Where do you want to work?
Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential.Education
Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.
Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.
Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.Licenses, Certifications, and Registrations
Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.Important Qualities
Analytical skills. Market research analysts must be able to understand large amounts of data and information.
Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.
Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.
Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.
|Job Title||Company||Location||Start Date||Salary|
|Senior Sales Administrative Analyst||Genentech, Inc.||South San Francisco, CA||Apr 01, 2013||$130,000|
|SR. Sales Administrative Analyst||Genentech USA||South San Francisco, CA||Oct 04, 2013||$129,000|
|SR. Sales Administrative Analyst||Genentech USA||South San Francisco, CA||Dec 22, 2014||$123,310|
|SR. Sales Administrative Analyst||Genentech USA||South San Francisco, CA||May 29, 2013||$120,000|
|Senior Sales Analyst||Linkedin Corporation||Mountain View, CA||Oct 24, 2011||$110,000|
|SR. Sales Administrative Analyst||Genentech USA||South San Francisco, CA||Feb 16, 2010||$110,000|
|Senior Sales Administrative Analyst||Genentech USA||South San Francisco, CA||Mar 11, 2013||$105,000|
|SR. Sales Administrative Analyst||Genentech USA, Inc.||South San Francisco, CA||Jul 13, 2016||$103,106 -
|Senior Sales Analyst||Sankara Ny, LLC||Tarrytown, NY||Dec 30, 2013||$102,040|
|SR. Marketing and Sales Analyst||Brymill Corporation||Ellington, CT||Sep 30, 2011||$102,000|
|Senior Sales Analyst||Hortonworks, Inc.||Santa Clara, CA||Jul 18, 2016||$100,500|
|Senior Sales Commission Analyst||Calix, Inc.||San Jose, CA||May 30, 2016||$100,000 -
|Senior Sales Analyst||Sankara Ny, LLC||Tarrytown, NY||Dec 17, 2016||$97,000|
|SR. Sales Strategy Analyst||Concur Technologies, Inc.||Bellevue, WA||Aug 24, 2016||$90,000|
|Senior Sales Analyst||Actavis, Inc.||Jersey City, NJ||Aug 03, 2015||$84,843 -
|Senior Sales Analyst||Actavis, Inc.||Jersey City, NJ||Sep 08, 2015||$84,843 -
|Senior Sales Analyst||Fedex Corporate Services, Inc.||Memphis, TN||Feb 16, 2014||$81,432 -
|Senior Sponsorship Sales Analyst||Contextmedia, Inc.||Chicago, IL||Oct 27, 2015||$70,000 -
|Senior Sales Analyst, Business Development||Jet.Com, Inc.||Hoboken, NJ||Jul 20, 2016||$70,000|
|Senior Sales Analyst||Endgame Entertainment Company, LLC||Beverly Hills, CA||Mar 09, 2010||$70,000|
|Senior Sales Analyst||Fedex Corporate Services, Inc.||Memphis, TN||Sep 03, 2010||$66,352 -
|Senior Sales Analyst||Nasdaq, Inc.||New York, NY||Sep 15, 2016||$61,589 -
|Senior Sales Analyst||Fedex Corporate Services Inc.||Memphis, TN||Jan 05, 2015||$59,030 -
|Senior Sales Analyst||Goodyear International Corporation||Miami Lakes, FL||Sep 06, 2013||$55,702 -
|SR. Sales Analyst||Goodyear International Corporation||Miami Lakes, FL||Oct 01, 2012||$55,120 -
|Senior Sales Analyst||Fedex Corporate Services, Inc.||Memphis, TN||Feb 01, 2010||$53,800 -
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