco, CA Aug 31, 2015 $95,000
Senior Analyst, Sales Support The Scotts Company LLC Marysville, OH Jan 13, 2015 $94,000 -
$104,000
Senior Analyst, Sales Information Analyst Abbvie Inc. North Chicago, IL Sep 08, 2016 $92,500
Senior Sales Financial Analyst Red Hat, Inc. Raleigh, NC Jan 02, 2016 $92,500 -
$112,500
SR. Analyst, SAP Sales and Distribution Carhartt, Inc. Dearborn, MI Jun 28, 2016 $92,000 -
$126,000
Senior Analyst, Sales Order Management Omnicell, Inc. Mountain View, CA Nov 26, 2012 $82,400
SR. Analyst, Sales Order Management Omnicell, Inc. Mountain View, CA Oct 01, 2013 $82,400
Senior Sales Analyst Fedex Corporate Services, Inc. Memphis, TN Feb 16, 2014 $81,432 -
$100,056
Senior Analyst, Sales Strategy American Airlines, Inc. Fort Worth, TX Aug 23, 2016 $81,349 -
$112,004
Senior Analyst, Sales Strategy American Airlines, Inc. Fort Worth, TX Feb 22, 2016 $81,349 -
$112,004
Senior Sales Planning Analyst Veracode, Inc. Burlington, MA May 26, 2014 $80,000
Senior Analyst, Sales Order Management Omnicell, Inc. Mountain View, CA Oct 01, 2010 $80,000
Senior Sales Financial Analyst Red Hat, Inc. Raleigh, NC Apr 09, 2014 $80,000 -
$100,000

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Top Skills for A Senior Sales Analyst

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  1. Financial Statements
  2. Sales Reports
  3. Compliance
You can check out examples of real life uses of top skills on resumes here:
  • Prepare in-depth monthly analysis of various financial accounting pronouncements to quantify impact to the financial statements.
  • Developed quarterly sales reports showing gross profits and sales information for Vice President and Directors to target growth and downward trends.
  • Co-authored Standard Operating Procedures and all methodology documents that were subsequently approved through corporate Legal and Compliance departments.
  • Developed short and long range advertising program goals utilizing quantitative and qualitative research methods for assigned territory.
  • Collaborate on and inform cross-functional teams of new Salesforce.com features, technical design, requirements, limitations and implementations.

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